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PODCAST

Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by

business marketing

All Episodes

37:14

#114: Amazon Senior Global Marketing Executive...

Soul & Science: Fast Forward Your Marketing Mind ·

2026/02/09

In a world obsessed with specialization, Winston Warrior has never been interested in fitting neatly on a resume.This week on Soul & Science, Jason Harris sits down with Winston Warrior, Amazon Senior Global Marketing Executive, content creator, R&B artist, and “The Dope Professor,” for a conversation about reinvention, influence, and leading with humanity inside one of the biggest companies on the planet. From corporate marketing to academia, music, consulting, and culture, Winston shares how

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36:22

#113: Hershey’s CGO Stacy Taffet | Modernizing a...

Soul & Science: Fast Forward Your Marketing Mind ·

2026/02/02

For legacy brands, the hardest work isn’t necessarily making change—it’s choosing what to protect.In this episode of Soul & Science, Jason Harris sits down with Stacy Taffet, Chief Growth Officer at The Hershey Company, to talk about what it takes to modernize a over 130-year-old brand portfolio while protecting the meaning people already love. They also explore how Hershey thinks about snacking moments across candy, salty snacks, and better-for-you options. Plus the role of experimentation when

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38:55

#112: Why Agencies Lose Pitches | Robin & Stephen...

Soul & Science: Fast Forward Your Marketing Mind ·

2026/01/26

Agencies obsess over the pitch. Clients obsess over whether you actually understand the business.In this episode, Jason Harris sits down with Robin and Stephen Boehler, founders of Mercer Island Group and authors of It’s Not About You: Winning New Business in a Crowded Agency World, to unpack why most agencies lose new business before they even walk into the room—and what the winners do differently. Key Takeaways:✅ Most clients can’t name agencies—your agency brand has to earn recognition✅

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37:20

#111: Carter’s CMO Sarah Crockett | How Purpose,...

Soul & Science: Fast Forward Your Marketing Mind ·

2026/01/12

Purpose can fuel performance—but only when brands truly understand who they serve.In this episode, Jason Harris sits down with Carter’s CMO Sarah Crockett to explore how modern parenting is reshaping brand expectations—and what it takes to connect with one of the most values-driven and overwhelmed consumer groups today. Sarah shares how her career has been guided by purpose, and how that belief is now shaping Carter’s approach to storytelling, value, and trust. Together, they unpack the cultural

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38:22

#110: Glassdoor CMO Eric Petitt | Leading With Soul...

Soul & Science: Fast Forward Your Marketing Mind ·

2026/01/05

Marketing is being rebuilt by AI—but the most important decisions still can’t be automated.In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the industry evolves. They unpack why data should define problems—but not

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38:17

#109: Building a Brand at 190 MPH | Amber Balcaen,...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/12/29

Amber Balcaen didn’t just have to prove she could win races. She had to prove she was worth backing.In this episode of Soul & Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and has since made more than 40 starts in the ARCA Menards Series.Together,

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38:18

#109: Building a Brand at 190 MPH | Amber Balcaen,...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/12/28

Amber Balcaen didn’t just have to prove she could win races. She had to prove she was worth backing.In this episode of Soul & Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and has since made more than 40 starts in the ARCA Menards

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37:42

#108: A New Playbook for Standing Out in Advertising...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/12/15

Breaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path. In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard for the “traditional” career playbook.They share how a pandemic Zoom

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37:43

#108: A New Playbook for Standing Out in Advertising...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/12/14

Breaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path. In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard for the “traditional” career playbook.They share how a pandemic Zoom

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37:49

#107: Moving Your Brand Out of the Friend Zone | Doug...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/12/08

Great brands don’t win by being faster or louder—they win by treating every customer as if they’re the only customer.That philosophy sits at the core of this week’s guest, Doug Zarkin, Chief Marketing Officer at Take 5, an award-winning brand builder known for transforming legacy companies into modern-day leaders.In this episode, Doug joins Jason to break down his “Thinking Human” approach—the method he’s used to reinvent brands like Victoria’s Secret PINK, Avon, Pearle Vision, and now Take 5. He

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37:50

Episode 109 - Doug Zarkin

Soul & Science: Fast Forward Your Marketing Mind ·

2025/12/08

Great brands don’t win by being faster or louder—they win by treating every customer as if they’re the only customer.That philosophy sits at the core of this week’s guest, Doug Zarkin, Chief Marketing Officer at Take 5, an award-winning brand builder known for transforming legacy companies into modern-day leaders.In this episode, Doug joins Jason to break down his “Thinking Human” approach—the method he’s used to reinvent brands like Victoria’s Secret PINK, Avon, Pearle Vision, and now Take 5. He

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33:49

#106: How Champions Think | Dr. Bob Rotella,...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/12/01

Exceptional performers aren’t defined by talent alone—they’re defined by how they think. And in marketing—where uncertainty, pressure, and change are constant—the right mindset is a competitive advantage.In this episode, Dr. Bob Rotella, one of the world’s most influential sports psychologists, joins Jason to explore the mental principles that fuel greatness in sports, business, and brand leadership. Bob has coached champions like Rory McIlroy, Nick Price, and Ernie Els—but his teachings apply just

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33:50

#106: How Champions Think | Dr. Bob Rotella,...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/11/30

Exceptional performers aren’t defined by talent alone—they’re defined by how they think. And in marketing—where uncertainty, pressure, and change are constant—the right mindset is a competitive advantage.In this episode, Dr. Bob Rotella, one of the world’s most influential sports psychologists, joins Jason to explore the mental principles that fuel greatness in sports, business, and brand leadership. Bob has coached champions like Rory McIlroy, Nick Price, and Ernie Els—but his teachings apply just

en

32:10

#105: Keurig Dr Pepper CMO Drew Panayiotou |...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/11/17

When you’re up against giants, speed and creativity become your superpowers.Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through agility and purpose. He and Jason explore how to turn legacy brands

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32:11

#105: Keurig Dr Pepper CMO Drew Panayiotou |...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/11/16

When you’re up against giants, speed and creativity become your superpowers.Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through agility and purpose. He and Jason explore how to turn legacy brands

en

38:15

#104: Building a Brand That Lasts Beyond the Hype |...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/11/10

Energy gets attention. Trust builds loyalty.In a world obsessed with virality, longevity still wins. The best brands aren’t just loud—they’re reliable, repeatable, and relentlessly consistent.With a background in digital strategy and brand storytelling, Sara Kear, Chief Marketing Officer at Condado Tacos and Tequila, has turned a regional taco spot into a fast-growing national brand built on creativity, consistency, and community.In this episode, Sara joins Jason to talk about balancing creative

en

38:16

#104: Building a Brand That Lasts Beyond the Hype |...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/11/09

Energy gets attention. Trust builds loyalty.In a world obsessed with virality, longevity still wins. The best brands aren’t just loud—they’re reliable, repeatable, and relentlessly consistent.With a background in digital strategy and brand storytelling, Sara Kear, Chief Marketing Officer at Condado Tacos and Tequila, has turned a regional taco spot into a fast-growing national brand built on creativity, consistency, and community.In this episode, Sara joins Jason to talk about balancing creative

en

37:11

#103: BetterHelp Chief Growth Officer Sara Brooks |...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/11/03

Empathy at scale isn’t easy—but it’s the heart of BetterHelp’s mission.With two decades of marketing leadership at Facebook, The RealReal, and Beyond, Sara Brooks has helped brands grow from startup to IPO and beyond. Now, as Chief Growth Officer at BetterHelp, she’s using data and storytelling to make mental health care more accessible around the world.In this episode, Sara joins Jason Harris to talk about leading with empathy in a data-driven world, the power of authentic storytelling, and how

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38:03

#102: Redefining Success Through Service | Stinson...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/10/26

Building a brand takes focus. Building a meaningful career takes range.From leading global campaigns at L’Oréal, PepsiCo, and American Express to driving purpose-driven change in accessibility, youth empowerment, and the arts, Stinson Parks III has built a career by refusing to be boxed in. After surviving a near-death experience, he redefined what success means—shifting his focus from building brands to building impact. Today, Stinson is using his marketing mindset to drive change across four

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37:24

#101: When a Movement Becomes a Brand | Kyle Lierman,...

Soul & Science: Fast Forward Your Marketing Mind ·

2025/10/19

How do you turn civic engagement into a brand people actually want to join?Kyle Lierman, CEO of Civic Nation and former Obama White House staffer, joins Jason Harris to talk about leading large-scale movements—It’s On Us, When We All Vote, Made to Save—and the organizing principles that make them work.Kyle shares how his time at the White House shaped his leadership philosophy, why Gen Z is the most pivotal generation for social change, and how cause-driven campaigns can harness creativity and data

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156 results

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