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PODCAST

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Rock Fight, LLC

Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you"re no longer stuck in echo chambers. After listening in, you"ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You"ll gain fresh perspectives and feel more connected to a

sports wilderness

All Episodes

30:04

Punk Rock Running, Mammut Streetwear & the Death of...

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/10/02

Friday is for The Parting Shot!To close out The Rock Fight's big return week, Colin welcomes back two Rock Fight Hall of Famers, Producer Dave and Shawnté Salabert, to chuck four rocks aimed squarely at the outdoor world.First, Colin defends the Satisfy x Adidas Circle Pit and wonders why runners get so worked up whenever a brand tries something different. Producer Dave then weighs in on Mammut's latest streetwear-heavy campaign and the strange pivot from the brand that spent the past two years

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30:33

Can DoorDash Change the Game for Outdoor Retail?

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/09/30

What happens when you can DoorDash a pair of trail runners as easily as an order of pad thai?Locally founder and CEO Mike Massey joins Colin to talk about the company's new partnership with DoorDash and why getting outdoor gear delivered in an hour could be about much more than convenience.They also dig into the health of specialty outdoor retail, the shift toward at-once buying, how real-time local data could change inventory decisions, and whether the coming battle over last-mile delivery could

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48:51

Trail Running Has Peaked & Who Really Has the Power...

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/09/28

It's the day you've been waiting for because The Rock Fight, the best outdoor culture podcast, is back!And we're starting things back up with some spice as host and outdoor industry veteran Colin True returns with five rocks for the outdoor industry.Is the hype around trail running finally peaking? Does the industry need to rethink what “outdoor participation” actually means? Is REI exactly what we need it to be? And with Outdoor Retailer, Switchback, GOA Connect and Outside Days all fighting for

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01:01

The Rock Fight Is Back!

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/09/20

Let’s not beat around the bush. If you’ve listened to The Rock Fight in the past you know that we’ve never minced words on this podcast. So why start now?Here’s the deal: On Monday September 28th, The Rock Fight returns! Why, you ask? Because the voice of the outdoor industry has been quiet for long enough. And because the people demanded it. And because we still have rocks to throw! And lastly, because…. It just is.We’ll be returning with hot takes, actual interesting conversations, top 5’s,

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18:39

Did Outdoor Retailer Just Pull Off a Comeback?

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/08/29

Don't call it a comeback! No, seriously, don't call it a comeback. The Rock Fight just needed to let Eoin Comerford weigh in on Outdoor Retailer!Today Colin dusts off the mic and welcomes Eoin to answer one question: Is Outdoor Retailer back?Fresh from OR 2026 in Minneapolis, Eoin reports on surprisingly strong crowds, actual buyer activity, new brands, influencers, and some genuine buzz around the longtime outdoor industry trade show.The Rock Fight may be gone... but apparently we still have some

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01:02

Welcome to Outdoor Unfiltered! - Outdoor Unfiltered

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/02/25

Tired of the PR spin and LinkedIn platitudes? Outdoor Unfiltered is a new podcast hosted by industry veteran Eoin Comerford that digs into what’s actually driving the outdoor business.In this trailer, Eoin lays out the mission: honest conversations with insiders and experts about the forces shaping the industry — from innovation and branding to affordability, sustainability, and the real stories behind the headlines.If you want to understand where the outdoor industry is headed — and why — Outdoor

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50:51

The Rock Fight Signs Off With a Final Look at the...

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/01/26

This is it; the final episode of The Rock Fight.In one last, wide-ranging conversation, Colin True, Eoin Comerford, and Producer Dave take a final look at the outdoor industry they’ve spent three years questioning, criticizing, and celebrating. From the state of outdoor media and the resilience of specialty retail to brand sameness, authenticity, and the growing influence of algorithms and AI, this episode serves as a candid closing argument for why curiosity and critical thinking still matter.No

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14:26

All Rock Fights Must Come To An End

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/01/23

In the penultimate episode of the podcast, Colin True explains why it’s time to bring The Rock Fight to a close and why ending things at their peak feels like the right call.Drawing parallels to sports dynasties, iconic artists, and cultural moments that knew when to walk away, Colin reflects on the three year run of the show, what it became for the outdoor industry, and the realities of podcasting, media, money, and burnout in the outdoor space.Come back on Monday January 23 for our final

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54:54

What Does Stoke Footwear Mean For The Outdoor Industry?

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/01/19

Today on The Rock Fight Colin, Eoin Comerford and Producer Dave talk about some recent headlines to come out of the outdoor industry including recent comments made by some of the industry's more notable CEO's.For the Lightning Round they do quick hits on J Crew, JD Sports, and OR's new athlete team. Then they unpack the launch of Stoke Footwear, a running-inspired shoe brand built for “real American men” that’s already landed in hundreds of retail doors. Is this smart retail validation, or another

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58:06

The Bottle Bubble & the Brick-and-Mortar Pivot

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/01/12

This week on The Rock Fight, the crew digs into a round of reactions to some of the latest headlines to emerge from the outdoor industry!From Fleet Feet’s growing footprint, to the maturation of the hydration category and what it means for brands like Hydro Flask and YETI, the conversation spans retail scale, category fatigue, and where real opportunity still exists.The episode also explores why more brands are opening their own stores, how DTC has evolved into an omnichannel strategy, and what that

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01:06:32

10 Predictions for 2026 + Timberland’s No Good Very...

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2026/01/05

Today on The Rock Fight Colin and Producer Dave help break down Eoin's ten predictions for the outdoor industry in 2026! From tariffs and retail shakeups to REI’s membership future, used gear going mainstream, peak trail running culture, and AI becoming your next gear buddy.Then for The Parting Shot presented by Garage Grown Gear, Colin calls out Timberland’s latest boot, using it as a case study in what happens when legacy brands lose the plot on product quality, relevance, and execution.Thanks for

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01:06:22

The 2025 Rock Fight Awards!

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/12/22

In this special episode, Colin, Owen, Shawnté, and Producer Dave hand out the 2025 Rock Fight Awards, recognizing the outdoor industry’s biggest wins, painful missteps, strangest products, and standout brands and individuals of the year.From trail running’s continued dominance to zombie brands, WTF products, creative breakthroughs, and a few well-earned shots across the bow, this is a no-filter temperature check on where the outdoor industry stands and where it might be headed next.Award

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59:04

Too Many Shows? Taking the Outdoor Industry’s Trade...

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/12/15

Today on The Rock Fight, the crew runs a temperature check on the outdoor industry national trade show scene!From fragmentation to event fatigue, Colin, Eoin Comerford, and Producer Dave break down whether outdoor still needs a single “north star” gathering; and who should be responsible for making it happen.But first they hit a rapid-fire six-pack of industry stories, including:ANTA’s push into the U.S. marketArc’teryx living between performance and luxuryL.L. Bean’s retail expansion strategyWhy

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49:32

The Running Event Recap: Who Brought It and Who...

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/12/08

In this episode, Colin, Shawnté, Eoin, and Producer Dave deliver their on-the-ground, end-of-show breakdown of The Running Event and Switchback 2025 — recorded moments after the TRE Retailer Awards wrapped in San Antonio. The crew dig into what worked, what surprised them, and what the outdoor industry should take away from a trade show that knows exactly what it is.On The Docket!The TRE Retailer Awards: Emotion, community & why it worksTRE vs. Outdoor Industry Trade ShowsBooth Breakdown: The

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37:57

The Rock Fight LIVE at TRE 2025!

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/12/06

From San Antonio, TX it's The Rock Fight LIVE! Colin, Shawnté Salabert, Producer Dave and Eoin Comerford take the stage at The Running Event & Switchback 2025 for a fast, funny, high-energy conversation on the annual trade show.On The Docket!The Future of TRE & Switchback: Christina Henderson and Kent Ebersole discuss where the event is heading, how outdoor fits in, and whether an awards program is coming.RUNHER Magazine founder and Editor In Chief joins TRF to discuss what outdoor can learn

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01:09:04

5 Predictions For The Running Event, Dick's...

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/12/01

It's an action packed episode of The Rock Fight as Colin, Eoin Comerford, Producer Dave are joined by Gear Abby herself, Shawnté Salabert to preview and offer their predictions for this week's edition of The Running Event & Switchback!They also dig into Dick's Sporting Goods plans for Foot Locker and respond to a listener email about the profitablity of resale economics. Lastly it's the final interview recorded at GOA Connect in Kansas City last month as the Monday crew chats with Fjallraven CEO

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53:11

Nike Eyes Trail Running & Sierra Steals the Suburbs

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/11/24

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sierra’s rapid suburban takeover. Plus listener feedback, The Lightning Round, and The Parting Shot!On The Docket!Mailbag: A listener response to the Patagonia Impact Report and how they make their stuff.Nike Targets Trail Running: Does a Hoka lookalike and a new race sponsorship puts Nike ACG in the trail running pole position?The Lightning Round

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28:04

Topo’s Big Year: Tariffs, Trail Running & Staying...

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/11/22

Today on The Rock Fight, Colin, Eoin, and Producer Dave sit down with Tony Post, founder and CEO of Topo Athletic, live from GOA Connect in Kansas City, to talk about the booming trail running market and Topo’s big year.Topo has quietly become one of the most talked-about brands in trail running. Growing 70% last year and expanding into 25 countries all while staying true to its specialty roots and never running a sale on its website in 12 years.In This EpisodeTrail Running’s Not New: Why today’s

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58:10

Vuori Snow, Patagonia’s Paradox & Goodbye Gorewear

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/11/17

Today on the show Colin, Eoin, and Producer Dave return with a full-tilt breakdown of the outdoor industry’s latest developments. From trade show energy to tariff fallout to brands making questionable product choices.On The Docket!Functional Fabric Fair Recap: Dave reports from Portland with notes on increased exhibitor energy, better layouts, stronger innovation hubs, and heritage insulation brands making a comeback.Tariff Watch 2025 (DUN-DUN!): New China tariff adjustments, South American deals,

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26:23

Why The Outdoor Industry Needs Its Cool Back

The Rock Fight: Outdoor Industry & Adventure Sports... ·

2025/11/14

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry.Here's the rundown!Hiking vs. Trail Running: Why Obōz believes hiking has never been less appreciated.Innovation Pressure: How the obsession with the next same thing can hold brands back, and what true innovation actually requires.Specialty Retail’s Role:

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