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PODCAST

The Business of Becoming

Lori Kennedy: Business Coach | Nutritionist | Mentor

The Business of Becoming is the unapologetic podcast for women, practitioners, and coaches who are ready to build a business and a life on their own terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this show delivers real, unfiltered conversations about entrepreneurship, starting an online coaching business, financial freedom, personal growth, and the messy yet beautiful reality of balancing hormones (hello perimenopause) business,

business

All Episodes

49:41

Conquering Fear: The Key to Business Success

The Business of Becoming ·

2025/11/04

In this conversation, we're talking about the emotional and psychological barriers that might be preventing you from doing the work you know you're meant to do. I'm diving into the neuroscience behind fear and resistance, explaining how our brains perceive threats and how this affects our decision-making. Lori emphasizes the importance of overcoming these barriers to achieve success and offers strategies for rewiring our nervous systems to embrace visibility and authority in business.

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47:18

3 Major Shifts Affecting Health Practitioners &...

The Business of Becoming ·

2025/10/02

Feeling frustrated that strategies that worked last year aren't working anymore? You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023. In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world. Spoiler alert: the fundamentals are exactly the same, but the execution has completely evolved. You'll discover: • Why

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51:11

What to Prepare For When Going All-In & How to Stay...

The Business of Becoming ·

2025/09/18

You've built a successful practice, but now what? How do you stay motivated when the fear that once drove you no longer applies? And if you're ready to go all-in on scaling your online business, what challenges should you actually prepare for? In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces. First, I'll walk you through the evolution from fear-driven to vision-pulled motivation, and why the skills that got you here won't get you there. Then,

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01:06:51

How To Have A Successful Online Business In 2025 (as...

The Business of Becoming ·

2025/09/12

In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches. She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity. Lori outlines the client journey from prospect to enrollment and highlights the significance of leveraging technology and AI to streamline processes. The

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01:04:11

How To Work With Clients Online

The Business of Becoming ·

2025/09/06

In this episode, I'm sharing the options you have for working with clients online. Too many practitioners and coaches are stuck. They don't know how to package their knowledge in a way that supports client success and gives them the flexibility and freedom they desire. If you're new to working with clients online, this episode will give you massive amounts of clarity. Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The

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51:28

How I'd Build A 6-Figure Online Business In 2025

The Business of Becoming ·

2025/08/30

In this episode, Lori shares her insights on what she would do if she had to start her business from scratch in 2025. She discusses the fundamentals of building a successful online business, the importance of having a signature client system, and how to leverage modern tools and strategies to achieve financial goals. Lori emphasizes the significance of mindset and the need for a structured approach to lead generation, marketing, and enrollment. The fundamentals of business remain constant,

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37:45

Content Marketing for Health Practitioners: Turn Your...

The Business of Becoming ·

2025/08/21

In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including understanding the audience's problems, crafting compelling transformations, and testing different approaches to find what resonates. She encourages

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24:22

The End of the Generalist: How Health Professionals...

The Business of Becoming ·

2025/08/14

In this episode, Lori discusses the significant changes occurring in the healthcare and coaching industries, emphasizing the shift from generalist practices to hyper-specialization. She highlights the importance of adopting innovative business models, particularly the Signature Client System, which incorporates technology and automation to enhance client results and practitioner fulfillment. Lori outlines the flaws of traditional practice models and presents a structured approach to building a

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40:34

3 Books That Transformed My Life and Business |...

The Business of Becoming ·

2025/08/07

In this deeply personal episode, Lori Kennedy shares the three books that radically transformed her life and business, helping her build a multi-million dollar empire while managing ADHD, overwhelm, and the mental load of entrepreneurship and motherhood. As someone who doesn't read traditional books but is obsessed with audiobooks, Lori reveals how these specific titles became her mental health lifeline during the most challenging periods of building her business. From learning the psychology of

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43:32

The 3 Business Investments I Most Regret Making...

The Business of Becoming ·

2025/07/31

In this episode, I'm sharing the mic with my business partner, Laura Wood. We thought it would be fun and helpful to do a Kiss, Marry, Kill version of business investing. In this episode of the Business of Becoming Podcast, we share valuable lessons we learned from investing in a variety of things like agencies, team, HR and masterminds, emphasizing the importance of critical thinking and due diligence in investment decisions. The conversation covers the pitfalls of hiring an HR department too

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53:05

Hair Loss in Perimenopause: The Real Causes + What...

The Business of Becoming ·

2025/07/24

Hair Loss in Perimenopause: The Real Causes + What Actually Works | Dr. Jordan Robertson In this very personal episode with Lori Kennedy and her guest, Dr. Jordan Robertson, they share their own stories with losing their hair, cutting it and showing up anyways. Dr. Robertson breaks down the age-related science behind why women's hair changes so dramatically during perimenopause and what you can actually do about it. If you've been noticing more hair in your shower drain, a widening part, or thinning

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01:00:10

The Slow Grind from $0 to My First Million: The 5...

The Business of Becoming ·

2025/07/17

What You See Now Is Not How It Was Then: The Slow Grind from $0 to My First Million. In this raw and vulnerable episode, Lori Kennedy pulls back the curtain on what it really took to build her first million-dollar business. This isn't the Instagram highlight reel; it's the real story of betrayal, panic attacks, legal battles, and the sheer determination it took to go from zero to seven figures. Lori shares the behind-the-scenes truth about her journey from making $13,000 in her first year online to

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37:02

From $97 per hour to $30 million: How To Start A...

The Business of Becoming ·

2025/07/12

In this premiere episode of The Business of Becoming, host Lori Kennedy, founder of The Wellness Business Hub, shares her raw, unfiltered journey from charging $97 per hour as a struggling nutritionist to building a multi-million-dollar online coaching business. Lori reveals the lie she was sold about success in alternative health, the moment she realized she was actually running a business (not just practicing nutrition), and why she had to make her own path when traditional models failed her

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43:21

The Final Episode

The Business of Becoming ·

2021/12/13

This is the final episode of the Business of Becoming podcast. In this episode, I share the biggest lesson that I've learned over the last 10 years of growing my business. I hope you'll join me for the new podcast The Empowered Practitioner kicking off in 2022.

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31:16

How To Get Over People Pleasing With Radical...

The Business of Becoming ·

2021/12/06

I have Andrea Owen with me today to discuss mental blocks that can really impact individuals, women in particular, in the workplace. We see so many clients come into The Wellness Business Hub that has insecurities being the biggest factor holding them back from finding success online, and if you are someone that feels like they are being held back, this one is for you. Andrea Owen. Speaker. Life coach. Author. Hellraiser. Andrea Owen is creating a global impact on women’s empowerment with her

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38:25

Instagram Strategies You Should Know About

The Business of Becoming ·

2021/11/29

My guest this week is Amber Romaro, who is the owner of A Creative Co and someone I follow on Instagram for strategies and advice. If you're looking for practical and lasting strategies to help you grow your Instagram, then this episode is a must listen.

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33:57

How To Scale Your Virtual Functional Medicine...

The Business of Becoming ·

2021/11/22

Dr. Kylie doesn't work with people 1:1 and as a Functional Medicine Doctor, that's unheard of. My guest today is Dr. Kylie. She is the lab expert who turns "normal" labs into answers, healing, and hope. She runs a successful online functional medicine membership as her goal is to be a mother first, doctor second while helping as many as possible. If you're struggling with your message and your niche, this episode is right for you.

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35:33

The Truth About Online Success & How To Achieve It

The Business of Becoming ·

2021/11/15

If you've ever wondered what it really takes to make it in the online fitness and coaching space, this is the episode to listen to. Sean Garner and I share all of the 'real truths' when it comes to online success. You can catch everything we talk about over on the shownotes page at thewbh.com/250

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30:24

EP 249: The Magic Of Niching Down

The Business of Becoming ·

2021/11/08

How do you pick a niche when you can help everyone? If you’re an energy healer, Reiki Practitioner or a hands-on professional this is for you. One of the biggest struggles is picking a niche when you can help anyone and feel responsible for helping everyone. In this episode, you’ll hear Rebecca’s story about how niching down helped her business to grow. More About Rebecca Poole Rebecca is the founder of The Enriching Relationships program and helps women reconnect to themselves so they can have

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40:18

EP 248: What It Really Take To Build A Successful...

The Business of Becoming ·

2021/11/01

What does it take to build a successful online practice? Don’t just take my word for it. Today I am interviewing two of the 10K Online Success System clients, who have been building their very own online business, and are here to give you all the juicy info. This interview is the real deal. No glossy ads, or funnels. It is important for me to show you the raw and truthful reality of what it is like to build an online business, and to show you what is possible for you, if you make the shift

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