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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

00:28:34

Exposing the income streams that made me $270K while...

Dishing Up Digital with Ellen Mackenzie ·

2025/12/27

Transparent, juicy, and zero gatekeeping—today I’m breaking down exactly how I made $270,000 NZD in 2025 across my digital products, brand sponsorships, client work, and more. But here’s the twist: I made the same amount as last year… working way less and loving my business more than ever.This isn’t just a numbers episode—it’s the real story behind the pivots, risks, burnout, boundaries, and breakthroughs that shaped my most aligned (and surprising!) business year yet.If you’re a freelancer, service

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00:22:03

Best Carousel Content Ideas for Instagram Growth in...

Dishing Up Digital with Ellen Mackenzie ·

2025/12/17

If you want to go viral in 2026, you need to stop creating carousels like it’s 2021. That basic Canva infographic? Not cutting it.Instead, you need bold, opinionated, story-led content that cuts through the scroll and converts eyeballs into followers, buyers, and fans.In this episode, I’m breaking down the 3 viral carousel types dominating my feed, my metrics, and my business right now—with real examples, the psychology behind why they work, and how you can start posting them today.Whether

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00:17:29

5 Marketing Lessons From Kim Kardashian’s All's Fair...

Dishing Up Digital with Ellen Mackenzie ·

2025/12/06

If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I’m breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business, and your next launch.This episode is basically a crossover of my two lives: my past career as a TV

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00:15:46

The Social Media Management Industry is CHANGING......

Dishing Up Digital with Ellen Mackenzie ·

2025/11/28

Are you scared AI is going to replace you as a service provider? I get it—but here's the truth: AI isn't your competition, it's your co-creator. In this episode, I'm breaking down exactly how I use AI in my business (without losing my human touch), how it’s helped me grow faster, create better content, and work fewer hours.We’re ditching the fear-mongering and talking real strategies for service providers, social media managers, and content creators to thrive in the age of AI.Plus, you’ll get a

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00:15:46

How to Create a Social Media Manager Portfolio (NO...

Dishing Up Digital with Ellen Mackenzie ·

2025/11/18

Want to land your first social media manager client but feel stuck because you have no experience and no portfolio?In this video, I’m breaking down exactly how to build a high-converting portfolio from scratch - even if you’ve never had a paying client. Whether you’re a beginner SMM, content creator pivoting to services, or just want to book clients faster, this is your step-by-step roadmap.I’m also sharing my best-kept secret: my SMM Template Bundle (50% off this week only for Black Friday!)

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00:20:06

How I've Made a Million Dollars as a Creator 👩‍💻💰...

Dishing Up Digital with Ellen Mackenzie ·

2025/11/10

I built an online business that’s now hitting nearly $1 M in revenue, and I didn’t do it with a viral reel or a big team. I did it with a clear strategy, consistent execution and the right systems. In this video I’m breaking down my full income journey, the key things that worked (and what didn’t), and how you can apply the same frameworks to your own business.⏱ Timestamps:0:00 — Introduction2:15 — My Business Journey: Year-by-Year Revenue5:40 — The Myth of Viral Growth8:30 — Part 1: Offer Suite

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01:06:14

How AI is going to help you reach $100k as a social...

Dishing Up Digital with Ellen Mackenzie ·

2025/10/31

AI isn’t replacing you—unless you let it.In this episode, I’m sharing the full replay of my most popular free webinar to date—a training designed to help you build a thriving, booked-out business as a social media manager or service provider in 2026 without getting left behind by AI.We’ll cover:Why ChatGPT won’t replace high-touch service providersHow to become the irreplaceable option in your nicheThe exact ways I’m using AI to save time, serve better, and sell smarterWhether you're just

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00:35:25

What I Wish I Knew Before Becoming a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2025/10/25

In this spicy episode of the Dishing up Digital podcast, I’m sharing some of the wildest, most chaotic moments from my 6 years as a social media manager. From nightmare clients to contractor drama, invoice ghosting to holiday content meltdowns—these stories had me questioning everything.But with each messy moment came a powerful lesson that’s shaped how I run my business today.Here’s what we’re diving into:💔 A client ended our contract with zero notice during their divorce🌍 I redid a month of

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00:20:54

The "Boring" Strategy to Hit $10K Months With Under...

Dishing Up Digital with Ellen Mackenzie ·

2025/10/16

You don’t need 100k followers, a trending Reel, or a viral launch to make your first $10k month. I hit five-figure months before I had 2,000 followers—and it wasn’t magic, it was method.In this episode of Dishing Up Digital, I’m pulling back the curtain on the actual strategy that helped me go from low views to high income.You’ll learn:✨ Why follower count is NOT a business plan✨ The 4-part framework I use to create consistent $10k+ months✨ What to stop doing if you want to get booked out faster✨

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00:44:50

$500 for ONE video: How Janice became a UGC creator...

Dishing Up Digital with Ellen Mackenzie ·

2025/09/30

If you’ve ever thought “I missed the boat” when it comes to content creation… this episode will flip that belief on its head.Today, I’m joined by one of my incredible students—Janice, a 60+ UGC creator who’s redefining what’s possible at any age.We’re talking about what it really looks like to start creating content later in life, how Janice landed her first brand deals, and the mindset shifts that helped her finally show up online with confidence.Whether you’re a new creator or you’ve been putting

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00:20:03

2026 Is the Year of the Micro Creator - Here’s How to...

Dishing Up Digital with Ellen Mackenzie ·

2025/09/22

The creator economy is exploding—growing from $250B in 2024 to a projected $480B by 2027—but here’s the truth: you do not need a million followers or viral videos to claim your slice of the pie.In today’s episode, I’m walking you through the exact strategies micro creators can use to grow a magnetic brand, build a community, and generate consistent income—without burnout and without waiting to blow up.If you’ve been thinking:→ “No one’s watching”→ “I don’t know how to grow”→ “I’ll start when my

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00:24:53

$40,000 in 30 Days: My Real Revenue Breakdown

Dishing Up Digital with Ellen Mackenzie ·

2025/09/14

August 2025 was my highest revenue month ever—and in this episode, I’m pulling back the curtain on exactly how I hit $40K (in New Zealand dollars) in 30 days.No fluff. No fake urgency. Just the real strategy, shifts, and streams that made it possible.In this episode, I break down:✨ The 9 revenue streams that made up my $40K month✨ How I rate each revenue stream and how important they are✨ Which offer made me $25,000 alone✨ Why smaller revenue streams are important tooThis isn’t a “look at me”

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00:16:24

I Doubled My Prices and Thought I’d Lose Clients......

Dishing Up Digital with Ellen Mackenzie ·

2025/08/29

In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.I was booked out, overworked, and knew something had to shift. So I doubled my prices—fully prepared to be ghosted or told I was “too expensive.”But here’s the thing: the client still said yes.And that moment changed everything.I’m sharing the full story, plus the truth about what really happens when you raise your rates, how to handle the mindset wobble

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00:23:01

Stop Guessing. Your New Social Media Strategy Starts...

Dishing Up Digital with Ellen Mackenzie ·

2025/08/22

Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You’re not alone… and you’re not broken. The truth is, most social media “strategies” in 2025 are just content calendars with no real conversion plan behind them.In this episode, I’m walking you through the exact strategy I use to sell $400K+ in digital products - including how to build a content plan that will increase your reach and brings in actual sales (even with a small

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00:24:08

The 5-step strategy that took me from 0 to fully booked!

Dishing Up Digital with Ellen Mackenzie ·

2025/08/04

🚨 Sign up for my FREE 3 day online conference for social media managers: https://www.ellenmackenzie.com/summit2025If you’ve ever thought, “Why is no one booking me?”—this episode is your wake-up call. Inside, I’m breaking down the exact 5-step strategy I’ve used over and over again to get fully booked fast—whether I was starting from scratch, lost a big client, or just needed fast cash flow in my business.➡️ No giant following.➡️ No complicated funnels.➡️ No slashing your prices.Just simple,

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00:45:15

Don’t Make These Tax Mistakes: My Accountant Could...

Dishing Up Digital with Ellen Mackenzie ·

2025/07/27

Let’s talk money - because ignoring the “boring stuff” could be costing you thousands.In this episode, I’m sitting down with my accountant to break down the stuff no one talks about:➡️ What small biz owners always get wrong➡️ How to stay organized for tax season (without crying)➡️ When to hire help (and how to afford it)➡️ What actually matters when you’re starting outThis is the episode that would’ve saved past Ellen from so many money headaches. Whether you’re a new entrepreneur or scaling fast,

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00:19:05

Is your inner broke girl holding your business back?

Dishing Up Digital with Ellen Mackenzie ·

2025/07/25

Let’s talk about the unspoken villain in your business story: your inner broke girl.The one who hoards money, second-guesses every investment, and whispers, “you can’t afford that” every time you try to grow. In this episode, I’m unpacking the mindset that secretly runs the show for so many online entrepreneurs—and how to shift it.We’ll cover:✨ What “broke girl energy” actually looks like in business✨ The difference between smart strategy and scarcity-driven decisions✨ How I shifted my relationship

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00:21:47

How to Build a 6-Figure Online Business Before 2026...

Dishing Up Digital with Ellen Mackenzie ·

2025/07/24

Whether you're a freelancer, creator, or coach, this is your roadmap to working less and earning more before 2026 hits. In this video, I'm breaking down the 3-part Freedom Framework - aka the three key steps to scaling your online business without working 24/7.To celebrate the re-launch of the Dishing up Digital podcast, I'm hosting an epic giveaway! Enter here: https://www.ellenmackenzie.com/podcastxxEllen⬇️ SIGN UP FOR MY FREE WEBINAR: how to become a social media manager

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35:10

Red Flag Clients You Need to Avoid

Dishing Up Digital with Ellen Mackenzie ·

2025/04/20

In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out!RED FLAGS: Asking for a discount Can't make time for a discovery call Starts to ghost you when it comes time to contract/invoice

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23:54

How to Make a Social Media Strategy for More SALES

Dishing Up Digital with Ellen Mackenzie ·

2025/04/13

What do you do when your social media strategy is no longer working for you? Firstly - you're not alone!This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast. Some Takeaways: You are going to have to pivot your social media strategy. Your bio is hot real estate. You need to be so repetitive in your messaging. Sometimes you can't have it all with every single post. Don't let self-doubt take control during

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