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PODCAST

Powerful Communication Podcast

Comsteria Limited

The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you"ve got something to say and want to say it better, and if you"re interested in the fast moving world of corporate communications - this is the podcast for you. Fast

business news commentary

All Episodes

06:15

The AI-Armed Employee: Navigating the New Risk in...

Powerful Communication Podcast ·

2025/10/30

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05:34

The Value Of Your Archive

Powerful Communication Podcast ·

2025/10/24

The Value Of Your Archive Welcome to another powerful communication podcast from Comsteria, hosted by Colin Kelly. Every business is, to some extent, in the content business, requiring written content, video, and audio to populate social media, bring internal communications to life, and drive specific business objectives. While many businesses are realizing that content holds real financial value, they often get caught in the cycle of having to create material from scratch. In this episode, Colin

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36:10

The History Of The Internet

Powerful Communication Podcast ·

2025/09/23

Colin Kelly takes a long, deep dive sharing his personal reflections on the history of the internet from 1996 to the present day.

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06:07

School Exclusions In Scotland

Powerful Communication Podcast ·

2025/09/22

Colin Kelly discusses a report in The Times Scotland about unruly behaviour in our schools. A report from the Commission On School Reform says the education system is struggling to cope with a growing problem of indiscipline. Read the full article Colin explores the issue and looks at the SNP government record on school exclusions since it came to power in 2007.

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01:25

What PR and Comms professionals need to learn from...

Powerful Communication Podcast ·

2025/08/10

Comsteria is here to help every organisation communicate with power. And we want public relations, marketing and communications professionals to achieve their full potential. Subscribe our podcast for straight talking advice and insight to super charge your career. And visit our website for training and consultancy incouding media relations, presentation skills, crisis comms, video and podcast production and AI training for comms teams.

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10:36

Media Training And The Truth

Powerful Communication Podcast ·

2025/06/27

Colin Kelly with reaction following the former Principal of Dundee University's appearance at the Scottish Parliament's Education Commitee.

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03:59

Dealing with nerves while presenting

Powerful Communication Podcast ·

2025/06/13

It's perfectly natural to feel excited or a bit scared when you're about to speak in public. Whether it's a big audience at a conference, a small group at work or that strange sensation that comes with Teams and Zoom, being in the spotlight can feel strange. Sometimes, this manifests in physical ways. You might perspire. Feel shaky. Or suddenly acquite a washing machine on the spin cycle in your stomach. In this short episode of Comsteria's Powerful Communication podcast, Colin Kelly shares some

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01:28

Kill The Jargon - How To Make Every Word Count

Powerful Communication Podcast ·

2025/05/23

Here's a clip from a recent writing workshop delivered by Comsteria's Colin Kelly. We love to tackle corporate jargon whenever we encounter it. The trick is always to focus on your audience and challenge any words or phrases that they wouldn't use in every day speech. There are lots of redudndant, empty phrases uses on websites, social media and in interviews where the writer or speaker - for whatever reason - uses a jargon phrase instead of what they really want to say. Here's some advice on what

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11:41

How to brief a spokesperson before a media interview

Powerful Communication Podcast ·

2025/05/23

I've seen a lot of business leaders end up overwhelmed because the comms colleague briefing them before their media interview gives them far too much information. This is often done with good intentions (better to include too much than risk missing out something important) but it can have negative consequences because the interviewee can't possibly remember everything. In this episode of Comsteria's Powerful Communication podcast, our media trainer Colin Kelly shares some advice on how comms

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03:24

The QCARDS system for evaluating AI tools

Powerful Communication Podcast ·

2025/05/12

Comsteria's Colin Kelly outlines his QCARDS system for evaluating AI tools. If you are thinking of using a particular AI software within your marketing, comms or PR role, consider evaluating each tool against the following criteria: Q - Quality. Can the tool do the job to a higher standard than I can? C - Cost. How much does it cost? Explore the limits and potential savings by, perhaps paying annually or accessing the tool via the API. A - Access. Does this tool enable people who might lack

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09:15

Is Pinterest really going to knock out Google? How to...

Powerful Communication Podcast ·

2025/05/06

Your sceptical friend, Colin Kelly, suggests remaining cautious when surveys seem to throw your current approach to digital marketing up in the air. What's really going on and who should you trust? What should you do? Help is at hand!

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02:12

Thinking about business objectives

Powerful Communication Podcast ·

2024/11/28

If you deliver training and consultancy and ask clients 'what are your business objectives?', you might not be getting the full picture. At Comsteria, we probe a little deeper! LIsten to this episode and find out how we do it. www.comsteria.co.uk

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03:39

The truth about unnamed 'sources'

Powerful Communication Podcast ·

2024/11/12

Unnamed sources have an important role to play when it comes to exposing wrongdoing, whistleblowing and corruption. But they've become overused in much of our media and run rampant online with no controls or accountability. Worse, they give rise to the myth that there's a secret elite of connected 'insiders' that know more than you and me. It's time we called out this nonsense and made sure unnamed sources and people who quote them are held to a higher standard.

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07:26

Should I Get Verified On Linkedin? And What Actually...

Powerful Communication Podcast ·

2024/11/07

Comsteria's Colin Kelly delivers Linkedin traning and is getting asked this question A LOT! Here's a quick explainer. Visit Comsteria online and find out more about our training and consultancy work, all designed to help you communicate with power! www.comsteria.co.uk

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05:33

Trump Wins Election USA. But how?!

Powerful Communication Podcast ·

2024/11/06

It's time the poltical podcast chataratti realised just how out of touch they are.

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02:38

Open and transparent leadership - just how 'open'...

Powerful Communication Podcast ·

2024/08/12

Hello, and welcome to another episode from Comsteria's Powerful Communiation podcast for PR and communications professionals. We know lots of small business owners enjoy listening to this podcast as well - you are all very welcome and thanks for the encouraging feedback some of you send across. You can get in touch with us anytime - just email admin@comsteria.co.uk Many of us are getting set up for a new season after a break or at least a quieter period over the summer. It's a good time to revisit a

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02:57

The thing Scottish politicians do when they speak...

Powerful Communication Podcast ·

2024/04/17

Y'all know who you are.

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06:11

Media Training Tip: The General-Specific transition

Powerful Communication Podcast ·

2024/04/16

Here's something you can try if you're facing questions from a hostile audience. Comsteria's media trainer Colin Kelly shares a quick tip that can get you out of a tight spot and balance up a negative line of questioning from journalists or your own staff. Find out more about our #powerfulcommunication training, Visit Comsteria online at www.comsteria.co.uk

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07:32

Attitudes To AI

Powerful Communication Podcast ·

2024/04/01

What impact are your attitudes towards AI having on your team?

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06:16

Royal Family PR Problems

Powerful Communication Podcast ·

2024/03/14

Comsteria's crisis communications and media training consultant Colin Kelly reacts to the row about the Princess Of Wales' photo editing and discusses the wider Royal Family PR/communications strategy.

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24 results

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