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PODCAST

The Tech Savvy Nonprofit

Gretchen DeVault

The Tech Savvy Nonprofit podcast explores digital communications in the nonprofit and philanthropy sectors. We"re tech-savvy marketers with deep roots in the charitable sector. As a nonprofit or a foundation, your mission is to serve others. We"re here to explore and share ways technology and digital marketing can help your organization have greater impact.

All Episodes

32:02

EP13: Google Ad Grants for Nonprofits - An Interview...

The Tech Savvy Nonprofit ·

2019/04/23

Did you know that your nonprofit organization could get a Google Ad Grant that provides $10,000 every month of in-kind advertising from Google Ads? Imagine the impact! In this episode, we are joined by Google Ads expert and consultant Kristina Cutura. Kristina shares how nonprofits can use Google Ads to further their mission, how to apply for a Google Ad Grant, challenges and successes she's seen with clients that have received the grant and navigating the recent Google Ad Grant policy changes

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24:09

EP12: Leveraging Tech to Engage Volunteers with Brian...

The Tech Savvy Nonprofit ·

2019/04/16

In this episode, we talk with Brian Rosenbaum, Engagement Manager at United Way of Greater Los Angeles about leveraging technology to engage volunteers. Brian is also Board Chair of the Young Nonprofit Professionals Network Los Angeles. Brian began his career in social work. During grad school, Brian realized his "strengths and passions are in building and improving roads, rather than repairing individual cars." So, he shifted to the nonprofit sector where he focuses on volunteer management and

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29:25

EP11: The Case for Data Leadership with Tracy Van...

The Tech Savvy Nonprofit ·

2019/04/09

Building on our previous conversation about CRM with Ashley Faison, in this episode we're talking about data leadership with Tracy Van Solkema. Tracy is the Research and Data Services Specialist at the Grand Rapids Community Foundation. When it comes to the topic of using data to advance the work of your organization, you'd be hard-pressed to find a person more passionate about this topic than Tracy. Why is a CRM or donor database important for a nonprofit or foundation? Shared institutional

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25:28

Episode 10: Getting Buy-in And Implementing a CRM...

The Tech Savvy Nonprofit ·

2019/04/02

In this episode, we talk with Ashley Faison about getting buy-in and implementing a CRM or donor database. Ashley is the Chief Development Officer with New Heights Youth in NYC and is a dynamic and tech-savvy nonprofit leader, organizational strategist and professional fundraiser with over $60M raised to her credit. Ashley is a big believer in the power of a donor database or CRM. She's worked in Blackbaud's Raiser's Edge and Salesforce and has been through the implementation of these systems with

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25:43

EP9: Finding and Optimizing Images for Your Website

The Tech Savvy Nonprofit ·

2019/03/28

In this episode we talk about finding and optimizing images for your website. As the saying goes, a picture is worth a thousand words... but photography is often an afterthought when it comes to nonprofit and foundation websites. Capacity, cost, sensitive topics, protecting clients, etc. are all factors in an organization's approach to photography. We also discuss how photos impact a website's load time. If at all possible budget for photography. To make the most of your photo shoot, spend some

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20:13

EP8: Ask Zane - Updating Those Pesky WordPress Plugins

The Tech Savvy Nonprofit ·

2019/03/20

In this episode, we're talking with Zane DeVault, lead developer at co-founder of Tiny Blue Sky about updating WordPress plugins. Zane explains why plugins need to be updated regularly on WordPress websites, what to do if something goes wrong during the update, the importance of backing up your website and some overall website maintenance best practices. What is a WordPress plugin? If you currently have a WordPress site, you might know that some of its functionality is made possible by plugins. A

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28:47

EP7: House Party Fundraising with Christie Perdue

The Tech Savvy Nonprofit ·

2019/03/14

In this episode, we're joined by special guest Christie Perdue the powerhouse behind CP Consulting, a fundraising, marketing, and strategic development firm based in Michigan. Christie shares with us one of her favorite donor development tools—a house party! While this is a high-touch activity, we also explore the ways technology and digital marketing can help get the party started and keep it going. What is a donor house party? As Christie describes, a donor house party is an intimate gathering of

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16:31

EP6: Using an Editorial Calendar for Thoughtful...

The Tech Savvy Nonprofit ·

2019/03/06

In this episode, we make the case for using an editorial calendar for content planning. It might take a little time on the front end, but it will be well worth your efforts. Having an editorial calendar will allow you to manage your communication flow, help you feel organized and most importantly, it will produce results. Being an effective communicator requires good planning. No one wants to work in constant reaction mode. It's exhausting and it also leaves too much room for error and missing

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44:24

EP5: Unlocking the Mystery of SEO

The Tech Savvy Nonprofit ·

2019/02/16

In this episode we unpack what SEO is and how you can use SEO efforts to drive more traffic (and more of the right traffic) to your nonprofit or foundation website! What is this mysterious SEO and why does it matter for nonprofit organizations and foundations? SEO feels a little like the great and powerful Wizard of Oz -- everything happens behind the curtain and the Wizard claims he can somehow get your website to show up first on Google. And just like the Wizard of Oz, when you pull back the

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21:27

EP4: Google Analytics for Nonprofits

The Tech Savvy Nonprofit ·

2019/02/16

On this episode we talk about how you can use your Google Analytics to inform your decision making and improve your nonprofit or foundation website. About Google Analytics Google Analytics is a free web analytics tool that can help you analyze your nonprofit's website traffic. First of all, you’re going to want to see if you have Google Analytics set up on your website. Does your current site have a Google Analytics installed? See resources below for tools to check your site if you’re not sure

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25:43

EP3: Making the Case for Email Marketing for...

The Tech Savvy Nonprofit ·

2019/02/12

On this episode, we make the case for email marketing for nonprofits and foundations. Email marketing is one of the best ways to connect directly with your audience. It’s extremely cost effective and it’s measurable! Forget the print newsletters or print event invitations (except in some cases, of course) and consider email marketing! Email marketing is a direct line to your audience Social media is less effective Direct mail gets thrown in the trash Email marketing is more cost effective Is

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45:21

EP2: Online tools your nonprofit or foundation should...

The Tech Savvy Nonprofit ·

2018/12/18

In this episode of the Tech Savvy Nonprofit, we dive into digital marketing and online tools that nonprofits and foundations should be using. WEBSITE Most nonprofits at the very least have a website. But the big piece that’s often lacking here is a good website OR not utilizing your website as a tool on an ongoing basis rather than as a brochure. Tool Recommendations: WordPress or SquareSpace Yoast for SEO if you have WordPress Google Analytics SOCIAL MEDIA The platform(s) depends on your

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52:14

EP1: 5 Musts for Great Nonprofit and Foundation Websites

The Tech Savvy Nonprofit ·

2018/12/18

In this episode, we discuss five essential things that should be part of every nonprofit or foundation’s website. Good Bones Ability to update the site (easy-to-use CMS) Runs smooth and is fast Built mobile-first Google Analytics Optimized for search Security The Right Messaging Positioning. Clear and concise (rather than we do a bunch of programs). Avoid the internal jargon. Know your audiences and speak to them What is your story? Make us love you more. Navigation That is Easy to

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