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PODCAST

Seller Performance Solutions

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and

business entrepreneurship

All Episodes

18:32

AI Won't Save a Bad Business with Bradley Sutton

Seller Performance Solutions ·

2026/02/12

Is Amazon product search dead? Are keywords obsolete? Is AI about to rewrite the rules of eCommerce overnight? In this episode, Chris McCabe sits down with Bradley Sutton of Helium10 to break down the truth behind Amazon’s AI-powered search assistant, Rufus, and what the data actually shows.

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16:51

How Smart Amazon Brands Build Customer Retention...

Seller Performance Solutions ·

2026/02/05

Most sellers think they’re playing a "cat and mouse" game with Amazon’s TOS, but many times they're actually playing with federal law. In this episode, Chris McCabe sits down with Andrew Smith of Swapt to unpack one of the hottest and most misunderstood topics in eCommerce right now: how brands can encourage repeat purchases, improve customer education, and build long-term growth without crossing compliance lines. Questions for Andrew? Reach out at https://swaptqr.com/ or reach out to him directly

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15:25

Amazon Policy Myths That Sellers Still Believe

Seller Performance Solutions ·

2026/01/29

Amazon enforcement is getting stricter, and a lot of sellers are still getting tripped up by the same avoidable compliance gaps. In this episode, Chris McCabe and Leah McHugh talk about what’s actually causing suspensions right now, why “longer appeals” often backfire, and how the rise of AI-generated advice is leading sellers to submit misinformation (including completely made-up “laws”) into cases.

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15:59

The Real Cost of Amazon Compliance Mistakes in 2026

Seller Performance Solutions ·

2026/01/22

Are you losing thousands in daily revenue due to an Amazon ASIN deactivation? In this episode, Chris and Leah dive into the "compliance trenches" to discuss why so many Amazon sellers are failing their appeals in early 2026, breaking down the most expensive mistakes sellers make when hit with restricted product flags or safety concerns.

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15:26

AI is Giving You Outdated Amazon Advice & Hurting...

Seller Performance Solutions ·

2026/01/15

Is ChatGPT helping or hurting your Amazon appeal? Many sellers are now using AI tools to scrape the web for information on how to handle specific ASIN takedowns or account suspensions. They treat ChatGPT like a crystal ball, asking it to predict the viability of an appeal. In this episode, Chris McCabe breaks down this alarming trend of Amazon sellers outsourcing their judgment to ChatGPT and then acting surprised when Amazon sends back a boilerplate denial. AI tools scrape the internet. The

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16:03

Amazon’s 180-Day "Roll Off" Myth: Why Waiting Can Get...

Seller Performance Solutions ·

2026/01/08

Is your Amazon Account Health strategy simply "waiting it out"? In this episode, Chris McCabe exposes the dangerous reality of the "180-Day Roll-Off" strategy. Many sellers believe that if they ignore a violation for six months, it simply vanishes. The truth? That violation is likely sitting dormant in your history, ready to trigger a suspension the moment a new complaint comes in. We are seeing Amazon teams pull data from as far back as 2023 to justify suspensions today. If you are sitting on your

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11:58

Template Appeals End Escalation Paths

Seller Performance Solutions ·

2025/12/18

Amazon doesn’t “keep reviewing” your appeal. They decide whether you’re serious, competent, or confused, and they decide it fast. Once you submit a weak, rushed, or inconsistent appeal, your case drops into the generic-denial lane. From there, every follow-up gets skimmed, recycled, and dismissed while your sales bleed out during Q4 and beyond. In this episode, Chris McCabe breaks down why changing strategy mid-appeal, outsourcing blindly, or sending AI-generated filler destroys credibility with

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8:46

Appeal Denied Again? The Hidden Issues at Amazon

Seller Performance Solutions ·

2025/12/11

Sellers keep calling Amazon Account Health hoping for clarity, yet the more they call, the more confused they get. In this episode, Chris McCabe breaks down why sellers are getting stuck in an endless loop of mixed messages, contradictory guidance, and copy-paste appeal denials that explain absolutely nothing.

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12:35

How Sellers Avoided the Worst of Amazon’s Cyber Five...

Seller Performance Solutions ·

2025/12/04

Cyber Five is finally behind us — and for once, the sky didn’t fall. In this episode, Chris McCabe breaks down what actually happened across Black Friday, Cyber Monday, and the peak week that followed, and explains why abuse attempts were lower this year, how Amazon’s internal teams seem to be improving their detection game, and why seller-led reporting is becoming a real force multiplier inside the marketplace. He also digs into the problems that did surface, suspicious refund spikes, targeted

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10:36

What Amazon Is Cracking Down on This Black Friday

Seller Performance Solutions ·

2025/11/26

This Holiday season, enforcement teams are in full zero-tolerance mode, and sellers are getting hit for mistakes they didn’t even realize were violations. If you think “gray areas” still exist, or that Amazon is too busy to notice what you’re doing this week, you’re already in trouble.In this episode, Chris McCabe breaks down exactly what Amazon is cracking down on this Black Friday: abuse reports that boomerang back onto your own account, sloppy listing edits made under pressure, appeals that miss

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12:04

Counterfeit Claims Gone Wrong: How Brands Get...

Seller Performance Solutions ·

2025/11/20

Too many brands are going scorched-earth on Amazon and it’s blowing up in their faces. In this episode, Chris McCabe explains why aggressive tactics against resellers, sloppy counterfeit claims, and “secret” removal services are triggering enforcement actions against the brand itself. Chris breaks down where sellers go wrong: unproven counterfeit allegations, missing test-buy evidence, misuse of Brand Registry, and blind trust in consultants who won’t disclose their methods.

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14:06

How Evasive Listing Changes Are Leading to Q4...

Seller Performance Solutions ·

2025/11/13

Evasive listing tweaks are triggering suspensions at record speed. One tiny change to a title, one “quick fix” from a VA, or one unnoticed ASIN edit can flip your entire account from green to red overnight. In this episode, Chris breaks down the exact behaviors setting off Amazon’s enforcement systems: misbranding, hidden detail-page edits, restricted-product evasion, illicit ASIN merges, brand registry mismatches, and competitor-driven sabotage you might not catch until it’s too late.

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13:22

How Amazon’s Miscategorization Errors Are Costing...

Seller Performance Solutions ·

2025/11/06

Some sellers are finding out the hard way that Amazon’s AI has no idea what their products are. Chris and Leah dig into what’s really breaking down inside Amazon’s compliance system, how bad categorization, automation, and silence from support teams are creating a perfect storm right before Q4.

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17:31

Amazon Is Letting 30,000 People Go — Here’s What...

Seller Performance Solutions ·

2025/10/30

We’re already in Q4 (peak chaos season) and Amazon is rolling out massive layoffs. When 30,000 people leave in the middle of the busiest quarter of the year, sellers could feel it first. In this episode, Chris McCabe breaks down what these cuts actually mean for sellers, how internal churn impacts Account Health and enforcement, and what you can do now to stay ahead of the fallout.

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16:20

Why Your Amazon Escalations Keep Failing (And How to...

Seller Performance Solutions ·

2025/10/23

It’s Q4, and “escalation” is officially the most overused word in Sellerland.Everyone’s talking about “taking it up the chain,” but most sellers are just sending the same broken appeal to more inboxes. In this episode, Chris and Leah break down what a real Amazon escalation is, and what it’s not.

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12:44

International Marketplaces Are Tanking U.S. Seller...

Seller Performance Solutions ·

2025/10/16

When one Amazon marketplace goes down, they can all go down. In this episode, Chris McCabe and Leah McHugh break down how international marketplace issues—like Brazil verification failures, account linkage, and Build International Listings (BIL) errors—are deactivating U.S. seller accounts right before Q4.

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9:55

The Risk of "Almost" Following the Rules on Amazon

Seller Performance Solutions ·

2025/10/09

Think you’re “mostly” following Amazon’s rules? In this episode, Chris McCabe breaks down why “almost compliant” is a fast route to suspension in Amazon’s new zero-tolerance era. Amazon’s patience for gray-area behavior is officially gone.Chris explains what really triggers enforcement, how to build a bulletproof appeal, and why relying on shortcuts, masterminds, or cheap Fiverr fixes is a guaranteed way to lose your account in 2025.

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21:03

Beat Tool Fatigue: Multichannel Made Simple with Yoni...

Seller Performance Solutions ·

2025/10/02

Drowning in tool fatigue? In this episode, Chris McCabe sits down with Yoni Mazor of GoFlow to cut through the chaos and map a simple operating system approach for Amazon-native brands to scale across Walmart, Shopify, eBay, and fast-growing channels like TikTok Shop, Temu, and Shein.

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20:27

Amazon Accelerate 2025: Account Health Updates &...

Seller Performance Solutions ·

2025/09/25

Sellers came home from Accelerate buzzing about “account health improvements” and AI helpers, but what really changes your odds on reinstatement? In this epis0ode Chris McCabe debriefs Leah McHugh on what he heard directly from Amazon teams and execs: tighter intake rules at the on-site support desk, a push to explain denials better, and a higher bar for evidence on review-manipulation cases.

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20:49

The Rank vs Profit Trade-off

Seller Performance Solutions ·

2025/09/18

Before you chase rank, name the margin you’re willing to sacrifice. In this episode, Chris McCabe sit's down with Michael Maher of Cartology to break down when to keep work in-house vs. hire an agency (and dodge “agency burn”) and how to set goals you’ll actually honor when rank and margin pull in opposite directions

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220 results

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