x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

BBNmixtape

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

business marketing

All Episodes

30:32

Work-Life Balance for Young Professionals

BBNmixtape ·

2025/11/17

Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid changes to adapting to new technologies and work environments, this discussion offers insights into how young professionals can thrive. We explore strategies for achieving work-life balance, the importance of continuous learning, and the role of AI as a tool...

en-gb

16:06

Long-term versus short-term: Richard (True) and...

BBNmixtape ·

2025/10/29

In this dynamic debate episode, Richard Parsons, Founding Partner at True Agency in London, goes head-to-head with Raluca Apostol, Demand Gen Expert at STOICA, to tackle one of B2B marketing's most persistent tensions: should you focus on short-term demand generation or long-term brand building? Raluca makes the case for short-term tactics, arguing for speed, measurability, and immediate ROI that keeps budgets flowing and managers happy. Richard counters with evidence that brand b...

en-gb

16:17

Trail-makers: wob's 38-Year Journey with BBN...

BBNmixtape ·

2025/09/01

Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027. Today we celebrate wob and their remarkable 38-year partnership with BBN - the longest partnership we have, beginning in 1987 the same year BBN was founded as one of our foundin...

en-gb

21:57

Trail-makers: Luxid's 28-Year Journey with BBN...

BBNmixtape ·

2025/08/14

Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honour those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027. Today, we celebrate Luxid Group and its remarkable 28-year partnership with BBN. We're joined by Susanna Justi, their Chief Operations Officer, whose journey began in 1996 when...

en-gb

38:52

Can Cannes Can with Mike Ruby of Park & Battery

BBNmixtape ·

2025/06/26

Key Links: Park & Battery: https://parkandbattery.com Park & Battery LinkedIn: https://www.linkedin.com/company/parkandbattery BBN | Agency X: www.bbn-international.com/agencyx This episode Ed Davis rewinds the reel on Cannes Lions to ask whether the festival is finally judging B2B work on its own creative terms. His guide is Michael Ruby, fresh from the Croisette after Park & Battery’s Roto-Rooter campaign became one of only a handful of pure-play B2B entries to make the Creative...

en-gb

29:45

Employer Brand with John Williamson of LinkedIn

BBNmixtape ·

2025/04/18

In this insightful podcast episode, host Peter Lyle sits down with John Williamson, a senior content consultant at LinkedIn, to delve into the powerful impact of employer branding on organizational success. The discussion centers around how a strong employer brand not only attracts top talent but also enhances market positioning and customer engagement. John explains that at its core, employer branding is about creating a fun and engaging work environment where employees feel valued and conne...

en-gb

28:12

WorldFest 2024 Preview with Cameron Clarke of The Drum

BBNmixtape ·

2024/11/12

In this episode of BBN Mixtape, we’re joined by Cameron Clarke, editor of The Drum, to explore some of the hottest topics in B2B marketing ahead of WorldFest. We dive into the evolving role of creativity in B2B, the balance between brand-building and demand generation, and the impact of AI on marketing strategy. Cameron shares his insights on what makes for a strong CMO-CRO relationship, how relationship marketing is changing, and the unique opportunities sports marketing presents for B2B bra...

en-gb

46:23

WorldFest 2024: The B2B Revolution is Here

BBNmixtape ·

2024/10/04

In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of technology and AI on marketing strategies, and the importance of collaboration between marketing and sales teams. For Info on WorldFest, visit: https://events.thedrum.com/b2bworldfest/For a discounted ticket to either the London or Chicago events, use...

en-gb

33:33

Global to Local: The case for localization with Geri...

BBNmixtape ·

2024/07/27

On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while being relevant to local consumers. During the podcast Geri hits on adapting global marketing strategies to meet local market needs, including cultural, social, and regulatory differences. She also discusses how companies often struggle with effectivel...

en-gb

31:54

Thought Leadership with Raffy Vota of LinkedIn

BBNmixtape ·

2024/06/30

Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry experts. LinkedIn provides a framework for executives to identify their brand archetypes, such as visionary, evangelist, guide, or mentor, and align their content with their passion points. The three P's model (profile, publishing, participation) helps ...

en-gb

38:16

Trends Survey for Central and Eastern Europe

BBNmixtape ·

2024/05/20

In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who is the namesake of Stoica and operate out of Romania. These group of Partners recently partnered together along with a fourth organization, eMarketing Stars, to survey nearly 40 corporate marketing leaders in the region about what is working, best...

en-gb

47:27

Navigating Japan: Expert Insights on B2B Success and...

BBNmixtape ·

2024/04/18

en-gb

31:15

Interview with Latané Conant, CRO of 6sense

BBNmixtape ·

2024/03/07

en-gb

29:55

Spotlight Strategies: Mastering Media Attention in...

BBNmixtape ·

2023/11/08

en-gb

24:07

B2B Blueprint: Content Planning Mastery

BBNmixtape ·

2023/10/07

en-gb

27:19

Creativity leads to Better Marketing Results

BBNmixtape ·

2023/09/21

en-gb

28:08

B2Brave

BBNmixtape ·

2023/08/31

en-gb

26:48

The Courageous Marketer

BBNmixtape ·

2023/08/31

en-gb

32:58

Leveraging Webinars for Effective B2B Marketing

BBNmixtape ·

2023/06/20

en-gb

25:47

Coming to America - Part III

BBNmixtape ·

2023/06/06

en-gb

47 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...