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PODCAST

The Middle Woman - a roadmap to managing the performing arts

Elsie Management

Laura Colby is a performing arts manager, based in Brooklyn NY. As founder and president of Elsie Management, she has managed a roster of international contemporary artists for 30 years, bringing dance, contemporary theater, outdoor spectacle, new circus and puppetry arts to global audiences. She has focused her work on developing best practices for managing, touring, and presenting the performing arts from the lens of a working artist. In The Middle Woman, Colby shares her collected learnings with

arts performing arts

All Episodes

00:46:25

Ep. 30: Staying Relevant (with Anna Amadei & Jimena...

The Middle Woman - a roadmap to managing the... ·

2025/01/08

This final podcast episode features Elsie's founder and President, Laura Colby, in conversation with Elsie's Vice President, Anna Amadei, and Elsie's Contract Manager, Jimena Alviar, discussing the many ways they have endeavored to keep Elsie Management relevant in an ever-changing local and global landscape.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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01:01:37

Ep. 29: Creating Through Adversity (with Kyle Vegter...

The Middle Woman - a roadmap to managing the... ·

2024/12/11

In Episode 29, Laura talks about the different kind of work she and her team facilitated with several of their artists during the COVID-19 pandemic. Joined by Manual Cinema’s Kyle Vegter and Sarah Fornace, they share the process of creating and presenting the live stream, virtual performances of Manual Cinema’s A Christmas Carol under impossible circumstances.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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01:03:05

Ep. 28: Work & Life Balance (with Todd Wetzel)

The Middle Woman - a roadmap to managing the... ·

2024/11/20

In Episode 28 of The Middle Woman podcast, Laura Colby is joined in conversation by special guest Todd Wetzel, Executive Director of Purdue Convocations. They discuss the many joys and challenges in balancing family, work, and life in the demanding field of the performing arts; from career paths to the power of setting boundaries.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:41:57

Ep. 27: International Cultural Exchange (with Gaurav...

The Middle Woman - a roadmap to managing the... ·

2024/11/06

This episode of The Middle Woman, International Cultural Exchange, features special guest Gaurav Kripalani. Pulling from Gaurav’s experience as Artistic Director of Singapore Repertory Theatre, Laura and Gaurav speak to how international collaboration is essential to the development of work and expanding live performances to new audiences.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:38:18

Ep. 26: Power Part 2 (with Rob Bailis)

The Middle Woman - a roadmap to managing the... ·

2024/10/23

Episode 26 Power Part 2 is with special guest Rob Bailis, Artistic & Executive Director of BroadStage. Laura and Rob discuss how power plays a role in their jobs as arts workers and how artists are an integral part of the power puzzle.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:50:19

Ep. 25: Power Part 1 (with Yanira Castro)

The Middle Woman - a roadmap to managing the... ·

2024/10/09

The 25th episode of The Middle Woman, Power Part 1 features special guest Yanira Castro. In this episode, Laura and Yanira discuss the development of Yanira’s work, how power plays a role in art making, and the ultimate form of power; money. Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:45:04

Ep. 24: Answering a Need (with Beatrice Thomas)

The Middle Woman - a roadmap to managing the... ·

2024/09/25

In Episode 24: Answering a Need, Laura and special guest Beatrice Thomas share what it has meant for them to answer a need in the field, how serving in the industry has shaped their careers, and how one can effect change in the industry of the performing arts. A note about the audio: This is a lost episode found with the help of an AI platform. Due to this, the audio is slightly irregular. Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by

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01:04:26

Ep. 23: Getting to Equity (with Lisa Richards Toney)

The Middle Woman - a roadmap to managing the... ·

2024/09/11

In this episode, Laura is joined by President and CEO of APAP, Lisa Richards Toney in a conversation about equity in the field of the performing arts. They discuss how taking initiative in creating your own opportunities is absolutely critical in maintaining equity throughout the industry.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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01:12:56

Ep. 22: Visas (with Anna Amadei & Jimena Alviar)

The Middle Woman - a roadmap to managing the... ·

2024/08/21

In this episode, Laura Colby is joined by Anna Amadei & Jimena Alviar as they dive deep into the world of U.S. work visas for international artists. With 20 years of experience under their belts, they reveal insider tips on the petition process, the dos and don’ts, and the reasons behind Elsie's decision to personally handle visa applications. Discover the behind-the-scenes efforts that go into securing approvals for Elsie’s international artists' work visas.Link to transcript,

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00:42:36

Ep. 21: When Things go Wrong (with Anna Amadei &...

The Middle Woman - a roadmap to managing the... ·

2024/08/07

In this episode, Laura Colby is joined by guests Anna Amadei and Jimena Alviar (long-time Elsie Management employees) to share their first-hand experiences and knowledge about the many things that can go wrong in the daily work of an artist manager. From force majeure, to costly mistakes, and database disasters, hear how these challenges shaped Elsie Management's approach to mitigating risk - and why who you work with is key.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created

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00:49:15

Ep. 20: International Showcasing Opportunities (with...

The Middle Woman - a roadmap to managing the... ·

2024/07/24

This episode features Laura Colby and Anna Amadei (Elsie’s President and Vice President) as they talk about showcasing platforms, ways to showcase, and the benefits of showcasing.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:43:48

Ep. 19: Working Internationally (with Anna Amadei &...

The Middle Woman - a roadmap to managing the... ·

2024/07/10

In this episode, Laura Colby and special guests Anna Amadei, Elsie’s Vice President, and Jimena Alviar, Elsie’s Contract Manager discuss the complexities and challenges involved when touring U.S. artists abroad.

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00:38:58

Ep. 18: Curating a Roster (with Anna Amadei)

The Middle Woman - a roadmap to managing the... ·

2024/06/19

Join Laura Colby and Anna Amadei (President and VP of Elsie Management) as they talk about how they curate the Elsie Management Roster and the many lessons they have learned along the way.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:42:54

Ep. 17: Contracts Part 2 (with Brian Goldstein)

The Middle Woman - a roadmap to managing the... ·

2024/06/05

Contracts Part 2 features entertainment lawyer Brian Goldstein from GG Arts Law. Listen along as Laura and Brian discuss the validity of contracts, how best to communicate with all parties, and the power of “no.”Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:25:13

Ep. 16: Expectations

The Middle Woman - a roadmap to managing the... ·

2024/05/22

Episode 16 of The Middle Woman is all about Expectations! Join Laura Colby as she shares her experience with the importance of being honest with yourself and everyone you work with about what you expect from them and what you can deliver.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:19:31

Ep. 15: Best Practices

The Middle Woman - a roadmap to managing the... ·

2024/05/08

In this episode, Laura Colby talks about practices to consistently have in your work. Learn about working from a place of “no surprises” - meaning you do everything in your capacity to have clarity of terms & expectations from the beginning of the booking process Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:27:51

Ep. 14: Live & Learn

The Middle Woman - a roadmap to managing the... ·

2024/04/17

In this episode of The Middle Woman, Laura Colby shares the things she'd wishes she'd known when she first started in this field. She shares her experience of 30+ years, in the hopes you don’t get tripped up as you move forward in the field.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:43:52

Ep. 13: Contracts

The Middle Woman - a roadmap to managing the... ·

2024/04/03

In this episode Laura Colby shares her experience in contracting for Elsie Management represented artists. Colby talks about the steps to a contract, important clauses, negotiating specific terms, and more!Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:25:35

Ep. 12: Elevator Pitch

The Middle Woman - a roadmap to managing the... ·

2024/03/20

In this episode, Laura Colby talks about the importance of having a ready-to-go Elevator Pitch. She covers how to create one of your own and how to present your work. No matter how complicated your work is, you need to be able to describe it succinctly to whomever you are speaking to, be that your grandparent, your UPS person, or that presenter you really want to have program you.Link to transcript, glossary, and more!⁠⁠⁠⁠⁠⁠⁠⁠ Credits Created by Elsie Management Music by Manual Cinema

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00:36:26

Ep. 11: Talk About It (with Allen Moon)

The Middle Woman - a roadmap to managing the... ·

2024/03/06

In this episode, Laura Colby invites Allen Moon, Director of Touring and Artist Management of David Lieberman Artists Representatives, to talk about their sales work, specifically how they talk about the performance works, artists, and touring shows they promote via representation. They share their experience selling contemporary performing arts touring shows that are not necessarily considered popular or obvious in terms of what their genres are or what the experience is going to be like for the

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