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PODCAST

Growing For Market Podcast

Andrew Mefferd, Katie Kulla, April Parms Jones

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you"ll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link:

education how to

All Episodes

01:00:26

Scaling up, scaling down and finding the right farm...

Growing For Market Podcast ·

2025/09/23

After starting the farm over 20 years ago, Chris Jagger and his family scaled Blue Fox Farm from very small up to about 45 acres, including a lot of wholesaling. When the wholesale market changed, they scaled back down. Learn why Chris says his current farm size puts him in a farm “economic dead zone,” so you can consider farming on either side of it.Chris farms in the Applegate Valley, a sparsely-populated, very dry part of southern Oregon that also has a lot of cannabis cultivation. Hear how the

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01:03:54

How to plan for and bounce back from flooding with...

Growing For Market Podcast ·

2025/09/16

Wild East Farm was one of many in North Carolina that suffered from catastrophic flooding during Hurricane Helene in September 2024. Parts of the state received 15-30 inches of rain during the storm, resulting in flash flooding and extensive tree blowdown. Almost a year after the storm, we caught up with Noah Poulos to talk about the lead-up to the storm, how they tried to save their animals and crops, and the aftermath.Noah shares insights into the farm's recovery process, the importance of

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00:49:41

Raising standards for produce and soil quality with...

Growing For Market Podcast ·

2025/09/09

With over 20 years of farming experience, hear how Laura Llewellyn grew Chimalow Produce to maximize soil and veg quality, based on the idea that healthy soil will lead to better vegetables. Learn how Laura encourages biological life in the soil, how they balance minimizing soil disturbance with mechanical cultivation, address deficiencies and encourage mycorrhizal fungi. Drawing on her experience as the manager of a retail produce department, Laura shares the strategy she uses to set up market

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01:18:01

Scaling up and growing 60,000 dahlias with Grace Lam...

Growing For Market Podcast ·

2025/09/02

Scaling up means different things for different farms; hear from Grace Lam how Fivefork Farms has scaled up to the point where they are growing 60,000 dahlias both for flower and tuber sales and over 700 dahlia share members. They don’t just grow dahlias though- there is a lot of practical info in this interview, including how to keep up with labor and water needs as the farm grows, when and how to mechanize, and specialty crop insurance programs that can help insure your growing farm. Learn how

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00:46:59

How farmers can help breed varieties tailored to...

Growing For Market Podcast ·

2025/08/26

Discover how farmers and researchers are collaborating to develop seed varieties tailored to farmers' needs with Michael Lordon of the Organic Seed Alliance. Since vegetable and flower varieties are not one-size-fits-all farms, Michael tells us how the OSA is working to breed varieties that will thrive on farms without synthetic fertilizers and pesticides. Michael highlights ways farmers can participate in developing better varieties, including working with breeders, trialing, on-farm breeding and

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00:50:36

Insects as a solution to food waste and a new farm...

Growing For Market Podcast ·

2025/08/19

“Get your fresh local insects, and frass too!” If Pat Crowley had his way, insects and their byproducts (most notably frass used as fertilizer) would take their place alongside vegetables and flowers as profitable enterprises for local farms. And the best part is, they are fed on a widely-available byproduct: some of the 100 million tons of food waste that is currently going into landfills in the United States.Pat is the founder and CEO of Chapul Farms, which designs, builds and operates insect

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01:06:38

30+ years of scaling up without lowering standards...

Growing For Market Podcast ·

2025/08/12

Over more than 30 years, Featherstone Farm has grown their CSA and wholesaling to the point where they are now growing on 135 acres and have scaled up some of their major crops- for one example, they are storing 120 tons or more of carrots every year. These are distributed through their CSA and wholesaling. Though Featherstone has gotten a lot bigger over the years, they have remained committed to high agricultural standards with a Real Organic Project certification and high standards for the nearly

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00:59:02

Expanding regional markets for farmers with Anne...

Growing For Market Podcast ·

2025/08/05

Anne Massie and Virginia Pleasant share how they’ve grown Region Roots Local Farm and Food Hub to increase opportunities for famers to feed their regional communities. “The Region” is how the area of Northwest Indiana where they are based is known locally. Both co-executive directors of the NWI (Northwest Indiana) Food Council, they tell us how they’ve rapidly grown their grassroots nonprofit organization dedicated to creating a just and regenerative food system.They discuss considerations including

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00:51:53

Building soil to feed your plants with Josh...

Growing For Market Podcast ·

2025/07/29

Tilth Soil composts millions of pounds of food waste every year, and we’ve got their soil guy Josh Kruszynski on the pod this week to talk about how to build soil including not just compost, but also microbes, micronutrients, Ph and everything else we’re learning about how to encourage healthy soil. We talk about the markers of healthy soil as a starting point for evaluating our own soil and figuring out what steps to take to improve it. In this interview with host April Parms Jones we hear how

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00:52:41

The business side of growing a farm and balancing...

Growing For Market Podcast ·

2025/07/22

Growing up in Brooklyn with a career as an attorney, Diane Aboushi of Halal Pastures farm did not follow the most traditional path to becoming a farmer. However, researching how to provide the healthiest food for their kids prompted Diane and her family to start a meat business that eventually led to moving out of the city and adding vegetable farming to the mix. In this conversation with host Katie Kulla, Diane discusses the importance of halal food, the expansion of her business from meat to

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01:10:11

Decades of incredibly diverse CSA farming with 7th...

Growing For Market Podcast ·

2025/07/15

Though their family has been farming in Ontario for over 200 years, success looks different in the 2020s than it did in the early 19th century! Hear how the Coopers changed their family farm in order to steward it into the future by becoming early adopters of the CSA model. Learn how the business has evolved over the years and how they manage a diverse range of products, both on the farm and the business side of things. The Coopers and host Katie Kulla also discuss the importance of succession

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00:47:45

Sharing the lessons learned growing from urban...

Growing For Market Podcast ·

2025/07/08

On this week’s podcast Megan Ayers shares what she learned as she built Unvarnished Farm from a series of urban gardens into the farm in southeastern Indiana that it is today. A first-generation farmer, Megan focused on regenerative practices and soil health as she scaled her farm. She and host April Parms Jones discuss concepts that apply to farms of any size, including the ideal carbon to nitrogen ratio for farm soils, evaluating the quality of compost, cover cropping and how chemical fertilizers

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01:22:48

Pushing back on the weakening of organic standards...

Growing For Market Podcast ·

2025/07/01

Linley Dixon discusses some of the challenges facing organic farming, particularly the issues of greenwashing and the need for maintaining organic standards in this week’s podcast interview. Linley is the Co-Director of the Real Organic Project (ROP), in addition to running her own Adobe House Farm in Durango, Colorado. She emphasizes the importance of transparency in agricultural practices and the impact of lobbying by agribusiness to weaken organic standards. These issues have an impact even on

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01:25:32

Greenhouse planning, siting and building with Tomm...

Growing For Market Podcast ·

2025/06/24

Planning and siting have a lot to do with the success of a greenhouse project. Whether building your first or your fifth greenhouse, learn best practices for site prep, drainage, snow and wind management and more with Tomm Becker of Nifty Hoops. The company began as a community initiative to support local farmers in Michigan and now offers to build any of the greenhouses they fabricate entirely for growers, or they’ll help build along with friends and family as a “community build,” anywhere in the

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00:58:08

Growing mushrooms for market with Erin Hamilton of...

Growing For Market Podcast ·

2025/06/17

Whether you already grow mushrooms or are looking to diversify your market offerings, Erin Hamilton of The Mushroom Conservatory tells us about the varieties and methods we should consider for mushrooms that can be cultured and grown for market. Erin, an expert mushroom grower and agricultural educator, shares her passion for mushrooms and their ecological significance, including how spent mushroom spawn can improve your compost pile. She discusses the role of mycelium in plant growth, types of

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01:14:48

Why preserving organic standards matters for all...

Growing For Market Podcast ·

2025/06/10

Dave Chapman tells us about the origins of the Real Organic Project, and why preserving organic standards is important for all growers whether certified organic or not in this week’s podcast. Dave is the co-director of the Real Organic Project (ROP) and owner of Long Wind Farm in Vermont. The ROP is active in preserving the standards of the National Organic Program (NOP) in the face of lobbying by agribusiness to relax them, particularly in the areas of allowing hydroponics to be certified organic

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01:01:43

Setting standards for floral crops and writing the...

Growing For Market Podcast ·

2025/06/03

Diane Szukovathy of Jello Mold Farm tells host Rebecca Kutzer-Rice how the need for standards for floral crops at the Seattle Wholesale Growers Market (SWGM) led to the creation of the new book Floral Standards: A Practical Guide for Harvesting and Delivering Professional Quality Products. They also discuss Diane’s journey in flower farming, the establishment of the Seattle Wholesale Growers Market, and the importance of quality standards in the floral industry. Diane highlights the collaborative

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01:16:00

Taking sales online after decades of farmers markets...

Growing For Market Podcast ·

2025/05/27

Started in the late 1980s by Sandy and Paul Arnold, Pleasant Valley Farm in Argyle, New York, helped innovate and share winter growing techniques that lengthened local food season on many market farms. After decades of selling at farmers markets, during the pandemic they switched to online sales only out of necessity. Listen to this interview with their son Robert Arnold to find out how they made the transition on short notice, why they never went back to farmers markets, and tips from how they

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00:45:14

Food system accountability by farmers with Sarah...

Growing For Market Podcast ·

2025/05/20

Farm Action is a nonpartisan agricultural watchdog organization led by farmers, and Research and Policy Development Director Sarah Carden joins host April Parms Jones to discuss how they provide food-system accountability for farmers. Farm Action advocates for a fair and sustainable food system that empowers farmers and rural communities by focusing on holding large corporations and the government accountable for their actions in agriculture. Hear why specialty crop producers often receive less

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01:03:28

Connecting 6,000 customers with 30+ farmers at Mali...

Growing For Market Podcast ·

2025/05/13

In this interview Ana Ljubojević and Nikolina Kovačević tell us how they grew Mali Plac, an innovative food hub in Slovenia that connects farmers directly with consumers. They discuss the mission of Mali Plac, how it helps people “find their tribe,” their customer demographics, the logistics of operations, and the pickup model that allows farmers to interact directly with customers. The conversation highlights the importance of building relationships and respect within the community, showcasing how

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139 results

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