PODCAST

Higher Voltage

Volt

Podcast by Volt

education

All Episodes

00:47:05

Beyond the Sage on the Stage: The Future of Quality...

Higher Voltage ·

2025/03/27

Higher ed must evolve from delivering education to fostering quality learning—a continuous, experiential process that benefits both students and faculty. In this episode of Higher Voltage, Scott Marshall, CEO of Semester at Sea, joins Kevin Tyler to discuss the future of learning, the role of collaboration, and why it’s time to rethink traditional models.

00:40:21

Trust, Credibility and the Power of Checklists

Higher Voltage ·

2025/03/11

New leaders in higher education face big challenges, but Melissa Farmer Richards has a roadmap. She joins host Kevin Tyler to discuss her book The 30-60-90-Day Handbook: Checklist for Communications and Marketing Leaders in Higher Education and the power of checklists in leadership. They explore the keys to earning trust, demonstrating commitment and adapting to the evolving landscape of higher ed marketing. Plus, Melissa offers listeners an exclusive gift to help kickstart their leadership

00:39:12

Shifting from Reactive to Proactive ADA Compliance

Higher Voltage ·

2025/02/26

How will recent ADA updates impact digital accessibility in higher education? Kevin Tyler and Jamie Axelrod discuss the shift from reactive to proactive compliance, the legal stakes of non-conformance, and why universal design is the key to a more inclusive digital future.

00:54:51

How Performance TV is Transforming Higher Ed

Higher Voltage ·

2025/02/13

Can Performance TV revolutionize higher ed marketing? In this episode of Higher Voltage, Kevin Tyler talks with Jennifer Lonchar of AmbioEDU about how data-driven digital advertising is changing the game for student recruitment and retention. They tackle marketing myths, explore the impact of CTV, and share real-world success stories that prove why higher ed must innovate—or risk falling behind.

00:43:44

Beyond the Search Cliff

Higher Voltage ·

2025/01/30

The search cliff is changing the game for higher ed recruitment, making it harder to reach prospective students through traditional methods. Kevin Tyler, Jenny Petty, and Emily Smith explain what this means for colleges and universities—and how AI recruiters, authentic storytelling, and smarter marketing strategies can help institutions stay competitive. From the rise of adult learners to the impact of privacy laws, this conversation dives into the future of enrollment and what schools need to do

00:33:15

Community College — America’s Best-Kept Promise

Higher Voltage ·

2025/01/16

What makes community colleges America’s best-kept secret? Kevin Tyler and Devin Purgason explore the future of higher education, from AI’s role in student engagement to the growing impact of micro-credentials. Institutions such as Forsyth Tech are shaping the future of learning through innovation and personalization.

00:37:43

Finding Opportunity Amid Politicization - Carri Twigg

Higher Voltage ·

2024/12/10

Kevin Tyler and guest Carri Twigg examine higher ed’s future in light of potential political disruptions, a dismantled Department of Education and shifts in institutional identity and collaboration.

00:42:18

Shifting Landscapes – The Future of Study Abroad

Higher Voltage ·

2024/12/05

Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the American Institute for Foreign Study explains.

00:41:45

Got Education? - Reframing the Value of Higher Ed

Higher Voltage ·

2024/11/14

Kevin Tyler is joined by Lauren Griswold of Boise State University and Chris Nelson of the University of Utah to discuss the collaborative efforts of institutions to reshape the public perception of higher education’s value. Hear strategies for unified messaging, building partnerships and engaging communities to drive enrollment and combat declining trust in higher education.

00:26:23

Start Small, Start With One Place. - Brian Piper

Higher Voltage ·

2024/10/10

Ready to level up your content game? Host Kevin Tyler welcomes guest Brian Piper to discuss how universities can build trust, connect with audiences and thrive in a digital-first world.

00:44:46

Want High Student Satisfaction? Well, Who's Going to...

Higher Voltage ·

2024/04/25

Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction.

00:32:34

In a Word-of-Mouth Business, No One Shares Average -...

Higher Voltage ·

2024/04/11

Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

00:44:31

No One Asks What Students Actually Want - Catherine...

Higher Voltage ·

2024/03/15

Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

00:36:11

It’s Time to Treat Social Media as an Adult - Jenny...

Higher Voltage ·

2024/02/15

Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry.

00:35:36

Change and the Future of Higher Ed Marketing - Bennie...

Higher Voltage ·

2024/02/01

In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.

00:29:13

Be Visible, Be Engaged, but Be Circumspect - Dr. Brit...

Higher Voltage ·

2023/11/09

Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues.

00:38:31

What's Your Institution's McDonald's Order? - Marcus...

Higher Voltage ·

2023/10/05

Dr. Marcus Collins, author, professor and devoted cheeseburger lover, joins host Kevin Tyler to discuss the importance of understanding the cultural characteristics of a community and finding congruence between the values of the institution and the values of potential students.

00:26:31

The End of Affirmative Action: What Now? - Natasha...

Higher Voltage ·

2023/07/20

Natasha Warikoo, Lenore Stern Professor in the Social Sciences Department of Sociology at Tufts University, rejoins host Kevin Tyler to discuss the recent SCOTUS decision and how institutions may move forward in the post-affirmative action era.

00:28:37

Degree Choices Hopes to Reduce U.S. News' Dominance -...

Higher Voltage ·

2023/06/15

David Levy, head of data for Degree Choices, joins Kevin Tyler to discuss how higher ed rankings are doing a disservice to Black applicants, the importance of comprehensive data collection to highlight topics such as underfunding, and why challenging U.S. News' dominance in the industry will help students make informed decisions.

00:35:03

How to Recruit More First-Gen and Underrepresented...

Higher Voltage ·

2023/05/31

Jonathan B. Williams, AVP for undergraduate admissions, access and pipeline programs at NYU joins host Kevin Tyler to talk about ways institutions can partner more with communities in their quest to recruit more diverse and first-gen students to their campuses.

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Higher Voltage

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