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PODCAST

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

education how to

All Episodes

44:11

Stop Pushing Listeners Away: The Biggest Podcasting...

School of Podcasting: Expert Tips for Launching and... ·

2026/03/30

Iflistenersarequittingyourpodcastinthefirstfiveminutes,thisepisodeisforyou.Inthisannual‘podcastpetpeeves’roundup,Iaskedmyaudiencewhatmakesthembailonashow—andtheydidnotholdback.ParticipantsYou’llhearfromKimNewlove(ThePharmacist’sVoice,PerrysburgPodcast),SteveStewart(podcasteditorextraordinaire),Todd‘theGator’(GuardianDownRoundtable,LessonsintheRearView),andYork(WelcometoEarthStories)astheyunpackthehabitsthatdrivethemnuts:frombadaudioandburiedleadstoadoverload,lazyinterviewquestions,sloppyterminology,a

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41:04

School of Podcasting's Big News with Podpage

School of Podcasting: Expert Tips for Launching and... ·

2026/03/23

The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining.New Free TierWe’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone.Brenden and I have a vision for

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55:59

How to Grow Your Podcast Audience with SEO and Keywords

School of Podcasting: Expert Tips for Launching and... ·

2026/03/15

When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization).Podcast Search Optimization VS Search Engine OptimizationSo what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show

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53:03

Big Lash Energy: One Million Downloads Fueled by ...

School of Podcasting: Expert Tips for Launching and... ·

2026/03/09

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting.It's like she hit the ground running, with tons of awards, 200 episodes, and one million downlaods you might say she's unstoppable.The conversation kicks off with Jayna reflecting on the pressure to include video in her podcasting

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44:08

Podcast Short Cuts and Sacrifices: What Worked?

School of Podcasting: Expert Tips for Launching and... ·

2026/03/02

In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experiences, and favorite tools. Here’s an organized list of all the contributors with their URLs, plus every resource/tool we mentioned to help you on your own podcasting path.Contributors & Their URLsEmily Kate :emilykatecreative.comKim Newlove ("The Pharmacist’s Voice" &

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55:49

The Pros and Cons of Going Video: Let’s Talk

School of Podcasting: Expert Tips for Launching and... ·

2026/02/23

Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting.This episode uses chapters to enable you to jump to the most important parts for you.Key Topics Covered:The difference between a podcast and a

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37:08

Cut the Fluff, Keep the Gold: How to Edit for Your...

School of Podcasting: Expert Tips for Launching and... ·

2026/02/16

In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience. Once you’re crystal clear on who you’re talking to and what they value, editing becomes a lot easier: you simply remove anything that wastes their time or doesn’t deliver value.Editing For ContentI’ll share examples from real interviews (including Amy Poehler’s “Good Hang” and conversations with my friends Daniel J. Lewis and Katie

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43:30

Ingredients that Make People Binge Your Podcast

School of Podcasting: Expert Tips for Launching and... ·

2026/02/09

Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down three juicy strategies that can keep your audience glued to their headphones, even after they’ve finished your latest episode. Plus, we’ve got a heartwarming “because of my podcast” story from Ray Arnott that’ll make you believe in the magic of podcasting. So, if you're tired of

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51:26

The Four D's of Podcasting: Novel Marketing...

School of Podcasting: Expert Tips for Launching and... ·

2026/02/02

I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches).I need to give credit, the "Four D's" come from Chase Replogle who does a few podcasts including the Pastor Writer, Let's Talk Bible: Kids, and he's the

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36:13

Behind the Scenes at Podfest: Lessons, Laughs, and...

School of Podcasting: Expert Tips for Launching and... ·

2026/01/26

Hey, it’s Dave Jackson from the School of Podcasting, and in this episode, I’m recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here’s what I cover:Hallway Conversations & Overheard Myths: I noticed folks were obsessing over tiny details like the exact minute a podcast should release, debating things like whether 8:01am is better than 8:00am. Honestly, I don’t think anyone is waiting by their phone for your show to

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26:08

Behind the Scenes of My New Podcast

School of Podcasting: Expert Tips for Launching and... ·

2026/01/19

On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach.Why am I starting this podcast? I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to educate PR agencies and help fellow podcasters feel less alone in the sea of spam.Who is this podcast

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42:24

The Myth of Overnight Success: What Podcasting Really...

School of Podcasting: Expert Tips for Launching and... ·

2026/01/12

Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks.I kick things off with the story of the microwave’s invention as a metaphor for how society craves instant results, then flip the script to talk about

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52:57

How to Start a Podcast in 2026

School of Podcasting: Expert Tips for Launching and... ·

2026/01/05

If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).Here are the steps I covered.Pick Your TopicDecide if you're podcasting solo or with cohost(s).Pick how you will podcast.Pick where will you podcast?Choose how you will measure your successPick a name. Naming tools from Podpage and Buzzsprout.Buy the HardwareBuy/Find

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46:33

What's Your Favorite Podcast (AND WHY) 2025 Edition

School of Podcasting: Expert Tips for Launching and... ·

2025/12/29

What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned:Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved.1. Nudge2. No Agenda 3.Treat Addiction Podcast 4. Daily Devotions for Busy Lives5. Harry Shearer’s Show "Le Show"6. School of Podcasting 7. Time Suck8. Too Many Tabs9. What Was That Like?10. Daily Sports History11. Walking is Fitness12. Welcome to Earth Stories13. The Pharmacist’s Voice

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52:00

Who is Peeing in the Podcast Pool?

School of Podcasting: Expert Tips for Launching and... ·

2025/12/22

Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered:1. A Christmas Story with a Lesson for PodcastersI kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards just to hit a target—a not-so-subtle lesson for the podcasting world.2. Pushing Back on Changing

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37:49

Podcasting Build Relationships Which Leads to...

School of Podcasting: Expert Tips for Launching and... ·

2025/12/15

Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.Kim Newlove’s Story:Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the

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45:15

How to Handle Listener Feedback (Even the Awkward Bits)

School of Podcasting: Expert Tips for Launching and... ·

2025/12/08

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where you think I could improve, I’m breaking it all down. I’ll share how I process both praise and criticism, respond to some thought-provoking and even challenging listener comments, and talk openly about staying authentic on the microphone, no matter what. If you’ve ever wondered

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41:09

12 Things I Wish I Knew Before Starting My Podcast

School of Podcasting: Expert Tips for Launching and... ·

2025/12/01

In this episode, I circle back to a classic question:What do you wish you’d known when you started your podcast that you know now?This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity!Featured Guests & Their InsightsI’m joined by two long-time contributors—Kim Newlove and Steve Stewart—who share powerfully honest

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42:06

12 Signs Your Podcast Is Actually Working

School of Podcasting: Expert Tips for Launching and... ·

2025/11/24

In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether that’s growing their business, building a community, or simply having fun. I share 12 alternative metrics—including email list growth, audience engagement, speaking opportunities, and more—so you can assess your progress and celebrate wins that go way beyond downloads. I also

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49:55

Over Delivering Value: The Secret Sauce for Podcast...

School of Podcasting: Expert Tips for Launching and... ·

2025/11/17

Hey, it's Dave Jackson from the School of Podcasting! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Thomas Umstattd Jr..As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to recommend? Today, I'm breaking down the answer to that question and sharing snippets of what I like to call

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