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PODCAST

ContenderCast with Justin Honaman

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!

business entrepreneurship

All Episodes

20:36

VACATION DARTS

ContenderCast with Justin Honaman ·

2026/10/05

Vacation Darts is a lifestyle and apparel brand founded by Joey Coffin, a 36-year-old former Yelp restaurant manager based in Vancouver (originally from Toronto). A "vacation dart" refers to a cigarette that is smoked exclusively while on vacation. The tongue-in-cheek motto behind the brand is that "vacation darts don't count". It is a rule-free mindset representing the permission to drop everyday expectations, enjoy minor indulgences, and not take life too seriously. After printing an initial batch

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19:03

LOFTY POPS

ContenderCast with Justin Honaman ·

2026/09/28

Natalie Heiter is the Co-founder and Chief Marketing Officer (CMO) of Lofty Pops, a fast-growing, Detroit-based handcrafted ice pop brand. She launched the venture alongside her brother and business partner, Philip Stakich, in July 2024. The siblings debuted Lofty Pops with an initial kiosk at the Detroit Zoo in July 2024. Philip brought prior food-truck and operations experience from running Marilyn's Detroit, while Natalie leveraged her background in marketing and advertising. The brand focuses on

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21:41

THE COFFEE STOPPER™, THE FLUSHER BLOCKER™, & THE...

ContenderCast with Justin Honaman ·

2026/09/21

Cara Brzezicki is the inventor of The Coffee Stopper, a small, reusable silicone accessory that helps prevent coffee from splashing out of takeout lids. It came from one of those everyday annoyances that made Cara wonder, "Why has nobody solved this?" Cara was not a product-development expert when she started. She simply saw a problem, believed there had to be a better solution, and figured out how to bring the idea to life. Since launching, she has learned the hard way about manufacturing, patents,

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30:42

NULASTIN

ContenderCast with Justin Honaman ·

2026/08/03

Welcome to NULASTIN. They are a transformational beauty brand built on routine, results and longevity science. Their clinically proven, elastin replenishing formulas support healthier looking hair, visibly fuller lashes and brows and resilient skin. Your journey with NULASTIN goes beyond before and afters. It's about reaching confidence milestones that help you feel like you again. Award winning media personality and professional athlete Leah Garcia founded NULASTIN® in 2016 after living the hair

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25:15

DR. NOZE BEST

ContenderCast with Justin Honaman ·

2026/07/19

You deserve the best care for your child's health. At Dr. Noze Best they bring hospital-grade efficiency and safety right to your home with innovative healthcare products developed by a pediatric ENT that support a healthier, happier respiratory system for your baby. Christy Brown is the CEO of Dr. Noze Best. Under her leadership, the brand has scaled rapidly, expanding into major retailers like Target and Walmart while championing hospital-grade, wearable pediatric care products like the NozeBot

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26:57

WAIĀKEA HAWAIIAN VOLCANIC BEVERAGES

ContenderCast with Justin Honaman ·

2026/06/22

Waiakea® was founded in Hilo, Hawai'i in 2012 as the first Hawaiian volcanic water and triple bottom line premium water of its kind, adapting an unparalleled platform of healthy, sustainable, and ethical attributes and initiatives. Their mission is to provide healthy Hawaiian volcanic water with the blessing of indigenous kupuna and konohiki, while contributing to and promoting clean water access, conservation, and education for those in need in Hawai'i and throughout the world. Co-founder and CEO

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22:35

SUPERTEAMS: THE SCIENCE AND SECRETS OF...

ContenderCast with Justin Honaman ·

2026/06/14

Ron Friedman, PhD, is an award-winning psychologist who helps leaders build high-performing teams. He is the bestselling author of The Best Place to Work and Decoding Greatness. His new book, Superteams: The Science and Secrets of High-Performing Teams, reveals what the best teams do differently. Superteams reveals what the best teams do differently, based on the most comprehensive study of elite groups ever conducted. After surveying thousands of teams, award-winning social psychologist Ron

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26:51

COCO5 :: WHAT COCONUT WATER WISHES IT TASTED LIKE

ContenderCast with Justin Honaman ·

2026/06/08

Made with real ingredients, 5 electrolytes, and a natural taste you'll love, Coco5 is perfect for at the gym, on the go—and even the morning after a long night out. Treat yourself to active hydration that's actually good. Real good. That's Coco5. Jim Reynolds joins Justin to discuss this high-growth brand!

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14:37

SNAKKIDZ

ContenderCast with Justin Honaman ·

2026/06/01

Snakkidz was born out of a simple yet powerful eureka moment: Why should parents have to choose between a snack that's healthy and one that's fun and tasty? They decided it was high time to blend the best of both worlds into every bite, making snack time the highlight of the day, not just another hurdle to overcome. They are all about making 'healthy' the new 'happy' for snack time for kids and parents alike! CEO and co-founder Steve Weiss joins Justin to unpack this fast-growing food brand.

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30:38

LENSDIRECT :: YOUR VISION YOUR WAY

ContenderCast with Justin Honaman ·

2026/05/25

LensDirect is a family-owned, New York-based online retailer specializing in contact lenses, eyeglasses, and specialized lens replacements for existing frames. Operating for over 30 years, they offer major brand contacts, LensDirect branded eyewear, and a popular mail-in service that replaces old lenses with new prescriptions. CEO, Ryan Alovis joins Justin to share the LensDirect story!

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32:22

ZICO COCONUT WATER, GROUNDFORCE CAPITAL & AN...

ContenderCast with Justin Honaman ·

2026/05/18

Mark Rampolla built ZICO Coconut Water over nine years and sold it to Coca-Cola for over $200M. Then seven years later, bought it back. Now he's rebuilding it bigger than ever, going for $1B+, and documenting the entire process. Mark also leads GroundForce Capital, a $600M firm investing in companies like Liquid Death, Bobbie, and Humm Kombucha. And he's using this rebuilt operating system—FreedomOS—to take ZICO past where it was when he sold it the first time. Not with more grind. With more

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33:20

EVERBOWL

ContenderCast with Justin Honaman ·

2026/05/08

Everbowl is a Southern California-based fast-casual restaurant chain specializing in customizable superfood bowls and smoothies aimed at promoting a healthy, "unevolved" lifestyle. Founded in 2016, it features fruit-based bases like acai, pitaya, and graviola topped with fresh fruit, granola, and nuts. Founder Jeff Fenster joins Justin to discuss this fast-growing brand!

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25:43

ALAFFIA :: CLEAN, GREEN, FAIR TRADE BEAUTY

ContenderCast with Justin Honaman ·

2026/05/04

Olowo-n'djo Tchala (Olo) is the founder of Alaffia, the fair-trade beauty brand he built for two decades. Olo joins Justin to discuss launching and growing this clean, green, fair-trade brand!

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14:45

PAKING DUCK :: CUSTOM PACKAGING FOR CPG BRANDS

ContenderCast with Justin Honaman ·

2026/04/26

Jason Wong is the award-winning Founder and CEO of Paking Duck, a revolutionary packaging manufacturing company that's redefining how consumer brands bring products to market. Born in Hong Kong and immigrating to America at age 8, Jason combines his bicultural perspective with serial entrepreneurial success—starting his first business at age 14 and achieving his first major win at 23 with Doe Lashes, building it to a $15 million valuation in one year from a $500 investment after solving his

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22:03

LOONEN STILL & SPARKLING SPRING WATER

ContenderCast with Justin Honaman ·

2026/04/20

When Clara Sieg was pregnant with her daughter, she became acutely aware of what she was putting in and on her body. She focused on avoiding toxins and plastics, and there seemed to be thoughtful alternatives in nearly every category - from food to personal care to home cleaning. But when it came to water, things got murky. She couldn't make sense of what was actually in tap water, and the more she learned about bottled water, the more she becamse interested in developing a new better-for-you

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23:23

AMERICAN VINEGAR WORKS

ContenderCast with Justin Honaman ·

2026/04/13

Boston-based American Vinegar Works is bringing artisanal vinegar back to the US, reviving a centuries-old fermentation process from the 1820s, transforming it into a modern craft brand that meets growing consumer demand for authentic, clean-label, premium pantry staples. The vinegar market is a $10.8B global industry, and specialty vinegars are among the fastest-growing categories, projected to expand nearly 7% annually. Founder Rodrigo Vargas joins Justin to share how artisanal vinegar is not just

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32:00

SUCCESS IS A NUMBERS GAME: ACHIEVE BIGGER GOALS BY...

ContenderCast with Justin Honaman ·

2026/04/06

Every goal that you're pursuing has two hidden numbers attached to it—a probability of success and a probability of failure. Whether you're trying to start a business, run a marathon, get a promotion, earn a pilot's license, grow a bumper crop of tomatoes, or sign an acting deal, these two percentages are always lurking in the shadows predicting what is going to happen. But most of us never think about them. We assume our odds are unknowable and unchangeable. This dangerous lie leads millions of

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29:41

PEESPORT PREMIUM PEE BOTTLE

ContenderCast with Justin Honaman ·

2026/03/30

PeeSport is America's #1 Pee Bottle Company. They're making life easier and more fun for thousands of people. Their product is fun, useful, and life changing. Thousands of truckers, travelers, clinics, festival-goers, and adventurers trust PeeSport for relief on the go. But they are not just selling pee bottles, they are building something bigger. A brand that makes people laugh, that's all about adventure, and that's going to be as wild as Red Bull one day. Founder Henry Snow joins Justin to

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20:51

COOKTOP SAFETY

ContenderCast with Justin Honaman ·

2026/03/23

Introducing the world's first AI-powered, fully automatic safe smart cooking system (www.CookTopSafety.com) and SensorAI – AI innovators specializing in predictive and preventative technology solutions. The CTS focus is on aging in place, multi-family and student housing, IoT connected kitchen and SaaS. Cooktop Safety (CTS) founder and CEO David Eby joins Justin to discuss innovation in tech and AI.

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27:11

HIGH LEVEL SCIENCE

ContenderCast with Justin Honaman ·

2026/03/16

High Level, co-founded by Ashley Parker Angel and Bobby Klebanoff, is revolutionizing the wellness industry with a unique dual-business model. When the worlds of entertainment and medicine come together, something extraordinary happens. Ashley Parker Angel, known for his dynamic stage presence and transformation coaching, and Dr. David Rizik, a global leader in cardiovascular medicine, teamed up to create High Level Science — a line of medical-grade supplements redefining wellness with a foundation

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