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PODCAST

Fit Fundraising

Fit Fundraising

The FIT Fundraising Podcast will help your fundraising program achieve transformational results through learning innovative solutions. FIT Fundraising interviews and insightful discussions provide non-profit leaders and fundraisers with the tools they need to get their fundraising programs in top shape. FIT Fundraising will transform your passion for those you serve into proven strategies to energize your donors and rejuvenate your organization. FIT Fundraising will get your fundraising program into

business non-profit

All Episodes

13:10

Faith, Leadership, and the Next Generation of...

Fit Fundraising ·

2025/11/12

In this episode, Roy Jones sits down with Jordan Smith, Executive Chief Development Officer at Tree of Life Ministries in Purcellville, Virginia. Jordan shares how a moment of compassion in the aftermath of Hurricane Katrina inspired his family to launch a ministry that now partners with more than 40 churches and serves thousands each year. Together, Roy and Jordan explore what it means to lead with humility across generations—how younger leaders can introduce innovation while honoring the wisdom of

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14:40

Generational Giving Part 2 with Cheryl Hackett: The...

Fit Fundraising ·

2025/10/29

In Part 2 of this Fit Fundraising Podcast conversation, Roy Jones and Cheryl Hackett, Director of Development at the Wyoming Rescue Mission, dive deeper into what truly connects donors across generations—stories and relationships. Cheryl shares how faith, authenticity, and storytelling cut through today's digital noise and unite Boomers, Gen X, Millennials, and Gen Z donors alike. From crafting irresistible subject lines to blending traditional and digital outreach, she explains how to engage

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16:24

Generational Giving with Cheryl Hackett: Bridging...

Fit Fundraising ·

2025/10/14

In this episode of the Fit Fundraising Podcast, Roy Jones sits down with Cheryl Hackett, Director of Development at the Wyoming Rescue Mission, to explore how giving habits are evolving across generations. From Boomers who still love their direct mail to Millennials and Gen Z donors who live online, Cheryl shares how her team bridges the gap through multichannel fundraising, storytelling, and faith-driven connection. It’s a practical, hope-filled conversation about building trust, embracing

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09:58

From Boomers to Gen Z: Sustainers, Segmentation, and...

Fit Fundraising ·

2025/09/30

From sustainers to segmentation, today’s fundraisers face a world of change. How do we connect with Boomers who still carry the wealth, while preparing for Millennials and Gen Z who are shaping the future of philanthropy? In this episode, Roy Jones sits down with Kyle Gorman, Executive Director of Advancement at the Evansville Rescue Mission, to talk about: Why the first gift is the most critical moment for lifetime giving How younger donors respond to frequency and messaging The challenge of

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12:39

From Boomers to Gen Z: Branding, Giving, and...

Fit Fundraising ·

2025/09/10

From Baby Boomers writing checks to Gen Z giving online, every generation engages with philanthropy differently. In this episode, Roy Jones sits down with Kyle Gorman, Executive Director of Advancement at the Evansville Rescue Mission, to unpack the trends shaping donor behavior across the ages. Kyle shares lessons from leading a $9 million capital campaign, insights on balancing direct mail with digital, and why branding matters more than ever for nonprofits. Whether you’re trying to reach loyal

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23:16

The Power of Mastermind Groups: Iron Sharpens Iron...

Fit Fundraising ·

2025/09/03

What if the secret to breakthrough fundraising wasn’t another conference, but a small circle of peers sharpening one another? In this episode of the Fit Fundraising Podcast, Roy Jones sits down with marketing professor and nonprofit strategist Dina Jones to unpack the power of mastermind groups. Together, they explore how masterminds go beyond networking, providing nonprofit leaders, fundraisers, and CEOs with a safe, faith-centered space to share challenges, spark creativity, and build confidence

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13:08

From Boomers to Gen Z: Communicating in a Multi-Gen...

Fit Fundraising ·

2025/08/26

In Part 2, Roy Jones and Carrie Lynn Wright dig deeper into the communication gaps, giving habits, and leadership challenges across generations. Hear real-world stories—like the viral “Tony the Paint Guy” moment—that reveal how embracing change, adopting new technologies, and fostering open dialogue can help nonprofits engage donors and rally multi-generational teams for long-term success.

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12:19

From Boomers to Gen Z: Communicating in a Multi-Gen...

Fit Fundraising ·

2025/08/12

In Part 1, Roy Jones sits down with workplace culture expert Carrie Lynn Wright to explore the defining traits of Boomers, Gen X, Millennials, and Gen Z—and how these differences shape nonprofit teams and donor relationships. Learn how understanding generational perspectives can strengthen workplace culture, improve communication, and build stronger connections across every age group.

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17:46

Donna Lucas of Joni and Friends: Building Donor Trust...

Fit Fundraising ·

2025/07/29

What does it take to lead fundraising and marketing at one of the most trusted ministries in the world? Donna Lucas, Chief Marketing Officer of Joni and Friends, joins the Fit Fundraising Podcast to share how her team inspires generosity through consistency, transparency, and a mission-centered message. From adapting to economic uncertainty to creating omnichannel campaigns that meet donors where they are, Donna offers practical, powerful insight for nonprofit leaders who want to build lasting

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22:09

Fit Fundraising Next Generation - Donna Lucas of Joni...

Fit Fundraising ·

2025/07/14

What does it take to lead fundraising and marketing at one of the most trusted ministries in the world? Donna Lucas, Chief Marketing Officer of Joni and Friends, joins the Fit Fundraising Podcast to share how her team inspires generosity through consistency, transparency, and a mission-centered message. From adapting to economic uncertainty to creating omnichannel campaigns that meet donors where they are, Donna offers practical, powerful insight for nonprofit leaders who want to build lasting

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13:48

LEGENDS of Fit Fundraising, Interview with Dr....

Fit Fundraising ·

2024/09/10

In this episode, Roy Jones talks with Dr. Candace Gregory, from the Heartland of America, Omaha, NE. Candace lays out what is required to be a successful frontline fundraiser and the characteristics needed to procure MEGA gifts for your nonprofit. She announced in our podcast a $65 million capital campaign. Over the last two decades the ministry has raised more than $200 million to help the unsheltered and poor in her community to get back on their feet and succeed in life.

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22:26

LEGENDS of Fit Fundraising, Interview with Phil...

Fit Fundraising ·

2024/08/15

In this episode, Roy Jones talks with Phil Altemyer, from the streets of Spokane, Washington. Phil Altmyer outlines how he is transforming lives by using modern technology to demonstrate impact to drive more income for his programs. Phil tells the secrets about how he grew his budget from $365,000 to over $24 million annually.

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18:31

LEGENDS of Fit Fundraising, Interview with Herb...

Fit Fundraising ·

2024/07/29

In this episode, Roy Jones talks with Herb Smith from the streets of skid row and his decades of service at the Los Angeles Mission. Herb Smith outlines why having a heart for the donor is just as important as having a heart for the people you serve. Herb outlines critical techniques and characteristics for becoming a great frontline fundraiser.

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17:35

LEGENDS of Fit Fundraising, Interview with Tony...

Fit Fundraising ·

2024/07/01

In this episode, Roy Jones talks with 28 year nonprofit legend, Tony Marciano, President Emeritus of the Charlotte Rescue Mission, about nonprofit leadership and the challenges facing frontline fundraisers in America today. With emphasis on human services and work with homeless shelter guests; connecting to the emotions of the donor, learn strategies for campaigns that get results.

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20:29

Power to the Middle: Creating Champions for DEI at...

Fit Fundraising ·

2024/05/24

Find out how to advocate for opportunity and equity at your nonprofit. Learn the importance of empowering middle donor managers to apply DEI in the day to day activities. How to build community and advocate for people in your organization through coaching, mentoring and meaningful conversation. Amira Barger is one of the nation’s leading specialists on DEI.

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20:36

Building Unity Through Diversity at Your Nonprofit

Fit Fundraising ·

2024/05/10

Find out how to create a climate that helps individuals benefit from the diversity of people, ideas, knowledge and experience will bring success at your nonprofit. DEI is about providing access, opportunity and support to your organization and the people you serve. Learn how you can build unity in your nonprofit organization through embracing diversity, equity and inclusion. Amira Barger is one the nation’s leading specialists on DEI.

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26:47

Day-to-Day Diversity: How nonprofits apply DEI everyday

Fit Fundraising ·

2024/04/26

African American leaders discuss the day-to-day challenges of implementing DEI practices in nonprofit organizations. Guests: Rev. Micheal Woods, of Western Carolina Rescue Ministries, is Asheville North Carolina’s chief advocate for the unhoused and underserved. Dr. Robert Loggins, is a mentor and minister to hundreds of African-American pastors and leaders nationwide. He is the former minister-at-large for the Citygate Network

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35:35

Embracing DEI: A Mandate and Responsibility to...

Fit Fundraising ·

2024/04/12

African American leaders challenge the nonprofit industry to train, equip and empower people of color in fundraising and nonprofit management. Guests: Rev. Micheal Woods, of Western Carolina Rescue Ministries, is Asheville North Carolina’s chief advocate for the unhoused and underserved. Dr. Robert Loggins, is a mentor and minister to hundreds of African-American pastors and leaders nationwide. He is the former minister-at-large for the Citygate Network.

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22:32

Are You Ready to Grow Your Nonprofit the Shriner’s Way?

Fit Fundraising ·

2024/03/05

Shriner’s Children’s has developed a fully integrated fundraising program by creating unique donor journey’s based upon giving level and giving capacity. They call their process omni-channel communications. Today they pull back the curtain to show small to mid-size nonprofits how to use they’re innovative techniques to increase giving through building philanthropic intent.

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19:32

TV and Radio Fundraising (DRTV)

Fit Fundraising ·

2024/02/15

Shriners Children’s has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors. Adding DRTV, radio and radiothons is no longer out of reach for nonprofits. The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.

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29 results

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