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PODCAST

That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

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All Episodes

30:41

Navigating Public Information Campaigns and Crisis...

That Solo Life: The Solo PR Pro Podcast ·

2026/02/23

Episode 335: Navigating Public Information Campaigns and Crisis Comms with Cyndee WoolleyEpisode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane are joined by Cyndee Woolley, MBA, APR, President and Founder of C2 Communications. Together, they dive deep into the nuanced world of public information campaigns and crisis communications for local communities. While national headlines often grab the most attention, Cyndee explains why decisions made at county

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13:13

Why PR Pros Urge Brands to Put People Before Processes

That Solo Life: The Solo PR Pro Podcast ·

2026/02/16

Episode SummaryIn a world increasingly driven by data, frameworks, and efficiency, are we losing the human element in public relations? This week, hosts Karen Swim and Michelle Kane tackle the critical need for brands to prioritize people over processes. They explore how the over-reliance on analytics, scripts, and rigid systems can lead to poor customer experiences and stifle professional growth. From the frustrations of automated service lines to the undervaluing of professional instinct and

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23:11

Silent Risk: How Corporate Citizenship Navigates the...

That Solo Life: The Solo PR Pro Podcast ·

2026/02/09

Silent Risk: How Corporate Citizenship Navigates the Storm of Social UpheavalEpisode Summary In today’s polarized and fast-moving world, organizations often struggle with determining when to speak up and when to stay silent. In this episode of That Solo Life, Karen Swim, APR and Michelle Kane tackle the complex issue of corporate communication during times of social unrest and public crisis. They explore the critical difference between advocacy and activism, and why ignoring major events can

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24:25

Why AI Search Optimization Matters for PR - Episode 332

That Solo Life: The Solo PR Pro Podcast ·

2026/02/02

That Solo Life, Episode 332: Why AI Search Optimization Matters for PREpisode Summary In this episode, Karen and Michelle are joined by Doug Simon, CEO of D S Simon Media, to explore the transformative impact of artificial intelligence on the public relations landscape. Doug shares invaluable insights on how AI is fundamentally changing content discoverability and why PR professionals, especially solo practitioners, must adapt to stay relevant. He discusses the shift to AI-powered search, the

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14:59

Teaching Clients The Value Of Patience In PR -...

That Solo Life: The Solo PR Pro Podcast ·

2026/01/26

Teaching Clients The Value Of Patience In PREpisode Summary In this episode of That Solo Life, Karen Swim and Michelle Kane tackle a common frustration for PR professionals: managing unrealistic client expectations. We have all heard the requests to "make it go viral" or "get us on the Today Show" immediately. While these aren't bad goals, they are often the wrong strategy for sustainable business growth. Karen and Michelle discuss why public relations isn't failing, but rather why clients might be

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14:59

How Solo PR Pros Can Use RFPs To Land New Business -...

That Solo Life: The Solo PR Pro Podcast ·

2026/01/19

How Solo PR Pros Can Use RFPs To Land New Business Episode 330 Episode Summary In this new year, many independent communications professionals are often looking for ways to make some noise and grow their businesses. For some, that path may lead to the dreaded Request for Proposal (RFP). In this episode of That Solo Life, Karen Swim, APR, and Michelle Kane tackle the topic we all "love to hate." While RFPs can sometimes feel like a heavy lift for a solo practitioner, they remain a vital avenue for

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20:19

The New Alphabet of PR - From AEO to PESO

That Solo Life: The Solo PR Pro Podcast ·

2026/01/12

That Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESOEpisode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, founder of Spin Sucks and creator of the PESO Model. Together, they dive deep into the current state of public relations and what lies ahead for 2026. The conversation tackles the pervasive topic of AI, moving beyond simple prompting to discuss how PR pros can teach clients to

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37:23

The Power of Purpose-Driven Branding with Cat Holt

That Solo Life: The Solo PR Pro Podcast ·

2026/01/05

That Solo Life Episode 328: The Power of Purpose-Driven Branding with Cat HoltEpisode Summary This week, Karen and Michelle are joined by Catherine "Cat" Holt, a seasoned marketing executive with over 25 years of experience building major US brands. Cat shares her journey from the corporate world to founding her own company, driven by a desire to help businesses create purpose-driven cultures. She offers a masterclass on aligning a company's internal values with its external brand message to build

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15:57

That Solo Life Looks Back at 2025

That Solo Life: The Solo PR Pro Podcast ·

2025/12/29

That Solo Life, Episode 327: That Solo Life Looks Back at 2025 Episode Summary As 2025 comes to a close, it's the perfect time to reflect on the trends, challenges, and bright spots that defined the year for communications professionals. In this special year-end episode, hosts Karen Swim and Michelle Kane look back at their favorite moments from the podcast and the industry. They discuss the rapid evolution of AI from a shiny new object to a practical tool, highlighting the returning emphasis on the

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13:17

A Holiday Wish List for PR Pros

That Solo Life: The Solo PR Pro Podcast ·

2025/12/22

That Solo Life, Episode 326: A Holiday Wish List for PR ProsEpisode 326 Summary As the year winds down, hosts Karen Swim, APR, and Michelle Kane take a moment for a lighthearted yet insightful discussion about what they’re wishing for all solo PR pros in the coming year. This isn't your typical list of gadgets and software; instead, it's a heartfelt collection of the intangible gifts that truly matter for independent practitioners. From the confidence to own your value and the assertiveness to

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13:10

Why PR Pros Need To Master Telling Their Own Story

That Solo Life: The Solo PR Pro Podcast ·

2025/12/15

That Solo Life, Ep. 325: Why PR Pros Need To Master Telling Their Own StoryEpisode Summary In this episode, hosts Karen Swim and Michelle Kane dive into how the rapid rise of AI is transforming the PR landscape. They discuss why it’s more vital than ever for solo PR pros to assert their unique value and own their professional narrative. The conversation covers the importance of personal branding, communicating your actual impact to clients, and leveraging your expertise in an era when technology is

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46:58

Celebrating and Leveraging Your Milestone Moments -...

That Solo Life: The Solo PR Pro Podcast ·

2025/12/08

That Solo Life, Episode 324: Celebrating and Leveraging Your Milestone Moments Episode Summary This special bonus episode of "That Solo Life" features a rebroadcast from the Smart Talk Series, where host Melissa Vela-Williamson interviews our very own Karen Swim. Dive into a powerful conversation about the importance of celebrating personal and professional milestones. Karen shares insights from her unique career journey, which started in healthcare and sales before she found her calling in public

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33:23

How to Identify, Land and Retain Sponsorship Deals

That Solo Life: The Solo PR Pro Podcast ·

2025/12/01

That Solo Life, Episode 323: How to Identify, Land, and Retain Sponsorship DealsEpisode Summary In this episode, Karen Swim, APR, and Michelle Kane welcome back Anetra Henry, founder of Anetra Henry Consulting. Anetra brings her expertise in nonprofit sponsorships to the table, guiding solo PR pros and communicators through each step of the sponsorship journey. The conversation covers the essentials: identifying aligned sponsors, developing sustainable strategies, managing relationships, and

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15:12

The Rise of Rage Farms and Coordinated Disinformation

That Solo Life: The Solo PR Pro Podcast ·

2025/11/17

That Solo Life, Ep. 322: The Rise of Rage Farms and Coordinated DisinformationEpisode Summary In this eye-opening episode, hosts Karen Swim, APR and Michelle Kane tackle the disturbing trend of "rage farms" and the growing industry of disinformation-as-a-service. Stemming from a recent article by Mark Schaefer, they explore how coordinated, anonymous online attacks are manufactured to create controversy, manipulate public opinion, and inflict real-world financial and reputational damage on

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14:49

What We're Reading for Focus, Laughs and Professional...

That Solo Life: The Solo PR Pro Podcast ·

2025/11/10

That Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development Episode Summary For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can be a challenge. In this episode, hosts Karen Swim and Michelle Kane open up their own "to-be-read" piles to share the books currently on their stacks. They discuss a fascinating mix of titles covering everything from the impact of AI on customer behavior and social media's

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16:38

When You Feel Out of Sync with Your PR Career -...

That Solo Life: The Solo PR Pro Podcast ·

2025/11/03

That Solo Life, Episode 320: When You Feel Out of Sync with Your PR CareerEpisode Summary In this episode, hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters, take a moment to discuss a crucial topic for every solo practitioner: self-reflection. They explore the growing feeling among communications professionals that something is missing, even if they love their work. This conversation explores the importance of pausing to evaluate what you truly want from your career and life,

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15:26

Succeeding at Business Development in a Tough Year

That Solo Life: The Solo PR Pro Podcast ·

2025/10/27

TSL 319: Succeeding at Business Development in a Tough YearEpisode Summary In a challenging economic climate, consistent business development is more crucial than ever for solo PR and marketing professionals. Hosts Karen Swim and Michelle Kane dive into practical strategies to refresh your approach and build a strong pipeline for the coming year. This episode moves beyond basic tips, exploring how to leverage AI as a strategic partner, the importance of going back to fundamentals, and the daily

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10:54

How the New Era of AI Search Impacts PR Pros -...

That Solo Life: The Solo PR Pro Podcast ·

2025/10/20

TSL 318: How the New Era of AI Search Impacts PR ProsEpisode Summary The world of search is constantly evolving, with the rise of AI introducing significant changes that communication professionals can't ignore. In this episode, hosts Karen Swim, APR, and Michelle Kane explore the latest shifts in search, focusing on how AI is creating a more personalized—and potentially limited—search experience. They discuss the pros and cons of features like favoriting publishers and how AI can create echo

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12:46

Navigating the Noise: A PR Pro's Guide to Combating...

That Solo Life: The Solo PR Pro Podcast ·

2025/10/13

That Solo Life, Episode 317: Navigating the Noise: A PR Pro's Guide to Combating MisinformationEpisode Summary In an era where online falsehoods can spread like wildfire, how can communications professionals protect their clients and their own brands? Hosts Karen Swim and Michelle Kane tackle the critical issue of misinformation and disinformation head-on. Triggered by a report revealing that nearly 45% of social media posts about the Cracker Barrel logo controversy were from bots, this episode

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13:04

Gen Alpha's Surprising Influence on Your PR Strategy

That Solo Life: The Solo PR Pro Podcast ·

2025/10/06

That Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR StrategyEpisode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens aged 0-15. You might think your target audience is the adults with the wallets, but this new generation is wielding surprising economic power, influencing major family purchases from cars to technology. Karen and Michelle explore what this shift means for PR and communications

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333 results

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