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PODCAST

Inclusion and Marketing

Attract, convert, and retain a bigger, more diverse, and fiercely loyal customer base with inclusive marketing strategies that fuel business growth. Inclusion & Marketing is hosted by Sonia Thompson — inclusive marketing strategist, consultant, and columnist for Forbes, Inc., and HubSpot — and gives you practical strategies to infuse inclusion into every stage of your customer journey, from customer acquisition and conversion to customer loyalty and customer success. Through solo deep dives, expert

business marketing

All Episodes

16:07

183. How to Increase the Effectiveness of Your...

Inclusion and Marketing ·

2025/10/02

Most brands are eager to launch new campaigns and chase fresh leads. But here’s the truth: if your foundation isn’t strong, your customer acquisition strategy won’t deliver the growth you want.In this episode of Inclusion & Marketing, Sonia Thompson breaks down why “getting your house in order” is the key to making any acquisition strategy more effective. You’ll learn what most companies overlook, how to fix it, and the simple shifts that turn attention into actual conversions. If you want your

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31:52

182. How This Brand Is Elevating Latinas -- and...

Inclusion and Marketing ·

2025/09/25

Inclusive marketing isn’t about business as usual—it’s about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot’s INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshaping what the “general market” really means.You’ll hear how they’re challenging incorrect narratives, disrupting an entire male-centered industry, and putting overlooked consumers center stage. If you want to understand how inclusive disruption drives

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25:13

181. Uplevel Your Buyer Personas to Convert More...

Inclusion and Marketing ·

2025/09/18

Buyer personas are supposed to guide your marketing—but too often, they fall short. In this episode, Sonia Thompson, inclusive marketing strategist shares how to uplevel your buyer personas with simple identity-based shifts so they actually reflect your customers. You’ll learn how to move beyond demographics, close the persona gap, and create campaigns that convert more people into loyal customers.Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter How to plan

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26:35

180. Performance Marketing’s Biggest Miss—and How to...

Inclusion and Marketing ·

2025/09/11

Performance marketing is one of the most popular ways brands try to grow. But here’s the problem: too often, leadership decisions create gaps that keep campaigns from reaching their full potential.In this episode, Sonia Thompson sits down with Laura Lee—growth marketing expert, fractional CMO, founder of LL Consulting, and board member of Asians in Advertising—to explore a major miss in performance marketing today. Together, they discuss how decisions around values, customer understanding, and

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12:46

179. 3 Essential Marketing Lessons Every Brand Can...

Inclusion and Marketing ·

2025/09/04

Cracker Barrel’s logo redesign didn’t just spark backlash—it exposed cracks in leadership decision-making. In this episode, Sonia Thompson shares 3 timeless marketing lessons every brand leader needs to keep their business backlash-proof. Discover how decisions around values, who’s really in charge, and whose voices guide your strategy can make or break customer trust. Tune in for practical insights to help you lead with clarity, avoid costly missteps, and build a brand that resonates with

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26:16

178. Win More Customers With These 20 Proven Customer...

Inclusion and Marketing ·

2025/08/28

Want more customers? You need better customer acquisition strategies — ones that actually work in today’s marketplace. Too many brands still take a passive “build it and they will come” approach, but today’s consumers — especially those from underrepresented and underserved communities — don’t show up where they haven’t been invited.In this episode, Sonia Thompson, inclusive marketing strategist and host of Inclusion & Marketing, shares 20 proven customer acquisition strategies you can use to win

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15:19

177. The #1 Customer Acquisition Rule to Boost...

Inclusion and Marketing ·

2025/08/21

Most brands want more customers, better conversions, and stronger ROI. But here’s the catch: when it comes to customer acquisition, there’s one critical rule most brands completely skip. And missing it could be the reason your campaigns aren’t delivering the results you want.In this episode, you’ll discover the #1 rule of customer acquisition that turns efforts into measurable growth. I break down why this overlooked step is the foundation of successful strategies, how skipping it sabotages your

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17:33

176. How to Create AI Prompts That Eliminate Bias and...

Inclusion and Marketing ·

2025/08/14

AI is powerful — but it’s not perfect. Hidden biases in AI-generated content can quietly push away the very customers you want to attract. In this episode, I share exactly how to create AI prompts that eliminate bias and help you win more customers.You’ll learn: The simple question every customer — especially from underrepresented groups — asks before buying How to give AI the right context so it creates inclusive, high-converting content Specific AI prompt examples you can use

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14:09

175. 2 Marketing Lessons Every Brand Should Learn...

Inclusion and Marketing ·

2025/08/07

Two pop culture moments. Two powerful marketing lessons your brand can’t afford to miss.In this episode, I breaks down the biggest key takaway for marketers from the American Eagle X Sydney Sweeney controversey, and a viral interview with two stars of Love Island USA season 7. Both examples teach us about what today’s customers really want from the brands they buy from. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter Episode 174: The Sydney Sweeney x

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14:58

174. The Sydney Sweeney x American Eagle Campaign...

Inclusion and Marketing ·

2025/07/31

The Sydney Sweeney x American Eagle campaign made headlines, sparked debate, and flooded social feeds. But beyond the buzz lies a deeper story marketers can’t afford to ignore. In this episode, I unpack 5 real lessons from the campaign marketers can't afford to miss.Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

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38:07

173. How to Win the $2.8 Trillion Latino Market Most...

Inclusion and Marketing ·

2025/07/24

The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4?In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foundation, to discuss the groundbreaking 2025 Hispanic Sentiment Study. Claudia shares eye-opening insights on how brands are falling short in marketing to Latino consumers and offers

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32:25

172. Behavioral Scientist Reveals a Highly Effective...

Inclusion and Marketing ·

2025/07/17

Want to improve customer experience for more people — and do it in a way that’s inclusive, intentional, and backed by data?In this episode, I’m joined by behavioral scientist and data psychologist Patrick Fagan, who ran a fascinating year-long experiment: trying one new experience every single week. His goal? To expand his perspective and build deeper empathy — something all brands need if they want to create experiences that make people feel like they truly belong. You’ll learn why customer

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27:42

171. The Best-Practice Strategy Most Brands Ignore —...

Inclusion and Marketing ·

2025/07/10

Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively. In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and fuel growth. If you want to learn what it looks like to put inclusive marketing into practice at a global level, this conversation is a must-listen. Get the Inclusion & Marketing

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26:12

170. How Inclusive Brand Partnerships Drive Real Growth

Inclusion and Marketing ·

2025/07/03

Inclusive marketing isn’t a tactic—it’s a thread that should run through every part of your marketing mix, including your brand partnerships. In this episode, I sit down with Jake Schonberger, Head of Brand Partnerships at Beehiv, to explore how brands are taking a more inclusive approach to partnerships to connect with a broader, more diverse audience. You’ll walk away with fresh ideas, real examples, and insights to make your next collaboration more impactful—and more inclusive.Get the

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41:16

169. Your Inclusive Marketing Will Struggle Without...

Inclusion and Marketing ·

2025/06/26

One of the most overlooked elements of inclusive marketing? The team behind it.It’s not enough to have diverse talent at the table — you also need the right team dynamics to ensure everyone’s voice is heard, valued, and empowered to shape the work. Without that, your inclusive marketing efforts will struggle to land with the people you serve. In this episode, I sit down with author and employer brand strategist John Graham to unpack why psychological safety and team culture are critical to

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20:49

168. The KPI Mistake That’s Costing You Customers...

Inclusion and Marketing ·

2025/06/19

Brands rely on KPIs to know if they’re on the right track — but what if the metrics you’re using are actually leading you off course?In this episode, I break down the KPI mistake that could be costing you customers and killing your growth — especially if you're trying to reach a more diverse audience. As an inclusive marketing strategist, I’ve seen how traditional KPIs often fail to tell the full story. I’ll share what most brands overlook, and how to reframe your metrics to make better, more

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29:45

167. What Consumers Expect in 2025: Inside Kantar’s...

Inclusion and Marketing ·

2025/06/12

You've probably heard me say it before: inclusive marketing is the future of marketing. And the data keeps proving it.In this episode, I’m joined by Valeria Piaggio, Head of Inclusive Growth at global insights powerhouse Kantar. We dive into the latest findings from Kantar’s Global Brand Inclusion Index, which shows that consumers around the world expect brands to lead with inclusion. We unpack what the research reveals, what it means for marketers and brand leaders, and even touch on insights

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27:22

166. What It Really Takes to Execute a Multilingual...

Inclusion and Marketing ·

2025/06/06

In today’s global marketplace, content that connects across languages and cultures isn’t optional — it’s a growth necessity. But translating your message is just the beginning.In this episode, I’m joined by Shaheen Samavati, CEO of Vera Content, a multilingual content agency working with brands like Sony Music Spain to adapt their messaging for international markets. We dive into the real-world operational side of multilingual content — from localization workflows to managing quality at scale,

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28:05

165: The inclusive marketing framework big brands are...

Inclusion and Marketing ·

2025/05/29

Inclusive marketing is more than a trend—it's a necessary shift in how brands communicate, connect, and grow. But with so many layers to consider, where do you start?In this episode, I sat down with Jerry Daykin, global marketing leader and author of Inclusive Marketing, to break down an inclusive marketing framework many top brands are leaning into and/or are extracting elements from. With senior roles at brands like Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, Jerry brings

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22:05

164. Inside the Inclusive Marketing Playbooks of...

Inclusion and Marketing ·

2025/05/22

Want to know how billion-dollar brands approach inclusive marketing—from the inside out?In this episode, I take you behind the scenes with five standout brand leaders who are driving real impact through inclusive marketing. You'll hear highlights from interviews that reveal the unique strategies, decisions, and philosophies behind their success. Each leader shares how they’ve built inclusion into the core of their brand—and what that actually looks like in practice. I’ve always learned best by

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184 results

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