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PODCAST

Inclusion and Marketing with Sonia Thompson

The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back. Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands

business marketing

All Episodes

26:41

190. I Reviewed 50 Brand Websites — Here Are the Most...

Inclusion and Marketing with Sonia Thompson ·

2025/11/20

Even the most well-intentioned brands have hidden friction points buried throughout their customer journey — small, avoidable moments that quietly push ideal customers away. In this episode, Sonia Thompson, Inclusive Growth & Customer Experience Strategist, breaks down the most common friction patterns she uncovered while reviewing 50 brand websites across industries, markets, and brand sizes.You’ll learn how gaps in representation, inclusive language, accessibility, and customer experience create

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23:41

189. Find the Hidden Friction in Your Customer...

Inclusion and Marketing with Sonia Thompson ·

2025/11/13

Even the most well-intentioned brands have friction hiding in their customer journeys — small moments that quietly push ideal customers away. In this episode, Inclusive Marketing and Customer Experience Strategist Sonia Thompson reveals her Friction Finder Growth Audit framework to uncover and fix the hidden friction blocking your customer experience and limiting brand growth.Get the Inclusion & Marketing Newsletter -- www.inclusionandmarketing.com/newsletter

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14:45

188. 4 Common Growth Marketing Mistakes Keeping You...

Inclusion and Marketing with Sonia Thompson ·

2025/11/06

Most brands want to grow — but too many still use the same old playbook.In this episode, Sonia Thompson — inclusive marketing and growth strategist — breaks down the four most common growth marketing mistakes keeping brands from reaching the influential and high-growth communities driving today’s marketplace. From superficial inclusion to copy-and-paste campaigns, Sonia reveals what’s really costing brands trust, loyalty, and ROI — and exactly how to fix it. You’ll learn how to: ✅ Go beyond

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17:26

187. Why Your Growth Marketing Strategy Isn’t Working...

Inclusion and Marketing with Sonia Thompson ·

2025/10/30

If your ads, campaigns, or funnels aren’t delivering like they used to, it’s not just you — and it’s not just the algorithm. The truth is, your growth marketing strategy might be out of sync with today’s consumers.In this episode, Sonia Thompson, inclusive marketing and growth marketing strategist and host of Inclusion & Marketing, breaks down what’s driving diminishing returns in growth marketing — and how to realign your strategy for today’s world. You’ll learn: Why traditional performance

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16:59

186. Why the Fastest-Growing Brands Start With “Who,”...

Inclusion and Marketing with Sonia Thompson ·

2025/10/23

Most growth marketing strategies start with what to do — launch a new campaign, open a new channel, or create a new product.But the fastest-growing brands today start somewhere very different: with who they’re growing with. In this episode, Sonia Thompson, inclusive marketing strategist and host of Inclusion & Marketing, breaks down the mindset shift powering today’s fastest-growing brands — the shift from what to who. You’ll learn: Why effective growth marketing begins with people, not

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16:30

185. The Proof Your Customer Acquisition Strategy...

Inclusion and Marketing with Sonia Thompson ·

2025/10/16

Most brands focus on awareness in their customer acquisition strategy—but neglect the proof that actually drives conversions.In this episode of Inclusion & Marketing, Sonia Thompson explains why relevant social proof is the missing piece that helps customers see themselves in your brand—and feel confident saying yes. You’ll learn how to show “people like me succeed here,” why belonging matters just as much as benefits, and how to weave proof of success naturally into every part of your customer

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34:54

184. Why Smart Brands Are Winning with Growth...

Inclusion and Marketing with Sonia Thompson ·

2025/10/09

Most brands overlook underrepresented and underserved consumers — but these are the communities driving the biggest growth opportunities today.In this episode of Inclusion & Marketing, Sonia Thompson sits down with Edgar Hernandez, Chief Strategy Officer at MyCode, the U.S.’s largest multicultural media company. Together they unpack how MyCode helps brands grow by engaging the audiences most marketers ignore — and why “growth communities” should be at the center of every modern marketing

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16:07

183. How to Increase the Effectiveness of Your...

Inclusion and Marketing with Sonia Thompson ·

2025/10/02

Most brands are eager to launch new campaigns and chase fresh leads. But here’s the truth: if your foundation isn’t strong, your customer acquisition strategy won’t deliver the growth you want.In this episode of Inclusion & Marketing, Sonia Thompson breaks down why “getting your house in order” is the key to making any acquisition strategy more effective. You’ll learn what most companies overlook, how to fix it, and the simple shifts that turn attention into actual conversions. If you want your

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31:52

182. How This Brand Is Elevating Latinas -- and...

Inclusion and Marketing with Sonia Thompson ·

2025/09/25

Inclusive marketing isn’t about business as usual—it’s about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot’s INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshaping what the “general market” really means.You’ll hear how they’re challenging incorrect narratives, disrupting an entire male-centered industry, and putting overlooked consumers center stage. If you want to understand how inclusive disruption drives

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25:13

181. Uplevel Your Buyer Personas to Convert More...

Inclusion and Marketing with Sonia Thompson ·

2025/09/18

Buyer personas are supposed to guide your marketing—but too often, they fall short. In this episode, Sonia Thompson, inclusive marketing strategist shares how to uplevel your buyer personas with simple identity-based shifts so they actually reflect your customers. You’ll learn how to move beyond demographics, close the persona gap, and create campaigns that convert more people into loyal customers.Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter How to plan

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26:35

180. Performance Marketing’s Biggest Miss—and How to...

Inclusion and Marketing with Sonia Thompson ·

2025/09/11

Performance marketing is one of the most popular ways brands try to grow. But here’s the problem: too often, leadership decisions create gaps that keep campaigns from reaching their full potential.In this episode, Sonia Thompson sits down with Laura Lee—growth marketing expert, fractional CMO, founder of LL Consulting, and board member of Asians in Advertising—to explore a major miss in performance marketing today. Together, they discuss how decisions around values, customer understanding, and

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12:46

179. 3 Essential Marketing Lessons Every Brand Can...

Inclusion and Marketing with Sonia Thompson ·

2025/09/04

Cracker Barrel’s logo redesign didn’t just spark backlash—it exposed cracks in leadership decision-making. In this episode, Sonia Thompson shares 3 timeless marketing lessons every brand leader needs to keep their business backlash-proof. Discover how decisions around values, who’s really in charge, and whose voices guide your strategy can make or break customer trust. Tune in for practical insights to help you lead with clarity, avoid costly missteps, and build a brand that resonates with

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26:16

178. Win More Customers With These 20 Proven Customer...

Inclusion and Marketing with Sonia Thompson ·

2025/08/28

Want more customers? You need better customer acquisition strategies — ones that actually work in today’s marketplace. Too many brands still take a passive “build it and they will come” approach, but today’s consumers — especially those from underrepresented and underserved communities — don’t show up where they haven’t been invited.In this episode, Sonia Thompson, inclusive marketing strategist and host of Inclusion & Marketing, shares 20 proven customer acquisition strategies you can use to win

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15:19

177. The #1 Customer Acquisition Rule to Boost...

Inclusion and Marketing with Sonia Thompson ·

2025/08/21

Most brands want more customers, better conversions, and stronger ROI. But here’s the catch: when it comes to customer acquisition, there’s one critical rule most brands completely skip. And missing it could be the reason your campaigns aren’t delivering the results you want.In this episode, you’ll discover the #1 rule of customer acquisition that turns efforts into measurable growth. I break down why this overlooked step is the foundation of successful strategies, how skipping it sabotages your

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17:33

176. How to Create AI Prompts That Eliminate Bias and...

Inclusion and Marketing with Sonia Thompson ·

2025/08/14

AI is powerful — but it’s not perfect. Hidden biases in AI-generated content can quietly push away the very customers you want to attract. In this episode, I share exactly how to create AI prompts that eliminate bias and help you win more customers.You’ll learn: The simple question every customer — especially from underrepresented groups — asks before buying How to give AI the right context so it creates inclusive, high-converting content Specific AI prompt examples you can use

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14:09

175. 2 Marketing Lessons Every Brand Should Learn...

Inclusion and Marketing with Sonia Thompson ·

2025/08/07

Two pop culture moments. Two powerful marketing lessons your brand can’t afford to miss.In this episode, I breaks down the biggest key takaway for marketers from the American Eagle X Sydney Sweeney controversey, and a viral interview with two stars of Love Island USA season 7. Both examples teach us about what today’s customers really want from the brands they buy from. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter Episode 174: The Sydney Sweeney x

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14:58

174. The Sydney Sweeney x American Eagle Campaign...

Inclusion and Marketing with Sonia Thompson ·

2025/07/31

The Sydney Sweeney x American Eagle campaign made headlines, sparked debate, and flooded social feeds. But beyond the buzz lies a deeper story marketers can’t afford to ignore. In this episode, I unpack 5 real lessons from the campaign marketers can't afford to miss.Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

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38:07

173. How to Win the $2.8 Trillion Latino Market Most...

Inclusion and Marketing with Sonia Thompson ·

2025/07/24

The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4?In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foundation, to discuss the groundbreaking 2025 Hispanic Sentiment Study. Claudia shares eye-opening insights on how brands are falling short in marketing to Latino consumers and offers

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32:25

172. Behavioral Scientist Reveals a Highly Effective...

Inclusion and Marketing with Sonia Thompson ·

2025/07/17

Want to improve customer experience for more people — and do it in a way that’s inclusive, intentional, and backed by data?In this episode, I’m joined by behavioral scientist and data psychologist Patrick Fagan, who ran a fascinating year-long experiment: trying one new experience every single week. His goal? To expand his perspective and build deeper empathy — something all brands need if they want to create experiences that make people feel like they truly belong. You’ll learn why customer

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27:42

171. The Best-Practice Strategy Most Brands Ignore —...

Inclusion and Marketing with Sonia Thompson ·

2025/07/10

Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively. In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and fuel growth. If you want to learn what it looks like to put inclusive marketing into practice at a global level, this conversation is a must-listen. Get the Inclusion & Marketing

en

191 results

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