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PODCAST

B2B Breakthrough Podcast

Every two weeks, the B2B Breakthrough Podcast brings you the knowledge, insights and strategies that you need to continue to grow your business. By learning from industry experts, successful e-commerce business owners, and the team at Alibaba.com, you’ll be well on your way to your next big business breakthrough. If you’re facing challenges on your path to success as a small business owner, we’re here to give you the tools you need to break through and reach the next level.

technology marketing

All Episodes

00:37:49

Startup to Pitch Champion: How Reekon Tools has Grown...

B2B Breakthrough Podcast ·

2025/10/22

Building a profitable hardware brand without venture capital requires strategic thinking, authentic relationships, and unwavering focus on cash flow management. In this episode of B2B Breakthrough, host Ciara Cristo chats with Christian Reed (https://www.linkedin.com/in/christianrreed/), founder of Reekon Tools (https://support.reekon.tools/hc/en-us), fresh off his big win at Co Create Pitch. Christian shares how he scaled from a $1.2 million Kickstarter

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00:37:27

How Vuliwear Redefines Sunglasses with Style and Impact

B2B Breakthrough Podcast ·

2025/10/07

How did macro photography of insect eyes inspire a bold eyewear brand that's redefining fashion and eye health?Building a fashion-forward eyewear brand that prioritizes both style and eye health requires authentic design, strategic partnerships, and unwavering commitment to quality. In this episode of B2B Breakthrough, host Ciara Cristo chats with Dionne Ellison (https://www.linkedin.com/in/dionne-ellison-5721261/), founder and creative force behind

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00:37:27

How Vuliwear Redefines Sunglasses with Style and Impact

B2B Breakthrough Podcast ·

2025/10/07

How did macro photography of insect eyes inspire a bold eyewear brand that's redefining fashion and eye health?Building a fashion-forward eyewear brand that prioritizes both style and eye health requires authentic design, strategic partnerships, and unwavering commitment to quality. In this episode of B2B Breakthrough, host Ciara Cristo chats with Dionne Ellison (https://www.linkedin.com/in/dionne-ellison-5721261/), founder and creative force behind

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00:37:43

Staying Profitable Amid Tariff Changes: Steven...

B2B Breakthrough Podcast ·

2025/09/23

Why are smart entrepreneurs celebrating the end of de minimis while their competitors panic about margin compression?The suspension of the de minimis rule has left many e-commerce sellers scrambling to understand new costs and compliance requirements. In this episode of B2B Breakthrough, host Ciara Cristo chats with Steven Selikoff (https://www.linkedin.com/in/stevenselikoff/), founder of Product One (https://product.one/) and author of The Complete Book

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00:37:43

Staying Profitable Amid Tariff Changes: Steven...

B2B Breakthrough Podcast ·

2025/09/23

Why are smart entrepreneurs celebrating the end of de minimis while their competitors panic about margin compression?The suspension of the de minimis rule has left many e-commerce sellers scrambling to understand new costs and compliance requirements. In this episode of B2B Breakthrough, host Ciara Cristo chats with Steven Selikoff (https://www.linkedin.com/in/stevenselikoff/), founder of Product One (https://product.one/) and author of The Complete Book

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00:43:47

Scale Your Business Using These (Free) Audience...

B2B Breakthrough Podcast ·

2025/09/02

How can a simple 1-2-3 framework (brand, product, industry) transform confused entrepreneurs into data-driven decision makers?Audience research doesn't require big budgets or big teams—it requires the right approach and free tools at your fingertips. In this episode of B2B Breakthrough, host Ciara Cristo chats with Tsvetta Kaleynska (https://www.linkedin.com/in/tsvetta/), founder of RILA Global Consulting (https://rilaglobalconsulting.com/), about how

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00:43:47

Scale Your Business Using These (Free) Audience...

B2B Breakthrough Podcast ·

2025/09/02

How can a simple 1-2-3 framework (brand, product, industry) transform confused entrepreneurs into data-driven decision makers?Audience research doesn't require big budgets or big teams—it requires the right approach and free tools at your fingertips. In this episode of B2B Breakthrough, host Ciara Cristo chats with Tsvetta Kaleynska (https://www.linkedin.com/in/tsvetta/), founder of RILA Global Consulting (https://rilaglobalconsulting.com/), about how

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00:35:05

Crowdfunding Unpacked: Kickstarter’s Blueprint for...

B2B Breakthrough Podcast ·

2025/08/19

Why do Comic-Con attendees provide better market research than focus groups, and how can trade shows become your product development laboratory?Crowdfunding isn't just about money—it's about community validation and smart risk-taking. In this episode of B2B Breakthrough, host Ciara Cristo chats with Nathan Nalevanko (https://www.linkedin.com/in/nathan-nalevanko-29014133), Senior Design and Tech Outreach Lead at Kickstarter (https://www.kickstarter.com/),

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00:35:05

Crowdfunding Unpacked: Kickstarter’s Blueprint for...

B2B Breakthrough Podcast ·

2025/08/19

Why do Comic-Con attendees provide better market research than focus groups, and how can trade shows become your product development laboratory?Crowdfunding isn't just about money—it's about community validation and smart risk-taking. In this episode of B2B Breakthrough, host Ciara Cristo chats with Nathan Nalevanko (https://www.linkedin.com/in/nathan-nalevanko-29014133), Senior Design and Tech Outreach Lead at Kickstarter (https://www.kickstarter.com/),

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00:31:14

The Marmals Method: How to Sell Toys, Test Ideas &...

B2B Breakthrough Podcast ·

2025/08/05

Why do Comic-Con attendees provide better market research than focus groups, and how can trade shows become your product development laboratory?Building a toy business that sparks imagination while navigating supply chain challenges requires persistence, creativity, and direct customer feedback. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jeff Lawber (https://www.linkedin.com/in/jefflawber/), the creative force behind Marmals

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00:39:13

How to Nail Your Next Pitch: Insights from Power to...

B2B Breakthrough Podcast ·

2025/07/22

Why are founders who avoid buzzwords and rhetorical questions 10x more likely to secure follow-up meetings with investors?The difference isn't having the most innovative product or the slickest presentation—it's understanding the psychology behind investor decision-making and communicating with the confidence that comes from genuine preparation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kat Weaver

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00:36:43

Disrupt or Be Disrupted: Future-proofing your Supply...

B2B Breakthrough Podcast ·

2025/07/08

Why does treating "every production as the first time" prevent the kind of complacency that turns mass production into mass disaster?Turning disruption into opportunity requires more than just quick thinking—it demands the right mindset, strategic preparation, and a willingness to embrace chaos as fuel for innovation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kerim Kfuri (https://www.linkedin.com/in/kerimkfuri/), President and CEO

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00:36:43

Disrupt or Be Disrupted: Future-proofing your Supply...

B2B Breakthrough Podcast ·

2025/07/08

Why does treating "every production as the first time" prevent the kind of complacency that turns mass production into mass disaster?Turning disruption into opportunity requires more than just quick thinking—it demands the right mindset, strategic preparation, and a willingness to embrace chaos as fuel for innovation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kerim Kfuri (https://www.linkedin.com/in/kerimkfuri/), President and CEO

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00:35:21

How Mid-Day Squares Disrupted Snacking Through...

B2B Breakthrough Podcast ·

2025/06/24

How did three people with no social media following turn handwritten notes and free samples into a multi-million dollar snacking empire?Building a successful food brand in today's market requires more than just great products—it takes authentic storytelling, community building, and the courage to do things differently. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/),

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00:40:50

Scaling a Purpose-Driven Brand: Inside HoneyBug's...

B2B Breakthrough Podcast ·

2025/06/10

What if the secret to breakthrough supplier innovation isn't telling them what to make, but asking them to solve your problem instead?Building a brand that parents trust and kids love requires more than just great products—it takes thoughtful design, strategic partnerships, and an unboxing experience that creates lasting memories. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jen Kennedy, founder and visionary behind HoneyBug, and

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00:35:17

Local Stock Unlocked: How U.S. Warehouses Can...

B2B Breakthrough Podcast ·

2025/05/27

Could catalog-based browsing transform how you discover new products for your business?Sourcing globally isn't just about finding the lowest prices—it's about building resilient supply chains and smart business relationships. In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin Liu (https://www.linkedin.com/in/justinliu/), U.S. Country Manager for Alibaba.com, about helping U.S. businesses navigate unpredictable times through

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00:35:17

Local Stock Unlocked: How U.S. Warehouses Can...

B2B Breakthrough Podcast ·

2025/05/27

Could catalog-based browsing transform how you discover new products for your business?Sourcing globally isn't just about finding the lowest prices—it's about building resilient supply chains and smart business relationships. In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin Liu (https://www.linkedin.com/in/justinliu/), U.S. Country Manager for Alibaba.com, about helping U.S. businesses navigate unpredictable times through

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00:40:17

Finding OEM-Friendly Factories: Expert Tips from...

B2B Breakthrough Podcast ·

2025/05/14

How can you tell if an overseas factory is legitimate without visiting in person?Turning ideas into physical products isn't just about creativity—it's about strategic planning and finding the right manufacturing partners. In this episode of B2B Breakthrough, host Ciara Cristo talks with Brian Fried (@brianfriedinventor), serial inventor and Chief Inventor at Inventor Smart, about bridging the gap between great ideas and successful products. With 15

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00:36:25

Camera Struggles to Product Success: A YouTuber’s...

B2B Breakthrough Podcast ·

2025/04/29

In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur,

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00:38:51

IP Secrets Every Inventor Should Know with Carmine...

B2B Breakthrough Podcast ·

2025/04/16

In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging

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93 results

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