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PODCAST

Fitness Business Podcast: Leadership, Innovation, and Profit

Justin Tamsett | Fitness Business Leader

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With

business management

All Episodes

33:15

How to Persuade Anyone to Take Action (Without Being...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/10/30

Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this episode is a must-listen. Michelle explains the difference between influence and authentic persuasion, introduces her four persuasion types, and gives

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33:50

Radical Customer Obsession: Unlocking Growth,...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/10/16

Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other industries, this episode is packed with brilliant insights on how to create a "sticky" business that defies market pressures and turns customers into

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36:35

Conscious Leadership: Science-Backed Strategies to...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/10/02

Discover the surprising science behind conscious leadership with Rachel Russo, who reveals how a simple pause and breath can activate your brain’s logic center and shift your leadership style from reactive to responsive. Fitness leaders will learn how journaling daily not only calms the mind but improves immune function and creativity. Plus, explore how self-awareness builds trust and collaboration in fitness teams where knowing your body meets leading your people. Ready to transform your leadership

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49:18

Mastering Body Language & Communication in the...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/08/21

In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by

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46:36

Mastering Gym Marketing & Management through...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/07/10

In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym

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26:14

AI and Future-Proofing Your Gym in 2025: Shama Hyder...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/06/12

Become an FBP Insider! Learn more on Patreon. Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their

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34:57

The Neuroscience of Storytelling for Gym Owners:...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/05/29

Become an FBP Insider! Learn more on Patreon. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the

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32:43

Mastering Fitness Staff Recruitment: Marketing, AI,...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/05/15

Become an FBP Insider! Learn more on Patreon. Online Live Event - Learn More! Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as

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39:48

Injecting Fun and Engagement into Your Fitness...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/03/20

Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio,

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37:15

Building a Thriving Group Fitness Team, and Risk...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/02/06

Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique

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40:11

Building a Community Brand, Time Management and...

Fitness Business Podcast: Leadership, Innovation, and... ·

2025/01/23

Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on

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45:02

Use Improv to Enhance Sales Skills and Build Stronger...

Fitness Business Podcast: Leadership, Innovation, and... ·

2024/11/14

Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction. Key

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43:42

How to Use AI to Streamline Fitness Business...

Fitness Business Podcast: Leadership, Innovation, and... ·

2024/10/31

Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of

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54:23

Shaping the Future and Lobbying for Change in the...

Fitness Business Podcast: Leadership, Innovation, and... ·

2024/10/03

As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention? Key Takeaways: - The importance of advocacy: Discover how industry associations are lobbying governments to create favourable policies for gyms. - The benefits of joining an association: Learn about the resources and support available to

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01:12

Welcome to the Fitness Business Podcast

Fitness Business Podcast: Leadership, Innovation, and... ·

2024/09/06

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over

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15 results

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