x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Cocktails, Tangents and Answers

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We"ll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

business marketing

All Episodes

25:00

Is The Marketing Funnel Dead?

Cocktails, Tangents and Answers ·

2025/10/23

Send us a text Caramel Apple Martini This martini combines fresh apple cider, caramel sauce, vodka, and butterscotch schnapps so you get the crispness of fall apples with a buttery caramel twist. It’s fun, a little indulgent, and gives you something memorable to sip while you dig into this week's episode Ingredients: •Caramel sauce (for rimming the glasses) •Ice (for shaking) •4 oz apple cider •3 oz vodka •2 oz butterscotch schnapps •Sliced apple, for garnish Directions: •Chill two martin...

en-us

34:48

The Role of Culture in B2B Branding

Cocktails, Tangents and Answers ·

2025/10/16

Send us a text In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth. Chit-Cha Toddy The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and prin...

en-us

31:10

Pricing as a Marketing Strategy

Cocktails, Tangents and Answers ·

2025/10/09

Send us a text In this episode, we'll explore how pricing serves as a strategic lever in B2B marketing. We'll discuss its impact on buyer perception, its role in brand positioning and best practices for aligning pricing with value to drive growth. Cocktail:Jack the Pumpkin This cocktail combines applejack, pumpkin puree and apple cider for a smooth, fall-ready blend. The ginger beer gives it a little bite, and the apple slice on top finishes it off. It’s simple, seasonal and just feels...

en-us

29:43

B2B Trends That are Making Waves

Cocktails, Tangents and Answers ·

2025/10/02

Send us a text B2B Trends for 2026 As we head into Q4, the pace of change in B2B marketing isn’t slowing down. From shifting buyer expectations to new digital tactics, we’re looking at the trends and challenges shaping the end of the year and where the biggest opportunities lie for 2026 Harvest Moon This cocktail comes from Food Network and was created by Guy Fieri. It’s built around all the seasonal fall flavors you’d want in a drink: apple, pumpkin spice, and a graham cracker rim. Ingred...

en-us

28:58

Our Biggest Thoughts Heading into Q4

Cocktails, Tangents and Answers ·

2025/09/25

Send us a text What Should Marketers Focus on in Q4 In this episode, we’re kicking off Q4 with a look at the state of marketing. We’ll share our biggest thoughts on what’s driving change right now and highlight the challenges and opportunities that will define how marketers finish the year strong. Pumpkin Spice White Russian This cocktail has everything you want in a fall drink. Think of it as the after-5 p.m. version of your morning pumpkin spice latte, but without the long wait in line. Sm...

en-us

34:22

Burnout in Marketing: How to Stay Creative When...

Cocktails, Tangents and Answers ·

2025/09/18

Send us a text How to Deal With Burnout in Marketing What if we told you that over 80% of marketers are dealing with burnout, and more than half feel overwhelmed, emotionally exhausted or undervalued? In this episode, we’re talking about why creative fatigue is hitting so hard… and how to fight back. The Tia Mia is a modern riff on the Mai Tai that swaps the classic dark rum float for mezcal espadín, giving it smoky depth alongside funky Jamaican rum. Created in 2010 by bartender Ivy Mi...

en-us

19:33

Team Spotlight: Riley Collins

Cocktails, Tangents and Answers ·

2025/09/11

Send us a text

en-us

23:16

Integrated Marketing Campaigns

Cocktails, Tangents and Answers ·

2025/09/08

Send us a text

en-us

32:03

Steal These Three Campaign Ideas

Cocktails, Tangents and Answers ·

2025/08/28

Send us a text Three Marketing Campaigns You Should Steal We’re breaking down three real campaigns that drove results and how you can “steal” the strategies for yourself. You’ll walk away with practical, ready-to-use ideas you can plug into your own marketing. Cocktail: Hello Sun Aloe isn’t just for sunburns or houseplants; it’s also a surprisingly versatile cocktail ingredient. Bartenders love it for the softness, florality and aromatics it brings to a drink. For the Hello Sun, Eden ...

en-us

32:52

Is Direct Mail Still Worth It in 2025? Here’s What...

Cocktails, Tangents and Answers ·

2025/08/21

Send us a text Is Direct Mail Marketing Worth It? If you could achieve an 80 to 90% open rate on your next marketing campaign, would you go for it? Even if it’s a direct mail campaign? In this episode, we’re exploring whether direct mail still works in 2025, what the data shows and our thoughts on the topic. Brandy Alexander The Brandy Alexander is a creamy, decadent cocktail that gained popularity in the 1970s, particularly in upscale Manhattan bars. It’s a brandy-based variation...

en-us

22:48

Team Spotlight: Catelin Drey

Cocktails, Tangents and Answers ·

2025/08/14

Send us a text This week, we’re highlighting our Account Supervisor, Catelin Drey. She manages clients and is our resident office extrovert. Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Face...

en-us

32:34

Is Podcast Advertising Worth It?

Cocktails, Tangents and Answers ·

2025/08/07

Send us a text Is Podcast Advertising Worth It? Podcast advertising has grown into a multi-billion-dollar industry, but does it work for B2B? In this episode, we're exploring the role of podcast ads in a modern marketing strategy. The Appletini was first crafted in the 1990s at Lola’s in West Hollywood, quickly becoming a pop culture staple (Scrubs and Sex and the City). While it sometimes gets written off as a “novelty” drink, its crisp flavor and iconic green hue have kept it relevant...

en-us

24:41

Meet Our Summer Intern Megan Callahan

Cocktails, Tangents and Answers ·

2025/07/31

Send us a text This episode offers a behind-the-scenes look at our 71 Shirts internship. Megan will share what it was like to step into an internship where you’re not just shadowing, you’re running a real eCommerce business. Hugo Spritz A refreshing twist on the classic spritz, the Hugo Spritz originated in northern Italy in the early 2000s. Created as a lighter, more floral alternative to the Aperol Spritz, it blends elderflower liqueur, Prosecco, soda water and fresh mint. With its crisp,...

en-us

30:18

Riley Collins - The Basics of LinkedIn Advertising

Cocktails, Tangents and Answers ·

2025/07/24

Send us a text We’re exploring what sets LinkedIn Ads apart from other platforms and who should actually be using them. Riley will share key insights on how to create effective LinkedIn campaigns when you’re just starting out. Riley Collins This cocktail is our twist on a classic Tom Collins, customized to suit our guest Riley’s unique palate. We swapped out a few ingredients to better reflect his preferences, keeping it crisp and refreshing while adding a subtle layer of sweetness. It’s a fa...

en-us

17:36

Team Spotlight: Sharla Morlan

Cocktails, Tangents and Answers ·

2025/07/17

Send us a text Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71:&...

en-us

31:22

2025's Attention Economy: How to Stay Seen

Cocktails, Tangents and Answers ·

2025/07/10

Send us a text What is The Attention Economy? This week, we’re asking one of the biggest questions marketers face in 2025: How do you actually stay seen when no one has any attention to give? We’ll talk about what today’s “attention economy” really means, the content that’s working, where most brands waste their time and how to earn attention instead of fighting for scraps. Frozen Limoncello Drop This is an original recipe from Delish! It’s perfect for the hot summer weather and would be an ...

en-us

27:56

Should Your Brand Be on TikTok?

Cocktails, Tangents and Answers ·

2025/07/03

Send us a text This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok? We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right. Cocktail: Rob Roy The Rob Roy is essentially a Scotch-based variation of the classic Manhattan. It was created in 1894 at the Waldorf Astoria in New Y...

en-us

32:59

Alex Waters: Serving Where it Matters Most

Cocktails, Tangents and Answers ·

2025/06/26

Send us a text This week, we’re speaking with a prominent figure in the Siouxland community, Alex Watters. We’ll discuss his personal journey and how he contributes to helping the Siouxland community every day. Manhattan The origin of the Manhattan cocktail is a bit of a mystery. The most popular story says it was created in the 1870s at the Manhattan Club in New York. Some believe Dr. Iain Marshall made it for a banquet hosted by Lady Randolph Churchill, while others claim a bartende...

en-us

34:15

Tom Collins - How Fast Can We Set Up a HubSpot CRM?

Cocktails, Tangents and Answers ·

2025/06/19

Send us a text In this episode, we’re breaking down what it takes to set up a HubSpot CRM. We’ll talk through what steps you can skip if you’re in a rush, what’s worth taking your time on, and how long the process typically takes for small to mid-sized businesses. Tom Collins This cocktail first appeared in the 1876 edition of Jerry Thomas’ Bar-Tender’s Guide. While the type of gin wasn’t specified, it was likely made with either Old Tom or Holland gin, the latter being more widely im...

en-us

24:06

Team Spotlight: Zac Hazen

Cocktails, Tangents and Answers ·

2025/06/12

Send us a text Ever wondered what goes into creating compelling content? Meet Zac Hazen, our Content Specialist, as we shine the spotlight on his journey, creative process and what fuels his passion for content marketing. #cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or j...

en-us

118 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF