PODCAST

How to Scale a Business

Amplafy Media

Everything you need to know about scaling a business online

business entrepreneurship

All Episodes

27:03

How Ryan Pereus Uses 3 Objectives to Make Every Cold...

How to Scale a Business ·

2025/11/10

Hector sits down with Ryan Pereus, the Cold Call CEO, to explore how cold calling has evolved in 2025 and why it's still one of the most effective channels for B2B growth when done right. Ryan shares his journey from offering cold call scripts on Fiverr to building a premium outsourced SDR agency that's tested messaging across 100+ industries. He breaks down the Product Relevance Pyramid, revealing why some businesses struggle with cold calling not because of the channel itself, but because their

24:23

How Patrick Doyle Brown Built Global Teams to Scale...

How to Scale a Business ·

2025/10/31

Founders don’t scale by working harder; they scale by capturing the “essence” of the work locally, then documenting, delegating, and automating the repeatable parts with the right global talent. In this conversation, systems architect Patrick Doyle Brown explains how retention outperforms simple labor arbitrage, why automations need human oversight, how to map a customer journey before you spend on acquisition, and practical first wins like offloading social monitoring, inbox triage, and competitor

33:21

How Jake Wysocki Stops Leaders from Jumping to...

How to Scale a Business ·

2025/10/22

Jake Wysocki, founder of Intention Craft, shares how design thinking, structured exercises, and tiny experiments help leaders scale by solving the right problems in the right order. We explore the Double Diamond framework, human‑centered research, constraints that spark creativity, and how to use AI to think better rather than outsource judgment. We close with Jake’s surprising “secret” to scaling: make it fun and make it human.- 00:00:00 – Intro: Jake's path to entrepreneurship- 00:03:55 – Talk to

25:46

How John Meese's Strategy Starts with a High-Ticket...

How to Scale a Business ·

2025/09/16

In this episode, host Hector Santiesteban sits down with bestselling author and founder of Sell Your Smarts, John Meese, to unpack the proven blueprint for scaling a wisdom-based business. John reveals why most entrepreneurs fall into the trap of “death by a thousand eBooks,” how to turn decades of experience into a profitable sold-out group coaching program, and why the real opportunity lies in shifting from information to insight in today’s digital age. Whether you’re a coach, consultant, or

27:49

How Nolan Uses A Family-First Calculation to Define...

How to Scale a Business ·

2025/09/11

In this episode of How to Scale a Business, host Hector Santiesteban sits down with Nolan Bradbury founder of Bradfield Accounting & Advisory to uncover why so many entrepreneurs achieve their financial targets but still feel unfulfilled. Nolan introduces his Numbers for Freedom Framework, a practical system that helps business owners align their finances with the life they truly want. From the dangers of chasing the wrong goals to reorienting your business around freedom, Nolan shares

22:55

How Justin Rashidi Hires for “Smart Problem Solvers”...

How to Scale a Business ·

2025/09/01

In this episode of How to Scale a Business, host Hector Santiesteban talks with Justin Rashidi, co-founder of SeedX, about why he hires for “smart problem solvers” over experience and how that philosophy fuels growth. Justin explains why many companies that think they have a marketing issue are actually facing problems with data, sales integration, or margins, and how understanding core metrics like CAC, LTV, and gross margin reframes decisions as investments. He shares why rigid frameworks fail

20:40

How Wilson Raised $60M—And Why Money Alone Isn’t Enough

How to Scale a Business ·

2025/08/22

Hector Santiesteban talks with Wilson Zehr, CEO of Cendix and Zairmail, about his career as a serial entrepreneur. Wilson shares his journey from software engineer to entrepreneur, driven by a desire for more control over the direction of his career. He discusses how he navigated challenges like the triple whammy of the dot-com meltdown, 9/11, and the anthrax scare. Wilson explains how his company's responsible financial management during these contractions allowed them to acquire their largest

26:37

How Brianna Greenspan Uses Questions to Fuel...

How to Scale a Business ·

2025/08/08

In this episode of How to Scale a Business, Brianna Greenspan—author, genetics consultant, and CEO of Brianna Greenspan International—reveals how scaling with heart, integrity, and intentionality creates sustainable success. Born with a chronic illness and shaped by adversity, Brianna shares how self-leadership, conscious reflection, and asking the right questions became her ultimate growth tools. She discusses the real science behind wellness, how she “fails fast and pivots faster,” and why

28:41

How Madi Waggoner Builds Teams That Run Without You

How to Scale a Business ·

2025/08/01

Scaling a remote business isn’t just about growth—it’s about creating operational clarity and building systems that don’t depend on the founder. In this episode, Hector sits down with operations strategist Madi Waggoner to unpack the L.I.F.T. Framework, a powerful four-part system focused on Leadership, Infrastructure, Fuel, and Team. Madi shares real-world tactics for overcoming founder bottlenecks, setting up trust-building weekly reports, and using tools like Slack and Asana the right way. If

22:51

How Eric Collett Unlocks the ROI of Better Sleep...

How to Scale a Business ·

2025/07/08

Eric Collett — CEO of A Mind For All Seasons — reveals how entrepreneurs can upgrade their operating system by mastering brain health fundamentals. Drawing on decades of experience reversing cognitive decline, Eric unpacks why your brain is your tool in the knowledge economy and how sleep, stress management, nutrition, and cognitive training sharpen your thinking like a hardware upgrade. Discover why neuroplasticity is your secret edge, what myths are sabotaging your performance, and how to scale

25:37

How Dr. Lani Jones Merged Psychology with...

How to Scale a Business ·

2025/06/27

In this episode of How to Scale a Business, Dr. Lani Jones—clinical psychologist, executive advisor, and founder of HBL Advisory Group—joins host Hector Santiesteban to explore how internal growth fuels scalable success. Drawing from her transition out of corporate healthcare and into entrepreneurship, Dr. Jones unpacks the powerful role of emotional intelligence, communication, and self-leadership in building high-performing teams. She challenges the notion that employee wellness is just “corporate

25:05

How Cassie Shea Uses AI as Her Co-Founder to Scale...

How to Scale a Business ·

2025/05/27

Hector sits down with Cassie Shea, a somatic business coach who helps high-performing founders collapse time and expand their businesses by re-engineering the one thing most people overlook: identity. Instead of leading with tactics, Cassie shares why scaling sustainably demands a transformation from within. She explains how heartache, burnout, and boredom are often signs that a founder’s identity story is misaligned with their next level. Whether you’re a $500K founder stuck in overwhelm or a $2M

25:48

How Jon Logan Turns “Boring” Brands Into...

How to Scale a Business ·

2025/05/23

Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of

29:11

How Wes Chyrchel Helps CEOs Design the Life They...

How to Scale a Business ·

2025/05/16

Wes Chyrchel—fractional COO, consultant, and author—joins Hector to unpack the real operational backbone behind successful scaling. With over 27 years of experience turning vision into execution, Wes breaks down how founders can escape the chaos of doing it all and move into their zone of genius. From crafting goal-driven strategies to choosing the right KPIs and daily actions, Wes reveals how small, consistent reps—just like in fitness—build scalable, sustainable companies. He also explores how AI

24:50

How Laura Humphreys Scaled Her Agency to $15M and...

How to Scale a Business ·

2025/05/09

Laura Humphreys shares the unfiltered journey of building—and selling—a $15 million agency, only after nearly burning out in the process. Now a mentor to agencies worldwide, Laura unpacks the seven strategies she teaches to help owner-operators escape the hamster wheel, reclaim their time, and create scalable, high-performance businesses. From using AI to future-proof service delivery to building deep sea sales pipelines, this episode is packed with both war stories and winning tactics for founders

27:26

How Aaron Reiter Helps Businesses Unlock a Forgotten...

How to Scale a Business ·

2025/04/25

Hector sits down with Aaron Reiter, Managing Partner at InterProse, to challenge everything you thought you knew about debt collection. With a background in communication, sales, and psychology, Aaron shares how he unexpectedly found purpose in an industry often overlooked—or even misunderstood. Discover how InterProse uses education, technology, and empathy to support family-owned businesses and drive revenue recovery without compromising integrity. If you're looking for hidden profit levers in

28:05

How Kash Fadaie Leads His Franchise with Faith,...

How to Scale a Business ·

2025/04/15

Hector Santiesteban sits down with Kash Fadaie, founder of Fadaie Insurance Services, to explore how an internal spiritual awakening transformed into a thriving business. Kash shares how escaping Iran as a child, diving into sacred texts, and seeking divine alignment laid the foundation for scaling a purpose-driven insurance company. If you’ve ever felt called to grow a business without losing your soul, this conversation will resonate deeply.Chapters:00:00:00 - A Powerful Welcome: Meet Kash

28:20

How Kurt Schmidt Avoided the Trap of Low Margins in...

How to Scale a Business ·

2025/04/08

In this episode of How to Scale a Business, host Hector Santiesteban is joined by Kurt Schmidt, an agency business coach, Inc. 5000 leader, and former extreme sports pro. Together, they dive deep into the highs and lows of growing a service-based business. From the profitable "sweet spot" of 6–12 employees to the leadership transitions that trip up creatives-turned-CEOs, Kurt shares real talk and real strategies for scaling sustainably. If you're running an agency, creative studio, or service-driven

24:00

How Chad Harrison Connects Entrepreneurs to Proven...

How to Scale a Business ·

2025/04/01

Chad Harrison—head of franchise development at Authority Brands—shares how scalable businesses are built through proven systems, strong leadership, and the power of franchising. From supporting new owners in the “number two business” (Doody Calls) to guiding semi-absentee entrepreneurs, Chad breaks down how following a playbook and leveraging a support network can turn even unconventional opportunities into serious success. Whether you’re exploring business ownership or looking to grow your existing

31:07

How Amber Vilhauer Proved You Don’t Need the “Special...

How to Scale a Business ·

2025/03/25

Hector Santiesteban sits down with transformational leader Amber Vilhauer to explore the deeply personal roots behind her meteoric rise as an entrepreneur and marketing powerhouse. Amber shares how her early experiences with isolation and bullying shaped her drive to create meaningful change in the world. From selling Cutco knives at 17 to launching a multi-million dollar agency recognized on the Inc. 5000 list, Amber breaks down how true business growth starts with inner alignment. Listeners will

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How to Scale a Business

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