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PODCAST

Artificially Intelligent Marketing

Paul Avery and Martin Broadhurst

Welcome to Artificially Intelligent Marketing, the weekly podcast that explores the intersection of artificial intelligence and marketing. Join your hosts, Paul Avery and Martin Broadhurst, as they dive deep into the latest stories, tools, and applications in AI for marketing and chat with thought leaders in the field to uncover insights about the future of AI in marketing.In each episode, Paul and Martin will bring you fascinating stories about how AI is transforming marketing, from chatbots and

business marketing

All Episodes

60:23

AI SEO, Claude Gets New Skills, and the UK’s Big AI...

Artificially Intelligent Marketing ·

2025/10/20

What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. They also tackle the practical question: should you chase “AI SEO” today, or double-down on timeless content and distribution?Top takeaways• AI visibility ≠ old SEO. Generative search is highly personalised; “rank tracking” for LLM answers is shaky. Invest in high-quality,

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68:47

From SDRs to Smart Systems: Harrison Wade on the...

Artificially Intelligent Marketing ·

2025/10/11

🎙️ Artificially Intelligent Marketing: Episode 47 – Harrison Wade on “Why AI is NOT the Easy Button”Welcome back to Artificially Intelligent Marketing! In this episode, hosts Paul Avery and AI Voiceover step in for Martin Broadhurst and are joined by special guest Harrison Wade, co-founder of Succession Bio. Harrison brings hands-on experience from the life sciences sector, revealing how his team is redefining sales and marketing through AI innovation.From Business to Science Harrison shares his

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84:49

From Work Slop to Agentic AI: Making Sense of the...

Artificially Intelligent Marketing ·

2025/10/04

In this episode of Artificially Intelligent Marketing, Martin Broadhurst and Paul Avery reunite to explore how AI has transformed marketing over the past 18 months. They cover reasoning models, agentic automation, Microsoft Copilot’s evolution, open vs closed-source AI, and the rise of AI-powered hardware—sharing real-world insights and examples from their work.Major Evolutions in AI for MarketersReflection on the rapid progress of AI tools and modelsOverview of major shifts since the last

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75:55

AI's Triumphs and Tribulations: From Data Analysis...

Artificially Intelligent Marketing ·

2024/06/02

Intro In this week's episode, Paul and Martin discuss the current limitations of AI for data analysis, Google's AI overview feature, and predictions about AI's impact on jobs. They also cover the latest news and updates from Anthropic, OpenAI, ElevenLabs, and a promising new AI-powered TV show creation tool called Showrunner.Data Analysis with AI Falls ShortMartin shares his experience using ChatGPT for data analysis, highlighting flaws in extracting accurate insights.Issues with Google's AI

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84:04

The Battle for AI Supremacy: OpenAI ChatGPT vs....

Artificially Intelligent Marketing ·

2024/05/18

After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previewed. Claude 3 Opus briefly topped the LLM performance chart, Heygen updated its AI-created user-generated content, and Meta AI released Llama 3. Amazon launched Q for enterprises, and Microsoft is working on the Frontier model LLM named MAI-1. OpenAI's Sora video model produced its

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53:13

ElevenLabs' Sound Effect AI, Midjourney's Consistent...

Artificially Intelligent Marketing ·

2024/03/16

ElevenLabs Launches AI Sound Effect GeneratorElevenLabs expands its AI technology to generate realistic sound effects from text prompts. The tool excels at natural and atmospheric sounds but has limitations with electronic noises. While not perfect, it represents a significant advancement in AI-generated audio for immersive digital content.Midjourney Introduces Consistent Characters FeatureMidjourney's new feature allows users to maintain character consistency across multiple AI-generated images. By

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61:47

Claude Unmasked as GPT-4 Killer! Plus Mistral's Le...

Artificially Intelligent Marketing ·

2024/03/05

Claude 3: GPT-4 Killer?Anthropic announces the next generation Claude 3 model family with improved performance, vision capabilities, and advanced features. Learn more on Anthropic's news page.Mistral Releases 'Mistral Large'Mistral unveils Mistral Large, their most advanced language model, available through la Plateforme and Azure. Explore and access it via various methods.Jasper Acquires ClipdropJasper acquires Clipdrop, offering enterprise marketing teams a multimodal AI copilot and enabling

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61:55

Google Gemini 1.5 Update, OpenAI's Showcases Sora...

Artificially Intelligent Marketing ·

2024/02/16

Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery, CEO of Biostrata, and Martin Broadhurst, owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in!Google Unveils Gemini 1.5 ProGoogle has just elevated the AI game with Gemini 1.5 Pro, boasting efficiency and advancements over its predecessor. This model impresses with a 1 million token context window, showcasing

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74:00

Google Gemini Advanced Ultra Review! Microsoft's...

Artificially Intelligent Marketing ·

2024/02/12

Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights.Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn more.MGIE: Apple and UC Santa Barbara's AI Venture Apple and UC Santa Barbara's MGIE model opens new

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73:29

Get OpenAI API Cheaper, Google's Space Time AI,...

Artificially Intelligent Marketing ·

2024/01/27

UK Government's Generative AI FrameworkThe UK Government has published a comprehensive Generative AI Framework for employees, covering principles of use, ethics, data security, and innovation. A proactive approach to AI literacy and change management is evident, promoting responsible AI adoption.Publicis Groupe's €300 Million AI InvestmentPublicis Groupe announces a €300 million investment in AI, launching CoreAI. Aiming to revolutionise marketing strategies, CoreAI utilises extensive consumer data

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65:28

GPT Store launch, ChatGPT Teams $30pm, Midjourney's...

Artificially Intelligent Marketing ·

2024/01/12

GPT Store Goes Live Martin discusses the new GPT Store on ChatGPT's website. It's driving significant traffic and potential monetisation for creators. OpenAI plans to enable US creators to earn revenue soon.ChatGPT Teams Launch The team version is now available at $30/month, offering enhanced collaboration features.Midjourney's AI Image Generator v6 Paul highlights Midjourney's v6 alpha-testing. It promises consistent characters, high resolution, and soon, video generation tools.Bland.ai's Impact

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67:15

Google's Gemini Unveiled, Microsoft's Medprompt...

Artificially Intelligent Marketing ·

2023/12/19

Google's Gemini: The Challenger to GPT-4's ThroneGoogle unveils Gemini, a suite of AI tools including Gemini Nano and Ultra, surpassing GPT-4 in various benchmarks. With multimodal capabilities, it's set to revolutionize Google's ecosystem. Discover Gemini's featuresUnlocking AI's Potential: Prompt EngineeringMicrosoft's Medprompt enhances GPT-4, achieving a 90.10% MMLU benchmark score. It demonstrates the transformative impact of refined prompting on AI performance. Read about MedpromptEnhancing AI

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32:18

Interview: Ankur Pandey, Longshot.ai - Where Next for...

Artificially Intelligent Marketing ·

2023/12/09

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimisation. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements.Key Discussion Points:Adoption and Acceptance of AI in Content Marketing:Ankur reflects on the journey of AI

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61:57

Happy 1st Birthday ChatGPT, HeyGen’s Instant Video...

Artificially Intelligent Marketing ·

2023/12/02

In this week's episode, we cover:ChatGPT's Momentous First YearIn its first year, ChatGPT became wildly popular, gaining 100 million users faster than any other platform. But it hasn't been without incident, facing outages, bans, new capabilities like computer vision, regulatory scrutiny, leadership shakeups, and more.Synthetic Media Company Unveils Instant Digital AvatarsAI startup HeyGen has unveiled new technology to more quickly create digital avatars from video, enabled by less source footage

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33:19

Interview: Eric Xiao, CEO of Laxis - The AI Assistant...

Artificially Intelligent Marketing ·

2023/11/24

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimization. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements.Key Discussion Points:Adoption and Acceptance of AI in Content Marketing:Ankur reflects on the journey of AI

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71:43

ChatGPT in the Spotlight: Understanding AI's New...

Artificially Intelligent Marketing ·

2023/11/18

ChatGPT Updates - A Deep Dive into the Latest FeaturesExplore the latest on ChatGPT, including the new context window, cost updates, multimodal capabilities, and the fresh text-to-speech modal. Join us as we discuss the impact and the future of generative AI models.The Rising Star of ChatGPTChatGPT's growing pains: dealing with downtime, pausing new sign-ups, and the impact of reduced capacity on user experience. We're breaking down the challenges and what this means for AI enthusiasts.Microsoft

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23:09

Bonus episode: Updates from the OpenAI Developer...

Artificially Intelligent Marketing ·

2023/11/07

In this bonus episode, we cover the updates from the OpenAI Developer Conference on the 6th Nov 2023. This includes:GPT-4 Turbo launched with 128k context window, allowing more detailed analysis of long documents. New Assistant API enables developers to build AI agents leveraging OpenAI models like DALL-E3, GPT4, test to speech, advanced data analysis and more. Opens possibilities for many specialized apps e.g. coding assistants, an AI-powered vacation planner, a voice-controlled DJ, a smart visual

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68:15

HubSpot's Clearbit Data Power-up, AI Hallucinations...

Artificially Intelligent Marketing ·

2023/11/04

On this week's episode, we discuss:HubSpot Acquires Clearbit for Enhanced B2B DataHubSpot acquires Clearbit to integrate its firmographic data into HubSpot's CRM. This brings unprecedented B2B data into the platform for improved customer intelligence and personalization for marketing and sales applications.OpenAI Upgrades ChatGPT InterfaceOpenAI upgrades ChatGPT with new capabilities like analyzing PDFs, while eliminating the need to switch between modalities and chats to get stuff done. This

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56:21

Marketing AI Toolkit, Jasper AI's Evolution, AI...

Artificially Intelligent Marketing ·

2023/10/25

Diving Deep: Paul and Martin's AI Toolkit RevealedJoin the discussion as Paul and Martin unveil their go-to AI tools that power their daily operations and innovative ventures. From content creation to data analysis, discover the cutting-edge solutions that are reshaping their approach to marketing.Jasper's End-to-End AI Copilot: Elevating Marketing TeamsJasper transitions from a generative AI tool to a holistic AI copilot for marketers. With features bridging strategy and execution, real-time

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71:37

Google's Legal Shield for AI, Skyscanner's AI-Driven...

Artificially Intelligent Marketing ·

2023/10/17

Google Offers Legal Cover for Generative AI UsersGoogle introduces indemnification for customers using its AI services, addressing liability concerns and potentially accelerating enterprise AI adoption. The cover extends to Google's training data and generated outputs but excludes intentional infringement.Skyscanner’s Generative AI for Travel DiscoverySkyscanner unveils an AI-powered travel discovery tool, aiming to offer tailored travel ideas and insights into customer engagement with AI. The tool

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