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PODCAST

NEW TREND SOCIETY

NEW TREND SOCIETY

NEW TREND SOCIETY ist der Podcast über Marketing, spannende Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX Founder Benjamin Diedering lädt Kreative, Gründer*innen und Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach ihren Beobachtungen und Learnings zu fragen.

business marketing

All Episodes

00:33:21

#164 - 90 Years of Bold Branding: How Jägermeister...

NEW TREND SOCIETY ·

2025/10/29

For nearly a century, Jägermeister has been more than a drink, it’s a cultural icon.In this episode, Benjamin Diedering sits down with Sven Schindler, Global Head of Digital & Experiential Marketing at Jägermeister, to explore how a heritage brand stays fresh, bold, and relevant in a world that’s drinking less.Sven shares how Jägermeister’s legendary activations - from the first-ever football jersey sponsorship to collaborations with Pantone, Santa Cruz Skateboards, and the immersive Sensory

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00:46:21

#163 - The Art of Speed: Inside Race Service LA with...

NEW TREND SOCIETY ·

2025/10/15

What happens when art, motorsport, and streetwear collide?In this episode, Benjamin Diedering sits down with Max Vandenberg, Creative Director at Race Service in Los Angeles, the creative powerhouse redefining what car culture looks like in 2025.From designing an “anti-art car” for Mercedes-AMG to creating fashion lines with Michelin and throwing afterparties at Formula 1, Max shares how Race Service blends design, storytelling, and community to make motorsport culturally relevant again.A

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00:54:55

#162 The Future of Luxury Travel Marketing – Moritz...

NEW TREND SOCIETY ·

2025/10/01

How do you turn a travel blog into Europe’s leading platform for luxury travel and smart deals?In this episode, Benjamin Diedering sits down with Moritz Lindner, co-founder of Reisetopia, to explore how he built a powerhouse brand that helps millions save thousands on premium flights, hotels, and credit card benefits.We talk about the hidden sweet spots of loyalty programs, why storytelling is the key to selling premium experiences, and how partnerships with brands like Porsche and Lufthansa

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00:57:13

#161 Angelica Conraths – fembites: Wie Hormone zur...

NEW TREND SOCIETY ·

2025/09/17

Die American Express Business Stories gehen in eine neue Runde!In dieser Folge treffen wir Angelica Conraths, Gründerin des FemTech-Startups fembites. Mit ihrer Plattform unterstützt sie Frauen beim Umgang mit dem Post-Pill-Syndrom und dabei, ihren Hormonhaushalt besser zu verstehen.Ein inspirierendes Gespräch über Female Leadership, Innovation im HealthTech und den Mut, aus einem Tabuthema eine erfolgreiche Firma aufzubauen.#AmexBusiness #BusinessStories #FemaleLeadership #FemTech #Podcast #YouTube

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00:54:08

#160 Community and Content Trends w/ Cole Walliser &...

NEW TREND SOCIETY ·

2025/09/10

In this Special Live Episode of "THE NEW TREND SOCIETY" are we talking with Cole Walliser @Neuehouse Venice / Los Angeles.Cole Walliser is a Canadian filmmaker and music video director. The man behind the "Glambot" is in conversation with Benjamin Diedering and the audience. He tells us interesting stories about his career from scratch and talks about very interesting insights. Website: ⁠https://www.colewalliser.com/⁠Instagram: ⁠@colewalliser

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01:01:39

#159 $76.2 MILLION revenue through apps - Appsfactory...

NEW TREND SOCIETY ·

2025/08/27

SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com

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00:54:05

#158 Why Playing It Safe is Killing Your Marketing -...

NEW TREND SOCIETY ·

2025/08/13

"Make half the room love you — and the rest uncomfortable.”That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY Podcast.Together with host Benjamin Diedering, Austin unpacks the power of purposeful B2B marketing, what real thought leadership looks like, and why playing it safe in business is no longer an option.

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00:59:22

#157 The Magic of Personal Branding - World’s #1...

NEW TREND SOCIETY ·

2025/07/30

What do magic and marketing have in common? According to Diana S. Zimmerman – once the world’s #1 female magician – everything. In this episode of NEW TREND SOCIETY, she shares how she built a personal brand through storytelling, emotion, and the courage to reinvent herself. From performing illusions to coining the term strategic branding, Diana’s journey is a masterclass in turning talent into legacy.

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00:42:20

#156 Masha Schubbach - Sie bringt High Fashion in die...

NEW TREND SOCIETY ·

2025/07/16

Die American Express Business Stories gehen in eine neue Runde! In dieser Folge treffen wir Masha Schubbach in der Nähe von Frankfurt. Früher war sie als Stylistin an Filmsets tätig und arbeitete mit prominenten Künstlern wie Cro und Olexesh. Heute führt sie das Familienunternehmen ihrer Eltern – Küchenpartner Schubbach – als Geschäftsführerin und verleiht der Küchenbranche dabei einen Hauch von High Fashion.Sponsored/Anzeige

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00:48:48

#155 Purpose Over Profit: Why BVB Keeps Beer Prices...

NEW TREND SOCIETY ·

2025/07/02

In this episode, Alexander Mühl from Borussia Dortmund shares how BVB builds global loyalty by putting purpose over profit. From youth academies in the U.S. to keeping beer prices low, the focus stays on fan culture and authenticity. We also talk about how BVB uses AI in content creation, without losing its human touch. And with the Club World Cup in New York, BVB just opened its own “Embassy” to connect with U.S. fans.

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00:36:45

#154 The Flip Phone Is Back: How Motorola Is Winning...

NEW TREND SOCIETY ·

2025/06/18

This week’s guests are Chong-Won Lim and Bjoern Simski from Motorola: the brand bringing the flip phone back and reshaping how younger generations connect with tech.Recorded in a unique setting: a flower shop in Berlin during Design Week. This episode dives into what it takes to compete with iOS, how Gen Z discovers and chooses products, and why storytelling is still the most powerful tool in marketing.We talk brand positioning, customer retention, and how Motorola plans to stay relevant in an

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00:42:12

#153 How to Build a Community in 2025 - Eugen Fink...

NEW TREND SOCIETY ·

2025/06/04

This week’s guest is Eugen Fink, co-founder of Kraft Runners – one of the most exciting running communities in Europe. Recorded live in front of an audience, this episode dives into what it really takes to build a movement from the ground up.Eugen shares how Kraft Runners became more than just a run club, how to create real connection through community, and what creators need to know when working with brands.

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00:53:41

#152 Calli Cholodenko - Why You should NOT aim for...

NEW TREND SOCIETY ·

2025/05/21

SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com

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01:03:45

#151 Ben Cohen - How to Build a Talent Empire - The...

NEW TREND SOCIETY ·

2025/05/07

This week’s guest is Ben Cohen, Talent Manager and founder of 28th Ave. We talked about what it takes to represent A-list talent, the power of relationships in the entertainment industry, and how to get into the room when no one’s opening the door.

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00:50:06

#150 Danielle Sabrina - From High school dropout to...

NEW TREND SOCIETY ·

2025/04/23

In this episode, female entrepreneur Danielle Sabrina from Society22 PR shares how she became the youngest trader on Wall Street, fought her way back from bankruptcy, and built a career as one of the most successful celebrity publicists in Hollywood.

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00:46:32

#149 Ryan Tierney - What It Takes to Create a...

NEW TREND SOCIETY ·

2025/04/09

In this episode, we sit down with Ryan Tierney, founder of Lo Siento Tequila. We talk about building a million-dollar tequila brand, standing out in a market dominated by celebrity names like Kendall Jenner, and what he’d do with an unlimited marketing budget. A conversation about strategy, differentiation, and thinking bigger.

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00:45:39

#148 Jesse Shoots – Finding Los Angeles' Secret Photo...

NEW TREND SOCIETY ·

2025/02/12

In this episode, we chat with LA-based photographer and creator Jesse Rodriguez aka Jesse Shoots about his creative journey. From turning a pandemic hobby into a passion to building one of the largest creative communities on the West Coast, Jesse shares insights on staying authentic, finding inspiration, and exploring Los Angeles’ hidden gems. We also discuss setting boundaries to lower stress and boost creativity.Follow Jesse on Instagram:@jesse.shoots

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00:37:47

#147 Ryan Crownholm - How to Escape the Hustle Trap

NEW TREND SOCIETY ·

2024/12/25

In this Episode, we sit down with Ryan Crownholm, entrepreneur and productivity expert, to explore how a life-changing accident reshaped his approach to work and life. Ryan shares his remarkable journey from leading his company as a hands-on operator to building a business that thrives independently. Flollow Ryan on Social Media: @ryancrownholm

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00:52:09

#146 Sebastian Zelger - LIQUI MOLY: Building a $100...

NEW TREND SOCIETY ·

2024/12/18

In this episode, Sebastian Zelger, CEO of LIQUI MOLY USA, shares insights their US expansion.Discover why LIQUI MOLY prioritizes in-person networking, the strategy behind their analog presence, and how building connections with car brands elevates their story. We get an exclusive insight into how F1 sponsorships work and the cultural differences in business between Germany and the U.S.

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00:46:22

#145 Julian Junghöfer - The Key to Maximum Efficiency

NEW TREND SOCIETY ·

2024/12/11

Today we welcome Julian Junghöfer, the CEO of Vereda Agency.He gives an inside into the evolving world of websites, automation, and marketing. From building his first site at 11 to leading a modern agency, he reveals how websites remain the backbone of business success. Learn how a variety of tools can simplify your processes, why structure and clarity are vital for websites, and how AI is reshaping the future. Discover how smart systems and lean teams drive efficiency, creativity, and lasting

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164 results

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