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PODCAST

GO with Joe

2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE.Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever.That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two

business entrepreneurship

All Episodes

19:19

How to Get Investors to Say Yes to Your Business...

GO with Joe ·

2026/01/24

And why taking a lesser valuation might actually accelerate your growth.Veteran entrepreneur and investor, Joe Chura, breaks down the critical questions every entrepreneur needs to answer before raising capital—and explains why even successful founders get more "nos" than you'd expect. What you'll learn: Convertible notes vs SAFEs: Which is better for founders? Angel investors vs venture capital: How to choose the right fit Why investors bet on founders, not just ideas The "data story" framework

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27:15

Is AI Gaslighting Me or Is Its Over-Confidence a Risk...

GO with Joe ·

2026/01/17

Can ChatGPT count the Rs in "strawberry"? Joe Chura tests ChatGPT, Google Gemini, and Claude AI with one simple question—and the results expose a dangerous pattern in how AI tools handle mistakes and how business leaders need to validate authority while integrating new technologies into their operations for essential gains in productivity.If AI can confidently contradict even the Dictionary, how do we make decisions when the tools we trust are simultaneously brilliant and persuasive? The strawberry

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12:38

Got Imposter Syndrome? How to Reframe Your Self-Doubt

GO with Joe ·

2026/01/10

Though he built and sold two businesses for over $200 million, Joe shares how he still suffered from imposter syndrome and the Fortune 500 Boardroom moment that transformed his mindset about self-doubt, the value of experience and the actions he takes to keep learning (even from his interns).Key Takeaways: Why imposter syndrome is just a story you tell yourself (not reality) How doing the work validates your knowledge The danger of overestimating others' expertise and underestimating your own How

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7:24

Have Fewer (but Bigger) Goals for the New Year

GO with Joe ·

2026/01/02

Why New Year's Resolutions Fail & How to Actually Achieve Your GoalsTired of abandoning your New Year's resolutions by February? Discover why traditional goal-setting doesn't work and learn a proven framework that actually sticks. In this episode, Joe breaks down: Why long resolution lists create guilt instead of progress The power of focusing on ONE big audacious goal instead of many small ones How to build sustainable habits naturally (without tracking everything) The accountability strategy

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16:36

How and Why to Build a Data Story to Scale Your Sales...

GO with Joe ·

2025/12/12

The CPG Strategy that Took Go Brewing from Online to CostcoJoe breaks down his strategic approach to building a CPG brand across multiple sales channels. Learn why the order matters—from your own Shopify storefront to Amazon to retail shelves—and how to build a compelling "data story" that opens doors with retailers. Discover the pros and cons of each platform, from FBA vs FBM on Amazon to native shopping on TikTok Shop and ChatGPT, and why getting product into customers' hands is its own kind of

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15:52

When Costco Said Yes, We Weren't Ready. From Zero...

GO with Joe ·

2025/11/24

Readiness is a myth. When most people wait, entrepreneurs just start. Is this reckless, or a competitive advantage?Joe reflects on several pivotal moments when he wasn't ready, but still pushed forward and built the fastest growing brewery in the country. From building a product with no previous experience to developing brand perception and advertising campaigns that are about more than awareness to launching in-store with one of the most esteemed retailers in the world (hint: think about what

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17:58

Congress just set an end date for hemp-THC businesses...

GO with Joe ·

2025/11/15

THC drinks: 1 year till prohibition?A provision in the legislation that ended the federal government shutdown will close the loophole in the 2018 Farm Bill that allowed for hemp-derived THC and CBD products to become a $30 billion industry. This could destroy businesses like Easy Man, one of the very first non-alcoholic beers that is micro-dosed with THC and CBD, and Craftsmith, a contract beverage manufacturer that serves this growing industry. But the threat of prohibition is actually an

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13:03

How Our Business of Inclusion Accidentally Excluded...

GO with Joe ·

2025/11/08

Signaling the opposite of what we were known for increased our overall sales, but why?Would you rather be 1 of 5 businesses in your category, or 1 of 10,000? The answer surprised Joe and revealed a way to hack deep-seated customer psychology that transformed a key segment of his start-up business and expanded our total addressable market. Not only did the change drive sales and enable the business to scale, but it reduced staff anxiety, energized the customer experience, and established a

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16:56

Why Do CEOs and Entrepreneurs See MBAs Differently?

GO with Joe ·

2025/11/01

Candid Career Advice that Every Business Student Should Hear Right NowCollege debt has grown by 43% in the last decade, but another investment metric that young people in the early stages of their careers need to consider is time. How are you spending it to get the education you need to reach your goals? With the fast-paced changes coming from the AI revolution how you get skills, whether in the classroom or through on-the-job experience can make a huge difference to your future marketability as

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14:02

When Not Knowing The "Rules" Becomes Your Superpower

GO with Joe ·

2025/10/25

An Unbelievable Story of Defying Expectations That Is a Lesson for All EntrepreneursWhen a 61-year-old Australian potato farmer showed up to run a 540-mile ultra-marathon in rain boots, everyone laughed. Joe unpacks the unlikely legend of Cliff Young and what his story reveals about innovation, disruption, and the power of not knowing the “right” way to do things. From herding sheep to building startups, this conversation unlocks how not knowing the rules can become your biggest advantage in

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15:51

How Accepting a Gift I Didn't Know I Needed Changed...

GO with Joe ·

2025/10/18

A Story About Sales, Service, Generosity and Being Open to the UnfamiliarJoe shares how a small gesture from a customer early in his career—a box of CDs—shifted his entire mindset about success, leadership, and service. This story traces how a simple act of generosity helped shape the principles behind Go Brewing and the belief that helping others get what they want is the real key to getting ahead. 5 Takeaways: Accept the unexpected. The smallest gifts can hold the biggest lessons—if you’re open

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12:29

But what are you REALLY afraid of? What happens when...

GO with Joe ·

2025/10/11

Pulling a trailer, running a marathon, starting a business: how doing the thing exposes fear for what it really is.Joe reflects on how fear shows up in both everyday challenges and defining moments—from business risks to personal tests of endurance and everyday fitness routines. He shares how discomfort and uncertainty are often part of the process of learning, not signals to stop. From anecdotes about nearly crashing a trailer while driving on the highway, to feeling like an imposter amongst

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15:36

I Met with OpenAI. Here's What Business Leaders Need...

GO with Joe ·

2025/10/04

Will your business show-up in AI search? Here's the test...AI is rewriting the rules of search — and business owners can’t afford to ignore it. Joe had a private meeting with execs from OpenAI (ChatGPT) and cuts through the noise to share how businesses need to adapt. From optimizing websites for AI engines to creating content that actually goes from discoverability to relevancy, we break down the shift from Google to ChatGPT, Claude, and beyond — and why it matters for your business right now. 5

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12:13

A Warning for Entrepreneurs: When Leaders Become...

GO with Joe ·

2025/09/27

What makes a great leader different from a great manager? Joe confesses why one-on-ones drain him, what he learned in the Boardroom of a publicly-traded company about persistence, and how changing environments can unlock hidden potential -- especially with support from good managers.Key Takeaways: CEOs and entrepreneurs need to know the difference between leadership and management (and then prioritize their roles accordingly). How recurring 1-on-1 meetings can become a waste of time—and the

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11:58

Unlock Value & Scale Faster By Betting On People Not...

GO with Joe ·

2025/09/20

Joe dives into the art (and risk) of hiring ahead of where your business is today. From bringing in talent before the role exists to structuring equity and vesting agreements, we explore how the right people can accelerate growth—or hold you back. Learn how to balance vision with reality when building your team.5 Key Takeaways: Hire forward, not backward: Bringing in talent for where you’re headed—not just what you can afford today—can unlock faster growth. Roles can follow people: Sometimes

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12:19

The Surprising Clue To Spot Conflict Before It...

GO with Joe ·

2025/09/13

The Leadership Hack to Turn Discomfort Into CollaborationConflict is inevitable as teams grow—but how you handle it makes all the difference. Joe describes real-life examples of why ambiguity is the root of many workplace tensions, how to spot it early, and the fastest way to resolve issues before they spiral. From surprise three-way calls that cut through the noise to creating space for empathy, you’ll hear practical strategies for quickly turning conflict into collaboration. Key

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18:34

The 1 Question for Founders That Will Redefine How...

GO with Joe ·

2025/09/06

How to unlock enterprise value, delegate effectively & adapt systems to match goals We dive into the most persistent question every founder faces: "where should you really spend your time?" From making pizzas in the early days to building national marketing campaigns, Joe shares how he decides what drives enterprise value, how he makes delegation an effective priority, and how to balance what fuels you with what fuels the business. 5 Key Takeaways: Every “yes” is also a “no”: time is your

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12:22

When "Brilliant" Ideas Bomb: Critical Lessons for...

GO with Joe ·

2025/08/30

What We Learned When No One Wanted What We Loved (and how that saved us money!)A/B testing online for customer preferences was a tried and true strategy for Joe as he built websites and digital marketing campaigns in the automotive space, but how could he apply those lessons for CPG retail in the "real world?" He shares a wake-up moment as a founder about confidence, bias, and the importance of testing ideas before scaling. From launching a canned water experiment that looked clever on paper—but

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19:17

How I lost 50 lbs in 6-months and designed a health...

GO with Joe ·

2025/08/23

Tips to Approach Diet & Fitness: Test, Track & Take Action NowJoe gets candid about his journey from neglecting fitness while grinding to grow his business to losing 45 pounds, running marathons, and sustaining healthier habits to be a better business leader, father, and husband. The connection between entrepreneurship and personal health is often overlooked so we break down the myths of “perfect routines,” why waiting until “next week” never works, and how small changes with realistic

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21:11

These Hard-to-Believe Moments Made Me a Better...

GO with Joe ·

2025/08/16

Rule of Thirds for Startups: Big Wins, Paper Cuts & When to Call a Spiritual HealerIn an Ask-Me-Anything episode Joe shares intimate stories from behind the scenes of starting and running his businesses including the surreal moment of getting a $200+ Million offer and when the only solution was to call a spiritual healer to cleanse the business. Key Take-Aways For Entrepreneurs: Measuring growth in thirds to find the right balance Why you should keep banging on the doors of opportunity How to

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