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PODCAST

GO with Joe

2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE.Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever.That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two

business entrepreneurship

All Episodes

18:06

Beware the Skip Rate for Your Whole Business. Why...

GO with Joe ·

2026/04/11

Most marketing strategies aren't failing because of budget or tactics. They're failing because nobody asked why.Joe has seen too many organizations spending real money on content calendars, vanity metrics, useless KPIs, and social media strategies that will never move the needle. He's done pulling punches. In this episode, Joe breaks down why the way most businesses and nonprofits think about communication is outdated, and what it actually looks like to build a strategy that connects effectively

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12:11

No One Remembers Your Pitch. Here's How Great...

GO with Joe ·

2026/04/07

Most people give presentations the wrong way — leading with credentials, cramming slides full of text, and talking about themselves when the audience only cares about one thing: what's in it for me. The result? Tuned-out rooms, forgotten pitches, and missed opportunities that could have changed everything. Joe has given hundreds of presentations, from weekly all-staff meetings to major keynotes, and he's sat on the other side of the table just as many times. In this episode, he breaks down exactly

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26:56

AI Isn't Just Changing Your Job. It's Changing Who...

GO with Joe ·

2026/03/28

This is bigger than the Internet. It's a new way of being in the world. And its transformation of "work" is a force multiplier.(Part 3 in a mini-series on how to use AI now.) Most people think AI is a tool you learn, like Excel. It's not. It's something you have to learn to think with — and that changes everything. Joe and Dakota discuss why the people who get that now will be years ahead of everyone else, and why the ones who don't are already behind. What you'll learn: Why AI isn't a skill to

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18:47

The biggest competitive advantage right now isn't...

GO with Joe ·

2026/03/21

This is what democratized tech solutions look like, for business and life.From a custom app that rewards his son's treadmill miles with screen time to a personal news feed curated around his exact interests, to developing a bespoke headless commerce app for his business, Joe makes the case that anyone, not just entrepreneurs, can now design the technology experiences they've always wanted but never had. Discussion Highlights: How AI makes asking the right questions such a powerful habit What

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14:09

I'm Custom-Building Software That Is TRANSFORMING My...

GO with Joe ·

2026/03/14

Googling Gives You Answers. AI Builds Tools to Solve Your Problems. Just Ask It.(Part 1 in a mini-series on tips for using AI) Most business leaders are using AI to draft emails and summarize documents. Joe is using it to build custom operating systems, automated and integrated CRM platforms, and lead-scoring tools — without writing a single line of code. The biggest unlock isn't knowing how to code. It's knowing how to describe your problem. In this episode, Joe walks through real examples from

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11:03

If I'd Known Where He'd Been, I Couldn't Have Helped...

GO with Joe ·

2026/03/07

Why Big Goals Work and How Lived Experience Can't Be Measured The goal was 5:35. The qualifying time for a double amputee to get into the Boston Marathon. It was an outrageous target and Joe had no idea. In this episode, recorded on the road while traveling to an Innovation Summit, Joe shares the Cedric King story that changed how he thinks about goal-setting, performance, and the surprising relationship between the two. What looks like a running story is really a lesson about what happens when you

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11:16

Why are you letting “them” steal your joy?

GO with Joe ·

2026/02/28

How to align information with action, not distraction.Comparison is the thief of joy — and it might be the thing quietly killing your momentum. Joe breaks down why watching competitors, obsessively consuming industry content, and chasing every "squirrel" in your feed can keep you from reaching your own destination. To get where you’re going, you have to know why and how you want to get there. Key Takeaways: Why having a vision (not a perfect plan) is the non-negotiable first step in business and

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14:56

How to Reinvent Yourself When Your Own Success Is...

GO with Joe ·

2026/02/21

What happens when the life or business you've built becomes the very thing preventing you from growing? In this episode, Joe digs into the hard truth that the things (the co-workers, the business structure, the story about who you are and what you do) that got you to where you are today, may not be what gets you to where you ultimately want to go. From the factory floor to entrepreneurship, from personal bouts of injury and depression, Joe reflects on what he’s learned about radical transformation,

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14:01

Why I Became Someone Else to Overcome My Biggest Fear

GO with Joe ·

2026/02/14

The Alter-Ego Trick To Beat Performance AnxietyAnxiety can be debilitating whether it manifests as a stutter, a bad attitude or feeling stuck. In this episode, Joe shares how he went from a kid with a stutter to a keynote speaker using a powerful mental technique: creating an alter ego. Learn the persona method Joe used to overcome his anxiety, how he taught his daughter to use it for sports performance, and why preparation and repetition are the real keys to building confidence. This episode

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12:30

Naming Your New Business is Fun. And VERY Risky.

GO with Joe ·

2026/02/10

How to get the trademark you want and need. Ready to launch and name your new business? Don't file anything until you listen to this. Veteran entrepreneur Joe Chura shares the complete process for choosing a business name that won't get you sued—from Google searches and domain availability to USPTO trademark filing and protecting your brand equity. Key Takeaways: Why Google and GoDaddy aren't enough—the free USPTO search that could save your business How to find available business names using

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19:19

How to Get Investors to Say Yes to Your Business...

GO with Joe ·

2026/01/24

And why taking a lesser valuation might actually accelerate your growth.Veteran entrepreneur and investor, Joe Chura, breaks down the critical questions every entrepreneur needs to answer before raising capital—and explains why even successful founders get more "nos" than you'd expect. What you'll learn: Convertible notes vs SAFEs: Which is better for founders? Angel investors vs venture capital: How to choose the right fit Why investors bet on founders, not just ideas The "data story" framework

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27:15

Is AI Gaslighting Me or Is Its Over-Confidence a Risk...

GO with Joe ·

2026/01/17

Can ChatGPT count the Rs in "strawberry"? Joe Chura tests ChatGPT, Google Gemini, and Claude AI with one simple question—and the results expose a dangerous pattern in how AI tools handle mistakes and how business leaders need to validate authority while integrating new technologies into their operations for essential gains in productivity.If AI can confidently contradict even the Dictionary, how do we make decisions when the tools we trust are simultaneously brilliant and persuasive? The strawberry

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12:38

Got Imposter Syndrome? How to Reframe Your Self-Doubt

GO with Joe ·

2026/01/10

Though he built and sold two businesses for over $200 million, Joe shares how he still suffered from imposter syndrome and the Fortune 500 Boardroom moment that transformed his mindset about self-doubt, the value of experience and the actions he takes to keep learning (even from his interns).Key Takeaways: Why imposter syndrome is just a story you tell yourself (not reality) How doing the work validates your knowledge The danger of overestimating others' expertise and underestimating your own How

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7:24

Have Fewer (but Bigger) Goals for the New Year

GO with Joe ·

2026/01/02

Why New Year's Resolutions Fail & How to Actually Achieve Your GoalsTired of abandoning your New Year's resolutions by February? Discover why traditional goal-setting doesn't work and learn a proven framework that actually sticks. In this episode, Joe breaks down: Why long resolution lists create guilt instead of progress The power of focusing on ONE big audacious goal instead of many small ones How to build sustainable habits naturally (without tracking everything) The accountability strategy

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16:36

How and Why to Build a Data Story to Scale Your Sales...

GO with Joe ·

2025/12/12

The CPG Strategy that Took Go Brewing from Online to CostcoJoe breaks down his strategic approach to building a CPG brand across multiple sales channels. Learn why the order matters—from your own Shopify storefront to Amazon to retail shelves—and how to build a compelling "data story" that opens doors with retailers. Discover the pros and cons of each platform, from FBA vs FBM on Amazon to native shopping on TikTok Shop and ChatGPT, and why getting product into customers' hands is its own kind of

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15:52

When Costco Said Yes, We Weren't Ready. From Zero...

GO with Joe ·

2025/11/24

Readiness is a myth. When most people wait, entrepreneurs just start. Is this reckless, or a competitive advantage?Joe reflects on several pivotal moments when he wasn't ready, but still pushed forward and built the fastest growing brewery in the country. From building a product with no previous experience to developing brand perception and advertising campaigns that are about more than awareness to launching in-store with one of the most esteemed retailers in the world (hint: think about what

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17:58

Congress just set an end date for hemp-THC businesses...

GO with Joe ·

2025/11/15

THC drinks: 1 year till prohibition?A provision in the legislation that ended the federal government shutdown will close the loophole in the 2018 Farm Bill that allowed for hemp-derived THC and CBD products to become a $30 billion industry. This could destroy businesses like Easy Man, one of the very first non-alcoholic beers that is micro-dosed with THC and CBD, and Craftsmith, a contract beverage manufacturer that serves this growing industry. But the threat of prohibition is actually an

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13:03

How Our Business of Inclusion Accidentally Excluded...

GO with Joe ·

2025/11/08

Signaling the opposite of what we were known for increased our overall sales, but why?Would you rather be 1 of 5 businesses in your category, or 1 of 10,000? The answer surprised Joe and revealed a way to hack deep-seated customer psychology that transformed a key segment of his start-up business and expanded our total addressable market. Not only did the change drive sales and enable the business to scale, but it reduced staff anxiety, energized the customer experience, and established a

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16:56

Why Do CEOs and Entrepreneurs See MBAs Differently?

GO with Joe ·

2025/11/01

Candid Career Advice that Every Business Student Should Hear Right NowCollege debt has grown by 43% in the last decade, but another investment metric that young people in the early stages of their careers need to consider is time. How are you spending it to get the education you need to reach your goals? With the fast-paced changes coming from the AI revolution how you get skills, whether in the classroom or through on-the-job experience can make a huge difference to your future marketability as

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14:02

When Not Knowing The "Rules" Becomes Your Superpower

GO with Joe ·

2025/10/25

An Unbelievable Story of Defying Expectations That Is a Lesson for All EntrepreneursWhen a 61-year-old Australian potato farmer showed up to run a 540-mile ultra-marathon in rain boots, everyone laughed. Joe unpacks the unlikely legend of Cliff Young and what his story reveals about innovation, disruption, and the power of not knowing the “right” way to do things. From herding sheep to building startups, this conversation unlocks how not knowing the rules can become your biggest advantage in

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