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PODCAST

Noob School

Welcome to Noob School where expert sales trainer John Sterling is ready to teach sales noobs how to launch their careers like a rocketship. Through conversations with business leaders in every industry, you"ll learn how to navigate the sales industry and apply their experiences to amplify your success.

business entrepreneurship

All Episodes

00:46:21

Experience Speaks: Lessons from Capers Easterby

Noob School ·

2025/11/07

Capers Easterby has spent his career building teams, businesses, and relationships that actually last — the kind that aren’t driven by hype, but by doing the right things the right way, over time. He’s one of those people who naturally blends sales sense with leadership instincts, and that combination has made him successful across every chapter of his career. More than that, he’s a longtime friend who understands what Noob School is all about — learning the business of sales from people who’ve

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00:55:45

Jack Sterling on Data, Veterans, and Building Purpose...

Noob School ·

2025/10/24

My son Jack Sterling returns to Noob School for his fourth appearance — officially becoming the most frequent guest on the show. This one dives deep into what Jack’s been up to lately — from his growing business, Cloud Hound, to his work with Upstate Warrior Solution helping veterans transition into entrepreneurship. We start off trading thoughts on our favorite podcasts and how shows like Lions Led by Donkeys and My First Million have influenced the way Jack thinks about leadership, learning, and

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00:53:01

From West Point to Private Equity with Jake Bennett...

Noob School ·

2025/10/18

In this episode of Noob School, we sit down with Jake Bennett (via Zoom), cofounder and Principal of Well Street Partners. You can find him on LinkedIn here: linkedin.com/in/jake-bennett314 Jake is a Virginia native whose journey spans systems engineering at West Point, five years of active duty in the U.S. Army (with assignments in Colorado, Oklahoma, and Afghanistan), and an MBA from Michigan Ross. After his service, he joined McKinsey’s Chicago office—leading operational transformations for

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01:06:04

From Harvard Hoops to Injury Law: Lamar Flatt’s Path

Noob School ·

2025/10/03

When I sat down with Lamar Flatt — former Harvard basketball player, USC law graduate, and now partner at Best & Flatt, P.A. — I knew we’d cover a lot of ground. Lamar’s story takes him from the court to the courtroom, starting his law career in Savannah, GA, before returning to South Carolina, and he’s built a reputation as both a sharp attorney and a lifelong learner. In our conversation, we talk about why curiosity matters, the importance of always seeking knowledge, and a perspective we discuss

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00:57:46

Michael Pace Returns: Sales, AI, and Why Being a Noob...

Noob School ·

2025/09/26

Michael Pace is back on Noob School for the third time, and every conversation with him feels like catching up with an old friend. We swap stories from our careers, dig into the pros and cons of comp plans, and talk about how AI tools are changing the way we work in sales and entrepreneurship. One of my favorite parts of this conversation is how Michael frames “being a noob” — not as a weakness, but as a real strength when you’re willing to try new things, stretch yourself, and build confidence in

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00:50:04

Scott Millwood Back on Noob School: Founderville and...

Noob School ·

2025/09/19

In this episode of Noob School, I catch up with Scott Millwood, a familiar voice in the Greenville startup scene and co-founder of Founderville, a venture capital fund based right here in Greenville, SC. Scott shares his journey after Datastream, diving into some of the ventures he’s led and the successes he’s achieved along the way.We spend time discussing his current focus at Founderville. The fund is dedicated to supporting B2B SaaS startups, helping promising companies scale and thrive in

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00:40:11

From Counterintelligence to Conversions — Bill Rice...

Noob School ·

2025/09/12

I’m thrilled to welcome Bill Rice to Noob School for Episode 151 — joining us over Zoom to talk about how counterintelligence thinking, data-driven marketing, and AI are reshaping lead generation and business exits.Bill’s one of those rare people who’s walked serious, structured careers in two very different worlds. He started his professional life as a U.S. Air Force officer running counterespionage and information-warfare activities — an experience that sharpened his analytical approach to

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00:50:10

What Great Leaders Do Differently with David Shaner...

Noob School ·

2025/09/05

In Episode 150 of Noob School, I sit down with David Shaner of Greenville, SC—Principal of CONNECT Consulting LLC and longtime advisor to leaders who want to strengthen culture and performance.Our conversation touches on a wide range of leadership lessons, from the small signals that can shape company culture, to how leaders build trust across an organization, to why transparency—financial and otherwise—can be a powerful motivator. David shares insights from his decades of experience helping

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00:48:17

Media, Sales & Higher Ed A Career Mosaic with Diana...

Noob School ·

2025/08/22

Dive deep with us in Noob School Episode 149, featuring Diana Herrmann Davis, Assistant Director of Employer Recruitment and Center Operations at The Citadel. Diana walks us through her multifaceted career—from her polished beginnings at NASCAR, where she shaped media communications and archival storytelling, to dynamic roles in higher education career services at institutions like the University of Pittsburgh and Robert Morris University. She then pivoted into sales as a Sales Associate at Hylo,

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00:51:57

Battle-Tested Leadership with Kevin Farrell

Noob School ·

2025/08/14

In Episode 148 of Noob School, I talk with Kevin Farrell — a retired U.S. Army Colonel and now the President and CEO of Battlefield Leadership. Kevin’s career has spanned the military, academia, consulting, and even Hollywood, where he served as the senior military advisor on the Brad Pitt film Fury. But through all of it, one theme has stayed constant: leadership matters, especially under pressure. We talk about how his experience leading troops in combat shaped his understanding of leadership —

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00:38:45

Global Ambition, Sales Mindset: Monica Seitz’s Path...

Noob School ·

2025/05/02

On this episode of Noob School, I sit down with Monica Seitz—a sharp young professional who’s already packing a lot of experience and perspective into the early stages of her sales career. Monica grew up on a farm in Kentucky, where she spent her early years showing horses and getting her first hands-on experience with sales at horse auctions. That kind of upbringing tends to shape a person—teaching responsibility, communication, and the art of the deal long before any formal training. Monica took

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00:41:38

Buying Smarter: Tools, Strategy, and Stories with...

Noob School ·

2025/05/02

Marty Osborn is back on the show, and we’re digging into some serious business strategy in this episode. If you’ve ever thought about buying a business—or selling one—this conversation is packed with value. We talk through what makes a company an attractive acquisition, how to evaluate opportunities, and what the process really looks like when you’re trying to find the right fit. Whether you’re a first-time buyer or just curious about what goes on behind the scenes, Marty brings tons of clarity and

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00:36:14

Jack Sterling on Business, Growth, and the...

Noob School ·

2025/04/04

Jack Sterling is back, and this time, we’re getting straight into business—what works, what doesn’t, and what entrepreneurs need to know. We kick things off with an important discussion about the Rupert Huse Veterans Center and how they’re helping veterans successfully transition into new careers.Then, we dig into the nuts and bolts of entrepreneurship. Jack shares insights on the biggest differences between structured environments (like the military) and the unpredictable world of running a

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00:57:47

Building Brands and Businesses: A Conversation with...

Noob School ·

2025/03/14

In this episode of the Noob School podcast, I had the pleasure of sitting down with Marion Crawford, the dynamic founder and CEO of Crawford, a full-service marketing and brand strategy firm based in Greenville, South Carolina. Marion's journey from her early education to leading a successful agency is both inspiring and insightful.Marion began her career in journalism, working on the Nightly News Desk at NBC in New York. She later served as a news writer and reporter for CBS and ABC affiliates in

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00:53:42

Discipline, Purpose, and Sales: Troy Pusateri’s Story

Noob School ·

2025/03/07

What does it take to go from an All-American athlete to a Navy SEAL, then transition into a successful sales career in the tech industry? In this episode of Noob School, I sit down with Troy Pusateri, whose journey is a masterclass in discipline, purpose, and perseverance.Growing up around Baltimore, Troy excelled in swimming, becoming an All-American at Clemson University. But instead of taking the conventional route after graduation, he chose to serve his country, joining the Navy and eventually

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01:02:37

Scaling Success: Leadership, Sales, and Growth with...

Noob School ·

2025/02/14

Get ready for an inspiring conversation on Noob School as I sit down with Chuck Crumpton—an entrepreneur who truly knows the ups and downs of business. Chuck shares how his determination helped him score a pivotal deal with Johnson & Johnson, even when the odds were stacked against him. We dive into his experiences founding Medpoint, selling successful companies, and now leading Bull Street Mergers. Along the way, Chuck offers practical advice for entrepreneurs—from boosting business value to

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00:36:53

Scaling Success: Leadership, Sales, and Growth with...

Noob School ·

2025/02/08

In this episode of Noob School, I sit down with Scott Thomas, a man who has built an impressive career at the intersection of leadership, strategy, and growth. From leading high-stakes missions as a Captain in the U.S. Air Force to serving as Group CEO at Constellation Software, Scott has spent decades perfecting the art of building and scaling businesses. Now, as a @Next Level Growth Partner & Business Guide, he helps executives and entrepreneurs set a clear vision, align the right people, and

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00:48:48

Avionics to Entrepreneurship: How John McDonald Built...

Noob School ·

2025/01/31

In this episode of Noob School, I sit down with John McDonald—Navy veteran, entrepreneur, and the mastermind behind Fabtech Solutions. John’s story is one of discipline, adaptability, and a relentless drive to build something bigger than himself.We kick things off with a deep dive into John's journey—from his college days to his time in the Navy, where he specialized in avionics. His military experience shaped his work ethic and problem-solving skills, which later became the foundation for his

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00:48:54

The Playbook Behind Golf Trek’s Success with Parker...

Noob School ·

2025/01/17

In this episode of Noob School, we’re joined by Parker Smith, president of Golf Trek, a premier provider of Myrtle Beach golf vacations and packages. Since taking the helm in 2006, Parker has played a key role in shaping the company’s growth and establishing its reputation for exceptional service in the competitive golf tourism market.Parker talks about his journey into the family business and the sales strategies that have been crucial in expanding Golf Trek’s reach. From building long-term

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00:57:04

No Fluff, Just Sales: Walker McKay on Closing Deals...

Noob School ·

2025/01/10

In this episode of Noob School, I’m joined by an incredibly insightful guest, Walker McKay, a sales coach and expert who’s helping businesses transform their sales strategies and close deals faster and more profitably. Walker is the founder of No BS Sales School Podcast and a seasoned sales consultant based in Greenville, South Carolina. He’s worked with a wide range of industries—everything from financial services and commercial real estate to medical equipment and law. His approach? Cut through

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157 results

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