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PODCAST

Online Marketing Podcast

Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as

business entrepreneurship

All Episodes

07:00

Mastermind Series: Sales Pages For Warm Audiences

Online Marketing Podcast ·

2025/08/24

In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our

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02:27

Nugget: How to Build Your Email List Consistently

Online Marketing Podcast ·

2025/08/23

Build your email list 365 days a year. Always be list-building.Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested? You can do that;

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01:32

Nugget: Build a Business That Fits Your Life

Online Marketing Podcast ·

2025/08/22

You're the boss of your business so you get to decide what it looks like and how it feels.I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being

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02:03

Nugget: Creating With Purpose, Not Just Posting

Online Marketing Podcast ·

2025/08/21

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction! This is why it’s so important to start and begin with the end in mind.It’s up to us to think about

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09:13

The Formula for Effective Challenge Launches

Online Marketing Podcast ·

2025/08/20

In this episode, we dive into how to make challenge launches more effective for your audience.As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge.The key is to keep things simple by focusing on one small win or task per day that people can accomplish quickly. This allows them to make progress, see what's possible and become open to your offer.Find the full show

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02:04

Nugget: The Secret to Making More While Doing Less

Online Marketing Podcast ·

2025/08/19

This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but

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09:23

The Biggest Facebook Ads Errors and How to Fix Them

Online Marketing Podcast ·

2025/08/18

In this episode, we are discussing the most common mistakes people make when running Facebook Ads.We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success.Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-facebook-ads-errors-and-how-to-fix-them/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into

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12:04

Mastermind Series: How to Position Yourself as an...

Online Marketing Podcast ·

2025/08/17

In this episode of our Mastermind Series, we are discussing the benefits of low-priced or even free introductory Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect

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03:12

Nugget: Why Clear and Intentional Conversations...

Online Marketing Podcast ·

2025/08/16

Do you want to create content that will actually attract the right audience?“Well, of course, Paul!”, right?Then you need to be intentional with your conversations.A lot of us put random content out there just to get something, anything out!Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.Instead of doing either of those things, we need to give ourselves time to

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02:36

Nugget: Avoid Burnout by Ditching the Race

Online Marketing Podcast ·

2025/08/15

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and

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02:05

Nugget: Building a Runway That Sets Your Launch Up...

Online Marketing Podcast ·

2025/08/14

As experts, we live with whatever our service is every day.It's nearly a hundred percent of what we're thinking about for our business.But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.So what we need to do is create a runway of awareness.We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so that we can create the connection ahead of

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28:01

How to Build and Grow Multiple Memberships That...

Online Marketing Podcast ·

2025/08/13

A lot of us think that the offers we put into the market are permanent and set in stone. But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each other.Dayna Abraham is a National Board

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01:16

Nugget: Patience Pays Off in Growing Your List

Online Marketing Podcast ·

2025/08/12

Building your list starts with the first subscriber.That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.Remember, it all starts with that first person and then from there, slowly and

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06:52

How to Hook Your Ideal Clients Instantly

Online Marketing Podcast ·

2025/08/11

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-hook-your-ideal-clients-instantlyResources:50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaignsAdaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online

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02:14

Mastermind Series: How To Launch Even With A Small...

Online Marketing Podcast ·

2025/08/10

One of the biggest obstacles for many marketers is just to get started.But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do.In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list.We are also talking about how to create engaging pre-launch challenges that convert.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive

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02:05

Nugget: Progress Beats Perfection Every Time

Online Marketing Podcast ·

2025/08/09

Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all. The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those

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02:09

Nugget: Attract Clients Who Are a Perfect Fit

Online Marketing Podcast ·

2025/08/08

The biggest fear of many people is to feel tied down and restricted by their own membershipsThey are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members

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02:49

Nugget: Declutter and Clarify Your Direction

Online Marketing Podcast ·

2025/08/07

When’s the last time you “spring cleaned” your business?We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time,you can spring clean your business.What are the things that possibly are no longer serving you

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14:51

How to Make Content Creation Feel Easy

Online Marketing Podcast ·

2025/08/06

In this episode, we are discussing how to create a sustainable content creation system for your business that will that save you time and energy and intentionally lead your audience to your offers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-content-creation-feel-easyResources:Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/Adaptive Marketing

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02:12

Nugget: Get Clear on What Your Audience Actually Wants

Online Marketing Podcast ·

2025/08/05

6 easy things to think about when it comes to your target audience!When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they

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