Marketing with Shahin Khan and Doug Garnett

Mktg_Podcast-058: D2C, Product Marketing

Marketing with Shahin Khan and Doug Garnett ·

2026/10/04

On Marketing (and Everything Else!):• When following beats being first • The hidden costs of DTC • Shopping vs. buying • Assessment and prep, the upfront work • Features, benefits, value, (and buying behavior) [audio mp3="https://orionx.net/wp-content/uploads/2026/10/Mktg_Podcast_058_D2C-Product-Marketing_20261004.mp3"][/audio] The post Mktg_Podcast-058: D2C, Product Marketing appeared first on OrionX.net.

en-US

Mktg_Podcast-057: Strategic Reduction and Agility

Marketing with Shahin Khan and Doug Garnett ·

2026/08/10

- Gym membership research!- System paradox - Strategic magnification, reduction, agility - Unbiased data - Creating crises [audio mp3="https://orionx.net/wp-content/uploads/2026/08/Mktg_Podcast_057_Strategic-Reduction-Agility_20260725.mp3"][/audio] The post Mktg_Podcast-057: Strategic Reduction and Agility appeared first on OrionX.net.

en-US

Mktg_Podcast-056: AI, Complexity, Impact

Marketing with Shahin Khan and Doug Garnett ·

2026/04/03

- MadLibs of AI Cartoon by Marketoonist- Update on Doug's book on Complexity - Look how much I saved, Alastair Thomson's article - Borrowing from the future - Use of AI in weapons - Software is sticky, AI is software [audio mp3="https://orionx.net/wp-content/uploads/2026/04/Mktg_Podcast_056_AI_Complexity_Impact_20260403.mp3"][/audio] The post Mktg_Podcast-056: AI, Complexity, Impact appeared first on OrionX.net.

en-US

Mktg_Podcast-55: AI Layoffs, CMO Role

Marketing with Shahin Khan and Doug Garnett ·

2025/12/01

- AI: nagware, layoffs, uses- CMO role: hard to fill? or mislabeled? [audio mp3="https://orionx.net/wp-content/uploads/2025/11/Mktg_Podcast_055_AI-Layoffs_CMO-Role_20251130.mp3"][/audio] The post Mktg_Podcast-55: AI Layoffs, CMO Role appeared first on OrionX.net.

en-US

Mktg_Podcast-54: AI Fears, Starbucks

Marketing with Shahin Khan and Doug Garnett ·

2025/11/09

-Marketing is Everything podcast?- What to do about AI, AI FOMO, AI FOBO - Starbucks, What Makes a Neighborhood Coffee Shop - Gaming the System [audio mp3="https://orionx.net/wp-content/uploads/2025/11/Mktg_Podcast_054_AI-Fears_Starbucks_20251109.mp3"][/audio] The post Mktg_Podcast-54: AI Fears, Starbucks appeared first on OrionX.net.

en-US

Mktg_Podcast-53: Myths and Myth-takes

Marketing with Shahin Khan and Doug Garnett ·

2025/06/30

Myths and "Myth-takes"- Customer is always right - All good marketing must have case studies - You must be data driven - Great products sell themselves - They have a PR problem - Good ideas are a dime a dozen - etc. [audio mp3="https://orionx.net/wp-content/uploads/2025/06/Mktg_Podcast_053_Myth-takes_AI_20250629.mp3"][/audio] The post Mktg_Podcast-53: Myths and Myth-takes appeared first on OrionX.net.

en-US

Mktg_Podcast-52: Decisions, Intuition

Marketing with Shahin Khan and Doug Garnett ·

2025/05/23

- Meetings, Decisions, Intuition- Apple, Steve Jobs, Mike Markkula - Daniel Kahneman, Thinking Fast and Thinking Slow - Sam's Club Grab and Go, Costco [audio mp3="https://orionx.net/wp-content/uploads/2025/05/Mktg_Podcast_052_Decisions_Intuition_20250523.mp3"][/audio] The post Mktg_Podcast-52: Decisions, Intuition appeared first on OrionX.net.

en-US

Mktg_Podcast-51: Org Charts, AIAIO (SEO)

Marketing with Shahin Khan and Doug Garnett ·

2025/05/08

- Three layers of org charts- Search-SEO, AI-AIO, AIAIO?! - AI vs Humans [audio mp3="https://orionx.net/wp-content/uploads/2025/05/Mktg_Podcast_051_Org-Charts_AIAIO-SEO_20250508.mp3"][/audio] The post Mktg_Podcast-51: Org Charts, AIAIO (SEO) appeared first on OrionX.net.

en-US

Mktg_Podcast-50: Sustainable Success, AI vs Search

Marketing with Shahin Khan and Doug Garnett ·

2025/02/26

- Be Creative !?- Complexity of success - Repeatability of success - SBUX re-success - Nvidia continuous success - AI vs. Search [audio mp3="https://orionx.net/wp-content/uploads/2025/02/Mktg_Podcast_050_Sustainable-Success_AI-vs-Search_20250225.mp3"][/audio] The post Mktg_Podcast-50: Sustainable Success, AI vs Search appeared first on OrionX.net.

en-US

Mktg_Podcast-48: Affiliate Marketing, Corp News

Marketing with Shahin Khan and Doug Garnett ·

2024/11/03

- Red Herrings, Strawmen, Slippery Slopes- Tupperware, Nike, Starbucks - Affiliate Marketing [audio mp3="https://orionx.net/wp-content/uploads/2024/11/Mktg_Podcast_048_Affiliate-Mktg_Corp-News_20241103.mp3"][/audio] The post Mktg_Podcast-48: Affiliate Marketing, Corp News appeared first on OrionX.net.

en-US

Mktg_Podcast-46: Resilience, Crisis, Improvisation,...

Marketing with Shahin Khan and Doug Garnett ·

2024/08/12

- This meeting could have been an email I wouldn't read- Resilience, Crisis Management - Decision Making, Improvisation [audio mp3="https://orionx.net/wp-content/uploads/2024/08/Mktg_Podcast_046_Resilience-Crisis-Decisions_20240811.mp3"][/audio] The post Mktg_Podcast-46: Resilience, Crisis, Improvisation, Decisions appeared first on OrionX.net.

en-US

Mktg_Podcast-45: Mahta Emrani on Research, AI, Data

Marketing with Shahin Khan and Doug Garnett ·

2024/07/06

Special guest Mahta Emrani joins us to discuss the hot topic of AI and synthetic data for market research:- AI will usher in fast, cheap, high quality research, right? - It's all about details and nuances - Why do research? [audio mp3="https://orionx.net/wp-content/uploads/2024/07/Mktg_Podcast_045_Mahta-Emrani_Research-AI-Synthetic-Data_20240705.mp3"][/audio] The post Mktg_Podcast-45: Mahta Emrani on Research, AI, Data appeared first on OrionX.net.

en-US

Mktg_Podcast-44: Obsession, Hedgehog and Fox

Marketing with Shahin Khan and Doug Garnett ·

2024/06/16

- Obsession- Competition - What Market Share? - Hedgehog and Fox [audio mp3="https://orionx.net/wp-content/uploads/2024/06/Mktg_Podcast_044_Obsession_What-Mkt-Share_Hedgehog-Fox_20240615.mp3"][/audio] The post Mktg_Podcast-44: Obsession, Hedgehog and Fox appeared first on OrionX.net.

en-US

Mktg_Podcast-43: SBUX, It’s Not the Data, Org...

Marketing with Shahin Khan and Doug Garnett ·

2024/05/24

- Hitting the target- Starbucks, Mobile Orders - It's Not the Data - Private Internal Communications? - Faking AI Projects [audio mp3="https://orionx.net/wp-content/uploads/2024/05/Mktg_Podcast_043_Its-Not-the-Data_AI_Internal-Comms_20240524.mp3"][/audio] The post Mktg_Podcast-43: SBUX, It’s Not the Data, Org Privacy, Fake AI Projects appeared first on OrionX.net.

en-US

Mktg_Podcast-39: Mix, Apple Vision Pro, Market...

Marketing with Shahin Khan and Doug Garnett ·

2024/02/18

- Marketing Mix, can you brand, nurture, activate, sell all at the same time?- Marketing of Apple Vision Pro - Market Research, Quantitative, Qualitative, pitfalls - Strategy, Change Management, Praxis [audio mp3="https://orionx.net/wp-content/uploads/2024/02/Mktg_Podcast_039_Mktg-Mix_AR-VR_Market-Research_Change-Mgmt_20240218.mp3"][/audio] The post Mktg_Podcast-39: Mix, Apple Vision Pro, Market Research, Strategy appeared first on OrionX.net.

en-US

Mktg_Podcast-38: Sam Brealey on Strategy, Small...

Marketing with Shahin Khan and Doug Garnett ·

2024/01/27

Special guest Sam Brealey joins us as we discuss marketing strategy and execution, specially for small businesses, "pivot to video, and AI in marketing. Cartoon of the week on marketing (or is it sales?) strategy kicks off the discussion. Join us! [audio mp3="https://orionx.net/wp-content/uploads/2024/01/Mktg_Podcast_038_Sam-Brealey_AI_Strategy_Small-Business-Mktg_20240127.mp3"][/audio] The post Mktg_Podcast-38: Sam Brealey on Strategy, Small Business Mktg, AI appeared first on OrionX.net.

en-US

Mktg_Podcast-37: Agency Pricing Models, What is Quality?

Marketing with Shahin Khan and Doug Garnett ·

2023/12/17

- Cartoon: your product v. pictures of cats - Agency/freelance pricing models - How do you define quality? [audio mp3="https://orionx.net/wp-content/uploads/2023/12/Mktg_Podcast_037_Pricing-Model_What-is-Quality_20231215.mp3"][/audio] The post Mktg_Podcast-37: Agency Pricing Models, What is Quality? appeared first on OrionX.net.

en-US

Mktg_Podcast-36: Value of Time vs Experience,...

Marketing with Shahin Khan and Doug Garnett ·

2023/12/05

- Cartoon: Ven diagram - What's the value of Time? of Experience? Creativity? Luck? - Do you like your customers? - Marketing Supercomputers, case study [audio mp3="https://orionx.net/wp-content/uploads/2023/12/Mktg_Podcast_036_Value_Marketing-Supercomputers_20231205.mp3"][/audio] The post Mktg_Podcast-36: Value of Time vs Experience, Marketing Supercomputers appeared first on OrionX.net.

en-US

Mktg_Podcast-35: Outputs and Outcomes, Self...

Marketing with Shahin Khan and Doug Garnett ·

2023/11/01

- Cartoon of the week: double feature - Are movies getting longer? - Self Organizing Units, micro metrics for micro management - Even the best companies face complexity [audio mp3="https://orionx.net/wp-content/uploads/2023/11/Mktg_Podcast_035_Longer-Movies_Self-Organization_20231101.mp3"][/audio] The post Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units appeared first on OrionX.net.

en-US

Mktg_Podcast-34: Self Organization, J&J’s New Logo,...

Marketing with Shahin Khan and Doug Garnett ·

2023/10/02

- Buzzword Density - Critics as Media - J&J's New Logo - Emergent Phenomena, Self-Organization in Marketing [audio mp3="https://orionx.net/wp-content/uploads/2023/10/Mktg_Podcast_034_Buzzwords_Critics_Logos_Self-Organizing.mp3"][/audio] The post Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords appeared first on OrionX.net.

en-US

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