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PODCAST

The Wellness Creator Podcast

The Wellness Creator Podcast is your go-to source for expert insights and actionable tips in the evolving world of health, wellness, and spiritual-based business. Join us as we explore proven online growth strategies, chat about current trends, and interview fellow wellness creators who’ve managed to turn passion into profit by helping people live better, healthier lives.

business entrepreneurship

All Episodes

20:21

How to Turn Your Wellness Expertise Into Your First...

The Wellness Creator Podcast ·

2025/09/16

Ready to turn your knowledge into actual income? We break down exactly how to create and sell your first digital product, even if you've never done it before. The best part: you need way fewer followers than you think (we've seen people with under 100 Instagram followers make serious money). We cover what makes a profitable digital product, how to choose what to create based on what people are already asking you, and why being "just one step ahead" often works better than being the world's

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20:32

Two Passions, One Business: Why Most Creators Get...

The Wellness Creator Podcast ·

2025/09/02

Ever found yourself asking "Should I start two separate Substacks for my different interests?" or wondering how to handle multiple passions in your content creation? We tackle the multi-passionate creator dilemma that's stumping so many people. From deciding whether to keep topics separate or blend them together, to understanding when having multiple platforms becomes unsustainable, we break down the real considerations most creators miss. Plus, we share the simple decision filter that

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27:51

Nine Realistic Ways to Boost Revenue This Season

The Wellness Creator Podcast ·

2025/08/19

We're diving into nine practical ways to add income streams to your wellness business this fall without overwhelming yourself or confusing your audience. From expansion revenue with existing clients to micro offers, affiliate income, and corporate wellness opportunities, we break down realistic strategies that work alongside your core business model. These aren't get-rich-quick schemes but smart diversification moves that can create steady additional revenue while you gear up for the busy

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25:46

Why This Yoga Teacher's Once-a-Week TikTok Strategy...

The Wellness Creator Podcast ·

2025/08/05

We analyzed @thedailyvictorian, a yoga influencer with 1.3 million TikTok followers who's completely rewriting the social media playbook. While most creators chase daily posting and quick trends, she's built a massive following with just one thoughtful post per week. We've identified six key observations from her approach that combine movement, poetry, and life wisdom into an art form that stops the scroll every time. From her unique storytelling method to how she creates genuine community

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32:49

Google Just Changed Everything About Your IG Content...

The Wellness Creator Podcast ·

2025/07/22

Starting July 10th, 2025, Google began indexing Instagram content for the first time, meaning your posts and reels can now appear in search results. We explore what this means for discoverability, share optimization strategies, and discuss recent court decisions that are reshaping how AI can use creative work. Plus, we cover Substack's new live video features that could change how you connect with your audience.References:Marvelous Software PlatformWell Well Well Marketplace

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32:42

Why Your AI Copy Sounds Like Everyone Else's

The Wellness Creator Podcast ·

2025/07/09

We see so many creators using AI for their copywriting these days, which honestly makes us happy. It's an incredible tool that can save hours of staring at blank screens, trying to craft the perfect email or social post. But here's what we've noticed: most people are barely scratching the surface of what's possible.If you're copying and pasting pre-written prompts into basic ChatGPT, you're using maybe 1% of AI's copywriting potential. Sure, it's a great starting point, but the output probably feels

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34:23

How to Create Your Own AI Copywriting Assistant

The Wellness Creator Podcast ·

2025/07/08

Most creators are using AI completely wrong for their copywriting. Today, we're talking about why pasting prompts into basic ChatGPT gives you bland, generic copy that screams "a tiny robot wrote this." The game-changer? Training your own AI copywriting assistant, complete with your brand voice, audience insights, and specific behavioral instructions. We walk through the exact four steps to create your own training manual that will transform your AI from a basic tool into your personal

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25:10

Hacked and Hijacked: When Meta and Stripe Fail...

The Wellness Creator Podcast ·

2025/06/24

The digital landscape has become a minefield for wellness creators, with sophisticated hackers exploiting vulnerabilities in major platforms like Meta and payment processors. We're seeing an underground economy emerge where desperate business owners pay thousands to recover hacked accounts, while legitimate creators lose everything to increasingly sophisticated phishing schemes.The stories we're about to share aren't just cautionary tales—they're happening right now to real entrepreneurs in our

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26:52

Hacked + Hijacked: When Meta + Stripe Fail Wellness...

The Wellness Creator Podcast ·

2025/06/24

We explore two alarming stories that highlight the growing security threats facing wellness creators and online entrepreneurs. First, we uncover the shadowy world of Meta brokers - underground operators who exploit Facebook's internal systems to restore hacked accounts for thousands of dollars, while Meta's official support channels remain largely unresponsive. We discuss how these black market brokers work with inside sources at Facebook and why the company seems more focused on pursuing

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27:15

Short-Form Video Trends and How to Get AI to...

The Wellness Creator Podcast ·

2025/06/10

The wellness creator landscape is shifting fast, and we're here to break down exactly what's working right now. From the death of hyper-produced content to the sneaky ways AI is changing how clients find you, we've got the inside scoop on trends that actually matter for your business.Think of these variety show episodes as your private peek into our daily conversations – the stuff we're Slack messaging each other about at 9 PM when we’re supposed to be “off.” Let’s tackle the first

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28:54

Reels That Work Now + Getting AI to Recommend Your...

The Wellness Creator Podcast ·

2025/06/10

We're breaking down what's hot in the wellness creator world right now. From the shift toward authentic face-to-camera storytelling on TikTok and Instagram (goodbye, hyper-produced content!) to the return of carousel posts with trending music, we're covering the social media trends that actually matter for your business.We also explore how the AI landscape is shifting search behavior - with Google's AI summaries reducing click-through rates by up to 34% - and share actionable strategies to

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24:55

Online Consumer Outrage: Why Small Businesses are...

The Wellness Creator Podcast ·

2025/05/27

We've been watching something disturbing unfold in the small business world, and frankly, it's gotten so bad that we're not sure we'd want to start a new business in today's climate. There's a toxic trend spreading across social media platforms, Facebook groups, and online communities that's putting small businesses under unprecedented fire – and it's time we talked about it.The phenomenon we're witnessing isn't just garden-variety customer complaints. It's something far more insidious: a culture of

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26:35

Online Consumer Outrage: Why Small Businesses Are...

The Wellness Creator Podcast ·

2025/05/27

In today's episode, we're exploring a troubling trend that's making it harder than ever to run a small business: unrealistic consumer expectations and the rise of performative outrage against entrepreneurs.Drawing insights from Anne Helen Peterson's brilliant Culture Study newsletter, we discuss why customers expect Amazon-level service from local artisans, how "accountability culture" has morphed into business bullying, and what this means for wellness creators in 2025. Whether you're

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30:14

Peptide Boom, Beach Yoga Drama + AI Ethics

The Wellness Creator Podcast ·

2025/05/13

The Peptide Revolution Reshaping HealthThe wellness landscape is transforming before our eyes with the remarkable rise of GLP-1 medications and peptides. We're witnessing what might be the most significant shift in health and wellness approaches of our lifetime—comparable perhaps only to the discovery of insulin, but with far broader applications.These peptides began their journey in specific medical contexts (treating diabetes and obesity), but their applications have expanded dramatically

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31:53

Peptide Boom, Beach Yoga Drama + AI Ethics

The Wellness Creator Podcast ·

2025/05/13

In this episode, we explore three hot topics affecting wellness creators:The explosive growth of GLP-1 medications and peptides in wellness - from weight management to athletic performance enhancement and women's health. We discuss the business opportunities this presents for wellness practitioners as these treatments become more mainstream and accessible.The legal battle between a San Diego yoga instructor ("Namasteve") and city officials over permit requirements for beach yoga classes,

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24:52

While Tech Titans Tumble, Wellness Wallets Open Wide

The Wellness Creator Podcast ·

2025/04/30

Hold onto your green smoothies because the digital landscape is shifting fast and we've got the inside scoop on changes that could reshape how we all do business online. From courtroom drama worthy of a Netflix series to economic trends that'll make you want to happy-dance, there's a lot to unpack!Mark Zuckerberg's Very Bad DayPoor Zuck can't catch a break! The Federal Trade Commission has dragged Meta to court, claiming the company built an illegal monopoly by gobbling up Instagram and WhatsApp

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26:34

While Tech Titans Tumble, Wellness Wallets Open Wide

The Wellness Creator Podcast ·

2025/04/29

In this episode, we break down the tech drama that could shake up how online wellness businesses connect with their audience. We're tracking Meta's courtroom showdown (could Instagram become its own company again?) and Google's recent advertising battle loss - changes that might actually benefit small wellness creators in the long run. But here's the really good news: despite all the economic doom and gloom out there, wellness spending is booming in 2025! We've got the details on which

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28:50

Toxic Athleisure, Fake Tarot Readers + AI Prescriptions

The Wellness Creator Podcast ·

2025/04/16

Join us for our first-ever variety show episode, where we tackle three fascinating wellness industry topics: the hidden health dangers of plastic-based athleisure wear, the story of an AI tarot card reading company's quick rise and demise on Instagram, and how artificial intelligence is revolutionizing medical treatment by repurposing existing drugs for rare diseases. From environmental concerns to ethical dilemmas to groundbreaking health solutions, we explore the complex landscape of

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27:09

Toxic Athleisure, Fake Tarot Readers + AI Prescriptions

The Wellness Creator Podcast ·

2025/04/15

The wellness industry can be downright contradictory sometimes, can't it? We preach health and wellbeing while our practices don't always match up with those values. Today, we're taking a closer look at three significant "fakes" that have snuck into our industry: the plastic clothing we've all embraced as athleisure wear, those suspicious AI fortune tellers gaining massive followings on social media, and (on a more positive note) how artificial intelligence is shaking up medical treatment in ways

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32:09

Stop Avoiding AI: Let It Be Your Secret Weapon

The Wellness Creator Podcast ·

2025/04/01

Today, we're talking about AI (like every other person on the internet right now!!), but we believe this is such an important conversation because it's transformed our business, and we wanted to transform yours too. We dig into how to use AI tools effectively in 2025, emphasizing that you can't just drop a one-sentence prompt into ChatGPT and expect magic (that's like hiring an intern for an hour and publishing their unedited work). We shared our favorite AI applications—from copywriting

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