Atlanta Real Estate Forum

26:01

Meritage Homes: Realtors Are the Strategy

Atlanta Real Estate Forum ·

2026/10/07

The house down the street might be a builder’s biggest competitor. It is already finished, the landscaping is established and there is no waiting for construction to wrap up. And if the buyer likes it, they may be able to move in within weeks. Andy Dugger, division sales manager with Meritage Homes, joins host Carol Morgan on Atlanta Real Estate Forum Radio to discuss what he is seeing in the Atlanta new home market, how buyer priorities are shifting and why the builder considers Realtors a central

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19:22

Hillwood Realty: Small Builders, Big Openings

Atlanta Real Estate Forum ·

2026/09/30

A buyer can love the house, like the neighborhood and still walk away without making an offer. That is the reality agents are seeing more often in today’s new-home market, where financing, incentives and the sheer number of choices can make the final decision harder than finding the house itself.That uncertainty has changed the way builders sell homes, too. Casey Wood, partner and broker with Hillwood Realty, works primarily with new home builders across Northeast Georgia. From his

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21:18

Eric Masaschi: Before the Home, There’s the Land

Atlanta Real Estate Forum ·

2026/09/23

A home builder cannot build on a piece of land just because it is for sale. Before a single foundation is poured, someone must determine whether the property can support a community, secure the necessary approvals, solve its infrastructure challenges and make the numbers work. Eric Masaschi knows that process well. Known as the “Landman,” Masaschi is East Region president of Forestar, where he leads a team responsible for finding and developing residential land across Georgia, Tennessee, Alabama

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24:23

Adam Cornett: Looking Beyond the Price Tag

Atlanta Real Estate Forum ·

2026/09/16

The price and square footage may look right on paper, but will the home actually work for your life? That is one of the questions Atlanta homebuyers should be asking before they make an offer. Adam Cornett, division president at David Weekley Homes, joins Host Carol Morgan on Atlanta Real Estate Forum Radio to share what homebuyers often overlook when shopping for a new home. From floor plan design and natural light to energy efficiency and builder reputation, he encourages buyers to consider how

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26:02

Kittle Homes Turns Local Know-How into a Competitive...

Atlanta Real Estate Forum ·

2026/09/09

What does a family-owned Atlanta home builder do when buyers are cautious, interest rates remain elevated and national builders have significant scale? One answer is to compete where scale is not the only advantage. That idea runs through Kittle Homes’ approach to development, from communities planned around suburban downtowns to homes that can be customized beyond a standard menu of options. Zac Kittle, managing partner at Kittle Homes, recently joined host Carol Morgan on Atlanta Real Estate

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25:37

Higharc Wants to Design Homes in Hours, Not Months

Atlanta Real Estate Forum ·

2026/09/02

What do video games and homebuilding have in common? More than you might think!Thomas Holt spent years creating visuals for major video games before turning his attention to residential construction. Today, he helps companies rethink the way they design, sell and build homes through artificial intelligence (AI). Holt, co-founder and vice president of visualization at Higharc, joined host Carol Morgan on Atlanta Real Estate Forum Radio to discuss spatial AI, the future of new home sales and why

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29:15

Jay Knight’s ‘Zoned Out’ Examines the Hidden Costs of...

Atlanta Real Estate Forum ·

2026/08/26

Housing affordability often gets reduced to a few familiar factors: home prices, mortgage rates, construction costs and household income. But Jay Knight believes the conversation needs to start much earlier, with the rules that determine what developers can build in the first place. Jay Knight, a housing advocate and developer, joined host Carol Morgan on Atlanta Real Estate Forum Radio to discuss his new book, “Zoned Out: How Cities and Counties Make Homes Unaffordable.” The book

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31:53

Taylor Morrison: Rethinking Land as Atlanta Grows

Atlanta Real Estate Forum ·

2026/08/19

Metro Atlanta is growing quickly, adding more jobs and new development, but delivering housing in step with that growth is increasingly complex. Builders and developers must balance limited land availability, infrastructure constraints, rising costs and evolving buyer expectations while creating communities that work for both residents and local governments. Myles Cardenas, senior land planning and development manager with Taylor Morrison, joins Host Carol Morgan on Atlanta Real Estate Forum

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18:50

Ashton Woods: Where Design Meets Real Life

Atlanta Real Estate Forum ·

2026/08/12

As lifestyles evolve, so does home design. Homeowners want flexible spaces, more privacy, stronger connections to the outdoors and finishes that reflect their personal style. The result is a shift toward homes that aren’t just attractive but also work for the way people actually live. Kelley Collins, design studio manager with Ashton Woods, recently joined Carol Morgan on Atlanta Real Estate Forum Radio to discuss how thoughtful design can balance function, personality and timeless style —

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23:57

GAMLS: Atlanta Housing Market Is Rebalancing, Not...

Atlanta Real Estate Forum ·

2026/08/05

The Atlanta housing market enters the second half of 2026 on relatively solid footing but buying and selling dynamics continue to shift. Inventory rises, buyers gain more options and sellers negotiate more often on price and concessions. John Ryan, chief marketing officer at Georgia MLS (GAMLS), joins Host Carol Morgan on Atlanta Real Estate Forum Radio to discuss what recent housing data shows for Metro Atlanta and where the market is headed next. Atlanta Housing Market Finds Balance Ryan

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25:38

Prim Realty: A New Path to Homeownership

Atlanta Real Estate Forum ·

2026/07/29

The traditional path to homeownership was once straightforward: rent an apartment, save for a down payment, buy a home and settle in. Today, that journey looks very different. Rising costs, shifting priorities and a growing demand for flexibility have created new opportunities for residents who want the space and lifestyle of a home without the immediate commitment of ownership. Brett Forney, managing broker of Prim Realty and managing partner of Prim Properties, joins Host Carol Morgan on Atlanta

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25:38

How Traton Homes Is Redefining Attainable Luxury in...

Atlanta Real Estate Forum ·

2026/07/22

For years, luxury homes were defined by square footage and ornate details. Today, buyers are looking for something different: personalized design, flexible floor plans and communities that reflect the way they live. This week on Atlanta Real Estate Forum Radio, Chris and Clif Poston, principals at Traton Homes, join Host Carol Morgan to discuss how the company is responding to those changing expectations by expanding its luxury offerings across metro Atlanta and Florida while remaining focused on

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31:07

GRLDC: Why Housing Affordability Starts Before...

Atlanta Real Estate Forum ·

2026/07/15

Before a builder pours a foundation or frames a home, residential developers spend years navigating zoning, land development and permitting approvals. These early steps in the residential development process play a major role in determining housing costs and availability. Jay Knight, chairman and co-founder of the Georgia Residential Land Development Council (GRLDC) joins Host Carol Morgan on Atlanta Real Estate Forum Radio to discuss how Senate Bill 447 is changing Georgia’s permitting

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18:43

SRP Lending: Opportunity Is Still Out There for Builders

Atlanta Real Estate Forum ·

2026/07/08

Housing markets are constantly evolving, and success often comes down to adapting to changing conditions. While today’s environment looks different than it did just a few years ago, builders who understand local demand and make strategic decisions continue to find ways to grow. On this week’s episode of Atlanta Real Estate Forum Radio, Host Carol Morgan welcomes Geoff Deckelbaum, principal of SRP Lending, to discuss why disciplined planning and private lending continue to help builders

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16:43

Foundation Partners Realty: A New Era of Full-Service...

Atlanta Real Estate Forum ·

2026/07/01

As the real estate industry becomes increasingly specialized, many brokerages focus on a single segment of the market. However, a growing number of firms are embracing a more comprehensive approach, creating strategic partnerships that allow them to serve clients throughout the real estate lifecycle. This week on Atlanta Real Estate Forum Radio, Michelle Hewell, owner and broker of Foundation Partners Realty, joins host Carol Morgan to discuss the firm’s brokerage model designed to bridge the gap

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26:00

Cowart Residential: Build-on-Your-Lot Homes in North...

Atlanta Real Estate Forum ·

2026/06/24

As housing preferences evolve, more buyers look beyond traditional subdivisions in search of greater privacy, flexibility and personalization. For many, that means building a custom home on land they already own or plan to purchase. This week on Atlanta Real Estate Forum Radio, Dean Cowart, principal of Cowart Residential, joins Host Carol Morgan to discuss the growing appeal of build-on-your-lot homes, the custom home building process and how today’s luxury buyers are redefining what they

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27:01

What’s Really Changing in Housing Right Now?

Atlanta Real Estate Forum ·

2026/06/17

The housing market in 2026 is defined by contradictions. Demand remains strong, yet affordability challenges persist. Builders continue to innovate, even as uncertainty clouds the economic outlook. Meanwhile, demographic shifts and changing consumer preferences are reshaping what Georgians want from their homes. In part two of Atlanta Real Estate Forum Radio‘s mid-year market update, Jim Jacobi of Parkland Communities, Tim Arnold of D.R. Horton and Cara Lavender of John Burns Research and

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30:27

Mid-Year Market Update: The Market Shifts Nobody Sees...

Atlanta Real Estate Forum ·

2026/06/10

While much of the housing conversation in 2026 has focused on slower sales, elevated mortgage rates and affordability challenges, industry leaders say a bigger issue is emerging behind the scenes: a future housing supply shortage. Tim Arnold of D.R. Horton, Cara Lavender of John Burns Research and Consulting and Jim Jacobi of Parkland Communities, join host Carol Morgan on Atlanta Real Estate Forum Radio for a mid-year market update on looming lot shortages, zoning challenges,

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30:12

Squatters and Deed Fraud: Protecting Your Property...

Atlanta Real Estate Forum ·

2026/06/03

Many property owners never expect to deal with squatters or deed fraud. However, when these situations occur, they can result in costly legal disputes, damaged property and significant financial losses. George McCleary, president of McCleary Realty & Development, joins Host Carol Morgan on Atlanta Real Estate Forum Radio to discuss how squatters exploit vacant properties, why deed fraud is becoming a growing concern and what property owners can do to protect their investments. How a Viral

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20:15

Hardwood vs. LVP: What Atlanta Homeowners Should Know...

Atlanta Real Estate Forum ·

2026/05/27

Flooring trends may come and go, but durability, longevity and resale value continue to drive homeowner decisions across metro Atlanta. Alex Veit, owner of Oakerds Hardwood Floor Refinishing, joins Host Carol Morgan on Atlanta Real Estate Forum Radio to discuss best practices for refinishing and installing floors in your home. From historic bungalows with hidden hardwoods to modern homes filled with luxury vinyl plank (LVP), Veit has seen firsthand which materials hold up over time and

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