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PODCAST

Be you Brand - The Podcast

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact . If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you. With actionable strategy and tactics to help you not only move, but achieve massive

education how to

All Episodes

44:09

83. How to Win When Everything Fails: Lessons from...

Be you Brand - The Podcast ·

2025/10/14

Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty.Resources Mentioned Be You Brand Live Revival (Oct 17 11am PST) via Zoom — comment “REVIVAL” on Ati’s Instagram to join She Is Made For More by Cristal Jacobo

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44:16

82. The Inner CEO: Building The Leader Behind The...

Be you Brand - The Podcast ·

2025/09/23

Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduating high school to earning her PhD, Laura's journey proves that building the leader behind the brand

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31:59

81. How to Pitch Yourself to Speak at Events (and...

Be you Brand - The Podcast ·

2025/09/18

Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy.Connect with Ati Ready to build a personal brand you’re proud of: Brand to Bank Instant access training: Dm me BRANDED ON IG ✏️

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38:07

80. Rewriting Your Money & Self-Worth Story with...

Be you Brand - The Podcast ·

2025/09/16

What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything. ✨

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41:20

79. The Masks We Wear: From Hiding to Healing with...

Be you Brand - The Podcast ·

2025/08/29

So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity.If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the masks more clearly, and start letting them go. ✨ The countdown is real… Be You Brand Live 2025 is 88%

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37:41

78. How Podcasting Builds More Than an Audience with...

Be you Brand - The Podcast ·

2025/08/26

For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do not wanna launch your own podcast yet or don't feel like running your own event This conversation will

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40:09

77. How Women Entrepreneurs Unlock Self‑Leadership...

Be you Brand - The Podcast ·

2025/07/29

We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out.This episode will walk you through a lesson on Self-Leadership…that is so needed in entrepreneurship. 🎟️ Be You Brand Live 2025

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35:16

76. Hosting Events That Build Trust, Community, and...

Be you Brand - The Podcast ·

2025/07/15

Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you.CONNECT WITH ATI 🎟️ Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/ Connect with me: Instagram: ati.grinspun Website:

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40:26

75. How we double our revenue in under two years w/...

Be you Brand - The Podcast ·

2025/07/08

In this powerful two-part conversation, Cristal and Ati share how live events have doubled their businesses in under two years. They reveal the pivotal moments, mindset shifts, and connections that turned investments into life-changing opportunities. If you're craving more clients, collaborators, or clarity, this episode is your wake-up call.🎙️ Listen to Part 2 here: She is made for more Podcast with Cristal Jacobo 💸 RESOURCES MENTIONED 🎟️ Be You Brand Live 2025 (Sept 25–27 in Las

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40:09

74. The Messy Middle Pivoting, Purpose, and the Truth...

Be you Brand - The Podcast ·

2025/06/24

Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth.CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1

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41:56

73. Flow, Not Force: Embodied Power, Sensual Movement...

Be you Brand - The Podcast ·

2025/06/17

In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led success. This is the permission slip you didn’t know you needed.💸 RESOURCES MENTIONED 68. Higher Self

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26:19

72. The Money Talk No One's Having: Identity, Income...

Be you Brand - The Podcast ·

2025/06/10

🔥 SHOW DESCRIPTIONIf you’ve ever undercharged, overthought your pricing, spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must. Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader. This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation

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18:36

71. The Game-Changing Tapping Meditation That Will...

Be you Brand - The Podcast ·

2025/06/03

SHOW DESCRIPTIONThis is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clarity about your worth and your message. 🎥 WATCH the full tapping demonstration on YouTube to follow

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30:09

70. The Real Reason You’re Spiraling in Business...

Be you Brand - The Podcast ·

2025/05/27

Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone.In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment. Whether you're a seasoned entrepreneur or just starting out, this is your reminder: success doesn’t mean you won’t struggle, but you can move through

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23:57

69. The Truth About Authenticity in Personal Branding...

Be you Brand - The Podcast ·

2025/04/22

SHOW DESCRIPTIONDM “AUTHENTIC” to @ati.g.branding on Instagram for the 10 authenticity questions What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level. This isn’t

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43:07

68. Higher Self Habits: Building Unstoppable...

Be you Brand - The Podcast ·

2025/04/08

SHOW DESCRIPTIONIn this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz

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36:14

67. Stop Budgeting, Start Living with Lisa Chastain

Be you Brand - The Podcast ·

2025/04/01

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV!SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain,

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27:18

66. How I Landed My First Speaking Gig (Hint: No...

Be you Brand - The Podcast ·

2025/03/25

SHOW DESCRIPTIONEver wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same! CONNECT WITH ATI Ready to build a personal brand you're proud of? ✨ Free Quiz: Profitable Personal Brand Quiz ✨ Free Download: Visibility Power Play Connect

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44:48

65. Stop Waiting for a Seat—Build the Damn Table...

Be you Brand - The Podcast ·

2025/03/18

SHOW DESCRIPTIONEver wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to

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31:17

64: How to get an ROI when going to LIVE EVENT or...

Be you Brand - The Podcast ·

2025/02/11

SHOW DESCRIPTIONIn this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count. FEATURED EVENT ANNOUNCEMENT The

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