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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain

business marketing

All Episodes

11:35

The Hidden Risk of Keeping Your “Dream Team” | Matt...

More than a Few Words ·

2026/04/12

I love the What Went Wrong conversations because they remind me that even when things look like they’re working, there’s usually a crack or two hiding under the surface.In this episode, we dig into one of those uncomfortable moments every business owner faces. Growth slows, the numbers get fuzzy, and suddenly the team you built so carefully starts to feel… expensive. I sat down with Matt Levenhagen, founder of Unified Web Design and host of the Builder Podcast, to talk about what happens

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13:23

Magic Happens When You Build the Room | Lisa Mitchell...

More than a Few Words ·

2026/04/05

It started the way so many good ideas do, in conversation.Jen Edds, Lisa Mitchell, CFI, and I started talking about creating something different. Not another conference. Not another room where people talk at you. We wanted a space where smart women could actually talk with each other. And then, on March 26, we did it. This conversation is a bit of a celebration, a look back at what happens when you take an idea out of the group chat and bring it to life. Because honestly, that leap from “we

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4:43

Keep Your Content Fresh All Year Long | Lorraine Ball...

More than a Few Words ·

2026/03/29

When I moved from Texas to Indiana one of the things I loved best was the color of the seasons. Spring brings bright pastels which morph into the rich greens of summer. Then comes fall with the bring oranges, yellows and a few shades of brown.The only exception is winter filled with dreary colorless days which seem bland bland when compared to the vibrancy of colors throughout the rest of the year. I think that is why I appreciate evergreen trees and the bright spot of colors they bring all year

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10:51

Marketing Lessons from a Fictional Broker | Ryan Ross...

More than a Few Words ·

2026/03/22

Sometimes the best way to explain marketing is with a good story.In this episode, I chatted with Ryan Ross, head of marketing at BrokersBloc and author of the novel Benefits with Friends. The book follows a very unlikely hero, Al Dente, a pasta manufacturer who suddenly inherits his father’s benefits brokerage. As Al tries to figure out how to grow the business, he learns some very real marketing lessons along the way. Ryan wrapped those lessons in humor, food puns, and a cast of memorable

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11:31

Turning Curiosity Into a Ticket Sale | Paul Daily |...

More than a Few Words ·

2026/03/15

This week thousands of podcasters around the world take part in Podcastathon, a global effort that shines a spotlight on nonprofit organizations doing meaningful work in their communities. For one week, hosts swap their usual topics for stories about causes they care about and invite their listeners to learn more, get involved, or lend support.This episode is my contribution to that global event, and it gave me the perfect excuse to talk about one of my favorite nonprofits. Sometimes the hardest

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13:38

Stop Telling Your Story the Wrong Way | John Elbing |...

More than a Few Words ·

2026/03/08

We all love a good story. But here is the twist. If you are the hero, you are doing it wrong.In this conversation, I chatted with John Elbing, creator of the Story Building Method and author of a new book on the topic. We dug into the difference between storytelling and story building. It is not a play on words. It is a shift in perspective that can change how your marketing connects. John believes storytelling has turned into a coat of paint. Hooks. Tricks. Presentation tips. All fine. But before

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3:23

The Tech Rant | Lorraine Ball | 1191

More than a Few Words ·

2026/03/01

I am going to be honest right from the start. This is a rant. A friendly one. But still a rant. I’m a geek at heart. I love shiny tools, clever plugins, little bits of tech that make my marketing life easier. But lately it feels like some of my favorites have decided to test me. Really test me. It started with my email marketing platform quietly turning off a third-party API I relied on. Their decision, fine. But maybe a heads up would have been nice. Instead, I spent four months wondering why new

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11:58

Smarter Paid Ads or Just More Noise? | Lisa Raehsler...

More than a Few Words ·

2026/02/22

If smarter marketing really worked the way the tools promise, we would all be done by lunch. Instead, most days feel like standing in the cereal aisle staring at fifty boxes that all swear they are the healthiest choice.That is why I sat down with Lisa Raehsler to talk about what to skip when everyone is promising smarter marketing. Lisa is a PPC strategist with more than twenty years in the trenches and the founder of Big Click Co. She spends her days helping businesses sort out what actually

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12:34

Local Beats Loud: How Hyperlocal Content Wins Real...

More than a Few Words ·

2026/02/15

Most business owners think success means being everywhere. Every platform. Every city. Every zip code. But the truth is, real growth usually starts much closer to home. Sometimes right down the street. In this episode, I sat down with Kyle Bailey, who spends his days helping home service businesses win where it matters most. Their local market. We talked about hyperlocal blogging, community connection, and why Google is paying attention to more than keywords. And yes, this is one of those

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12:08

When They Underestimate You, Lean In | Trevor Storm |...

More than a Few Words ·

2026/02/08

Ever notice how being underestimated can light a fire under you? Too young. Too old. Not the right look. The wrong box. It’s frustrating. And it’s also fuel, if you know how to use it. In this episode, I sat down with Trevor Storm, a student entrepreneur running Media Wolf Marketing while earning his finance degree at Butler University. Yes, you read that right. And no, he’s not waiting for permission. We talked about what happens when clients look at you sideways and wonder if you can

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3:52

Conferences, Retreats and Real Meetings | Lorraine...

More than a Few Words ·

2026/02/04

There was a time when conferences felt a little bit magical. You’d show up, coffee in hand, and before the first session even started, you’d be deep in a hallway conversation that changed how you thought about your work. Those little moments, sitting on the floor near an outlet, laughing over lunch, that’s where the real magic happened. But somewhere along the way, that magic started to fade. Big events got flashier. More sponsors, more VIP packages, and a lot more “networking opportunities” that

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13:59

Forget the Algorithm and Focus on People | Alice Seba...

More than a Few Words ·

2026/02/01

You know that feeling when you spend half your day chasing trends, tweaking hashtags, and wondering why your brilliant post is showing up three days late in someone’s feed? Yeah, me too.That’s why I sat down with Alice Seba, a content marketing pro who’s been helping online publishers turn persuasive content into real revenue for more than twenty years. She’s sold millions of dollars’ worth of content — and she swears the secret isn’t outsmarting the algorithm. It’s out-connecting it. As Alice put

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2:46

Did You Miss the Exit? | Why Milestones Matter |...

More than a Few Words ·

2026/01/25

How do you establish meaningful milestones in your business? For years I treated my business plan like a glorified spreadsheet, a place to park projections and hope the numbers magically pointed me in the right direction. It took me longer than I care to admit to realize a plan without milestones is a lot like taking a road trip without those familiar green highway signs. You may get somewhere eventually, but you will spend a lot of time wondering if you missed your exit three miles back. The trick

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11:58

Grow Local. Build Real Relationships | Billy Sammons...

More than a Few Words ·

2026/01/18

When was the last time you were pitch slapped? You know what I mean — you comment on someone’s post, and suddenly your inbox is full of “personalized” pitches that feel anything but personal. In this episode, I chatted with Billy Sammons of Live Local Marketing, who believes it’s time to push back against the noise and get back to what actually works: real, human connections.Billy’s been building local marketing communities for 15 years, and his message is refreshingly simple — relationships still

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13:25

Your Brand is Not a Pretty Picture | Jessica Adanich...

More than a Few Words ·

2026/01/11

If you think branding starts and ends with a logo, we need to talk.In this conversation, I dug into what really makes a brand work and spoiler alert, it has very little to do with what you personally like. We talked about why branding gets messy, where business owners go wrong, and how to build something that actually connects with the people you want to serve. I sat down with Jessica Adanich, an award winning designer, brand strategist, and founder of DesignProd Studio. She helps businesses turn

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3:00

Welcome to 2026 | Lorraine Ball | 1182

More than a Few Words ·

2026/01/05

Welcome to 2026. This week is exciting for a lot of reasons. It’s the beginning of a new year, which means I get to close the book on last year and start fresh. I will be bringing along what worked and letting go of what didn’t.This week is also special because on January 7, I’ll be marking a big milestone: the 16th anniversary of this podcast. It’s kind of hard to believe I’ve been talking that long, but my mother would not be surprised. She always said I was born talking. While the show has gone

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11:43

How to See Your Brand Clearly Again | Charlie Sells |...

More than a Few Words ·

2025/12/28

Some days the problem isn’t your KPIs. It’s the fact that you’ve been staring at your own brand so long you can’t read the label anymore. That’s where this conversation with Charlie Sells got interesting.We dug into how easy it is for business owners to chase goals, tweak dashboards, and sprint through to-do lists while completely missing the bigger opportunity hiding in plain sight: curiosity. Charlie, the founder of Clarity Over Everything, spends his days helping leaders step back far enough to

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11:01

Cut Through the Noise: Finding Clarity in Your...

More than a Few Words ·

2025/12/21

Ever feel like your marketing message is shouting into a crowded room? Every day, your customers are bombarded by thousands of messages—from family, friends, and brands all vying for their attention. So how do you make yours stand out? I chatted with Orly Zeewy, a speaker, educator, and facilitator of those “aha” light bulb moments, about one of my favorite topics: clarity. Orly helps entrepreneurs turn fuzzy ideas into sharp, memorable messages that connect and convert. As she put it, “What’s clear

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10:40

Lessons from an Abandoned Podcast and a Botched Book...

More than a Few Words ·

2025/12/14

In this episode of What Went Wrong, I chatted with Tim Bronson, the Fully Booked Coach, who came armed with not one but two “what went wrong” tales. Both are a little painful, a little funny, and packed with lessons marketers can actually use.First, there was the podcast that wasn’t. Back in 2008, Tim marched into a music store, dropped a grand on shiny equipment he didn’t understand, then promptly lost his nerve when it didn’t work. Without a clear plan or patience for the learning curve, he

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11:30

Time to Say Goodbye to Your Imaginary Marketing...

More than a Few Words ·

2025/12/07

When you were a kid, having an imaginary friend was harmless, maybe even healthy. But as a business owner? That imaginary friend can tank your marketing. Too many businesses build their strategy around an avatar that looks neat on paper but has nothing to do with the real people who buy from them.In this episode of *More Than a Few Words*, Rachel Allen and I dig into why client avatars often miss the mark and what you can do instead. **Key Insights** • Demographics alone are useless. Age, gender,

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