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PODCAST

Breakdown - A Gravity Forms Podcast

Discover new WordPress opportunities through stories told using Gravity Forms. WordPress developers and agency owners rely on Gravity Forms to solve complex problems for their clients. Breakdown explores their stories to extract the most useful lessons for our listeners. Join podcast host Matt Medeiros with special guest appearances from the team behind Gravity Forms to stay up to date on the next opportunity for Gravity Forms + WordPress. Whether it"s a new Gravity Forms add-on or a new way to use

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All Episodes

25:43

From Accountant to Agency Owner: Building a...

Breakdown - A Gravity Forms Podcast ·

2025/11/04

Not every WordPress agency owner starts with a computer science degree. Laurie Barron's journey from accountant to agency co-founder proves that sometimes the most unexpected backgrounds create the strongest businesses. With degrees in accounting, computer information systems, and human-computer interaction, Laurie brings a unique perspective to web development: one that values both the numbers and the user experience.In this episode, Laurie shares how she built not one, but two successful

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39:00

This Plugin Connects Gravity Forms to any API

Breakdown - A Gravity Forms Podcast ·

2025/10/20

In this episode of Breakdown, Matt Medeiros sits down with Dave Smith, CEO of Gravity Wiz, to talk about a product that has a lot of WordPress builders buzzing: API Alchemist. If you’ve ever wanted Gravity Forms to talk directly to other apps and data sources, this is your new best friend. Dave walks us through how API Alchemist lets you send form data to any REST API and bring the response back into your entries. Pair it with Populate Anything and you can even pull data into the form

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1:35

Introducing Crew Collective, a podcast from Rocketgenius

Breakdown - A Gravity Forms Podcast ·

2025/09/18

Coming October 14, 2025- Crew Collective, a podcast from Rocketgenius Crew Collective is a podcast dedicated to the art of storytelling. Hosted by Stuart Barefoot, each episode will explore the stories that help shape us—books, movies, songs, video games—nothing is off limits. We’ll talk to creators of all stripes about their process, their craft, and the worlds they build.

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32:47

Blake Helps You Upload Big Files to Gravity Forms

Breakdown - A Gravity Forms Podcast ·

2025/08/25

On this episode of Breakdown, I’m joined by Blake Whittle, founder of ClikIt and new owner of Infinite Uploads. Blake has been running a successful WordPress agency for years, but he’s now steering his business toward the world of WordPress products.We cover his journey from launching websites as a college freshman, to managing 200+ client sites, to acquiring Infinite Uploads and rolling out new plugins that make WordPress media management easier. Blake shares his long-term vision of moving

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30:14

He Built His Own Gravity Forms Chatbot

Breakdown - A Gravity Forms Podcast ·

2025/07/14

In this episode of Breakdown, Matt is joined by Sam Texas—a serial founder, Django developer, and self-described "vibe coder"—who’s found his way back to WordPress through the doors of AI automation and Gravity Forms.Sam shares how a casual client call with Trooper Dev led him down a rabbit hole of connecting Gravity Forms to an MCP (Modular Command Protocol) server and Claude AI, enabling non-technical sales teams to spin up customized forms in minutes without touching the WordPress admin

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30:31

Can WordPress Outlast the AI Rush?

Breakdown - A Gravity Forms Podcast ·

2025/06/16

In this episode of Breakdown, Matt Medeiros welcomes back Cole Fraser from Gravity Wiz to give us the latest updates from their camp—and there’s a lot to catch up on. Cole breaks down how Gravity Wiz is evolving from a plugin company into a full product ecosystem, with updates that will have Gravity Forms customers rethinking how they build and manage forms.One of the biggest changes? The launch of Spellbook, a new centralized plugin interface that consolidates the management of all Gravity

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29:01

How Liam Dempsey Powers Agency Projects with Gravity...

Breakdown - A Gravity Forms Podcast ·

2025/06/03

On this episode of Breakdown, Matt Medeiros sits down with Liam Dempsey, founder of LBDesign, a boutique digital agency based outside Philadelphia. Liam walks us through the ethos of his client work, how his team approaches website builds for nonprofits and socially responsible businesses, and where Gravity Forms fits into his workflow.From building reliable donation forms to simplifying newsletter signups and contact pages, Liam emphasizes how Gravity Forms provides flexibility and trust

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38:28

Gravity Forms & Automation For Successful Content...

Breakdown - A Gravity Forms Podcast ·

2025/05/06

In this episode of Breakdown, Matt Medeiros welcomes Joe Casabona back to the WordPress podcasting scene—not as a developer or educator in the WordPress space per se, but as a solopreneur helping busy professionals reclaim their time through automation. Joe opens up about his quiet exit from WordPress, what he's learned about niching down, and why having a clear personal brand matters more than ever when you step outside the WordPress bubble.The conversation ranges from automation tools

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52:01

What’s New at GravityKit?

Breakdown - A Gravity Forms Podcast ·

2025/04/14

On this episode of Breakdown, Matt sits down with Casey and Zack from GravityKit so that they can explore the new changes coming to their range of products. Evolving products, new add-ons and all the fun stuff that comes out of GravityKit for the Gravity Forms ecosystem. Matt and Casey dive deep into talking about marketing. Some of the challenges, some of the fun parts of marketing a WordPress product in today's climate. Especially facing things like AI and the ever changing landscape of

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32:40

Entry Automation 6.0 with Cosmic Giant's Owen JJ Stone

Breakdown - A Gravity Forms Podcast ·

2025/03/17

In this episode of Breakdown, Matt welcomes Owen Stone, the new Head of Marketing at Cosmic Giant. Just a few weeks into his role, Owen shares his extensive background in podcasting, marketing, and his early encounters with WordPress. The conversation explores how Owen balances traditional methods (like using pen and paper for notes) with embracing new technologies, reflecting his pragmatic approach to the tech world.The discussion centers around Cosmic Giant's Entry Automation 6.0, which

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40:11

The Importance of Client Services

Breakdown - A Gravity Forms Podcast ·

2025/03/03

In this episode, host Matt Medeiros sits down with Jonathan Jernigan to discuss the critical role of client services in building a successful business—and how that focus supports content creation and product development. Jonathan shares his journey from creating WordPress tutorials and coaching content to launching his own digital products, including premium courses and his popular calendar plugin, PyCalendar. Throughout the conversation, Jonathan explains how being selective with projects

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34:58

Using AI to Accelerate WordPress Development

Breakdown - A Gravity Forms Podcast ·

2025/02/24

In this episode, host Matt Medeiros sits down with WordPress developer Jonathan Williams to explore how artificial intelligence has reshaped his work. Jonathan explains his evolving workflow—from using traditional coding environments to integrating AI-powered tools like TypingMind and Cursor into his development process. The discussion covers the benefits of conversational code-generation, the importance of using direct API access over standard chat apps for improved performance, and the

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29:04

WordPress Marketing & AI with Cole Fraser from...

Breakdown - A Gravity Forms Podcast ·

2025/02/10

In this episode of Breakdown with host Matt Medeiros, we’re joined by Cole Fraser, the Marketing Expert at Gravity Wiz—a company that extends and enhances Gravity Forms with their suite of tools. Cole shares insights into Gravity Wiz’s approach to marketing, bridging founder vision with brand voice, and how AI is reshaping the way we build with WordPress. From practical AI use cases to new plugins like Gravity Connect Airtable and Notion, this conversation explores the intersection of

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33:38

David Ries of Vaulted Oak: Steering WordPress and...

Breakdown - A Gravity Forms Podcast ·

2025/01/27

In this episode of The Breakdown Podcast by Gravity Forms, host Matt Mederios chats with David Ries, Account Director at Vaulted Oak, about agency life, managing WordPress and Shopify projects, and the challenges and opportunities in the nonprofit space. David shares his insights on balancing long-term client relationships, the evolution of web technologies, and how Vaulted Oak has positioned itself uniquely within the agency world.David brings us into the unique structure of Barrel

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27:12

Tom Whitaker, WordPress and AI

Breakdown - A Gravity Forms Podcast ·

2025/01/13

In this episode of The Breakdown Podcast by Gravity Forms, host Matt Mederios dives deep into the intersection of WordPress, AI, and innovation with guest Tom Whittaker, a seasoned entrepreneur and developer in the WordPress ecosystem. Tom shares his journey from building a health and safety management application using Gravity Forms to scaling it into a leading solution for the construction industry before successfully exiting the company.The conversation then shifts to Tom's latest

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31:43

Black Friday Strategies for WordPress Products

Breakdown - A Gravity Forms Podcast ·

2024/10/30

In the latest episode of Breakdown, host Matt Medeiros sits down with Megan Jones to discuss Gravity Forms' Black Friday plans and share insights from prominent WordPress product owners about their holiday marketing strategies.Gravity Forms Black Friday DetailsGravity Forms will offer its biggest discount of the year - 50% off all licenses (Basic, Pro, and Elite) from November 25th through December 3rd, 2024. The sale includes Gravity Flow licenses and promotes exclusive deals from

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26:21

Using Gravity Forms in Agency Projects

Breakdown - A Gravity Forms Podcast ·

2024/10/21

In this episode of Breakdown, we dive into exciting updates from Gravity Forms, including the release of Gravity Forms 2.9 Release Candidate and the new Gravity SMTP 1.4.2. We also welcome Timothy Wood, founder of Always Curious, who shares his insights on using Gravity Forms for advanced applications, including a unique Magic Link login solution. Timothy discusses his agency's approach to leveraging Gravity Forms for data management and client solutions, as well as his commitment to giving

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31:19

A Gravity Forms First Approach

Breakdown - A Gravity Forms Podcast ·

2024/09/09

In this episode of Breakdown, Matt Medeiros sits down with Gil Amminadav from BrightLeaf Consulting to explore the innovative ways they're leveraging Gravity Forms in their business. Gil shares his "Gravity Forms First" approach, demonstrating how this powerful WordPress plugin can be used to create complex, custom solutions for clients. From building messaging systems to managing finances, Gil reveals how Gravity Forms has become the backbone of their operations, offering efficiency,

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38:31

Caring for WordPress clients + Updates from Gravity SMTP

Breakdown - A Gravity Forms Podcast ·

2024/07/15

Today’s episode is a mix of interviews and highlights throughout the Gravity Forms universe. Matt interviews Ryan Sullivan from Sitecare, discussing the current temperature in the WordPress client support space. Ryan started Sitecare as “WP Sitecare” over a decade ago, pioneering the “care plan” as it’s known today. Southern Web acquired WP Sitecare roughly 4 years ago, and firmly planted on Sitecare as the longterm brand name. The duo discussed simplifying your client offerings to not only

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6:48

Why We're at WordCamp Europe

Breakdown - A Gravity Forms Podcast ·

2024/06/12

If you’re listening to this on your way to WordCamp Europe, or you’re just watching the livestreams from the comfort of your home, I wanted to let you know that our team is back supporting yet another WordCamp. Find us in our booth located in the Sponsors section of the venue and say “hi!”There’s lots to learn about Gravity Forms’ latest add-ons, features, new products like Gravity SMTP and what that means to you and your WordPress business. Come check out a demo of Gravity Flow our systems

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