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PODCAST

Digital Culture Podcast

Digital Culture Network

A podcast for people working in the creative and cultural sector who want to embrace digital. Join Tech Champions from the Digital Culture Network and guests from across the sector.

business non-profit

All Episodes

00:27:10

The impact of AI on website visibility and search...

Digital Culture Podcast ·

2025/12/09

In this episode of the Digital Culture Podcast, James Akers speaks with Monica Thomas, Tech Champion for Search Engine Optimisation, about how Search Engine Optimisation (SEO) is evolving in the age of Artificial Intelligence (AI). Monica explains what SEO really means today, why AI is changing the way people discover cultural experiences online, and how organisations can adapt to stay visible. She also shares practical advice on using Google Ad Grants, a program offering charities free daily

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00:17:21

Hyperlocal targeting with David Yard from Gulbenkian...

Digital Culture Podcast ·

2025/11/26

In this episode, James talks to David Yard – Head of Marketing at the Gulbenkian Arts Centre, winners of a 2025 Digital Culture Network Award – about how the team transformed its digital marketing approach to boost cinema audiences and strengthen its online presence. With support from the Digital Culture Network, Gulbenkian repositioned its strategy to tackle post-pandemic challenges and increased competition. The project included revamping the website for a better cinema experience, launching a

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00:19:36

Creative strategy, data and transparency with Jonny...

Digital Culture Podcast ·

2025/11/19

In this episode, James interviews Jonny Goode - Communications Manager at Blast Theory and winner of the Digital Ambassador award at the 2025 Digital Culture Awards. Jonny shares their journey from joining the organisation in 2021 to leading a transformative approach to digital communications, data strategy, and audience engagement.They reflect on the development of Blast Theory’s comms strategy, the impact of AI-driven project Cat Royale, and the importance of transparency and knowledge-sharing in

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00:22:55

Low cost, high impact digital advertising for artists...

Digital Culture Podcast ·

2025/11/12

In this episode, James talks to Samia Malik – singer-songwriter, visual artist and one of the winners of the Digital Culture Network Award – about how she transformed her creative practice through digital innovation.With support from the Digital Culture Network, Samia developed a digital-first strategy for her project ‘Songs to Heal and Empower’, using targeted ads and audience data to grow her following and build a strong online presence. Her latest project, ‘Azaadi - A Journey to Freedom’,

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00:27:10

Inclusive digital innovation on stage with Flo...

Digital Culture Podcast ·

2025/11/05

In this episode of our Digital Culture Awards series, James talks to Flo O’Mahony and Amy Smith from Zoo Co – joint-winners of the Digital Inclusion category - about their production ‘Perfect Show for Rachel’.Created with and for Flo’s sister Rachel, who is learning disabled, the show places Rachel at the heart of the creative process as live director. Using a custom-built desk with 50 tactile buttons, Rachel controls lighting, sound, video, and cast actions in real time.Flo and Amy share how the

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00:21:09

Inclusive digital storytelling with Louisa Sanfey and...

Digital Culture Podcast ·

2025/10/29

In this episode, James Akers speaks with Louisa Sanfey and Tam Gilbert from Extant – winners of the Digital Inclusion category at the Digital Culture Awards – about their powerful project, 'Unseen'.The project began as a response to 2022’s The Unseen report, which explored the intersection of visual impairment and domestic abuse. Extant’s creative team - made up largely of visually impaired artists - worked alongside people with lived experience through creative writing workshops to develop

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00:28:19

Data-driven impact for young people with Simon...

Digital Culture Podcast ·

2025/10/22

In this episode of the Digital Culture Podcast, James talks to Simon Glenister, CEO and founder of Noise Solution, winners of the Using Data category in the 2025 Digital Culture Awards.Simon explains how their music education mentoring programme supports young people facing exclusion, mental health challenges, and other complex needs. The sessions combine music with technology and are supported by a secure online platform where participants can share their progress with trusted adults.Data is built

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00:16:46

Driving online retail growth with Katy Clinch from...

Digital Culture Podcast ·

2025/10/15

In this episode, James Akers talks to Katy Clinch, Retail Manager at the Migration Museum, about the digital marketing tactics that helped them win a Digital Culture Network Award. With support from the Digital Culture Network, the museum boosted sales and extended the reach of its online shop through smart use of Meta ads and video content.They discuss:Why using print-on-demand can help manage demand during busy periods and reduce operational pressureHow experimenting with Meta ads and video

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00:17:21

Socially impactful digital storytelling with Chris...

Digital Culture Podcast ·

2025/10/08

In this episode, James Akers interviews Chris Sonnex - Artistic Director & Joint CEO of Cardboard Citizens - about their award-winning project 'More Than One Story’. The project - a series of 9 short films written and produced by and for people with lived experience of homelessness, poverty, and inequity - was the theatre company’s first experience of creating digital theatre.Chris explains their collaborative approach to the work, why they chose the medium of film to tell these stories, and

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00:20:48

Monetising a global community through video with Nik...

Digital Culture Podcast ·

2025/10/01

In this episode – the second in our Digital Culture Awards winners series – James Akers interviews Nik Wyness, Head of Marketing and Engagement at The Tank Museum, winner of the 2025 Digital Marketing category.Nik shares how The Tank Museum’s digital marketing journey began with a focus on building an active online community through video to raise awareness and evolved into a robust content strategy that now drives global engagement and revenue.They discuss:How understanding their niche audience and

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00:18:36

Visitor survey design with Nadia Sommella from the...

Digital Culture Podcast ·

2025/09/24

The next ten episodes will feature award winners from the 2025 Digital Culture Awards, showcasing the very best in digital transformation, digital engagement, and use of technology in creativity and culture across England.In this episode, James Akers interviews Nadia Sommella, Marketing and Communications Officer from the Barber Institute of Fine Arts about how they redesigned their visitor survey process. With support from the Digital Culture Network, they worked to make data collection more

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00:35:00

Creating an AI policy toolkit with Arts Council England

Digital Culture Podcast ·

2025/08/13

In this episode, James Akers interviews Owen Hopkin, Director of New Technologies and Innovation at Arts Council England and Dr Oonagh Murphy from Goldsmiths.We discuss:The journey, challenges, and considerations in formulating an AI policy in a values-driven and legally compliant wayThe creation of a practical toolkit designed to guide organisations in developing their own policiesThe importance of sector consultation and the need for evolving AI policiesLinks and resources discussed in this

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00:32:08

Consent, Conversion and Connection: Email marketing...

Digital Culture Podcast ·

2025/07/21

In this episode, James Akers interviews Jacqueline Ewers, the Digital Culture Network Tech Champion for Email Marketing.They discuss:What does email marketing mean and why it should be at the heart of your digital marketing mixHow to avoid the “leaky bucket” syndrome by strategically capturing contact details at every touchpointWhy testing is essential to improve results and how Jacqueline can helpLinks and resources discussed in this episode:Download the transcript for this episode (Word

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00:34:10

Why you should sell online and how to do it well with...

Digital Culture Podcast ·

2025/06/16

In this episode, James Akers interviews Katherine Brown, the Digital Culture Network Tech Champion for Ecommerce and Merchandising.We discuss:What does ecommerce and merchandising mean for the creative and cultural sectorWhy cultural organisations, practitioners and artists should sell onlineTips to get started and how Katherine can helpLinks and resources discussed in this episodeDownload the transcript for this episode (Word document)How to grow the audience for your online shop - how creative and

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00:31:35

Helping you build a fantastic website with Andy Leitch

Digital Culture Podcast ·

2025/04/15

In our sixth episode, James Akers interviews Andy Leitch, the Digital Culture Network Tech Champion for Websites.In this episode, we discuss:The evolution of websites over time and options available today Key considerations for anyone with a website and how Andy can helpTop tips from Andy’s experience in the creative and cultural sectorLinks and resources discussed in this episodeDownload the transcript for this episode (Word document)How to create a simple website on a shoestring! (on demand

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00:34:33

Creating engaging cultural content with Dean Shaw

Digital Culture Podcast ·

2025/03/17

In this episode, James Akers interviews Dean Shaw, the Digital Culture Network Tech Champion for Content Creation.We discuss:What free and low-cost tools can be used to create high quality contentHow Dean can support you in your content creation skills developmentTop tips from Dean’s experience in the creative and cultural sectorLinks and resources discussed in this episodeDownload the transcript for this episode (Word document)Smartphone photography: Taking great photos for your online shop

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00:34:10

Finding the right CRM and Ticketing for you with Adam...

Digital Culture Podcast ·

2025/02/10

In this episode,James Akers interviewsAdam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.We discuss:How CRM systems help organisations collect, manage, and use audience data to improve engagement, marketing, and fundraising.The importance of a seamless ticketing process to increase attendance, reduce drop-offs, and enhance customer satisfactionTop tips from Adam’s experience in the creative and cultural sectorThe following links and

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00:35:16

The art of asking: effective audience surveys with...

Digital Culture Podcast ·

2025/01/16

In this episode, James Akers interviews Jack Roscoe⁠, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.We discuss: Designing effective audience surveys by focusing on clear objectives, tailoring questions to different audiences, and utilising tools like Illuminate and Microsoft Forms Methods to boost survey participation, including face-to-face interactions, staff training, and creating concise, engaging surveys Top tips from Jack’s experience in the creative

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00:33:43

Digital Marketing and Strategy with Ollie Couling

Digital Culture Podcast ·

2024/12/13

In this episode, ⁠James Akers⁠ interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.We discuss: What is a strategy and why you shouldn't fear one Useful frameworks to help build your strategy Top tips from Ollie's experience in the creative and cultural sector The following links and resources were discussed in this episode: 5 reasons why creative and cultural organisations need a digital strategy Theory of Change (ToC) - A guide and

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00:34:53

Social Media with Katy Farrell and Nicola Barratt

Digital Culture Podcast ·

2024/11/07

In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.We discuss: What support is available for creative and cultural professionals in England The changes we’ve seen in Social Media over the past 12 months Top tips and recommended actions for anyone working in Social The following links are resources were discussed in this episode: Digital Culture Network Knowledge Hub – Over 230 free resources What

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22 results

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