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PODCAST

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Crowdfunding and Kickstarter Expert Salvador Briggman

Kickstarter and crowdfunding advice from successful campaigns. Salvador Briggman is the founder of CrowdCrux, the most popular blog in the niche with over 20,000 subscribers. He has been cited as an expert by the New York Times, the Wallstreet Journal, and more.

business

All Episodes

44:02

EP #539 The Formula to Turn a Simple Product Into a...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/11/20

Most creators start small, but Glasvin went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of Glasvin, to uncover how he grew a simple idea into a multi-million-dollar brand. David didn't rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love. In this episode, David shares: How Glasvin grew from a small idea into a

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32:04

EP #538 How One Invention Raised $450K on Kickstarter...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/11/06

In this episode, discover how Stan from Lensdigital raised over $450K on Kickstarter for the Vertigo Vertical Laser Engraver, a groundbreaking tool designed for creators who demand precision and flexibility. Vertigo's unique vertical design has taken the maker world by storm, combining precision, portability, and power in one compact machine. Stan reveals the step-by-step strategy behind his campaign success, including: How he built a pre-launch audience What drove early backer momentum The

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32:03

EP #537 How This Kickstarter Game Raised $115,334...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/10/23

Do you think a board game can change how people connect? In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, the entrepreneur who raised over $115,000 for his game Know Thyself, a social tool disguised as a board game. He turned his non-game background into a strength. He built a meaningful idea. He built an audience. He built assets. You’ll discover: Why launching a board game today means more than fantasy and meeples How a $1 pre-launch splash page can create a wave of

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33:10

EP #536 The Framework Behind a $484K Crowdfunding...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/10/09

Feel your music. Hear it. And sense it. In this episode, Michael Weiss-Malik shares how Groove Thing, the world’s first internal music player, raised $510,482 on Kickstarter. You’ll discover how he prototyped fast, iterated with early testers, and scaled with smart marketing. Get ready to: Build something radical Test the messy early versions Reach niche audiences you didn’t know existed If you’re building something boundary-pushing, the lessons here are gold: prototype early, validate

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35:39

EP #535 The Exact System Used to Hit $500K+ on...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/09/25

Imagine never paying for cloud storage again. That’s the promise behind Box: First Free-Forever Cloud Storage Alternative by Functionland, the world’s first free-forever cloud storage alternative. In this episode of the Crowdfunding Demystified Podcast, co-founder Ehsan shares how his Indiegogo campaign skyrocketed past $500K in funding, drawing thousands of backers to a bold new vision for decentralized storage. You’ll learn how the Functionland team: Positioned Box against giants like Google

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32:18

EP #534 The Step-by-Step Strategy Behind a $2M...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/09/11

What happens when a lifelong Magic: The Gathering player decides to fix the biggest headache in trading card collecting? You get CardMill, a revolutionary scanner and sorter that just raised over $2 million on Kickstarter. In this episode of Crowdfunding Demystified, host Salvador Briggman sits down with Jonathan Domanus, the creator behind CardMill, to unpack how he turned a homemade prototype into one of the hottest crowdfunding campaigns of the year. You’ll discover: The marketing strategy

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25:10

EP #533 The Kickstarter Secrets Behind a $101,869...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/08/28

In this episode of Crowdfunding Demystified, you’ll hear from Alex, co-founder of StarBatt, who helped raise over $100K on Kickstarter for the StarBatt Mini, a modular portable power system. Alex shares: How he went from a sales/marketing background to crowdfunding a hardware product The exact strategies his team used to attract backers fast Lessons from launching a campaign as a first-time creator Whether you’re launching a hardware product, exploring Kickstarter, or just want to hear the

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32:49

EP #532 How This Founder Raised Over $900K with...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/08/14

In this episode of Crowdfunding Demystified, you'll hear from Ryan Duitch, founder and CEO of Arro Finance, a groundbreaking fintech startup that’s raised over $900K on WeFunder. Arro helps underserved and first-time borrowers build credit using a behavior-based system powered by AI, gamification, and real financial education. Ryan shares: Why did he leave the corporate world to build something more meaningful How he validated his idea through hundreds of interviews Tips for launching a WeFunder

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29:01

EP #531 The Secret Behind This Creator’s Six Figure...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/07/31

How do you launch a rugged, modular battery system and raise over $100,000 with your first product? In this episode, we speak with Marco Vanella, co-founder and Chief Product Officer of MAAK Outdoor, the company behind the Scout Battery. Designed for off-grid professionals, outdoor enthusiasts, and anyone who needs reliable power in the field, the Scout Battery is a smart, stackable energy solution that just completed a successful Kickstarter campaign. We talk about: The origin story of Scout and

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34:20

EP #530 How This Creator Raised $267K With an...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/07/17

In this episode, we chat with Jason Schneider, the founder of CaddieVision, a groundbreaking augmented reality golf headset that raised over $267,000 on Indiegogo. 🎯 What started as an idea during a great day on the course turned into a full-fledged product launch, backed by hundreds of passionate golfers. Jason reveals: How he turned a personal golf story into a powerful product pitch His specific pre-launch funnel strategy (with real numbers) Why transparency + community was key to

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31:03

EP #529 The Secret Weapon Behind Viral Crowdfunding...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/07/03

We speak with Gianluca Gabrielli, co-founder of IAS Creative, a Rome-based design studio helping creators bring products to life with stunning 3D visuals and storytelling. In this episode, you'll learn: Why 3D animation is the most powerful visual tool for validation How to create compelling product stories with zero inventory The difference between studio renders and lifestyle scenarios Why storytelling and branding must go hand-in-hand for crowdfunding success How AI is changing the way

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28:36

EP #528 The High-Ticket Price Point Strategy Behind a...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/06/19

We talk with Mia from Keybird Instruments, who helped bring the Keybird L1 — a portable, wooden digital piano — to life on Kickstarter. Their campaign raised over $87,867, attracting musicians and creators from around the world. You’ll learn: Why frequent updates can keep campaign momentum high How Keybird adapted their messaging for unfamiliar markets What advice Mia gives to creatives launching their first product The power of authenticity in an oversaturated world Why networking with

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35:49

EP #527 The Exact Strategy Behind a 6-Figure...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/06/05

We talk with Leslie and Ahmad, the founders of HappyLlamaTech, who created the SoCool Smart Pet Feeder — the first refrigerated feeder designed to keep your pet’s meals fresh, even when you're not home. What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders. You’ll learn: How they went from 3D-printed prototypes to factory-ready manufacturing Why being on the ground in China was

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34:34

EP #526 The Secret to Launching a $1.3 Million+ Niche...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/05/22

We talk with Luke Beno, an engineer and founder of Tundra Labs, who created one of the most advanced VR tracking tools ever to hit Kickstarter. What started as an internal tool to fix gaps in Valve’s system turned into the Tundra Tracker — a compact, modular device that raised over $1.3 million from passionate backers. You’ll learn: Why community demand fueled the tracker’s rapid evolution The risks and rewards of relying on viral momentum How they approached stretch goals and fulfillment

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28:31

EP #525 The Framework Behind a $633,657 Indiegogo...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/05/08

We talk with Matthew Guest, a first-time startup founder and intensive care doctor from Melbourne, who co-created one of the most buzzworthy cold plunge products to hit Indiegogo. What started as a text message turned into a fully patented, thermoelectric-powered portable ice bath that’s shaking up the world of cold therapy. You’ll learn: Why warm climates inspired their portable cold plunge tech How they chose thermoelectric over refrigerant cooling The emotional rollercoaster leading up to

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36:53

EP #524 How This Inventor Launched a $777,583...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/04/25

Discover the keys to a $777,583 Kickstarter campaign in this exclusive interview with Bill founder of Hanboost. Learn how he used strategic crowdfunding techniques to turn his passion for DIY tools and 3D printing into a thriving business. Bill shares: The exact tools he used to prepare for launch How he went from 0 to 5,000+ backers The surprising marketing tactic that worked best What he would do differently if he could launch again If you’re even thinking about launching a Kickstarter,

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36:08

EP #523 How This Campaign Raised $510,280 on...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/04/10

Ready to learn how to run a successful crowdfunding campaign? Salvador Briggman here, and in this episode, I’m joined by Arthur Jessop, the co-founder of Base Case, who raised over $500k using a transparent and community-driven crowdfunding strategy. Arthur shares: How to communicate openly with your backers to build trust. The importance of engaging with your audience on social media. Key strategies for running a successful crowdfunding campaign. Tune in to discover how transparency and

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30:32

EP #522 Kickstarter's Stats in 2024: What It Means...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/03/27

Kickstarter has evolved fast in 2024, and if you’re planning a campaign, you need to know what’s working right now. From AI-driven tech to sustainable fashion and influencer-backed campaigns, we're breaking down the hottest crowdfunding trends that are raising millions. Discover how top creators are using digital rewards, expedited shipping, and data-driven pre-launch strategies to maximize success. Whether you're launching a gadget, a game, or a creative project, these insights will give you a

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32:53

EP #521 This Creator Cracked The Code For Hitting The...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/03/13

Every great idea comes with an incredible story. Are you ready to tell yours? Meet Anze Miklave, an entrepreneur who has ideas just like yours and whose recent Kickstarter campaign raked in over $450K from more than 10,000 backers! Anze’s newest campaign is the Goat Mug. This truly unique and incredibly crafted product is a BPA-free, sustainable, and 100% leak proof coffee mug that pays homage to the history of coffee. But Anze isn’t new to crowdfunding. With 5 successful campaigns in 10 years,

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37:42

EP #520 Killer Tips to Raise Over $4M From 8,500...

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce... ·

2025/02/27

You’ve got a great idea. So how are you going to turn that into a tangible product and unleash it onto the world? Salvador Briggman here, and I’m going to show you the EXACT STRATEGY my guest used to raise nearly $4 million from over 8,500 backers! Introducing Dr. Louis Crowe. From making rounds at an Irish hospital to going back to school and becoming an expert in electrical stimulation, Louis is a down-to-earth guy with a brilliant product. BionicGym uses groundbreaking technology to give you

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304 results

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