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PODCAST

How I Grew This

Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.

business marketing

All Episodes

00:33:18

Building Mission-Driven Products in Regulated...

How I Grew This ·

2025/10/27

Ever wondered how to navigate product development in highly regulated industries while still driving innovation? Join Amanda and Adam as they chat with Patrick Wesonga, Senior Product Leader, who shares two decades of invaluable product management wisdom. From hypothesis-driven development to building mission-driven products, discover how to balance regulatory compliance with rapid innovation, the key traits of exceptional product managers, and why curiosity is the cornerstone of product success

en

33:18

Building Mission-Driven Products in Regulated...

How I Grew This ·

2025/10/23

Building successful products requires a delicate balance of innovation, regulation compliance, and customer-focused development, especially in highly regulated industries.In this episode of How I Grew This, hosts Amanda and Adam chat with Patrick Wesonga, Senior Product Leader, who shares his 20-year journey in product development across various industries and company stages, from startups to enterprise organizations.

en

34:02

The Untold Truth About Agency Growth: Why Small Teams...

How I Grew This ·

2025/10/02

From Oracle Sales to Digital Product Pioneer: Building a Sustainable Tech Agency in the Mobile Era.In this episode of How I Grew This, host Adam speaks with Robert Armstrong, Co-Founder and CEO of Appstem, about his 15-year journey building a successful digital product agency from the early days of mobile apps to today's AI-driven landscape, alongside co-host Amanda.

en

00:34:02

The Untold Truth About Agency Growth: Why Small Teams...

How I Grew This ·

2025/10/02

From Oracle Sales to Digital Product Pioneer: Building a Sustainable Tech Agency in the Mobile Era.In this episode of How I Grew This, host Adam speaks with Robert Armstrong, Co-Founder and CEO of Appstem, about his 15-year journey building a successful digital product agency from the early days of mobile apps to today's AI-driven landscape, alongside co-host Amanda.

en

33:42

Turning Insights Into Impact: The Art of Strategic...

How I Grew This ·

2025/09/11

In this episode of How I Grew This, hosts Amanda and Adam sit down with Jason White, Head of Acquisition at Policygenius, to explore the evolving landscape of digital marketing and SEO. Jason shares invaluable insights from his journey from a local bike shop to leading acquisition strategies, discussing why traditional marketing principles still matter in the AI era, how to effectively navigate the current "land grab" opportunity in digital channels, and practical approaches to testing and

en

00:33:42

Turning Insights Into Impact: The Art of Strategic...

How I Grew This ·

2025/09/11

In this episode of How I Grew This, hosts Amanda and Adam sit down with Jason White, Head of Acquisition at Policygenius, to explore the evolving landscape of digital marketing and SEO. Jason shares invaluable insights from his journey from a local bike shop to leading acquisition strategies, discussing why traditional marketing principles still matter in the AI era, how to effectively navigate the current "land grab" opportunity in digital channels, and practical approaches to testing and

en

34:37

Subscription App Growth: Insights from the Frontlines

How I Grew This ·

2025/07/16

Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build

en

00:34:37

Subscription App Growth: Insights from the Frontlines

How I Grew This ·

2025/07/16

Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build

en

30:23

How Gamelight's Founder Günay Azer Bootstrapped a...

How I Grew This ·

2024/11/21

Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and personalized app recommendations. The conversation offers invaluable insights for anyone interested in mobile gaming, adtech innovation, and the future of

en

00:30:23

How Gamelight's Founder Günay Azer Bootstrapped a...

How I Grew This ·

2024/11/21

Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and personalized app recommendations. The conversation offers invaluable insights for anyone interested in mobile gaming, adtech innovation, and the future of

en

26:35

Senior Director of Business Development at Mintegral:...

How I Grew This ·

2024/08/01

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.

en

00:26:35

Senior Director of Business Development at Mintegral:...

How I Grew This ·

2024/08/01

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.

en

28:45

Director of Client and Product Growth at Simplii...

How I Grew This ·

2024/07/25

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuous learning, operational efficiency, mobile marketing trends, and personalized customer experiences. Alexa is an experienced growth director with over 8

en

00:28:45

Director of Client and Product Growth at Simplii...

How I Grew This ·

2024/07/25

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuous learning, operational efficiency, mobile marketing trends, and personalized customer experiences.Alexa is an experienced growth director with over 8

en

31:18

[Greatest Hits] VP of Marketing and Communications at...

How I Grew This ·

2024/05/02

In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset

en

00:31:18

[Greatest Hits] VP of Marketing and Communications at...

How I Grew This ·

2024/05/02

In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset

en

00:36:24

[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore ...

How I Grew This ·

2024/04/25

Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up for the closest computer science class and was obsessed ever since. Fast forward to his time at Gojek where he oversaw 30 -

en

36:24

[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore ...

How I Grew This ·

2024/04/25

Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up for the closest computer science class and was obsessed ever since. Fast forward to his time at Gojek where he oversaw 30 -

en

26:48

[Greatest Hits] CEO, Chairman, and Co-Founder of...

How I Grew This ·

2024/04/18

In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater. Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of brands

en

00:26:48

[Greatest Hits] CEO, Chairman, and Co-Founder of...

How I Grew This ·

2024/04/18

In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater.Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of brands

en

391 results

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