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PODCAST

Content Catalyst

I"m Deb Szabo, AI Marketing Strategist. I help business owners and time-poor experts install AI-powered marketing systems across brand, offers, content, and systems to build personal and business brands, generate consistent leads and revenue. Tune in to Content Catalyst for step-by-step teardowns, live installs, and the frameworks that make AI your unfair advantage. Ready to give your marketing a glow up?

business marketing

All Episodes

25:16

Is your business ready for AI?

Content Catalyst ·

2026/02/17

Is your business actually ready for AI in 2026?Marketing in 2026 looks very different from 2025, and the shift is happening faster than most business owners realise. AI marketing, visibility strategy and traffic generation are no longer optional tools. They are foundational systems that determine whether your business grows or disappears. In this episode, we unpack what’s changed in AI-driven marketing, why visibility now matters more than ever, and how to adapt your strategy before your

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14:13

Black Friday Ads 2025: How to Amplify Your Offer Fast

Content Catalyst ·

2025/10/31

Want your Black Friday offer seen by thousands — without wasting ad spend?In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert. You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting,

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12:17

Black Friday Assets 2025: The Visual Strategy That Sells

Content Catalyst ·

2025/10/30

Want your Black Friday campaign to pop instead of blending in with everyone else’s? In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions. You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive

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22:26

Black Friday 2025: Pricing Psychology That Converts...

Content Catalyst ·

2025/10/30

Marketing strategist Deb Szabo and Facebook ads expert Stacey Hughes reveal the pricing psychology and "magic numbers" that make people click and buy during Black Friday campaigns—without devaluing your brand. Join Black Friday Lead Machine Sprint ($297 Early Bird): https://blackfridayleadmachine.com KEY POINTS SECTION 👀 In this video, Deb Szabo explains: ✅ Pricing psychology principles that trigger buying decisions during Black Friday✅ The "magic numbers" that increase click-through

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22:52

Black Friday Offers 2025: 8 Cash Boost Ideas for Any...

Content Catalyst ·

2025/10/16

Think Black Friday is only for retailers or discounts?In this episode of The Content Catalyst Show, host Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes from Fab Ads to unpack 8 powerful Black Friday offer types any business can use to generate a cash injection and grow your list — without lowering your prices or hurting your brand. From core-offer cash boosts and value bundles, to mini offers, Ascension upgrades and done-with-you

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19:26

Why You Need a Black Friday Campaign

Content Catalyst ·

2025/10/08

Black Friday is fast approaching and if your business needs a cash injection before the end of the year, this 10-part Content Catalyst series with Deb Szabo and Facebook Ads expert Stacey Hughes is your roadmap. In this kickoff episode, Deb and Stacey share why Black Friday isn’t just for retailers, how service providers and digital entrepreneurs can leverage it, and what to do now to prep your offer before November hits.Episode Highlights - Why Black Friday matters for all types of

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31:04

Pressing record as a woman 50+

Content Catalyst ·

2025/04/03

What if the ONE thing holding back your business growth isn't expertise or offers... but simply your reluctance to press record?"Marketing strategist Deb Szabo reveals why women over 45 delete seven videos before publishing one, and how to break this cycle with practical confidence-building strategies. 📧 Join the free Newsletter for weekly video marketing and ai tips, trends and tutorialshttps://www.debszabo.com/newsletter KEY POINTS 👀 In this video, Deb Szabo explains:✅ Why camera

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37:11

How to Easily Repurpose One Video into 15+ Pieces of...

Content Catalyst ·

2025/03/12

The Simplest Way to Repurpose Your Content Across PlatformsMarketing strategist Deb Szabo reveals her streamlined system to turn one video into 15+ pieces of content across 7+ platforms - perfect for small business owners and solo operators. 📧 Join the free Newsletter for weekly video marketing and AI tips, trends and tutorialshttps://www.debszabo.com/newsletter KEY POINTS 👀 In this video, Deb Szabo explains:✅ How to create one strategic video that becomes your content engine✅ The

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20:23

Brand Power 2025: 3 Secrets to Memorable Video Content

Content Catalyst ·

2025/03/02

Branding goes far beyond logos - it's the combination of visual cues, tone, style, positioning, and how you make people feel. For video content creators, it's your content's DNA that helps you stand out in a crowded digital landscape. Is your brand forgettable online? Marketing strategist Deb Szabo reveals how to create a signature brand style on camera that makes you instantly recognizable. 📧 Join the free Newsletter for weekly video marketing and ai tips, trends and tutorials

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19:55

Make Your Content ADDICTIVE With These Proven Video...

Content Catalyst ·

2025/02/13

How to create a video series or repeatable formats of content, Marketing Strategist and Video Coach Deb Szabo reveals the essential steps to create memorable, recognisable content formats that engage viewers and simplify your content creation process. Learn how to develop signature content styles that build brand consistency and audience loyalty. Key Points Two main content format types: Repeatable themes and Multi-part series Five steps to create effective content formats How to

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11:50

Create a Binge Worthy Video Series

Content Catalyst ·

2025/02/03

Learn how to develop a winning video series formula that builds authority. Deb Szabo, Marketing Strategist and Video Coach, reveals the secrets behind creating engaging video content that keeps viewers coming back for more. and increases audience engagement. Key Points: ➡️ The power of repeatable themed content in building audience loyalty and recognition ➡️ How consistent formats improve production efficiency and algorithm performance ➡️ Strategic approach to positioning yourself as a

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41:08

Why Video Marketing is No Longer Optional for...

Content Catalyst ·

2025/01/24

Why Video Marketing is No Longer Optional for Businesses in 2025Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video content, Deb explains why businesses must adapt to stay competitive and shares valuable insights on creating effective video content across various platforms.Key Points: Video consumption dominates

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47:59

Storytelling with Amber Daines

Content Catalyst ·

2025/01/13

Storytelling: Key to Effective Communication in BusinessIn this episode,we welcomethe award-winning journalist and PR consultant Amber Daines to explore how storytelling can help businesses communicate effectively, create connections, and inspire action. Key Points: •The evolution from journalism to strategic communications and PR consulting•The importance of authentic storytelling in business communication•Essential presentation and media training tips for business leaders•How to leverage

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20:55

Marketing Trends in 2025

Content Catalyst ·

2024/12/20

Marketing Trends in 2025In this episode, we dive into the crucial marketing trends for 2025 that will shape our businesses, audience connections, and operational efficiency. Key Points: • AI-first approach in business operations and marketing strategies• Voice marketing and optimisation for voice-activated searches• Virtual reality experiences for brand enhancement• User-generated content dominance in search engine optimisation• Evolution of social media channels and content

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34:52

Plan Your Best Year Yet: Strategies for Business...

Content Catalyst ·

2024/12/05

Plan Your Best Year Yet: Strategies for Business Success in 2025In this episode of Content Catalyst, host Deb Szabo, Marketing Strategist and Video Coach, shares valuable insights on how to plan for your best business year in 2025. Deb discusses the importance of reviewing the past year, setting realistic goals, and creating systems to achieve success. Key Points: • Reflect on the past year's achievements and challenges • Set realistic, measurable goals for your business • Understand your

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24:21

2025 Marketing Strategy -

Content Catalyst ·

2024/11/27

My Marketing Strategy for 2025 -15 Essential StepsIn this episode of Content Catalyst, marketing strategist and video coach Deb Szabo shares a comprehensive 15-point checklist for developing a robust marketing strategy for 2025. Deb provides valuable insights on everything from reviewing past performance to setting clear goals, analysing your audience, and leveraging AI and automation. Key Points:• The importance of reviewing and reflecting on past performance before planning for the

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38:42

Boost your online visibility #34

Content Catalyst ·

2024/11/21

Discover the power of strategic content marketing in this exclusive live webinar! Join Content Catalyst founder, marketing expert and video coach, Deb Szabo as she reveals a game-changing 3-step content strategy that will skyrocket your online visibility and drive business growth. In just 60 minutes, you'll learn: • How to craft content that captivates your ideal audience • The secret to consistently creating high-impact content without burning out • Proven techniques to maximise your

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20:23

Long form vs Short form content #33

Content Catalyst ·

2024/10/20

Long-Form vs Short-Form Content: Which Drives Better Results?Deb Szabo is a marketing strategist and video coach and discusses the pros and cons of long-form and short-form content, helping business owners decide which strategy is best for their business. ## Timestamp Chapters 00:00 - Introduction and free video challenge invitation 01:15 - Defining long-form and short-form content 02:30 - Pros of long-form content 10:30 - Cons of long-form content 13:00 - Pros of short-form

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10:26

Turn 1 Topic into 8 Video Ideas #32

Content Catalyst ·

2024/10/11

Content Catalyst Podcast: Turn One Topic into 8 Different Videos About the Podcast:Content Catalyst is a show dedicated to helping business owners and content creators develop effective content strategies. Hosted by Deb Szabo, the podcast offers practical tips and techniques for creating engaging video content that converts. Host:Deb Szabo is an marketing strategist and video coach. She specialises in helping businesses craft compelling video marketing content using simple tools and

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22:46

Why I'm moving to YouTube

Content Catalyst ·

2024/10/04

In this episode, Deb Szabo focuses on the benefits of long-form content, the power of YouTube for business growth, and shares her streamlined content creation process that maximises efficiency and reach across multiple platforms.Timestamp Chapters: 00:00 - Introduction and content marketing strategy shift03:45 - The importance of long-form content07:30 - Three key benefits of long-form content10:15 - Why YouTube is powerful for marketing14:30 - Deb's long-form to short-form content

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