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PODCAST

Podjunction Podcast

While many businesses are already tapping into the podcasting arena, not everyone knows 🎙️ Podjunction Podcast – The Intersection of Business Growth and Podcasting Podcasting isn’t just about content—it’s a powerful tool for growth. On Podjunction Podcast, we explore how entrepreneurs, CEOs, and business leaders are using podcasting to build their brands, expand their influence, and drive real business results. Each episode dives into high-level strategies, challenges, and insights from industry

business marketing

All Episodes

11:34

#101 Why Download Numbers Don’t Mean Success

Podjunction Podcast ·

2025/10/07

In this solo episode, Sadaf Beynon takes a closer look at one of the biggest myths in podcasting: that download numbers equal success. She explains why chasing big numbers can actually hurt your business podcast — and what to focus on instead if you want genuine growth.Sadaf breaks down three core pillars that matter more than metrics: engagement, relationships, and authority. Through examples from past Podjunction guests, she shares how business leaders use podcasting strategically to build trust,

en

15:47

#100 The Overlooked First Step to Podcast Success

Podjunction Podcast ·

2025/09/30

Most leaders think podcasting starts with content. But according to Kirsten Graham, the real starting point is delegation. In this episode of Podjunction, Kirsten shares how outsourcing transformed her own business and why it’s also the key to making a podcast sustainable.You’ll discover:How letting go of control can unlock your creativity and energy.Why outsourcing tasks like editing, tech, and bookkeeping frees you to focus on growth.The role of podcasting as a long-term visibility strategy (and

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44:23

#99 Stop Treating Podcasting Like Content—Here’s What...

Podjunction Podcast ·

2025/09/23

Podcasting margins aren’t what they used to be. Once an easy win, podcast production has become crowded, commoditized, and ROI-pressured. But here’s the truth: podcasting still works when you stop treating it like “just content” and start focusing on strategy, systems, and conversations that drive real business results.In this episode, I talk with David “Ledge” Ledgerwood—serial entrepreneur, podcaster, and founder of Listen Network, Riggg, and Add1Zero. Ledge has hosted over 400 podcast episodes,

en

27:29

#98 What Happens When You Build a Business Around a...

Podjunction Podcast ·

2025/09/16

Elzie Flenard, founder of Podcast Town and host ofJourney to Mastery, shares how podcasting transformed his business from a side hustle into a strategic platform for growth. In this episode, Elzie breaks down how his show became the cornerstone of his brand, the lessons he's learned over nine years and 500+ episodes, and why podcasting is the most powerful tool for building trust, visibility, and long-term influence.Whether you’re new to podcasting or wondering how to better leverage your existing

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39:28

#97 From Episodes to Clients with Podcasting

Podjunction Podcast ·

2025/09/09

Visibility strategist and award-winning podcasterMichelle L. Thamesshares how she turnedSocial Media Decodedinto both an authority builder and a lead-gen engine. We cover simple CTAs inside episodes, a two-week content ecosystem (podcast → email/social → community/speaking), sustainable batching with 5–10 minute solos, and whyquality over viralitywins the long game. Michelle also unpacks her7-Day Audio Visibility Challenge, how she uses “other people’s audiences” (podcast swaps, summits, stages),

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55:02

Stop Selling to Start Selling | Mike Konrad

Podjunction Podcast ·

2025/09/02

What if everything you know about marketing is backwards? Mike Konrad spent £70,000 on a waterfall that dropped words from the sky, only to discover the most important lesson of his 33-year business career. After transitioning from "high-tech carnival barker" to trusted industry authority, Mike stopped running adverts entirely - yet his sales kept climbing. In this episode, he reveals how abandoning product pitches, embracing education, and building genuine authority transformed not just his

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42:53

Your Podcast Isn't Just a Podcast | Christine Blosdale

Podjunction Podcast ·

2025/08/26

Already podcasting but feeling like you're leaving money on the table? Christine Blosdale reveals the repurposing secrets that turn existing episodes into multiple revenue streams. After 20 years in radio and building multiple businesses through podcasting, she's mastered the art of transforming one interview into books, courses, social content, and more. From turning conversations into bestselling chapters to creating modules from your content library, Christine shows exactly how to squeeze every

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46:52

Why Chasing Money First Makes Podcasters Quit Early |...

Podjunction Podcast ·

2025/08/19

Think you need to monetise your podcast from day one to make it worthwhile? Max Branstetter, podcast producer and host of Wild Business Growth, reveals why this mindset is actually the fastest way to quit. In this candid conversation, Max shares his organic journey from corporate brand management to building a successful podcast production company, and exposes the crucial difference between podcasters who thrive long-term versus those who burn out early. You'll discover why passion beats profit

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41:24

What Army Intel Taught Me About Trust | Pete A Turner

Podjunction Podcast ·

2025/08/12

What happens when a combat spy becomes a master conversationalist? Pete A Turner's journey from Army counterintelligence agent to podcast host reveals the surprising connection between gathering intel in war zones and building trust behind the microphone. In this eye-opening conversation, Pete shares how his military training taught him to understand "ground truth" – the reality people actually live in, not the version we think they should accept. Discover why the best leaders talk less, how small

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32:04

The Right 200 Downloads Beat 2000 Every Time | Gary...

Podjunction Podcast ·

2025/08/05

Ever wondered why some podcasters with massive download numbers struggle to make money whilst others with tiny audiences are banking six figures? Gary Arndt, creator of Everything Everywhere Daily (50+ million downloads), reveals the uncomfortable truth about vanity metrics that most podcasters refuse to face. From losing 95% of his income overnight during the pandemic to building one of the world's most successful educational podcasts, Gary shares why his mercenary approach to metrics changed

en

47:29

The Secret to 1400 Episodes Without Burning Out |...

Podjunction Podcast ·

2025/07/29

What if the secret to podcasting success isn't about building a massive audience, but about systematically building relationships? Robert Plank has cracked the code to sustainable podcasting with over 1400 episodes under his belt. His counterintuitive approach reveals why podcasters often burn out whilst he keeps going strong. Rather than chasing strangers for interviews, Robert strategically podcasts with people he already knows - customers, affiliates, colleagues - turning each conversation into a

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34:49

The Trust-Building Strategy That Sells Without...

Podjunction Podcast ·

2025/07/22

What if I told you that one real estate investor built such trust with his podcast audience that they handed $50 - $75 million without traditional sales pitches? Kevin Bupp started his Real Estate Investing for Cashflow Podcast in 2010, not to grow his business, but simply because he couldn't find the commercial real estate content he craved during his long drives. By sharing the raw reality of his deals - the successes, failures, and everything in between - he created such intimate connections that

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35:03

Stop Treating Your Podcast Like a Content Factory |...

Podjunction Podcast ·

2025/07/15

Think your podcast just needs consistent episodes and good guests? Think again. Podcast marketing expert Arielle Nissenblatt reveals why most business podcasts are doomed from the start - and it's not what you think. If you're treating your show like a content factory, churning out episodes without strategy, you're missing the real opportunity. Arielle shares the hidden difference between podcasters who grow and those who stagnate, plus the surprising truth about what podcast success actually looks

en

32:28

Don't Start a Podcast Unless You Have This |...

Podjunction Podcast ·

2025/07/08

Think everyone should start a podcast? Christopher Anderson disagrees. After 15 years hosting The Unbillable Hour, this law firm owner turned podcasting veteran has some brutal truths about who should—and shouldn't—hit record. Discover the one non-negotiable requirement that separates successful shows from expensive hobbies, why your most popular episodes might be hurting your business, and the hard lesson it took Christopher over a decade to learn about building genuine audience trust.What You'll

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01:01:47

Stop Trying to Please Everyone With Your Show | Neal...

Podjunction Podcast ·

2025/07/01

Most podcasters think success means making everyone happy. Neal Veglio, founder of Podknows Podcasting, reveals why that approach is killing your show before it even gets started. With over 25 years in audio and a track record of guaranteeing results for his clients, Neal shares the uncomfortable truth about what actually makes podcasts succeed. From his controversial take on guest interviews to why half your audience should hate your content, this conversation will challenge everything you think

en

32:19

The Networking Trick That Beats Cold Calling | Reed...

Podjunction Podcast ·

2025/06/24

What if everything you thought you knew about podcast ROI was wrong? Reed Hansen launched his podcast expecting new leads to pour in from his growing audience. Instead, he got zero external leads—but somehow created his highest-performing marketing channel. In this eye-opening conversation, Reed reveals how his "failed" podcast transformed relationships with existing clients rather than attracting new ones. Discover why treating podcasting as a networking exercise beats chasing download numbers, and

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45:18

Why Most Business Podcasts Fail and What the Pros Do...

Podjunction Podcast ·

2025/06/17

Think starting a podcast is just talking into a microphone? Dave Jackson from the School of Podcasting reveals why that mindset kills most business podcasts before they even get started. With over 20 years of podcasting experience and thousands of successful launches under his belt, Dave shares the brutal truths about what separates podcasters who stick around from those who fade away. From the hidden time costs that shock new podcasters to the monetisation mistakes that keep creators broke, this

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37:28

The Podcast Mistake That Cost Him A Year of Growth

Podjunction Podcast ·

2025/06/10

Scott McInnis spills the tea on how his podcast, Building Better Cultures, has been a game-changer for his business. He shares a hilarious moment when a potential speaking gig came directly from a listener who fell in love with his show. It’s all about keeping it real and human, with Scott emphasizing that people, not organizations, are the heart of change. We dive into the nitty-gritty of how prepping guests can make them shine brighter than a freshly polished trophy. Plus, Scott's got some juicy

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24:59

#83 Can Podcasting Really Replace Traditional Marketing?

Podjunction Podcast ·

2025/06/03

Today, we're diving into the wild world of podcasting with the one and only Brett Curry! He's the CEO of OMG Commerce and the host of the E Commerce Evolution podcast, and he's here to spill the beans on why podcasting is like the secret sauce for growing your brand. Spoiler alert: it’s not just about the audience; it’s about building trust, creating connections, and having a blast while doing it! We’ll chat about how Brett juggles running an agency and a podcast, the ups and downs he’s faced, and

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26:35

#82 Why Every Successful Entrepreneur Has Trauma in...

Podjunction Podcast ·

2025/05/27

Every successful entrepreneur has a backstory filled with some kind of trauma, and today we’re diving into how that can be turned into rocket fuel for business growth! I'm chatting with Roger Martin, the co-founder of Rockbox Fitness and Beam Light Sauna, who’s a total powerhouse in the franchise world. He’s been on a wild journey from corporate America to entrepreneurship, and he’s here to share how podcasting has helped him connect with his audience and build his brand. We’re gonna talk about

en

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