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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

34:37

405: I’m Shutting Down Our $9K Mastermind. Here’s Why.

Selling the Couch ·

2025/10/30

Here we are at the last episode of 2025, our 10th year of the podcast. For the last episode of the year, I usually try to focus on reflections about lessons learned, tough decisions, and pivots that are happening. My intent today is to be transparent and share in a “fireside chat” format. Take a pause with me, sit back, and think about your business as we approach the end of 2025.You’ll Learn:The underlying question to ask: “How do I build something that lasts without losing myself in the

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36:41

404: Building an Anti-Racist Practice in Times Like...

Selling the Couch ·

2025/10/23

What does it mean to have an “anti-racist practice”? With all the changes taking place regarding DEI and the current US political climate, this is a challenging endeavor for clinicians. Join us for a closer look at this important topic in today’s session.Our Featured GuestKenya CrawfordKenya Crawford is a licensed therapist and trained facilitator who works with individuals, companies, and therapists to create healing spaces for our collective liberation. In today’s conversation, Kenya provides a

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18:30

403: Turning Your Podcast into a Deeper Platform for...

Selling the Couch ·

2025/10/16

This session is the second part of a series called “Podcasting for Therapists.” You can check out the first part of the series on launching your podcast with this link. Today’s focus is on what happens after you launch your podcast. More specifically, how do you strategically and thoughtfully turn your podcast into a platform that leads to more income, impact, and invitations to do the work that lights you up? This is an aspect of podcasting that is often overlooked. You start a podcast to serve

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33:27

402: Closing Your Private Practice: What Therapists...

Selling the Couch ·

2025/10/09

Today’s session is about shutting down your private practice, which is an inevitable step in the journey for many therapists. The two main options are to sell their private practice or shut it down, which can be the best choice for a therapist who wants to pursue other avenues and achieve more freedom in their life. Join us to learn more!Our Featured GuestDr. Jen BlanchetteDr. Jen Blanchette is a licensed psychologist, podcaster, speaker, career coach, and business consultant. Her passion is helping

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19:56

401: How To Create An Online Course That Actually...

Selling the Couch ·

2025/10/02

Today’s session is all about designing a therapist-friendly course that actually gets finished. This is the third in our series, The Therapist’s Path to a Successful Online Course. A lesser-known fact about online courses is that they have a notoriously low completion rate. The real challenge for course creators is to include content that is engaging yet concise, so that people stay engaged until completion. Since we've invested time and effort in creating a transformational online course

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13:13

400: The Power of Depth Over Scale

Selling the Couch ·

2025/09/25

This is the 400th episode of Selling the Couch! It is truly surreal to think back to 2015 and the show’s humble beginnings; reaching this milestone is beyond anything I ever dreamed of 10 years ago. I want to use this milestone to reflect on a few meaningful thoughts about staying the course to reap the quiet rewards. What does it mean to choose depth over scale and to build intentionally and slowly when the world often tells us to go fast? The truth in this concept of depth over scale is the most

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48:58

399: How to Create a Personal Brand With...

Selling the Couch ·

2025/09/18

Today’s topic strikes fear into the hearts of many clinicians. We are talking about branding, not in the sales-y way that feels icky, but with authenticity, heart, and grace. Whether intentional or not, you have a brand; why not make it one to be proud of? Want to be an influential thought leader? Your personal brand should reflect your heart and core values. Join us to learn more!Our Featured GuestAdrienne WilkersonAdrienne Wilkerson is a personal friend and the CEO of Beacon Media + Marketing, a

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15:53

398: What Therapists Get Wrong About Selling Their...

Selling the Couch ·

2025/09/11

Today’s solo episode is the second of a three-part series we call The Therapist’s Path to a Successful Online Course. Today’s focus is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses. I’m bringing full transparency to today’s topic as I share what I’ve learned through my years of experience with online courses.You’ll Learn:The guilt loop running in my head (“I became a therapist to

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34:30

397: Mindful Race Talk: How Clinicians Can Use...

Selling the Couch ·

2025/09/04

Welcome to our fall season of new episodes! After a busy summer of family time and travel, I’m excited to be back with you on the podcast. Today’s conversation is an important one about mindful language in conversations touching on race and culture. Join us!Our Featured GuestDr. Nathalie EdmondDr. Nathalie Edmond is a licensed psychologist and the author of Mindful Race Talk: Building Literacy, Fluency, and Agility. She is the perfect guest to help us approach race as clinicians in the therapy room

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34:32

ENCORE: How to (Correctly) Pitch Podcasts with Dustin...

Selling the Couch ·

2025/08/28

Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to learn more!Our Featured GuestDustin RiechmannDustin Riechmann is a new friend with whom I connected on LinkedIn. From an engineering background, Dustin has

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22:22

ENCORE: Why Every Course Creator Should Start A Podcast

Selling the Couch ·

2025/08/21

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!You’ll

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45:03

ENCORE: Leaving Therapy for Coaching with Dr. Corey...

Selling the Couch ·

2025/08/14

Today’s session is about leaving psychotherapy for coaching. This transition is one that many therapist colleagues have made, and the reality is that many more are shifting from the field of therapy into coaching. Several major factors play into this decision, and my guest today gives a transparent look at his experience in this transition. Join us to learn more!Our Featured GuestDr. Corey WilksDr. Corey Wilks is a good friend and licensed psychologist who joins us for an open and honest look at his

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40:59

ENCORE: How To Avoid Information Overload In Your...

Selling the Couch ·

2025/08/07

Today’s session is a coaching call, and our main focus is on a struggle that many course creators face. When you are an expert in your course content, how do you find the balance in presenting information without overwhelming your students? I feel sure that every course creator has felt this struggle, so I hope you find today’s call to be helpful.Our Featured Guest for today’s coaching call:Heather England, Ph.D., LCP, LCPC, CST, CDWFDr. Heather England is a coach, certified sex therapist, and

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32:56

ENCORE: Behind The Scenes Of A Rebrand

Selling the Couch ·

2025/07/31

Today’s session is all about rebranding. We are taking a behind-the-scenes look at how different circumstances might affect the business you’ve established and force you to rebrand. Should you view this kind of pivot as a failure? Absolutely not! Let’s explore this topic together.Our Featured GuestKevon CheungKevon Cheung is the founder and head teacher at Small School. He was a previous guest on the podcast several years ago, and I’ve taken his Build in Public Mastery Course to help overcome my

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41:20

ENCORE: When An Idea For An Online Course Comes From...

Selling the Couch ·

2025/07/24

Many therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest!Our Featured GuestLinda Murphy, MEd, MA, LMHCLinda Murphy is a group practice owner in Florida, and she’s a member of

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28:34

ENCORE: How To Optimize Your LinkedIn Profile

Selling the Couch ·

2025/07/17

Today’s session is in response to a frequent question about optimizing your LinkedIn profile. I don’t pretend to be a LinkedIn expert, but I have learned some valuable lessons in the past two years of using this platform. As I share screens and info with you today, you may find it more helpful to watch the YouTube video rather than simply listen to the audio. So many people are curious about LinkedIn and how to use it best, so I’m happy to share some of my insights today!You’ll Learn:View your

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20:28

ENCORE: The Beginners Guide To Launching A Course...

Selling the Couch ·

2025/07/10

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!You’ll Learn:My explanation of the basics of an affiliate program and how it works5 things successful creators told me to think about:Start with a small group

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25:26

ENCORE: 7 Daily Habits That Changed My Relationship...

Selling the Couch ·

2025/07/03

If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the

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19:45

ENCORE: Is Your Course Idea Any Good? Here’s How To Tell

Selling the Couch ·

2025/06/26

How do you know if your idea for an online course is a good one? Today’s session kicks off a three-part series about online courses and how to build a sustainable online course as a therapist. The most common question I get is about ideas for online courses. If you’ve thought about launching an online course but have some hesitancy, this episode will be helpful for you. I remember going through the dilemma of choosing course ideas and wondering which ones are good. It was overwhelming, but I found a

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41:39

ENCORE: When An Idea For An Online Course Comes From...

Selling the Couch ·

2025/06/19

Many therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest!Our Featured GuestLinda Murphy, MEd, MA, LMHCLinda Murphy is a group practice owner in Florida, and she’s a member of

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