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PODCAST

B2B Inspired

BlueOcean | The B2B Agency

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We"ll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.

business marketing

All Episodes

47:58

2026 Mood of the Sales Leader with Mike Stokes

B2B Inspired ·

2026/03/30

Let us know your thoughts. What’s really happening in the New Zealand sales landscape right now? In this episode, we sit down with Mike Stokes, CEO and founder of Indicator, to unpack the latest insights from his research into sales leaders across New Zealand and Australia. Mike shares what the data is revealing about growth, performance, and the challenges businesses are facing in a tougher economic environment. We explore why the past year has been one of the most difficult in nearly a deca...

en-nz

39:51

What Our Most Successful Clients Are Doing In...

B2B Inspired ·

2025/12/15

Let us know your thoughts. As businesses move through Q4 and look ahead to 2026, many teams are asking the same question. Should we slow down or should we be gearing up for the year ahead? In this episode of B2B Inspired, Dale Kenny and Freyja Slavin unpack one of the most important topics in B2B marketing right now. How to use the December and January period to create strategic clarity, build momentum and set your marketing function up for a stronger financial year. Dale and Freyja explore t...

en-nz

38:45

Designing Value That Sticks with Nicola O'Rourke

B2B Inspired ·

2025/12/08

Let us know your thoughts. How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, a commercial leader and NZTE Beachhead Advisor with a career spanning some of the most recognisable food and beverage brands in New Zealand and abroad. Nicola shares practical insights on the evolving expectations of B2B customers, why trust and empathy are becoming strategic differentiators, and...

en-nz

32:44

Purpose First: The Brand Playbook Behind KRS with...

B2B Inspired ·

2025/10/23

Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...

en-nz

56:42

Marketing Effectiveness with Carolyn Schofield

B2B Inspired ·

2025/10/05

Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work. Carolyn challenges the obsession with short-term results and explains why the most powerful marketing happens over time. She shares how emotional storytelling builds brand equity, and why marketers need to be more strategic about what they...

en-nz

36:37

Effective Tips On Being A Better Leader with Hayley...

B2B Inspired ·

2025/08/28

Let us know your thoughts. Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the link between leadership, culture, and influence. Hayley reflects on how leadership is earned through consistent actions—not job titles—and why listening is a critical leadership skill. She shares how working with a leadership coach helped her embrace her style and gain confidence in her voice. From...

en-nz

35:25

Creating Authentic Company Values with Clare Swallow

B2B Inspired ·

2025/08/11

Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance. Clare shares how she helps ambitious companies surface authentic values, embed them in everyday decision-making, and connect them to purpose and vision. She explains why values should be lived, not laminated, and how to spot whe...

en-nz

46:21

Building Business With Purpose with David & Julie Hayes

B2B Inspired ·

2025/07/21

Let us know your thoughts. From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from the ground up. They talk about taking big risks, learning the export game, and balancing the pressures of running a business together. From navigating compliance and logistics to crafting a brand story that resonates internation...

en-nz

47:25

Partnering For Export Success with Phillipa Cameron

B2B Inspired ·

2025/07/02

Let us know your thoughts. Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what it really takes to grow your business beyond New Zealand. Phillipa shares how NZTE works in partnership with Kiwi exporters to reduce risk, build capability, and unlock international opportunities. From deep market insights to on-the-ground support in over 40 countries, NZTE helps businesses tackl...

en-nz

63:40

From Garage to Global: The Shot Darts Story

B2B Inspired ·

2025/06/04

Let us know your thoughts. What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bold rebrand sparked by a legal battle with Puma AG to building a brand grounded in authentic storytelling and Kiwi grit, Peter reveals what it means to scale with purpose. Hear how persistence—like calling on one customer for s...

en-nz

40:22

A Founder's Journey with Hadleigh Ford

B2B Inspired ·

2025/05/11

Let us know your thoughts. Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined by Hadleigh Ford, founder of SwipedOn, to explore the unexpected journey behind one of New Zealand’s B2B tech success stories. Hadleigh shares how a frustrating detail on a $100M yacht sparked the idea for SwipedOn, and how he built the product from scratch with no technical background. He unpac...

en-nz

31:06

FMCG Strategy That Sells with Jayden Kilpatrick

B2B Inspired ·

2025/04/28

Let us know your thoughts. Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains why many emerging brands struggle to scale: they focus on surface-level tactics instead of building a strategic foundation that aligns pricing, po...

en-nz

45:12

Why A Plan Is Not A Strategy with PJ Morris

B2B Inspired ·

2025/04/11

Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business...

en-nz

42:43

The 2025 B2B Sales Outlook

B2B Inspired ·

2025/02/27

Let us know your thoughts. What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator. Mike’s journey from small business ownership to becoming a key player in the sales industry offers a refreshing perspective on the often misunderstood field of sales. Uncover the unique challenges that New Zealanders face in a career path that many stumble into rather than choose. Through Mike's...

en-nz

43:19

Freeing Smart Minds From Tedious Work with Dave Howden

B2B Inspired ·

2025/02/13

Let us know your thoughts. Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey from the UK to New Zealand and explains why he believes this environment is primed for AI’s transformative potential. We explore the powerful role of large language models and multimodal technology in reshaping business landscapes, highlighting why understanding an organisation’s core values and pr...

en-nz

36:31

Meet the Crew: John Hayler, Creative Design

B2B Inspired ·

2024/11/26

Let us know your thoughts.🚀 Ready to elevate your B2B design game? 🚀 Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing community. This week, we dive deep into the fascinating world of graphic design with creative powerhouse John Hayler. From the allure of gig posters and musical merchandise to navigating the intricacies of B2B branding, John shares insights on blending artistic flair with strategic intent.Discov...

en-nz

44:12

What Does it Take to Win? Lessons from Two Legends

B2B Inspired ·

2024/11/12

Let us know your thoughts.🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards.This episode, recorded live in Auckland, covers everything from aligning product development

en-nz

38:19

Accepting the 'Nods' but raising the 'Eyebrows'

B2B Inspired ·

2024/10/22

Let us know your thoughts.Want to unlock next-level creativity in your marketing?Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with pract...

en-nz

39:01

Turning Emotion Into Outsized Results

B2B Inspired ·

2024/10/08

Let us know your thoughts.In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strate...

en-nz

42:57

The Art of the Customer Interview

B2B Inspired ·

2024/09/24

🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to support your journey through the levels of seniority…Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about the B2B Marketer’s superpower, nailing customer interviews. Freyja reveals effective strategies for conducting powerful customer interviews that go beyond surface...

en-nz

46 results

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