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PODCAST

CIM Marketing Podcast

CIM | The Chartered Institute of Marketing

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you"re focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing

business marketing

All Episodes

59:56

Navigating 100 years of marketing and advertising...

CIM Marketing Podcast ·

2026/04/23

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We look at the past, present, and future of advertising.Woodford reflects on iconic campaigns including his memories from the lager wars of the 80s and 90s to Orange’s “The future’s bright, the future’s Orange”, and British Airways’ “world’s favourite airline”, unpacking why simple, emotionally

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1:01

Sneak Peek: Navigating 100 years of marketing and...

CIM Marketing Podcast ·

2026/04/22

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We look at the past, present, and future of advertising.Woodford reflects on iconic campaigns including his memories from the lager wars of the 80s and 90s to Orange’s “The future’s bright, the future’s Orange”, and British Airways’ “world’s favourite airline”, unpacking why simple, emotionally

en

38:10

Is AI eroding creativity?

CIM Marketing Podcast ·

2026/04/09

Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant Steph Inez Matthews, and Peter Gaston, innovation lead at VCCP and co-founder of AI-first agency Faith, to unpack the “AI efficiency paradox”.AI tools like Midjourney, Adobe Firefly and Google’s Nano Banana make it easier and cheaper than ever to create content, but are we entering a golden age of creativity, or do we risk our social feeds becoming

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1:17

Sneak peek: Is AI eroding creativity?

CIM Marketing Podcast ·

2026/04/08

When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're joined by CIM Course Director and AI specialist Steph Inez Matthews, and Creative Innovation Lead at VCCP, Peter Gasston as they debate whether AI is truly democratising design or simply saturating our feeds with "slop". In this clip from our upcoming episode, Steph and Pete discuss why access to powerful technology doesn't automatically translate into

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29:59

Engineering the next era of hybrid experiences

CIM Marketing Podcast ·

2026/03/26

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern marketing.Kelly explains why the real innovation isn’t in shiny new tech, but in how you use existing technologies to tell better stories, shift behaviour, and build brand loyalty. From large-scale skyline installations and AR-enhanced environments to carefully measured engagement and ROI, she

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1:11

Sneak peek: Engineering the next era of hybrid...

CIM Marketing Podcast ·

2026/03/25

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern marketing.Kelly explains why the real innovation isn’t in shiny new tech, but in how you use existing technologies to tell better stories, shift behaviour, and build brand loyalty. From large-scale skyline installations and AR-enhanced environments to carefully measured engagement and ROI, she

en

39:46

From attention to experience: The latest shift in...

CIM Marketing Podcast ·

2026/03/12

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool? In this episode of the CIM Marketing Podcast, we’re joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid advances in technology are reshaping creativity, customer experience and brand building. Together,

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1:02

Sneak peek: From attention to experience: The latest...

CIM Marketing Podcast ·

2026/03/11

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool? In this episode of the CIM Marketing Podcast, we’re joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid advances in technology are reshaping creativity, customer experience and brand building. Together,

en

33:59

Marketing a hit TV series with Sky

CIM Marketing Podcast ·

2026/02/26

In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series. Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build

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1:25

Sneak peek: Marketing a hit TV series with Sky

CIM Marketing Podcast ·

2026/02/25

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing. Get ready for an inside look at how TV shows are

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51:34

The creative strategies defining brand success in 2026

CIM Marketing Podcast ·

2026/02/12

We’re back with a brand-new season of the CIM Marketing Podcast!This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape.In this episode, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding?Host Ben Walker is joined on the show by two renowned industry

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1:17

Sneak peek: The creative strategies defining brand...

CIM Marketing Podcast ·

2026/02/11

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social to find out how creativity could help brands stand out in a digital world ruled by algorithms.If you want to build a brand that thrives on creativity, this episode is for you.Can’t wait for the full episode on Thursday? Check out the

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58:24

AI, Agentic & Hyper-personalisation: Marketing trends...

CIM Marketing Podcast ·

2025/11/27

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency,

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1:23

Sneak peek: AI, Agentic & Hyper-personalisation:...

CIM Marketing Podcast ·

2025/11/26

In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency,

en

32:46

Meta’s CMO Alex Schultz on AI, creativity, and what’s...

CIM Marketing Podcast ·

2025/11/13

In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising.Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, and why your North Star should matter more than anything else.With practical advice, frameworks

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1:48

Sneak peek: AI, Creativity & Marketing’s Next...

CIM Marketing Podcast ·

2025/11/12

Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week.Can’t wait for the full episode? Check out the CIM Content hub now for all things marketing.

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39:17

How to decode consumer behaviour and boost your...

CIM Marketing Podcast ·

2025/10/30

With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design strategies that prioritise authenticity, empathy and connect with human psychology. In the latest, must-listen episode of the CIM Marketing Podcast, we dive deep into the powerful and often subtle ways technology is reshaping consumer psychology and giving marketers new means for engaging with

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1:24

Sneak peek: How to decode consumer behaviour and...

CIM Marketing Podcast ·

2025/10/29

In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology and giving marketers an entirely new playbook. We’ll be welcoming experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science on to the show to discuss the biggest changes happening in marketing right now. We’ll also be sharing insights around how social and search are changing and share

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31:40

How AI can help challenger brands beat the competition

CIM Marketing Podcast ·

2025/10/16

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths. He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands. This podcast will:• Reveal why AI marketing will help small firms

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0:56

Sneak peek: How AI can help challenger brands beat...

CIM Marketing Podcast ·

2025/10/15

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), founder of DoJo AI, will give our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths. He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands. This podcast will:• Reveal why AI marketing will help small firms

en

132 results

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