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PODCAST

Calligraphy Biz Corner

Alane Gianetti, Shaochen Wu

Have you been itching to turn your creative passion into a business? You"re in the right place! We"re Shaochen and Alane, calligraphy biz besties who built our dream businesses from scratch, and we"re spilling the ink on how you can too! Join us on Calligraphy Biz Corner for biweekly biz chats, where we guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. As two full time wedding calligraphers and business educators, we have over a decade of

business entrepreneurship

All Episodes

47:17

33. Lessons We Wish We Knew About Managing Clients as...

Calligraphy Biz Corner ·

2025/08/12

Navigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or another service-based creative, you’ve likely faced situations that tested your boundaries, communication skills, or patience. In this episode of Calligraphy Biz Corner, we share how we set boundaries, manage expectations, and handle tricky client situations while still delivering a premium experience....

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54:27

32. Creating Video Content that Connects and...

Calligraphy Biz Corner ·

2025/07/08

Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help. We brought on the incredible Natasha from Shine with Natasha, a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one’s packed wit...

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57:53

31. How This Creative Mom Built a Thriving...

Calligraphy Biz Corner ·

2025/06/10

What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself? In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach. Whe...

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56:15

30. Pricing Common Scenarios for Calligraphers &...

Calligraphy Biz Corner ·

2025/05/13

Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design. From how to factor your experience into your rates to whether you should be charging for design time (spoiler alert: YES), we’re spilling the ink on all things pricing—especially for ...

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40:03

29. How to Use Financial Data to Grow Your Creative...

Calligraphy Biz Corner ·

2025/04/15

You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy. In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wonde...

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55:05

28. Show Up, Stand Out & Build an Authentic Brand...

Calligraphy Biz Corner ·

2025/03/18

We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease. If you’ve been struggling with social media m...

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38:29

27. Empowered CEO Part 3: Get More Done with these 5...

Calligraphy Biz Corner ·

2025/03/04

We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO. We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout....

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55:25

26. How to Offer Live Calligraphy & Engraving for...

Calligraphy Biz Corner ·

2025/02/18

In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro. Kendall shares her journey from exploring digital products to becoming a sought-after ...

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48:39

25. Empowered CEO Part 2: Strategize Like a CEO and...

Calligraphy Biz Corner ·

2025/02/04

We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you! In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to...

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58:42

24. Top 2025 Wedding Trends with Desirée Adams of...

Calligraphy Biz Corner ·

2025/01/21

In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and position yourself as a trend-savvy pro.In this episode, we’ll dive into:Where to Find Inspiration for ...

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37:08

23. Empowered CEO Part 1: 4 Key Mindsets for Building...

Calligraphy Biz Corner ·

2025/01/07

We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to working on it, giving you the clarity and confidence to level up.If you’ve been wondering how to think ...

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32:27

22. Stress-Free Holidays: How to Take Time Off from...

Calligraphy Biz Corner ·

2024/12/17

In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare your calligraphy business for some blissful downtime. Because, let’s be real, stepping away from your creative hustle shouldn’t have you stressing over missed emails or client confusion!We cover everything from setting up vacation responders and closing...

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53:48

21. 3 Ways to Market Your Calligraphy Business...

Calligraphy Biz Corner ·

2024/12/03

We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actionable tips and insights that you may not already be using to help you grow your creative business ...

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68:52

20. Manage Business Finances and Grow Your Wealth...

Calligraphy Biz Corner ·

2024/11/19

We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability!In this episode, we discuss essential...

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54:05

19. Why Ongoing Learning is Essential to Thrive as a...

Calligraphy Biz Corner ·

2024/11/05

In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition! We chat about the why, how, and what...

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13:51

Minisode 2: Why You’re Getting Ghosted in Your...

Calligraphy Biz Corner ·

2024/10/29

In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow.Tune in to hear our top tips on how...

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62:47

18. How to Make Your Calligraphy Business Legal with...

Calligraphy Biz Corner ·

2024/10/22

We’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a serial entrepreneur. Most importantly, she breaks down all the legal essentials you need to know to make your calligraphy business official and legally protected.In this episode, we dive into crucial legal topics that every creative business owner should...

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35:02

17. 6 Steps to Maximize Holiday Sales for Your...

Calligraphy Biz Corner ·

2024/10/08

It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed.We walk through a simple six-step guide to ensure you're ready, covering essential topics like decid...

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13:06

Minisode 1: Learning Calligraphy Skills Whether...

Calligraphy Biz Corner ·

2024/10/01

Text us a question to answer on a future episode!In this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills. We dive into how long to practice one script before moving on, whether it's okay to learn multiple scripts at once, and how muscle memory plays a role in your progress. We also chat about which calligraphy scripts are most in demand for weddings and how to balance learning other creative skills l...

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46:19

16. From Burned Out to Balanced: Keys to Navigating...

Calligraphy Biz Corner ·

2024/09/24

Text us a question to answer on a future episode!In this week's episode of Calligraphy Biz Corner, we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’ve got your back!We’re sharing real-life strategies th...

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