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PODCAST

The Small Business Association of Michigan’s Small Business Weekly Podcast

Michael W. Rogers

“The Small Business Association of Michigan’s Entrepreneurial Insights” every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. The program is hosted and produced by the Small Business Association of Michigan"s Vice President Communications Michael Rogers

business management & marketing

All Episodes

11:36

Fast growing Sunfield Center honored as one of...

The Small Business Association of Michigan’s Small... ·

2025/09/15

On today’s program, Michael Rogers talks with Jeff Snyder, managing director of the Sunfield Center in Ann Arbor. They were recognized this year as a member of the Michigan 50 Companies to Watch. The Center focuses on clinical services for autism, ADHD, anxiety, and other behavioral health disorders. The center, founded in 2011, also provides professional training through the Sunfield Institute and has grown from three staff members in 2015 to 35 today, serving over 5,000 families in Michigan and

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09:25

Helping your small business turn challenges into...

The Small Business Association of Michigan’s Small... ·

2025/09/15

On today’s program, Michael Rogers talks with Blaine Schultz, owner of Cooper Consulting and a VIP member of the Small Business Association of Michigan. Schultz has a 34-year career in staffing and human resource outsourcing, and in the interview highlights his firm's focus on small business operations, particularly family-owned businesses, leveraging his expertise in accounting, finance, and succession planning. Schultz emphasized the importance of servant leadership and building mutually

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11:06

How to spend your marketing dollars on things that...

The Small Business Association of Michigan’s Small... ·

2025/09/13

On today’s program, Michael Rogers talks with Janeve Helmbold, owner and creative director of Crystal Cranes Media and an Elite member of the Small Business Association of Michigan. Inspired by her parents' immigrant journey and successful restaurant, she developed the PRISM model: Prove it, Research it, Invert it, Shape it, Make it – a framework that helps businesses identify and leverage their unique differentiators. “Very similarly to my parents, small businesses usually have the least amount of

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15:31

Understanding interpersonal and intrapersonal...

The Small Business Association of Michigan’s Small... ·

2025/09/08

On today’s program, Michael Rogers talks with Amina Hedayat Khalil. She is an Executive and Team Leadership Coach and Consultant and owner of Audere Interpersonal Intelligence. She is also an Elite Member of the Small Business Association of Michigan. “It's called executive coaching, training, consulting, but for me, in my world and the way that I love to help people. I call it human evolvement,” she says. “Different people, they need to evolve in different ways like growing in their careers,

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08:34

Everything's “fishy” about this family owned smoked...

The Small Business Association of Michigan’s Small... ·

2025/09/02

On today’s program, Michael Rogers talks with Bruce Osterhaven, President of Big O Smokehouse and an Elite member of the Small Business Association of Michigan. Established in 1997, the company offers a wide variety of smoked fish products sourced from the Great Lakes and Canadian fisheries, focusing on white fish and lake trout. “We're hopefully starting to reach a lot more of Michigan, and people are getting to know us a little bit more and seeing the value of smoked fish as a high quality protein

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10:33

The political power and influence of many small...

The Small Business Association of Michigan’s Small... ·

2025/08/26

On today’s program, Michael Rogers talks with Adrian Hemond, CEO of Grassroots Midwest, a bipartisan, multi-client political and marketing consultancy. He also serves on the SBAM Board of Directors. “The fact of the matter is, a huge multinational corporation is always going to find a way to have their voice heard, right? But a mom and pop dry cleaner in Southgate, or a small marketing agency in Muskegon, or an oil change shop in Lansing, they don't have the same sort of voice that a huge

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20:36

How Foster Swift experts help navigate the...

The Small Business Association of Michigan’s Small... ·

2025/08/19

On today’s program, Michael Rogers talks with Amanda J. Dernovshek and Lindsey M. Mead, members of Foster Swift’s business and tax practice group in Lansing. They discuss how they assist their clients with obtaining women-owned and minority-owned business certifications. “We have worked with clients to have conversations about whether they qualify, and ask some of the key details to say yes you would or no you would not qualify for a certification,” Dernovshek said. “We've reviewed organizational

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10:05

Innovative small firm offers unique travel-sized...

The Small Business Association of Michigan’s Small... ·

2025/08/12

On today’s program, Michael Rogers talks with Kate Cervini, the founder of 100 ML and an Elite member of the Small Business Association of Michigan. Her company simplifies pre-travel preparation by offering a convenient one-stop shop for travel-sized personal care products. Cervini discusses her entrepreneurial journey, highlighting how her own travel experiences inspired the creation of 100 ML to address the inconvenience of sourcing travel essentials. “The majority of our products are clean and

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09:09

Key information that DTE wants you to know about 811...

The Small Business Association of Michigan’s Small... ·

2025/08/07

On today’s program, Michael Rogers talks with Jonathan Wilson, regional representative for DTE, about 811 Day in Michigan (Aug. 11) and how important it is to comply with essential safety procedures, such as calling 811 before digging and what to do in case of a natural gas leak. Wilson also discusses the operational risks of non-compliance with MISS DIG requirements, and DTE's role in educating customers and improving excavation safety standards. The Small Business Association of Michigan is the

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08:16

A small business leveraging the power of customer...

The Small Business Association of Michigan’s Small... ·

2025/07/19

On today’s program, Michael Rogers talks with Jim Byrum, owner of Byrum Ace Hardware, a collection of successful hardware stores across mid-Michigan. Byrum’s entrepreneurial journey began over 42 years ago in Leslie, where he identified a need for local hardware stores with more convenient hours. Bryum Ace Hardware has since grown organically to eight locations. The company distinguishes itself from big box stores by prioritizing excellent, personalized customer service. “The big box stores

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10:53

Customer retention as the hidden engine of business...

The Small Business Association of Michigan’s Small... ·

2025/07/15

On today’s program, Michael Rogers talks with Sara Barco, owner of TRUE Self Consulting and a VIP member of the Small Business Association of Michigan. Barco, a self-described customer retention detective, helps small businesses, service providers, and teams identify where they're unintentionally losing customers and how to keep them engaged for the long haul. She stresses that retention is just as, if not more, important than attraction, calling it the hidden engine of business growth. “We all know

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08:30

Small manufacturing firm thrives on the cutting edge...

The Small Business Association of Michigan’s Small... ·

2025/07/09

On today’s program, Michael Rogers talks with Zack Bishop, president of 4 Flutes Machining, recently honored as a member of the Michigan 50 Companies to Watch for 2025. The company primarily serves aerospace, defense and space industries, manufacturing components for high-value applications. Four Flutes Machining defies the "rust belt" stereotype by embracing a modern approach to manufacturing, succeeding in challenging markets, according to Bishop. Their strategic vision emphasizes diversification,

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11:33

Award-winning firm helps small businesses thrive in...

The Small Business Association of Michigan’s Small... ·

2025/07/01

On today’s program, Michael Rogers talks with Rayanne and Lance Beaudry, the co-owners of Avalanche Creative, a company recently honored by being named to the Michigan 50 Companies to Watch list for 2025. Avalanche Creative is a marketing agency specializing deeply in search engine optimization (SEO), also building websites for strategic revenue outcomes from search engines and AI. The Beaudrys discuss SEO's evolving role, noting that its principles benefit AI visibility. “Websites for businesses

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07:52

Southeast Michigan glazing firm thrives thanks to...

The Small Business Association of Michigan’s Small... ·

2025/06/23

On today’s program, Michael talks with Sonny Anani, the president of Dynamic Glazing Systems, Inc., a company recently selected to the Michigan 50 Companies to Watch list for 2025. Dynamic Glazing is a commercial contracting firm based in Southeast Michigan. They handle anything involving glass or aluminum, including commercial facades, storefronts, curtain walls, glass railings, canopies, skylights, doors and mirrors. The company has been in operation since 2005, starting as a family-owned business

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09:35

Award-winning company helps small businesses handle...

The Small Business Association of Michigan’s Small... ·

2025/06/17

On today’s program, Michael talks with Lisa Cooper, the founder and chief people officer for Cooper People Group, a company recently honored as a member of the Michigan 50 Companies to Watch for 2025. The business started four years ago by providing fractional HR services and support to organizations. Cooper People Group also focuses on workforce development and ensuring knowledge transfer and upskilling, using tools like Predictive Index. They have grown rapidly, serving about 175 clients across

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12:14

There’s no pits in this cherry industry success story

The Small Business Association of Michigan’s Small... ·

2025/06/09

On today’s program, Michael talks with Bob Sutherland, president of Cherry Republic, a company recognized as one of Michigan's great small business success stories. Cherry Republic is also a VIP member of the Small Business Association of Michigan. Cherry Republic's mission is to capture Michigan's greatest fruit, specifically the Montmorency red tart cherry, and transform it into various products. They deeply commit to this, aiming to capture the essence of Michigan in the design, appearance, and

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12:14

Award-winning woman-owned small business owner on...

The Small Business Association of Michigan’s Small... ·

2025/06/03

On today’s program, Michael talks with Lori Rishard, the CEO of Edge Partnerships, recently recognized by Michigan Celebrate Small Business as a woman-owned Small Business of the Year. Edge Partnerships is a full-service marketing, PR, advertising, design, and event management business located in the heart of downtown Lansing. Established almost 18 years ago, they represent a diverse range of clients from state government to statewide trade associations and corporations. Their first client still

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15:36

Licensed psychologist offers unique therapeutic...

The Small Business Association of Michigan’s Small... ·

2025/05/19

On today’s SBAM Weekly Podcast, Michael Rogers talks with Dr. Lena Agree, licensed psychologist and VIP member of the Small Business Association of Michigan. Dr. Agree specializes in helping high-achieving individuals address underlying emotional suffering and patterns rooted in childhood attachment, utilizing her unique blend of skills, including her legal background, to offer logical and relatable insights. She highlights her concierge practice model, emphasizing direct communication, privacy, and

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11:45

How a furniture store supports their local community...

The Small Business Association of Michigan’s Small... ·

2025/05/12

On today’s SBAM Weekly Podcast, Michael Rogers talks with Ehab Awad, Chief Operating Officer for Best Furniture Outlet in Lansing, an SBAM Elite Member. The large family-owned store is described as one of the biggest furniture stores in Michigan. He says Best Furniture Outlet differentiates itself by believing the community is the core of business and focuses on giving back beyond discounts. “On May 17 we're bringing in a car show with over 70 vehicles in collaboration with Capital City Muscle,” he

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11:58

Selling or buying a business – advice on getting the...

The Small Business Association of Michigan’s Small... ·

2025/05/04

On today’s SBAM Weekly Podcast, Michael Rogers talks with Kalyan Rachakonda, owner of Transworld Business Advisors of Sterling Heights. He's a VIP member of the Small Business Association of Michigan. The firm helps business owners sell their businesses confidentially and at the best valuation, while also assisting buyers. Rachakonda says that despite economic uncertainty, deals are still happening, and financing is available, including SBA loans and seller financing, although lenders may be more

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175 results

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