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PODCAST

Using the Whole Whale - A Nonprofit Podcast

Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

business non-profit

All Episodes

22:57

DEVELOPING: GoFundMe Backtracks After Backlash to...

Using the Whole Whale - A Nonprofit Podcast ·

2025/10/23

*****UPDATE: After we recorded this episode, GoFundMe announced they would reverse their stance on auto-generated nonprofit donation pages made without their consent making them opt-in instead of opt-out. Unclaimed Nonprofit Pages, they wrote in a public response, would be removed and de-indexed.*****In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, digital strategist at Whole Whale, dive into a startling discovery involving GoFundMe's creation of

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12:23

Government Shutdown's Impact on Nonprofits & A $500M...

Using the Whole Whale - A Nonprofit Podcast ·

2025/10/20

In this week's episode the hosts delve into the ongoing U.S. government shutdown and its implications for the nonprofit sector. The shutdown, now extending over half a month, poses significant challenges for nonprofits that rely on government partnerships. With 750,000 federal workers furloughed, nonprofits face operational hurdles, particularly in grant management and accessing social services like SNAP benefits. The shutdown's ripple effects could increase demand for nonprofit services as more

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11:16

DEBATE! 📽️ 🎬 🎞️ Emmys Charitable Donation Stunt...

Using the Whole Whale - A Nonprofit Podcast ·

2025/09/18

Emmy's Gamification of Charity: A Hit or Miss?In a recent podcast episode, the hosts dissect the unconventional charity initiative at the Emmy Awards, where host Nate Bargatze pledged $100,000 to the Boys and Girls Clubs of America. The twist: the donation amount would decrease based on the length of celebrity speeches, while shorter speeches would add to the fund. Despite the initial $100,000 dropping by $60,000 due to long speeches, Bargatze and CBS ultimately donated $350,000. The hosts debated

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13:06

Nonprofit Wellness Index: Nonprofits See Positive...

Using the Whole Whale - A Nonprofit Podcast ·

2025/09/04

Nonprofit Sector Sees Positive Trends and AI Empowerment Amidst ChallengesIn this week's episode of the Nonprofit Newsfeed the duo delve into the latest updates and insights impacting the nonprofit world. Nonprofit Wellness Index Sees Positive Shift The episode kicks off with an encouraging update on the Nonprofit Wellness Index, which has reported its best month since inception. This index, tracking metrics like donation activity, ad spend, and job sector churn, showed a significant rebound from

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16:25

Godfather of Google Analytics Gives us $100k in AI...

Using the Whole Whale - A Nonprofit Podcast ·

2025/08/27

Navigating the Future of Nonprofits: AI, Analytics, and Philanthropy ShiftsIn this episode of Nonprofit Newsfeed the hosts dive into several key topics impacting the nonprofit sector. After a brief hiatus, the duo returns with insights from a compelling interview with Avinash Kaushik, a leading figure in the analytics world, known as the "godfather of Google Analytics." Key Highlights: Answer Engine Optimization (AEO): The conversation with Avinash emphasizes the transition from traditional SEO

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16:04

🚨 The Future of Search Is Here, And It's Skipping...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/30

AI's Impact on Search Behavior and Direct Cash Assistance: Key Insights for NonprofitsIn this week's episode of Nonprofit Newsfeed the hosts dive into the evolving landscape of digital search and the effectiveness of cash assistance programs. They explore how AI-generated summaries on search engines like Google are altering user behavior and the implications for nonprofit content strategies. They also discuss a recent study on cash assistance's impact on low-income families and children's

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16:11

DEBATE: New Data Centers Fueled By AI Race Already...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/24

In this week's episode of Nonprofit Newsfeed the focus is on the environmental impacts of AI data centers. This conversation is sparked by a New York Times article highlighting the plight of a family in Georgia affected by a nearby Meta data center. The discussion evolves into a broader debate on the ecological footprint of AI technologies and how nonprofits can navigate these concerns.Main Topics and Insights: AI Data Centers and Environmental Concerns: The episode delves into the environmental

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25:33

🚨 Our Shocking Discovery: Everything Nonprofits Need...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/17

Navigating AI and Nonprofit Challenges: Insights from Whole WhaleIn this episode of the Nonprofit Newsfeed the focus is on the evolving landscape of AI and its implications for nonprofit organizations. With a special emphasis on the intersection of technology and nonprofit operations, this episode dives into the rising challenges and opportunities presented by AI. Skyrocketing Bot Traffic and Server Strain: Nonprofits, especially those with extensive digital resources, are experiencing increased

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50:45

The 10% Trap: Why Overhead Obsession is Still Killing...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/15

In this conversation, George Weiner speaks with Ken Berger, the former CEO of Charity Navigator, about the evolution of nonprofit evaluation, the challenges of measuring overhead, and the importance of adapting to changing funding landscapes. They discuss the impact of effective altruism, the necessity of mergers in the nonprofit sector, and the role of storytelling and data in demonstrating outcomes. Ken shares valuable insights and advice for current and future nonprofit leaders, emphasizing the

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21:10

🕵️‍♂️ INVESTIGATION: How Donation Platforms "Lock-In"...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/06

In this week's episode of the Nonprofit Newsfeed, George and Nick delve into the critical issue of donor data ownership within donation platforms. They reveal that for 25% of platforms, nonprofits cannot seamlessly migrate recurring donors, potentially severing relationships with monthly contributors. George emphasizes the importance of understanding donor payment tokens and the impact of being locked into platforms without data portability.The episode also touches on the philanthropic landscape,

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44:36

The June Cliff for Nonprofit SWAG | Social Imprints

Using the Whole Whale - A Nonprofit Podcast ·

2025/05/05

Social Imprints CEO Jeff Scheinbein warns of an impending June "cliff" for the promotional products industry as Chinese tariffs threaten to disrupt the $25 billion swag market. As a workforce development company where 85% of employees face employment barriers, Social Imprints exemplifies the American social enterprise success story now at risk from trade policies. Scheinbein explains that contrary to political narratives, manufacturing can't simply shift to the US overnight - the infrastructure

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19:42

Whole Whale Went to NTC! A Chat About the State of...

Using the Whole Whale - A Nonprofit Podcast ·

2025/05/05

Nonprofit Technology Conference Insights: Navigating Change and Building Community ResilienceIn this special episode of the Nonprofit Newsfeed, Whole Whale's Nick hosts colleagues Axel and Kathleen as they share experiences and insights from the recent Nonprofit Technology Conference (NTC), hosted by NTEN. This premier event for nonprofit technology professionals highlighted the sector's adaptability and resilience in the face of rapid technological and political changes. Main Topics and

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15:48

What Happens When A 501(c)3 Loses Their Status? 🧐 (news)

Using the Whole Whale - A Nonprofit Podcast ·

2025/05/05

Nonprofit News Podcast Recap: The Threat to 501(c)(3) Status and Social Media Strategies In this week's episode of Nonprofit News Feed, hosts George and Nick delve into critical topics affecting the nonprofit sector. The discussion kicks off with an exploration of the potential repercussions for nonprofits if they lose their 501(c)(3) status—a concern highlighted by recent political maneuvers and threats to organizations like Harvard and Wikipedia. They discuss the dire consequences of such a status

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20:25

AI Fundraising Agent Experiments Hint At Potential...

Using the Whole Whale - A Nonprofit Podcast ·

2025/04/11

In this week's episode of Nonprofit Newsfeed by Whole Whale, George and Nick dive into an engaging discussion packed with insights for nonprofit enthusiasts. AI in Fundraising: The conversation shifts to an intriguing experiment reported by TechCrunch, where Sage Future, backed by Open Philanthropy, tasked AI models with fundraising for charity. These AI agents, with human oversight, raised $270 for Helen Keller International by engaging in tasks like setting up social media accounts and creating

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20:31

Building a Free Donation Platform: The Story Behind...

Using the Whole Whale - A Nonprofit Podcast ·

2025/04/08

In this episode, George interviews Allison Fine, President of Every.org, about their innovative donation platform for nonprofits. Fine discusses Every.org's unique value proposition, including no transaction or setup fees, acceptance of various payment methods including cryptocurrency, and a focus on meaningful donor engagement. The conversation also covers the challenges of maintaining a zero-fee model, Every.org's growth spurred by partnerships with notable philanthropists, and their use of AI to

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18:17

When The Far-Right Attacked A Judge, The Rule of Law,...

Using the Whole Whale - A Nonprofit Podcast ·

2025/04/05

Navigating Nonprofit Challenges: Political Pressures, Greenwashing, and AI InnovationsIn the latest episode of Nonprofit Newsfeed by Whole Whale, hosts George and Nick delve into pressing issues affecting the nonprofit sector, from political pressures to environmental challenges and technological advancements. Key Topics and Insights: Political Attacks on Nonprofits: The episode highlights the increasing political pressures faced by nonprofits, particularly those involved in contentious issues

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24:29

Chan Zuckerberg Initiative Backs Away From DEI &...

Using the Whole Whale - A Nonprofit Podcast ·

2025/02/25

Nonprofit NewsFeed Podcast: Trump Administration Impact & Philanthropy's ResponseEpisode Summary In this episode of the Nonprofit News Feed Podcast, host Nick Azulay is joined by Whole Whale COO and President Megan Anhalt to discuss the new Trump administration's impact on the social impact sector and philanthropy. The conversation covers the federal funding freeze affecting numerous nonprofit organizations, particularly highlighting the stop work order affecting unaccompanied minors in

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15:52

The Social Impact Ads On The World’s Biggest Stage....

Using the Whole Whale - A Nonprofit Podcast ·

2025/02/13

In this episode, hosts George Weiner (Chief Whaler at Whole Whale) and Nick Azulay (Digital Strategy Manager) discuss several notable stories in the nonprofit sector. They begin with an analysis of Super Bowl social impact advertisements, breaking down the effectiveness and cost implications of nonprofit messaging during the big game. They highlight that the $8 million cost for a 30-second spot equals roughly 275 years of the average nonprofit's annual advertising budget.The conversation then

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18:39

Shocking Dissolution of USAID May Cause Irreparable...

Using the Whole Whale - A Nonprofit Podcast ·

2025/02/05

Dissolution of USAID and Its Global Impact on Humanitarian AidIn this week's episode of the Nonprofit News, George Weiner and Nick Azulay from Whole Whale dive into the troubling developments surrounding the United States Agency for International Development (USAID). As the largest international development humanitarian donor, USAID's dissolution and potential absorption into the State Department is raising alarms across the nonprofit sector. The agency, responsible for 40% of global humanitarian

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27:04

Trump Admin Issues Executive Orders With Real...

Using the Whole Whale - A Nonprofit Podcast ·

2025/01/30

Nonprofit News Feed: Navigating Policy Shifts and New OpportunitiesThis week on Whole Whale's Nonprofit News Feed, hosts George Weiner and Nick Azulay delve into the tumultuous changes impacting the nonprofit sector under the current U.S. administration. The episode kicks off with a discussion on the federal funding freeze and two executive orders targeting diversity, equity, and inclusion (DEI) initiatives and immigration policies. These orders have created a climate of fear and self-censorship

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51 results

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