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PODCAST

Using the Whole Whale - A Nonprofit Podcast

Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

business non-profit

All Episodes

14:59

Nonprofit Newsfeed: Fraud, Mergers, and Sector Shifts...

Using the Whole Whale - A Nonprofit Podcast ·

2026/04/24

This week's Nonprofit Newsfeed explores key issues in the nonprofit sector: fraud allegations, significant mergers, and employment challenges.Fraud in Disaster Relief Nonprofits An Oregon nonprofit is under scrutiny for misusing disaster relief funds on casinos and strip clubs, underscoring vulnerabilities in the disaster relief fundraising ecosystem. The conversation highlights the need for better vetting processes, especially as AI tools might inadvertently promote unverified campaigns. Southern

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82:18

AI Implementation Strategies for Nonprofit Leaders |...

Using the Whole Whale - A Nonprofit Podcast ·

2026/04/20

AI Implementation Strategies for Nonprofit Leaders (Live Panel in Brooklyn, NY) Recorded live April 16, 2026 at Fundraise Up’s Brooklyn offices, this panel moderated by Megan Anhault (Whole Whale) brings together Amy Greenwood (Urban Assembly), Rodrigo Camarena (Scale Justice / JustDC Lab), George (Whole Whale / CauseWriter AI), and Joshua Peskay(Meet The Moment) to discuss what’s working—and quietly failing—in nonprofit AI adoption. They cover rapid AI capability growth, practical change management

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22:06

AI's Impact on Nonprofits and Advertising: Unpacking...

Using the Whole Whale - A Nonprofit Podcast ·

2026/04/20

In this episode of the Nonprofit Newsfeed, Whole Whale delves into the complexities surrounding AI's role in the nonprofit sector and advertising. George and Nick share insights into job displacement fears and the uneven impact of AI across the workforce, particularly affecting technology professionals. Main Topics: AI and Job Displacement: Discussion on how AI tools are widely adopted but raise concerns about job security, even among tech-savvy audiences. Advertising Double Standards: An

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17:02

Big Tech Found ⚖️ Liable ⚖️ for Mental Health Harm In...

Using the Whole Whale - A Nonprofit Podcast ·

2026/04/03

This week's episode of Nonprofit Newsfeed the hosts delve into significant legal developments affecting major tech companies and their broader implications for nonprofits. They discuss two landmark lawsuits involving Meta and YouTube, focusing on their platforms' addictive features and false safety claims. These cases, settled in California and New Mexico, respectively, highlight a shift towards holding tech giants accountable through civil litigation, despite the relatively small damages

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21:23

Google Workspace For Nonprofits Shows The Real...

Using the Whole Whale - A Nonprofit Podcast ·

2026/03/19

Exploring Google's AI Innovations and the Philanthropy Pledge DilemmaThis week's episode of the Nonprofit News Feed the hosts delve into two significant developments impacting the nonprofit sector. First, they discuss Google's latest AI offerings for nonprofits, highlighting the integration of the Gemini model across Google Workspace tools. This development promises to enhance productivity by seamlessly connecting applications like Gmail, Drive, Calendar, Docs, and Sheets. Although Gemini may not

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39:33

America’s Charities CEO Jim Starr on the CFC’s...

Using the Whole Whale - A Nonprofit Podcast ·

2026/03/09

Interview with Jim Starr, President and CEO of America’s Charities, about the organization’s mission to “mobilize the power of giving” through workplace giving, corporate volunteering programs, emergency assistance funds, and scholarships. They explain the Combined Federal Campaign (CFC)—founded in 1961, once raising $280M in 2009 but down to $68M from about 70,000 donors in 2024—its shift from paper catalogs to an online platform, and factors behind its decline, including new charity fees,

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24:31

Flipcause Bankruptcy Fallout and Greenpeace Legal...

Using the Whole Whale - A Nonprofit Podcast ·

2026/03/05

In this week's episode of Nonprofit Newsfeed, the hosts delve into significant challenges impacting the nonprofit sector, focusing on two major stories: the Flipcause donation platform's bankruptcy and the legal troubles faced by Greenpeace.Flipcause Bankruptcy and Nonprofit Losses The episode opens with an update on Flipcause, a donation platform that went bankrupt, leaving nonprofits in financial turmoil. The platform, unable to disperse funds made through it, owes $29 million to various parties,

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35:36

Using AI to Turn Human Stories Into Insight (and...

Using the Whole Whale - A Nonprofit Podcast ·

2026/03/04

On the Whole Whale podcast, George interviews Andy Citizen, CTO of Share More Stories, about collecting 150–300+ word experience-based stories (typed or voice) from targeted constituencies via a web app and analyzing them with AI. Share More Stories uses sequential classification across ~70 cloud models to score stories for evidence of emotions like anxiety, joy, and self-transcendence, combining these scores with light demographics and survey data, then using a generative AI agent constrained to

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14:13

The Donor You're Undervaluing Is the One Who Gives...

Using the Whole Whale - A Nonprofit Podcast ·

2026/03/03

In the latest episode of the Nonprofit News Feed, the hosts delve into the intricacies of giving and volunteering across the United States, as well as the pressing environmental challenges facing nonprofits today. The conversation highlights the recently conducted "Total Civic Generosity Report" by Whole Whale, which sheds light on geographic disparities in generosity and the significant contributions of small-dollar donors. Key Insights: Generosity Across Income Levels: The report reveals a

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20:16

Why 2025 Will Set a Record for DAF Asset Growth, and...

Using the Whole Whale - A Nonprofit Podcast ·

2026/02/19

Key Trends in Donor-Advised Funds and AI's Role in NonprofitsIn this episode of the Nonprofit Newsfeed, the hosts discuss significant trends shaping the nonprofit sector, focusing on Donor-Advised Funds (DAFs) and AI's evolving impact. Main Topics: Website Update: The Nonprofit Newsfeed site has been revamped for better user experience and branding. Donor-Advised Funds (DAFs): Predicted to exceed $450 billion in assets, indicating mainstream adoption. Nonprofits should adapt strategies to

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24:38

Direct-To-Consumer Philanthropy: What Invest America...

Using the Whole Whale - A Nonprofit Podcast ·

2026/02/13

A New Era of Direct-to-Consumer GivingIn this week's Nonprofit Newsfeed, the hosts delve into a groundbreaking development in philanthropy that was highlighted during the Super Bowl. The episode explores the introduction of Invest America accounts, a federally backed initiative providing tax-advantaged investment accounts for U.S. children under 18. The Treasury Department plans to seed each account with $1,000 for newborns starting in 2025, with the accounts unlocking in 2026. A standout

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49:30

The $326B DAF Opportunity | Chariot head of strategy...

Using the Whole Whale - A Nonprofit Podcast ·

2026/02/09

Donor-advised funds (DAFs) are no longer a niche tool for ultra-wealthy donors—they’re a fast-growing, fragmented ecosystem holding more than $326 billion in charitable assets and expanding at ~25–30% annually. In this episode of the Whole Whale Podcast, Mitch Stein, Head of Strategy at Chariot, breaks down what’s really happening inside the DAF economy: over 1,400 DAF programs, millions of households using them, payout rates that consistently exceed private foundations, and a surge in contributions

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21:37

🤖💸 Will The Future of Nonprofit Discoverability Be...

Using the Whole Whale - A Nonprofit Podcast ·

2026/02/02

AI's Impact on Nonprofit Visibility and the Changing Landscape of Foundation SupportThis week's episode of the Nonprofit Newsfeed, the hosts delve into the evolving dynamics of AI's influence on nonprofit visibility and the current state of foundation support. Main Topics: AI's Knowledge Windows and Nonprofit Visibility: George and Nick discuss a new beta feature from OpenAI's ChatGPT called "knowledge windows." This feature presents information about organizations directly within the AI

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19:14

AI Ads Are Here: A New Frontier for Nonprofits (news)

Using the Whole Whale - A Nonprofit Podcast ·

2026/01/23

AI Ads: A New Frontier for NonprofitsThis week on the Nonprofit Newsfeed the hosts dive into a game-changing announcement from OpenAI that could revolutionize nonprofit marketing strategies. OpenAI has revealed plans to pilot advertising on ChatGPT, marking a significant shift in how nonprofits might engage with audiences. Key Highlights: OpenAI's Announcement: OpenAI is testing ads in select markets for ChatGPT's free and low-cost tiers, aiming to provide more users with access to its AI tools

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17:14

Grok’s Deepfake Crisis Is Forcing a Global Reckoning...

Using the Whole Whale - A Nonprofit Podcast ·

2026/01/21

This week on the Nonprofit News Feed, the hosts dive into pressing digital safety issues and uplifting philanthropic news. The episode covers the alarming rise of deep fakes and their implications for nonprofits, and celebrates a significant donation to support LGBTQ+ youth.Main Topics: Global Crisis of Deep Fakes: The episode highlights the disturbing trend of deep fakes, particularly on the AI platform Grok, which is generating non-consensual and sexualized images. The hosts stress the urgent

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47:45

Neurogiving: Science of Donor Decision-Making |...

Using the Whole Whale - A Nonprofit Podcast ·

2026/01/14

The Neurogiving: The Science of Donor Decision-Making by Cherian KoshyIn this episode of the Whole Whale Podcast, host George interviews Cherian Koshy, the author of the bestselling book 'Neurogiving: The Science of Donor Decision-Making'. The discussion delves into the role of neurochemicals like dopamine, serotonin, and oxytocin in promoting generosity and trust in fundraising. Koshy shares insights on how understanding these neurochemical triggers can create more effective donor engagement

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21:51

Social Services Fraud In Minnesota: How A Few Bad...

Using the Whole Whale - A Nonprofit Podcast ·

2026/01/12

Episode Overview: Fraud in Minnesota's Social Services: Federal prosecutors have uncovered widespread fraud in Minnesota's social safety programs, with fewer than 100 individuals exploiting pandemic-era funds, resulting in over $1 billion in misappropriations. The lack of effective oversight allowed fraudulent activities to flourish, leading to significant repercussions for the Somali community in Minnesota. The "blast radius" effect highlights how a few bad actors can have widespread negative

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16:42

2025 in Review: Navigating AI Shifts and Nonprofit...

Using the Whole Whale - A Nonprofit Podcast ·

2025/12/17

In the latest episode of the Whole Whale Podcast, hosts George and Nick reflect on the transformative themes that shaped the nonprofit sector in 2025. With a focus on AI's impact, they explore how answer engine optimization (AEO) has redefined nonprofit discovery and engagement. AI's rapid adoption has led to decreased organic traffic for nonprofits, necessitating strategic pivots in content and donor engagement.George highlights a significant increase in AI-generated content, with Whole Whale

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19:16

Navigating Donation Platform Risks and AI...

Using the Whole Whale - A Nonprofit Podcast ·

2025/12/08

In this episode of the Nonprofit Newsfeed the hosts dive into the latest developments in the nonprofit sector, focusing on the aftermath of Giving Tuesday, challenges with donation platforms, and exciting AI opportunities for nonprofits. Key Topics: Giving Tuesday Overview: The hosts reflect on the impact and outcomes of the recent Giving Tuesday, with hopes that it reached the predicted $4 million mark to kickstart the fundraising season for nonprofits. Donation Platform Concerns: A significant

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41:27

Unapologetic Ambition: The "Badass Softie" Leader...

Using the Whole Whale - A Nonprofit Podcast ·

2025/12/02

Redefining Leadership for Sensitive Ambitious People: Dr. JJ Peterson on Badass SoftieIn this episode of the Using the Whole Whale podcast, Dr. JJ Peterson discusses his journey as a sensitive but ambitious leader, which led to the creation of the Badass Softie podcast. Peterson explores the misconception that ambition and empathy must be separate in leadership and explains how combining these qualities can enhance team success. He highlights the importance of clarity and specific goals in

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73 results

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