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PODCAST

Using the Whole Whale - A Nonprofit Podcast

Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

business non-profit

All Episodes

19:14

AI Ads Are Here: A New Frontier for Nonprofits (news)

Using the Whole Whale - A Nonprofit Podcast ·

2026/01/23

AI Ads: A New Frontier for NonprofitsThis week on the Nonprofit Newsfeed the hosts dive into a game-changing announcement from OpenAI that could revolutionize nonprofit marketing strategies. OpenAI has revealed plans to pilot advertising on ChatGPT, marking a significant shift in how nonprofits might engage with audiences. Key Highlights: OpenAI's Announcement: OpenAI is testing ads in select markets for ChatGPT's free and low-cost tiers, aiming to provide more users with access to its AI tools

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17:14

Grok’s Deepfake Crisis Is Forcing a Global Reckoning...

Using the Whole Whale - A Nonprofit Podcast ·

2026/01/21

This week on the Nonprofit News Feed, the hosts dive into pressing digital safety issues and uplifting philanthropic news. The episode covers the alarming rise of deep fakes and their implications for nonprofits, and celebrates a significant donation to support LGBTQ+ youth.Main Topics: Global Crisis of Deep Fakes: The episode highlights the disturbing trend of deep fakes, particularly on the AI platform Grok, which is generating non-consensual and sexualized images. The hosts stress the urgent

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47:45

Neurogiving: Science of Donor Decision-Making |...

Using the Whole Whale - A Nonprofit Podcast ·

2026/01/14

The Neurogiving: The Science of Donor Decision-Making by Cherian KoshyIn this episode of the Whole Whale Podcast, host George interviews Cherian Koshy, the author of the bestselling book 'Neurogiving: The Science of Donor Decision-Making'. The discussion delves into the role of neurochemicals like dopamine, serotonin, and oxytocin in promoting generosity and trust in fundraising. Koshy shares insights on how understanding these neurochemical triggers can create more effective donor engagement

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21:51

Social Services Fraud In Minnesota: How A Few Bad...

Using the Whole Whale - A Nonprofit Podcast ·

2026/01/12

Episode Overview: Fraud in Minnesota's Social Services: Federal prosecutors have uncovered widespread fraud in Minnesota's social safety programs, with fewer than 100 individuals exploiting pandemic-era funds, resulting in over $1 billion in misappropriations. The lack of effective oversight allowed fraudulent activities to flourish, leading to significant repercussions for the Somali community in Minnesota. The "blast radius" effect highlights how a few bad actors can have widespread negative

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16:42

2025 in Review: Navigating AI Shifts and Nonprofit...

Using the Whole Whale - A Nonprofit Podcast ·

2025/12/17

In the latest episode of the Whole Whale Podcast, hosts George and Nick reflect on the transformative themes that shaped the nonprofit sector in 2025. With a focus on AI's impact, they explore how answer engine optimization (AEO) has redefined nonprofit discovery and engagement. AI's rapid adoption has led to decreased organic traffic for nonprofits, necessitating strategic pivots in content and donor engagement.George highlights a significant increase in AI-generated content, with Whole Whale

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19:16

Navigating Donation Platform Risks and AI...

Using the Whole Whale - A Nonprofit Podcast ·

2025/12/08

In this episode of the Nonprofit Newsfeed the hosts dive into the latest developments in the nonprofit sector, focusing on the aftermath of Giving Tuesday, challenges with donation platforms, and exciting AI opportunities for nonprofits. Key Topics: Giving Tuesday Overview: The hosts reflect on the impact and outcomes of the recent Giving Tuesday, with hopes that it reached the predicted $4 million mark to kickstart the fundraising season for nonprofits. Donation Platform Concerns: A significant

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41:27

Unapologetic Ambition: The "Badass Softie" Leader...

Using the Whole Whale - A Nonprofit Podcast ·

2025/12/02

Redefining Leadership for Sensitive Ambitious People: Dr. JJ Peterson on Badass SoftieIn this episode of the Using the Whole Whale podcast, Dr. JJ Peterson discusses his journey as a sensitive but ambitious leader, which led to the creation of the Badass Softie podcast. Peterson explores the misconception that ambition and empathy must be separate in leadership and explains how combining these qualities can enhance team success. He highlights the importance of clarity and specific goals in

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47:28

From Impressions to Impact: Leveraging LinkedIn for...

Using the Whole Whale - A Nonprofit Podcast ·

2025/11/12

In this episode of the Whole Wheel Podcast, host George engages with Mario Hernandez, co-founder of Impact Circle, to discuss the power of LinkedIn for nonprofits. Mario shares insights into the importance of value-driven content over mere posting frequency, and how organizations can leverage LinkedIn to secure corporate partnerships. Through practical tips and personal anecdotes, the conversation delves into strategies for building genuine relationships, utilizing LinkedIn's features effectively,

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50:39

Scary Truth about Nonprofit Mergers & Failing | Kate...

Using the Whole Whale - A Nonprofit Podcast ·

2025/10/28

Interview with Kate Harris: https://www.kateharrisgroup.com/who-we-are In this episode of the Whole Whale podcast, host George speaks with Kate Harris, founder and principal of the Kate Harris Group, about the often misunderstood and stigmatized concept of collaboration and mergers in the nonprofit sector. Kate explains how her organization helps nonprofits navigate significant transitions, often involving mergers or shared services, to better align their mission and structure. They discuss the

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22:57

DEVELOPING: GoFundMe Backtracks After Backlash to...

Using the Whole Whale - A Nonprofit Podcast ·

2025/10/23

*****UPDATE: After we recorded this episode, GoFundMe announced they would reverse their stance on auto-generated nonprofit donation pages made without their consent making them opt-in instead of opt-out. Unclaimed Nonprofit Pages, they wrote in a public response, would be removed and de-indexed.*****In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, digital strategist at Whole Whale, dive into a startling discovery involving GoFundMe's creation of

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12:23

Government Shutdown's Impact on Nonprofits & A $500M...

Using the Whole Whale - A Nonprofit Podcast ·

2025/10/20

In this week's episode the hosts delve into the ongoing U.S. government shutdown and its implications for the nonprofit sector. The shutdown, now extending over half a month, poses significant challenges for nonprofits that rely on government partnerships. With 750,000 federal workers furloughed, nonprofits face operational hurdles, particularly in grant management and accessing social services like SNAP benefits. The shutdown's ripple effects could increase demand for nonprofit services as more

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11:16

DEBATE! 📽️ 🎬 🎞️ Emmys Charitable Donation Stunt...

Using the Whole Whale - A Nonprofit Podcast ·

2025/09/18

Emmy's Gamification of Charity: A Hit or Miss?In a recent podcast episode, the hosts dissect the unconventional charity initiative at the Emmy Awards, where host Nate Bargatze pledged $100,000 to the Boys and Girls Clubs of America. The twist: the donation amount would decrease based on the length of celebrity speeches, while shorter speeches would add to the fund. Despite the initial $100,000 dropping by $60,000 due to long speeches, Bargatze and CBS ultimately donated $350,000. The hosts debated

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13:06

Nonprofit Wellness Index: Nonprofits See Positive...

Using the Whole Whale - A Nonprofit Podcast ·

2025/09/04

Nonprofit Sector Sees Positive Trends and AI Empowerment Amidst ChallengesIn this week's episode of the Nonprofit Newsfeed the duo delve into the latest updates and insights impacting the nonprofit world. Nonprofit Wellness Index Sees Positive Shift The episode kicks off with an encouraging update on the Nonprofit Wellness Index, which has reported its best month since inception. This index, tracking metrics like donation activity, ad spend, and job sector churn, showed a significant rebound from

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16:25

Godfather of Google Analytics Gives us $100k in AI...

Using the Whole Whale - A Nonprofit Podcast ·

2025/08/27

Navigating the Future of Nonprofits: AI, Analytics, and Philanthropy ShiftsIn this episode of Nonprofit Newsfeed the hosts dive into several key topics impacting the nonprofit sector. After a brief hiatus, the duo returns with insights from a compelling interview with Avinash Kaushik, a leading figure in the analytics world, known as the "godfather of Google Analytics." Key Highlights: Answer Engine Optimization (AEO): The conversation with Avinash emphasizes the transition from traditional SEO

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16:04

🚨 The Future of Search Is Here, And It's Skipping...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/30

AI's Impact on Search Behavior and Direct Cash Assistance: Key Insights for NonprofitsIn this week's episode of Nonprofit Newsfeed the hosts dive into the evolving landscape of digital search and the effectiveness of cash assistance programs. They explore how AI-generated summaries on search engines like Google are altering user behavior and the implications for nonprofit content strategies. They also discuss a recent study on cash assistance's impact on low-income families and children's

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16:11

DEBATE: New Data Centers Fueled By AI Race Already...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/24

In this week's episode of Nonprofit Newsfeed the focus is on the environmental impacts of AI data centers. This conversation is sparked by a New York Times article highlighting the plight of a family in Georgia affected by a nearby Meta data center. The discussion evolves into a broader debate on the ecological footprint of AI technologies and how nonprofits can navigate these concerns.Main Topics and Insights: AI Data Centers and Environmental Concerns: The episode delves into the environmental

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25:33

🚨 Our Shocking Discovery: Everything Nonprofits Need...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/17

Navigating AI and Nonprofit Challenges: Insights from Whole WhaleIn this episode of the Nonprofit Newsfeed the focus is on the evolving landscape of AI and its implications for nonprofit organizations. With a special emphasis on the intersection of technology and nonprofit operations, this episode dives into the rising challenges and opportunities presented by AI. Skyrocketing Bot Traffic and Server Strain: Nonprofits, especially those with extensive digital resources, are experiencing increased

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50:45

The 10% Trap: Why Overhead Obsession is Still Killing...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/15

In this conversation, George Weiner speaks with Ken Berger, the former CEO of Charity Navigator, about the evolution of nonprofit evaluation, the challenges of measuring overhead, and the importance of adapting to changing funding landscapes. They discuss the impact of effective altruism, the necessity of mergers in the nonprofit sector, and the role of storytelling and data in demonstrating outcomes. Ken shares valuable insights and advice for current and future nonprofit leaders, emphasizing the

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21:10

🕵️‍♂️ INVESTIGATION: How Donation Platforms "Lock-In"...

Using the Whole Whale - A Nonprofit Podcast ·

2025/07/06

In this week's episode of the Nonprofit Newsfeed, George and Nick delve into the critical issue of donor data ownership within donation platforms. They reveal that for 25% of platforms, nonprofits cannot seamlessly migrate recurring donors, potentially severing relationships with monthly contributors. George emphasizes the importance of understanding donor payment tokens and the impact of being locked into platforms without data portability.The episode also touches on the philanthropic landscape,

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44:36

The June Cliff for Nonprofit SWAG | Social Imprints

Using the Whole Whale - A Nonprofit Podcast ·

2025/05/05

Social Imprints CEO Jeff Scheinbein warns of an impending June "cliff" for the promotional products industry as Chinese tariffs threaten to disrupt the $25 billion swag market. As a workforce development company where 85% of employees face employment barriers, Social Imprints exemplifies the American social enterprise success story now at risk from trade policies. Scheinbein explains that contrary to political narratives, manufacturing can't simply shift to the US overnight - the infrastructure

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60 results

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