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PODCAST

Product Marketing Maestros: Tales from the Front Lines

Welcome to Product Marketing Maestros: Tales from the Front Lines. As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy. That"s why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.

business marketing

All Episodes

19:37

Using AI to free up sales and marketing bandwidth,...

Product Marketing Maestros: Tales from the Front Lines ·

2025/12/19

In this episode, global sales and marketing executive Jared Lees shares how he helped a go-to-market team break through bandwidth constraints by rethinking how work gets done. He noticed the team was spending far too much time on non-core tasks—especially writing—and saw an opportunity to use AI to lighten the load. Starting with a budget originally earmarked for a contract copywriter, Jared partnered with IT, finance, and other stakeholders to roll out AI tools like GPT. The results were immediate

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7:48

The CI transformation that boosted deals by 40%, with...

Product Marketing Maestros: Tales from the Front Lines ·

2025/12/05

Bhavik Patel, Head of Competitive Intelligence at SSNC Blue Prism, discusses his experience in transforming competitive intelligence (CI) from a siloed, feature-comparison-focused approach to a practical, actionable tool for sales, marketing, and product teams. He introduced monthly CI office hours, battle cards with competitive plays, and internal forums to integrate CI into daily decisions. The results were significant: a 40% year-over-year growth in CI-influenced deals, a 10% increase in

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9:04

How DataSnipper cut AI costs and drove 60% more...

Product Marketing Maestros: Tales from the Front Lines ·

2025/11/21

In this episode, Hande Kahraman, Global Product Marketing Leader at DataSnipper, breaks down the real challenges of monetizing a fast-growing Gen AI product. While customers loved the innovation, rising AI costs and sky-high expectations made it difficult to price sustainably. Hande shares how she worked closely with finance and sales teams to map value against cost, run willingness-to-pay interviews, and introduce fair usage limits that customers could understand and trust.

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11:22

Building vertical AI products that sell, with David...

Product Marketing Maestros: Tales from the Front Lines ·

2025/11/07

David Appel breaks down his ABC framework for vertical AI product marketing, covering everything from understanding customer nuances and leveraging unique data sets to mastering outcome-based pricing models. He emphasizes that traditional product marketing skills still matter, but only if you evolve them for the AI era through world-class customer engagement, tactical use cases, and hyper-personalized content. David's message is clear: adapt or get left behind.

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10:21

How Brandwatch reframed its AI strategy, with Maria...

Product Marketing Maestros: Tales from the Front Lines ·

2025/10/24

In this episode, host Nitin Kartik sits down with Maria Bersteneva, Senior Director of Product Marketing at Brandwatch, to unpack a real-world product marketing case study that every B2B marketer can learn from.Maria shares how her team transformed an AI product launch that initially failed to convert data scientists into buyers, and how a strategic pivot in positioning and audience targeting turned the story around. Through her signature three-step research process, Maria walks us through how

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6:44

How I drove 400% growth in client activation with...

Product Marketing Maestros: Tales from the Front Lines ·

2025/10/10

When client activations flatlined at 23 – far short of the 75-goal – Sedall Asante, Product Marketing Lead at Aptos Labs and former Coinbase PMM, took a strategic deep dive. Through client interviews, feature prioritization, and powerful storytelling, he helped drive activation up to 115 clients in just two quarters. Host Nitin Kartik unpacks Sedall’s approach, revealing how data, empathy, and collaboration can transform a struggling product into a growth engine.

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8:27

The rise of product marketing in the UAE with Tasneem...

Product Marketing Maestros: Tales from the Front Lines ·

2025/09/26

In this episode, Tasneem Taherali takes us inside her journey from the mature tech markets of North America to the quickly growing landscape of the UAE. She unpacks the common misconception that product marketing is simply demand generation and explains why it’s so much more.From running cross-functional workshops to aligning messaging across teams, Tasneem shares practical strategies for repositioning product marketing as a strategic growth driver in the region. She also reflects on the success

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8:47

Why you must bridge the "say-do" gap, with Langley...

Product Marketing Maestros: Tales from the Front Lines ·

2025/09/12

In this episode, Nitin speaks with Langley Barth, Staff Product Marketer at Intuit, with a background in the U.S. Navy. Langley emphasizes the importance of understanding customer insights and building trust through authentic interactions. Plus, he highlights the need to bridge the "say-do gap" and work closely with cross-functional teams to drive impact. Langley also mentions his commitment to mentoring veterans transitioning to civilian careers.

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12:23

Going from AI-reactive to AI-first, with Ariana Faustini

Product Marketing Maestros: Tales from the Front Lines ·

2025/08/29

Ariana Faustini reveals how to transform from AI-reactive to AI-first. Learn practical strategies for streamlining processes, building AI-fluent teams, and achieving breakthrough results, like compressing campaign timelines from weeks to hours. Packed with actionable insights for marketers at any stage of their AI journey.

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15:38

How one tiny UI tweak sparked major backlash, Katie...

Product Marketing Maestros: Tales from the Front Lines ·

2025/08/15

In this episode, host Nitin Kartik sits down with developer marketing and product leader Katie Miller (ex-Google, Slack, Asana) to unpack a deceptively tricky challenge – a company-wide product color change.Katie shares how a seemingly simple brand update turned into a high-stakes case study in change management, accessibility, and cross-functional alignment.

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9:41

Build a killer CI program in 90 days with Karim...

Product Marketing Maestros: Tales from the Front Lines ·

2025/08/01

Join host Nitin Kartik and product strategist Karim Wagdy as they break down how to build a high-impact competitive intelligence (CI) program in just 90 days. Learn how to align sales, product, and marketing using real insights, not guesswork. From battle cards to win-loss analysis, Karim shares actionable tactics and looks ahead to the future of AI in product marketing.

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8:36

“We launched win-loss from scratch – here’s what...

Product Marketing Maestros: Tales from the Front Lines ·

2025/07/18

In this episode of Product Marketing Maestros, host Nitin Karthik sits down with Arnav Singh, a battle-tested competitive intelligence leader, to break down how he launched a win-loss program that went from ignored to indispensable.

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9:16

Build the CI engine your sales team needs

Product Marketing Maestros: Tales from the Front Lines ·

2025/07/04

In this episode of Product Marketing Maestros, Nitin Kartik chats with Beth Winters, Principal PMM at Dynatrace, about how she built a competitive intelligence program from the ground up.Beth shares how she tackled a lack of visibility into the competitive landscape, created scalable battle cards, launched a win/loss program, and delivered high-impact insights across sales, product, and exec teams.

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8:44

How Affinity went from 22% to 80% ARR wins in one...

Product Marketing Maestros: Tales from the Front Lines ·

2025/06/20

Nitin Kartik talks with Carolyn Klinger, Senior Director of Market Intelligence at Affinity. Carolyn shares how her team launched a targeted competitive intelligence campaign that:- Boosted win rates from 16% to 45%- Increased ARR win rate from 22% to 80%- Drove $1.2M in revenue in just 90 daysLearn how battle cards, internal alignment, and customer insights helped Affinity beat a rising competitor.

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8:09

Why rushing AI products backfires

Product Marketing Maestros: Tales from the Front Lines ·

2025/06/12

Laura Kaminski from iTradeNetwork shares why rushing AI products to market is a mistake and how focusing on value differentiation leads to better outcomes.Discover the workshop methodology her team used to cut through AI hype and identify real customer problems worth solving. Learn how this approach led to a breakthrough use case for tracing perishable items in the food supply chain.

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11:33

Going from market rejection to a 4.5x adoption rate

Product Marketing Maestros: Tales from the Front Lines ·

2025/05/23

In this episode, host Nitin Kartik sits down with Olga Skrebneva, Director of Product Marketing at Sumsub, to explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide.Olga shares an eye-opening case study on launching a non-document identity verification solution that challenged conventional compliance expectations.

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12:29

Why product adoption starts before the launch, with...

Product Marketing Maestros: Tales from the Front Lines ·

2025/05/09

Simon Gergaud, Product Marketing Manager at HelloAsso and ambassador for Product Marketing Alliance, unpacks a compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact.From reshaping value propositions through Amazon-style mock press releases to cross-functional alignment with product, sales, and support, this episode is packed with actionable insights for PMMs everywhere.

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8:52

How to nail your ICP without a big budget or audience

Product Marketing Maestros: Tales from the Front Lines ·

2025/04/25

Nitin Kartik sits down with Michelle Zak, Senior Director of Marketing at InCommon and a seasoned product marketer specializing in early-stage startups. Michelle shares her journey navigating the high-stakes world of startup growth, focusing on how she defined and validated an ideal customer profile (ICP) without a large audience or budget.From running discovery interviews to executing targeted cold email campaigns, Michelle breaks down her scrappy, effective approach to shaping go-to-market

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7:49

Wearing every hat – here’s how he used AI to survive...

Product Marketing Maestros: Tales from the Front Lines ·

2025/04/11

Shreyans Jain (Founding Product Marketer at Founda Health) reveals how he uses AI as a force multiplier in his solo PMM role. From speeding up content creation to sharpening strategic thinking, learn how LLMs became his secret weapon for working smarter – not just faster. Perfect for PMMs juggling priorities without a big team, plus: hear why AI won’t replace your brain, but it will supercharge it.

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8:14

Data, messaging and magic, with Allison Rona, LeadIQ

Product Marketing Maestros: Tales from the Front Lines ·

2025/03/28

Allison Rona (Director of Product Marketing) breaks down how she turned bland "high-quality data" messaging into a 30% funnel conversion boost! Learn how to identify when your messaging has become "table stakes", get real customer feedback without a massive budget, shift from feature-focused to value-driven communication, and quickly test and validate new marketing strategies.

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