More Voices

In this episode of MORE VOICES, host Andrés Laguna welcomes Daniel Ureña, President of ⁠NITID⁠ and leader of the Public Affairs practice at ⁠MORE AGENCIES⁠, to explore how the Public Affairs industry has evolved over the past two decades - and where it is heading next.Drawing on more than 20 years of experience, Daniel reflects on the shift from traditional Public Affairs, focused primarily on influencing decision-makers, towards a broader Corporate Affairs approach built around anticipation,

In this new episode of More Voices, host Andrés Laguna welcomes Eduardo Castro, founder of Elemento, a public affairs agency based in Ecuador with operations in Colombia and Peru, to explore the role of public affairs in Latin America. Eduardo shares the story behind Elemento’s growth over the past twelve years and reflects on the specific challenges of working in a region marked by political volatility, regulatory complexity and reputational sensitivity.The conversation covers:Public Affairs in

In the inaugural episode of More Voices, hosts Andrés Laguna and Javier Balmaseda welcome Stefan de Bruijn, co-founder of the Netherlands-based agency Castro, to discuss the evolving world of public affairs.Stefan shares the surprising story behind the "Castro" name—named after San Francisco’s inclusive district rather than the Cuban leader—and explains why his agency prioritizes building relationships over dense reports. The conversation covers:The Dutch Political Landscape: Navigating the current