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PODCAST

The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what"s working right now within the Fitness Industry. If you"re looking for growth in your fitness business, you"ve come to the right place.

business entrepreneurship

All Episodes

01:09:23

How To Make Your Gym Run Without You

The Fitness Marketing Agency Podcast ·

2025/12/10

This week, we're joined by FMA client Luke Scott, owner of Revolution Personal Training in Melbourne, Australia. Luke has spent over two decades building a performance-driven coaching facility, while designing a lifestyle that allows him to step back from day-to-day operations. In this episode, Luke opens up about stepping off the gym floor, rebuilding confidence, developing leaders, and creating a business that thrives without constant owner involvement. If you're a gym owner or coach feeling

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01:10:22

The Hidden Gaps Killing Your Conversions

The Fitness Marketing Agency Podcast ·

2025/12/03

This week, we dive deep into the sales mistakes killing your conversions and how to fix them fast. We're joined by Luke, a high-performing fitness sales coach who has helped gym owners and online coaches dramatically increase revenue without spending more on ads. With millions generated in combined sales experience, he breaks down exactly how to tighten your process and close more clients consistently. If you've ever blamed "lead quality," this episode will flip your perspective and show you how to

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22:14

Your Gym's Christmas Marketing Plan

The Fitness Marketing Agency Podcast ·

2025/11/26

This week, we're breaking down the complete December marketing strategy gym owners and online coaches should be running to maximise sales and set up a huge 2026. Inside, you'll learn how to run the Christmas referral campaign, the charity strategy that attracts local press, and the awareness content that keeps your brand visible while everyone is scrolling over the holidays. December isn't slow, it's strategic. And in this episode, you'll learn exactly how to use it to your advantage. Key

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01:06:15

Turn Your Website Into a Lead Machine

The Fitness Marketing Agency Podcast ·

2025/11/19

This week, we're joined by FMA Partner, Liam Thompson, co-owner of Accelerate Website Agency and a long-time expert in fitness marketing and conversion-focused design. Liam has built and sold multiple successful businesses and now helps gyms create websites that consistently turn clicks into conversations. In this episode, he breaks down why most gym websites don't convert and the simple changes you can make today to get more members with the same effort you're already putting in. Key highlights of

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53:54

The Shift from Coaching to Real Business Ownership

The Fitness Marketing Agency Podcast ·

2025/11/12

This week, we're joined by Rob and Silke Martin, owners of Choice Training Club in Mallorca, who share how they made the bold decision to leave CrossFit behind and build a business entirely on their own terms. Rob and Silke have worked with hundreds of clients while transforming their gym into a self-sustaining, system-driven operation. In this powerful episode, they reveal what it really takes to go from coach to business owner, master retention, and create a brand that stands the test of time

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21:10

Gym Owner 20k+ Pay Day Black Friday Marketing Launch

The Fitness Marketing Agency Podcast ·

2025/11/05

This week, we're diving into the Black Friday Framework—the system helping gym owners and online coaches inject £5K–£30K into their business in just a few days. We break down how to structure irresistible offers, protect your recurring revenue, and leverage exclusivity to turn a seasonal event into serious profit. Key highlights of this episode include: ✅ How to generate £5K–£30K in days using smart offers. ✅ The key difference between premium and low-cost Black Friday strategies. ✅ Upsell

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18:43

Maximise One Gym Before You Multiply It

The Fitness Marketing Agency Podcast ·

2025/10/29

In this episode, Ben and Charlie break down one of the biggest decisions every gym owner faces: should you open a second location? From ego-driven expansion to systemised scalability, they explore the common mistakes that derail growth and the smarter strategies for maximising profit in your first gym before taking the leap. Whether you dream of running multiple facilities or simply want more freedom from your business, this episode delivers the real talk gym owners need to hear before expanding

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10:53

The Paid Ads vs Organic Marketing - What Works Best...

The Fitness Marketing Agency Podcast ·

2025/10/22

In this episode, we dive deep into the debate every gym owner faces — should you rely on organic content or invest in paid ads? Charlie breaks down why choosing one side is the biggest mistake you can make, and how the smartest gyms combine both to dominate their markets. You’ll discover the real reason paid ads “don’t work” for most owners, the hidden opportunity cost of staying organic, and the mindset shifts needed to scale beyond 100 members. Whether you’re a new coach or a seasoned operator,

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01:13:13

The Marketing Behind A Million Dollar+ Gym

The Fitness Marketing Agency Podcast ·

2025/10/15

This week, we’re joined by FMA clients, John and Shannon from Method3 Fitness, a thriving studio in San Jose that’s redefining what success looks like in the fitness industry. John and Shannon have built a $2M business with over 500 active members by doing things differently — from weekly billing and pricing psychology to fostering a culture of accountability and connection. They share exactly how to build systems that let you scale sustainably and lead with purpose. Key highlights of this episode

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24:17

How to Fill Your Gym Before You Open

The Fitness Marketing Agency Podcast ·

2025/10/08

This week, we’re joined by Luke and the FMA team to break down the proven pre-launch system that helps gym owners sell memberships before opening their doors. They’ve helped dozens of gyms launch at full capacity by mastering early marketing, sales psychology, and objection handling—and today, they’re revealing exactly how you can do it too. Key highlights of this episode include: ✅ How to test demand before signing your gym lease. ✅ The psychology of urgency and scarcity that drives sign-ups. ✅ Why

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01:27:37

How To Grow Your SGPT Gym To 30K + A Month

The Fitness Marketing Agency Podcast ·

2025/10/01

This week, we’re joined by FMA Client, Russell Jolley, owner of Team CC, who built a thriving £30K/month gym after 15+ years in the industry. Russell shares the lessons learned from shutting down a second site, shifting away from overcomplicated models, and doubling down on pricing confidence. If you’ve ever felt stuck, overwhelmed, or unsure about raising prices, this episode will show you the exact mindset and systems needed to scale sustainably. Key highlights of this episode include: ✅ The

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13:50

Paid Ads vs Organic - What Is Best To Make Money

The Fitness Marketing Agency Podcast ·

2025/09/24

This week, we’re joined by Luke, who put organic Instagram posting to the test to see if it could drive growth for fitness businesses. The results? Crickets. But when compared to paid ads, the difference was night and day. Luke shares his experience battling the algorithm, testing hooks and thumbnails, and ultimately learning why organic content is unreliable for client acquisition. More importantly, we uncover why paid ads give gym owners and online coaches the systematic control they need to grow

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54:00

Gym Marketing For A Million Dollar Business

The Fitness Marketing Agency Podcast ·

2025/09/17

This week, we’re joined by FMA client, Jack Wheeler, a Canadian gym owner who scaled two facilities to seven figures with over 700 clients and 30 staff. Jack reveals how he transitioned from working 60 hours a week on the gym floor to running his business like a true CEO. In this episode, Jack unpacks the mindset shifts, systems, and marketing strategies that allow gym owners to stop undervaluing their services and build sustainable businesses. Key highlights of this episode include: ✅ Why charging

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28:59

How to Actually Sell Coaching in 2025

The Fitness Marketing Agency Podcast ·

2025/09/10

Ben and Luke cut through the noise with proven sales strategies for online coaches and gym owners. Forget endless DMs and emails, discover why phone calls and Zoom close clients faster and better. Learn how avoiding sales is holding you back, how to connect with prospects that convert, and what it takes to shift from trainer to entrepreneur. Key highlights of this episode include: ✅ Why automations and DMs rarely convert new clients. ✅ The simple sales method that guarantees more revenue. ✅

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01:09:35

How to Build a 20K/pm Gym in Less Than 12 Months

The Fitness Marketing Agency Podcast ·

2025/09/03

This week, we’re joined by FMA Clients, Max Munro and Ruby Hunter, co-founders of Optimal Performance 24, who scaled their gym to £20K/month in just 12 months. Max and Ruby share how they built a thriving community, charged premium prices with confidence, and created onboarding and retention systems that keep clients coming back. Their journey is proof that smart systems not just hustle drive real growth. Key highlights of this episode include: ✅ The crucial decision that prevented their second site

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18:02

Meta Ads For Online Coaches - Make Money With Ads

The Fitness Marketing Agency Podcast ·

2025/08/27

This week, we’re breaking down why paid ads are the missing link for online coaches in 2025. Forget boosted posts, forget waiting months for clients to trickle in—this episode reveals why ads are the fastest way to scale your business. We cover why organic reach is dying, why mentors aren’t telling the full truth about ads, and how you can stop fishing in the wrong pond and start getting clients fast. Key highlights of this episode include: ✅ Why organic marketing is slowing down and losing impact

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25:50

New Client Acquisition

The Fitness Marketing Agency Podcast ·

2025/08/20

This week, we’re breaking down the truth about marketing metrics with insights every gym owner and online coach needs to hear. Too many fitness businesses waste money chasing low-cost leads that never convert. In this episode, we reveal the strategies that actually drive profit—from refreshing your offers to building stronger sales systems. Key highlights of this episode include: ✅ Why cost per lead doesn’t guarantee profitability. ✅ How benefits-driven ads outperform feature-driven campaigns. ✅ The

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01:38:05

3 Gyms, 7k+ Clients - Behind The Scenes

The Fitness Marketing Agency Podcast ·

2025/08/13

This week, we’re joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market. From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risks have shaped his journey. Key highlights of this episode include: ✅ Why constant reinvestment is the secret to lasting gym success. ✅ How to open and

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01:08:24

How To Franchise Your Gym

The Fitness Marketing Agency Podcast ·

2025/08/06

This week, we’re joined by the founders of one of Ireland’s fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing. They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fitness market. Key highlights of this episode include: ✅ The gym model that scaled to 3,000 members with no marketing. ✅ How culture and presence fuel

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01:07:33

Marketing For Online Fitness Coaches

The Fitness Marketing Agency Podcast ·

2025/07/30

This week, we’re joined by Jessica Cook, founder of Thrive Academy, who reveals how she escaped the chaos of running a successful gym to build a scalable, thriving online coaching business. After hitting rock bottom during COVID and facing emotional exhaustion, Jessica made a bold decision to reinvent not just her business but her life. In this no-BS episode, she shares the mindset shifts, business mistakes, and systems she used to go from overworked gym owner to fulfilled online coach making

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133 results

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