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PODCAST

The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what"s working right now within the Fitness Industry. If you"re looking for growth in your fitness business, you"ve come to the right place.

business entrepreneurship

All Episodes

01:23:53

How to build a team, double your revenue and get off...

The Fitness Marketing Agency Podcast ·

2026/01/21

This week, we're joined by a highly experienced fitness entrepreneur, FMA client, Rory Harcourt, who has built and scaled multiple successful fitness businesses across different markets. With years of hands-on experience, our guest shares what actually drives sustainable growth and why most gym owners unknowingly sabotage their own progress. In this straight-talking episode, we unpack the uncomfortable truths around leadership, systems, and why scaling without mastering the basics leads to

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54:47

Increased profit margins and gym owner salary

The Fitness Marketing Agency Podcast ·

2026/01/14

This week, we're joined by Duncan, a profit-first accountant who works closely with gym owners and fitness entrepreneurs to help them build profitable, sustainable businesses. With years of experience inside the fitness industry, Duncan shares why most gym owners stay stuck financially and how shifting your mindset from coach to CEO changes everything. In this episode, we break down pricing mistakes, cash flow chaos, and the financial systems every gym owner needs to finally take home more

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38:11

The 2026 AI Voice Systems For Gym Owners

The Fitness Marketing Agency Podcast ·

2026/01/07

This week, we're joined by Ben, founder of FMA, a fitness marketing agency working with 400+ gyms worldwide to help them scale faster with smarter systems. Ben breaks down how AI is already transforming gym sales, handling WhatsApp, Instagram DMs, and even phone calls to convert leads automatically. If your gym delivers amazing coaching but still loses leads through slow follow-up, this episode will change how you think about growth. Key highlights of this episode include: ✅ Why slow follow-up

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37:07

Your 2026 Gym Marketing Blueprint

The Fitness Marketing Agency Podcast ·

2025/12/31

In this episode, we break down what a real 2026 marketing plan should look like for gym owners and online coaches. The conversation challenges the obsession with ads, views, and instant leads, and instead focuses on building a sustainable ecosystem that creates consistent conversations. We dive into quarterly planning, lead reactivation, internal marketing, and why old-school offline strategies are making a serious comeback. If you want predictable growth without burnout or emotional

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28:32

The Traits That Separate Struggling Gyms From Seven...

The Fitness Marketing Agency Podcast ·

2025/12/24

This week, we break down the mindset, behaviours, and leadership traits shared by seven-figure gym owners we work with every day. These are the operators who scale sustainably, lead confidently, and build businesses that don't rely on chaos or burnout. In this episode, we unpack why success isn't about working harder—but thinking clearer, acting deliberately, and taking full responsibility for growth. If you want to scale your gym or online coaching business, this one's a must-listen. Key

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41:08

The New Way To Market Your Gym

The Fitness Marketing Agency Podcast ·

2025/12/17

In this episode, Charlie breaks down why old-school gym marketing no longer delivers. He explains how awareness, trust, and systems now drive sustainable growth. Gym owners and online coaches will gain clear, actionable insights. Charlie has spent over a decade helping gyms scale with smarter marketing systems. He has overseen millions in ad spend across hundreds of fitness businesses. Key highlights of this episode include: ✅ Why constant sales ads reduce long-term growth ✅ How awareness

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01:09:23

How To Make Your Gym Run Without You

The Fitness Marketing Agency Podcast ·

2025/12/10

This week, we're joined by FMA client Luke Scott, owner of Revolution Personal Training in Melbourne, Australia. Luke has spent over two decades building a performance-driven coaching facility, while designing a lifestyle that allows him to step back from day-to-day operations. In this episode, Luke opens up about stepping off the gym floor, rebuilding confidence, developing leaders, and creating a business that thrives without constant owner involvement. If you're a gym owner or coach feeling

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01:10:22

The Hidden Gaps Killing Your Conversions

The Fitness Marketing Agency Podcast ·

2025/12/03

This week, we dive deep into the sales mistakes killing your conversions and how to fix them fast. We're joined by Luke, a high-performing fitness sales coach who has helped gym owners and online coaches dramatically increase revenue without spending more on ads. With millions generated in combined sales experience, he breaks down exactly how to tighten your process and close more clients consistently. If you've ever blamed "lead quality," this episode will flip your perspective and show you how to

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22:14

Your Gym's Christmas Marketing Plan

The Fitness Marketing Agency Podcast ·

2025/11/26

This week, we're breaking down the complete December marketing strategy gym owners and online coaches should be running to maximise sales and set up a huge 2026. Inside, you'll learn how to run the Christmas referral campaign, the charity strategy that attracts local press, and the awareness content that keeps your brand visible while everyone is scrolling over the holidays. December isn't slow, it's strategic. And in this episode, you'll learn exactly how to use it to your advantage. Key

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01:06:15

Turn Your Website Into a Lead Machine

The Fitness Marketing Agency Podcast ·

2025/11/19

This week, we're joined by FMA Partner, Liam Thompson, co-owner of Accelerate Website Agency and a long-time expert in fitness marketing and conversion-focused design. Liam has built and sold multiple successful businesses and now helps gyms create websites that consistently turn clicks into conversations. In this episode, he breaks down why most gym websites don't convert and the simple changes you can make today to get more members with the same effort you're already putting in. Key highlights of

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53:54

The Shift from Coaching to Real Business Ownership

The Fitness Marketing Agency Podcast ·

2025/11/12

This week, we're joined by Rob and Silke Martin, owners of Choice Training Club in Mallorca, who share how they made the bold decision to leave CrossFit behind and build a business entirely on their own terms. Rob and Silke have worked with hundreds of clients while transforming their gym into a self-sustaining, system-driven operation. In this powerful episode, they reveal what it really takes to go from coach to business owner, master retention, and create a brand that stands the test of time

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21:10

Gym Owner 20k+ Pay Day Black Friday Marketing Launch

The Fitness Marketing Agency Podcast ·

2025/11/05

This week, we're diving into the Black Friday Framework—the system helping gym owners and online coaches inject £5K–£30K into their business in just a few days. We break down how to structure irresistible offers, protect your recurring revenue, and leverage exclusivity to turn a seasonal event into serious profit. Key highlights of this episode include: ✅ How to generate £5K–£30K in days using smart offers. ✅ The key difference between premium and low-cost Black Friday strategies. ✅ Upsell

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18:43

Maximise One Gym Before You Multiply It

The Fitness Marketing Agency Podcast ·

2025/10/29

In this episode, Ben and Charlie break down one of the biggest decisions every gym owner faces: should you open a second location? From ego-driven expansion to systemised scalability, they explore the common mistakes that derail growth and the smarter strategies for maximising profit in your first gym before taking the leap. Whether you dream of running multiple facilities or simply want more freedom from your business, this episode delivers the real talk gym owners need to hear before expanding

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10:53

The Paid Ads vs Organic Marketing - What Works Best...

The Fitness Marketing Agency Podcast ·

2025/10/22

In this episode, we dive deep into the debate every gym owner faces — should you rely on organic content or invest in paid ads? Charlie breaks down why choosing one side is the biggest mistake you can make, and how the smartest gyms combine both to dominate their markets. You’ll discover the real reason paid ads “don’t work” for most owners, the hidden opportunity cost of staying organic, and the mindset shifts needed to scale beyond 100 members. Whether you’re a new coach or a seasoned operator,

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01:13:13

The Marketing Behind A Million Dollar+ Gym

The Fitness Marketing Agency Podcast ·

2025/10/15

This week, we’re joined by FMA clients, John and Shannon from Method3 Fitness, a thriving studio in San Jose that’s redefining what success looks like in the fitness industry. John and Shannon have built a $2M business with over 500 active members by doing things differently — from weekly billing and pricing psychology to fostering a culture of accountability and connection. They share exactly how to build systems that let you scale sustainably and lead with purpose. Key highlights of this episode

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24:17

How to Fill Your Gym Before You Open

The Fitness Marketing Agency Podcast ·

2025/10/08

This week, we’re joined by Luke and the FMA team to break down the proven pre-launch system that helps gym owners sell memberships before opening their doors. They’ve helped dozens of gyms launch at full capacity by mastering early marketing, sales psychology, and objection handling—and today, they’re revealing exactly how you can do it too. Key highlights of this episode include: ✅ How to test demand before signing your gym lease. ✅ The psychology of urgency and scarcity that drives sign-ups. ✅ Why

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01:27:37

How To Grow Your SGPT Gym To 30K + A Month

The Fitness Marketing Agency Podcast ·

2025/10/01

This week, we’re joined by FMA Client, Russell Jolley, owner of Team CC, who built a thriving £30K/month gym after 15+ years in the industry. Russell shares the lessons learned from shutting down a second site, shifting away from overcomplicated models, and doubling down on pricing confidence. If you’ve ever felt stuck, overwhelmed, or unsure about raising prices, this episode will show you the exact mindset and systems needed to scale sustainably. Key highlights of this episode include: ✅ The

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13:50

Paid Ads vs Organic - What Is Best To Make Money

The Fitness Marketing Agency Podcast ·

2025/09/24

This week, we’re joined by Luke, who put organic Instagram posting to the test to see if it could drive growth for fitness businesses. The results? Crickets. But when compared to paid ads, the difference was night and day. Luke shares his experience battling the algorithm, testing hooks and thumbnails, and ultimately learning why organic content is unreliable for client acquisition. More importantly, we uncover why paid ads give gym owners and online coaches the systematic control they need to grow

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54:00

Gym Marketing For A Million Dollar Business

The Fitness Marketing Agency Podcast ·

2025/09/17

This week, we’re joined by FMA client, Jack Wheeler, a Canadian gym owner who scaled two facilities to seven figures with over 700 clients and 30 staff. Jack reveals how he transitioned from working 60 hours a week on the gym floor to running his business like a true CEO. In this episode, Jack unpacks the mindset shifts, systems, and marketing strategies that allow gym owners to stop undervaluing their services and build sustainable businesses. Key highlights of this episode include: ✅ Why charging

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28:59

How to Actually Sell Coaching in 2025

The Fitness Marketing Agency Podcast ·

2025/09/10

Ben and Luke cut through the noise with proven sales strategies for online coaches and gym owners. Forget endless DMs and emails, discover why phone calls and Zoom close clients faster and better. Learn how avoiding sales is holding you back, how to connect with prospects that convert, and what it takes to shift from trainer to entrepreneur. Key highlights of this episode include: ✅ Why automations and DMs rarely convert new clients. ✅ The simple sales method that guarantees more revenue. ✅

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139 results

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