Everything Publishing Podcast

00:33:49

How to be an Amazon Best Seller

Everything Publishing Podcast ·

2026/09/03

Tune in to Marketing Director Melanie Calahan and her fluffy sidekick, Sage, for a chat about September's theme: "How to be an Amazon Best Seller," geared toward self-published authors.

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00:50:29

Time is Meaningless

Everything Publishing Podcast ·

2026/08/05

Join Melanie Calahan as she discusses how writers really navigate the hurdles of carving out time for their practice. In this episode, she is joined by three other SPS team members who are all at various stages in their careers with different approaches to and demands on their schedules that influence their writing routines.

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00:31:35

The Three Myths of Self-Publishing

Everything Publishing Podcast ·

2026/07/22

In this episode, join Marketing Director Melanie Calahan as she debunks the three most common myths of the self-publishing process.

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00:57:34

Metadata is a Puzzle: How to Find the Right...

Everything Publishing Podcast ·

2025/06/04

Metadata isn’t just about filling out forms—it’s a strategic tool to help your book reach the right readers. In this episode of the Everything Publishing Podcast, Melanie Calahan and Maggie Genevich from Self-Publishing Services go beyond the basics to explore the nuances of choosing categories and keywords that actually work. Drawing from a recent client case study, they unpack how sometimes the “wrong” category is exactly the right choice, why comp titles matter more than you think, and how to

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01:02:16

What Is Poetry Anyway? (And Why Does It Matter?)

Everything Publishing Podcast ·

2025/05/07

Poetry: misunderstood, overlooked, and often feared—especially by those of us whose last real exposure to it was a high school unit that left us more confused than inspired. In this episode of the Everything Publishing podcast, Melanie Calahan sits down with colleague Danielle Cooney—SPS media manager, adjunct professor, and poetry educator—to ask the big questions: What even is poetry? Why does it feel intimidating? And how do we know if it’s “good”?From Shakespearean sonnets to Instagram poems,

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00:57:20

Decoding Metadata: A Deep Dive

Everything Publishing Podcast ·

2025/01/02

In this episode of the Everything Publishing Podcast, we dive deep into the world of metadata with our very own project manager and metadata specialist, Margaret Genevich.We'll explore: What exactly is metadata? Why is it so important for book discoverability? How to choose the best keywords and categories for your book. The role of comp titles in your metadata strategy. Tips and tricks for optimizing your metadata for Amazon and other platforms. Whether you're a seasoned author or just

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00:37:55

Writing Routines for Real People: Flowcharts,...

Everything Publishing Podcast ·

2024/12/03

Ever feel like your writing routine is more "wishful thinking" than "words on the page"? Join Melanie and Emma from Self-Publishing Services as they dive deep into the REAL struggles of developing a writing routine (and actually sticking to it!).In this episode, you'll discover: Unconventional motivation tactics: (Hint: sometimes it involves thinking about your enemies... ) The power of flowcharts: Learn how a simple flowchart can transform your writing process. Redefining productivity: It's

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00:55:13

Mastering Author Newsletters: Essential Marketing...

Everything Publishing Podcast ·

2024/05/16

Welcome to another episode of the Everything Publishing Podcast. Join Melanie Calahan, Director of Marketing at Self Publishing Services, and our marketing expert Kendall, as they delve deep into the power of newsletters for authors. This discussion covers everything from the importance of newsletters as a marketing tool to practical tips on how to effectively engage and grow your audience through personalized content.In this episode, you’ll discover: Why newsletters are a crucial part of your

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01:02:38

Unpacking Tropes in Fiction: More Than Just Clichés?

Everything Publishing Podcast ·

2024/05/09

Welcome to another episode of the Everything Publishing Podcast, where we dive deep into the world of literary tropes. Join Melanie Calahan and Kendall from Self Publishing Services as they explore the intriguing role of tropes across various genres, from romance to mystery to fantasy, and discuss their impact on both storytelling and marketing. In this episode, you'll learn: What tropes are and how they influence narrative dynamics. The fine line between a trope and a sub-category. How tropes

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00:51:45

Beta and Sensitivity Readers

Everything Publishing Podcast ·

2024/05/02

Join Melanie and Kendall in this in-depth, hour-long conversation as we unravel the invaluable roles of beta readers and sensitivity readers in the book publishing process. Whether you're a seasoned author or just embarking on your writing journey, understanding when and how to engage with these critical resources can significantly impact the success of your manuscript. What We Cover: Beta Readers Uncovered: Discover the optimal time to bring in a beta reader to polish your manuscript. We

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01:09:01

Red Flags and Green Flags in Publishing Partners

Everything Publishing Podcast ·

2024/03/12

Self-publishing is a complicated business. For new authors looking to get into the indie publishing world are often overwhelmed by all the things they don't know. In this video, Melanie and Kendall from Self-Publishing Services cover what you should expect in the publishing process. This is a flyby overview of the biggest steps of publishing. We cover the questions we get frequently about when to do it yourself and when to hire someone else.What part of self-publishing should really be done by

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00:26:07

Content is Content

Everything Publishing Podcast ·

2022/10/13

Mel, Clare, and Danica discuss content. They run the gamut from social media, traditional publishing, and why it's always a good idea to keep something prepared in your back pocket... just in case.

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00:34:41

The importance (and struggle) of categorizing your book

Everything Publishing Podcast ·

2022/01/15

You’re a complex, multi-passionate writer! You don’t fit into a single category, and neither does your book. Yet, the way your book is categorized is crucial to it finding its way to the right readers. Mel and Danica from SPS will help you reframe the categorization of your book using tags, categories, genres, BISAC codes, keywords, and metadata.“It doesn’t matter how good your story is, it doesn’t matter how good your editing is, it doesn’t matter how good your cover looks, none of that is as

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00:29:15

Procrastination

Everything Publishing Podcast ·

2021/01/04

10 years into your writing project? If so, you're certainly not alone. In this episode, Mel, Danica, and Clare get real in a conversation about procrastination. They cover how procrastination has affected their writing and their lives, and they share some of their best strategies for moving past it. Sometimes procrastination is the result of more than just tough circumstances. If you're having suicidal thoughts, please seek help. Call the Suicide Prevention Lifeline: 800-273-8255

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00:33:32

Pitching in a Pandemic

Everything Publishing Podcast ·

2020/12/15

If you're thinking of pitching your book to agents and editors, you're in luck. Publishers are more accessible through social media than ever before. Danica, Mel, and Clare talk about how to prepare yourself to pitch during the pandemic by putting yourself out there on social media, determining what your business plan is as an author,how and where to find out what sort of deals authors in your genre are getting, and more. To get in touch with SPS, check out our free resources, or book a free

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00:44:00

Multi-media Collaboration with Special Guest Musician...

Everything Publishing Podcast ·

2020/08/07

Author Danica Winters had a big idea that turned into something beautiful: she reached out to a musician on instagram with the idea of creating a song based upon her short story. Like magic, Nick wrote a moving song that captures the feeling of the story. The collaboration is a golden marketing opportunity for both the author and the musician to reach each other's parallel but disconnected audiences, while at the same time just being a really fun and unconventional project. Listen and be inspired to

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00:36:47

Publishing an Anthology

Everything Publishing Podcast ·

2020/08/03

Melanie Calahan and Danica Winters discuss the ins and outs of publishing an anthology. Learn why it makes sense to self-publish your anthology, how it's a great way to connect and collaborate with other authors, and so much more.

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00:38:06

Predatory Agents

Everything Publishing Podcast ·

2020/07/22

After hearing a jaw-dropping story from an author about a highly questionable agent, Melanie Calahan and Danica Winters have a conversation about what an ideal agent-author relationship looks like, and what are some red flags you should look for when trying to avoid predatory agents.

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00:35:03

Leveling the Publishing Playing Field

Everything Publishing Podcast ·

2020/07/16

Melanie Calahan and Danica Winters talk about how self-publishing is creating a more inclusive publishing world, acknowledging how traditional publishing has disadvantaged many, and how self-publishing can help you make money and reach readers in ways that traditional publishing cannot.

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00:11:06

Breaking: State of the Industry

Everything Publishing Podcast ·

2020/04/02

Do you have questions about how the pandemic is affecting the publishing industry? We've got a couple of insights to share

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