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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

45:12

Live from Compass Melbourne 2025

Mumbrellacast ·

2026/01/14

This week’s Mumbrellacast is a live recording from our Compass Melbourne event, where a panel of media and marketing insiders discuss the challenges of the year ahead.The panel — Thinkerbell's chief executive officer, Margie Reid; Southern Cross Austereo's head of marketing, Naomi Gorringe; Atomic 212's chief strategy officer, Asier Carazo; and Mondelez International's vice president, marketing ANZ, Ben Wicks — talk about the opportunities and challenges around the encroachment of AI, how to

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54:09

Live from Compass Sydney 2025

Mumbrellacast ·

2025/12/30

31 December 2025This week’s Mumbrellacast is a live recording from our Compass Sydney event, where a panel of media and marketing insiders talk about a tough 2025 – and look ahead with optimism. The panel — Christina Aventi, chief strategy officer at BMF; Bel Harper, chief product and marketing officer at Ooh Media; Anita Ayres, head of brand and marketing at Teachers Mutual Bank; and Clare Pickens, chief executive officer at Leo Burnett — discussed the toughest challenges they faced in the year,

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24:56

Mischievous robots, expensive expenses, and the media...

Mumbrellacast ·

2025/12/10

10 December 2025Thanks to Earmax Media for sponsoring this episode, click the link HERE to see their maximum impact podcast advertising campaigns or email them directly at hello@earmaxmedia.com. On this week's Mumbrellacast, the hosts discuss the newly arrived social media ban for teens, communications minister Anika Wells' expense account, AI assistants having a bad week, the media fight surrounding Warner Brothers Discovery, and Mumbrella turning 17. Join Nathan Jolly, Tim Burrowes and Abe

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39:48

Looking back on upfronts season

Mumbrellacast ·

2025/12/03

3 December 2025Thanks to Earmax Media for sponsoring this episode, click the link HERE to see the latest maximum impact podcast advertising campaigns or email them directly at hello@earmaxmedia.com. On this week's Mumbrellacast Tim Burrowes, Hal Crawford, Nathan Jolly and host Abe Udy unpack the 2026 upfront presentations, which started with SBS, wrapped with ABC, and saw ARN get involved for the first time.

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25:32

Commercial radio unites, Nielsen lawsuits, and...

Mumbrellacast ·

2025/11/19

19 November 2025This week, radio industry body CRA launched its unified audio ID for buying and selling ad inventory across podcasts and radio. We also discuss the fallout between Nielsen and its long-time leader in this part of the world, Monique Perry, who has been sacked and is now suing the analytics company for unfair dismissal. Elsewhere, we chat to IAB's global CEO Anthony Katsur, and look at which Australian reality TV shows got the biggest audiences for their finales in 2025. Join

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20:47

ARN issues a stark warning, Nine redundancies, and...

Mumbrellacast ·

2025/11/12

12 November 2025It's Wednesday evening, which means it's time to pour yourself a glass of warm popcorn, fire up your wireless, and settle into another episode of the Mumbrellacast. After splashing out an estimated $1.5 million on its first-ever upfront presentation late last month to tout the future of its 'entertainment' company, this morning ARN provided the market with a sobering financial update, forecasting a full-year earnings drop of between 25% and 27%. On Monday morning, Amanda Laing,

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28:39

Paramount Australia execs spill the beans about 2026...

Mumbrellacast ·

2025/11/07

In this special episode of the Mumbrellacast, Tim Burrowes sits down with Paramount Australia's Beverley McGarvey, Rod Prossor, and Tamara Simoneau to talk about the network's future plans under a new owner, the death of Think TV, Rebecca Gibney's game show mode - and whether they'll punt for the NRL.

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23:26

The $300m Australian content law; Woolies pre-loved...

Mumbrellacast ·

2025/11/05

In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly, Eleanor Dickinson and Abe Udy dig into the new legislation that will require streaming services, such as Netflix, Disney+ and Amazon Prime, dedicate 10% of their total local expenditure to Australian content.You can get up to speed with the proposed law here. Isn't it great: Australian screen production just won a $300m+ lottery Meanwhile, 'tis the season for Christmas campaigns and Woolworths launched its 2025 platform

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36:31

ARN delivers the goods at latest upfront, and a News...

Mumbrellacast ·

2025/10/29

29 October 2025In this week's Mumbrellacast, Hal Crawford, Tim Burrowes and Nathan Jolly discuss ARN's packed upfront. Having taken over the Star Casino in Sydney, the radio network announced a slew of new content. Check out Nathan's breakdown here. Yesterday, leaders of the Australian publishing industry gathered for Mumbrella's Publish conference. Nicholas Gray, News Corp Australia's MD and publisher of The Australian and Prestige, took to the stage with Mumbrella's Hal Crawford to discuss a

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38:32

Live from SXSW, reactions to Nine's latest Upfront,...

Mumbrellacast ·

2025/10/16

17 October 2025In this very special episode of the Mumbrellacast, the show has moved from its headquarters in Glebe to the sunny halls of SXSW Sydney. Last night, it was Nine's turn to wow advertisers and agencies with its 2025 Upfront. The broadcaster's played it safe, continually reassuring the crowd that it has everything they need to market themselves effectively. And despite the lack of fresh content, the reactions have been positive. Was the effort, or lack thereof, worth it? Meanwhile,

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30:30

Roy Morgan CEO responds to Mark Ritson, News Corp on...

Mumbrellacast ·

2025/10/08

8 October 2025Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't done anything to hurt it financially. In the same piece, Ritson poked the Roy Morgan bear, saying that the research organisation's views on brand trust need "to be taken with a massive dose of salt" — Roy Morgan's CEO Michele Levine responds on the Mumbrellacast in person. Yesterday, Ten and LG announced a partnership that will see the

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24:02

The TV industry's Canberra invasion, upfronts...

Mumbrellacast ·

2025/09/03

4 September 2025The bosses of the Australian TV industry flooded Canberra this week to lobby the government for tax relief and to put an end to gambling ad restrictions. Tim was there too, and he's here to share all the details of the event - and the conversations he had with the industry's most powerful people. Upfronts season has finally arrived and SBS is the first out of the gate. We discuss what the country's multicultural public broadcaster has up its sleeves, and if it'll be enough to wow

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26:04

Is James Taylor the man for the job at Ooh Media?

Mumbrellacast ·

2025/08/12

SBS has announced that its managing director, James Taylor, is gearing up to leave the broadcaster after 13 years to become the boss at Ooh Media. But is it the right move for both the outdoor company and the long-time media leader? And who should replace him?At the same time, Seven released its full-year financial results, and the numbers are sobering. We dissect them to see where the business lost ground and where it may actually be rebuilding. We include a snippet from Hal's full-length

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27:13

Dentsu ANZ's leadership bombshell, News Corp's...

Mumbrellacast ·

2025/08/06

6 August 2025 Dentsu ANZ dropped a bomb this morning, revealing that its CEO Patricio De Matteis is leaving the business with the company's New Zealand boss, Rob Harvey, stepping in as his replacement. We discuss what this means for the holdco. News Corp released its full-year financials, and despite declining revenue for its Australian operations, the media giant's results are strong. Hal dissects the major numbers and the reasons for them. Meanwhile, the radio industry has been buzzing with

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27:55

Junk food ad ban, publishers unite against AI bots,...

Mumbrellacast ·

2025/07/02

2 July 2025As of yesterday, the South Australian government has banned junk food advertising on its own properties, a move that advertising bodies are none too happy about. Lauren breaks the situation down — and reveals the South Australian government's sharp jab back at advertisers. Meanwhile, Cloudflare, an internet backend provider, is moving to default blocking of AI bots scraping websites. Some of the world's largest publishers have voiced their support for the move, but why should we

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25:20

Antoinette Lattouf wins, the eSafety commissioner's...

Mumbrellacast ·

2025/06/25

25 June 2025After months of battling the ABC in court on the grounds that she was unfairly dismissed from her radio gig over her views on Israel and Gaza, the Federal Court ruled in favour of journalist Antoinette Lattouf. What did the judge say and what does the verdict mean for the ABC? Overseas in the United States, the FTC officially approved Omnicom's acquisition of IPG — a deal that will create the largest ad holding company in the world. Tim unpacks the details of the merger and

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25:55

A look inside Hubspot's content strategy

Mumbrellacast ·

2025/06/23

In this special interview edition of the Mumbrellacast, Hal Crawford speaks with VP of Hubspot Media Jonathan Hunt about ways of finding an audience in a world that has become a lot tougher for content creators. Hunt covers Linkedin's recent push for video and how it has created an opportunity, Reddit as a traffic source, and an AI workflow that can increase subs to newsletters.

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28:35

The Project and Q+A get the boot; Challenges women...

Mumbrellacast ·

2025/06/11

11 June 2025Two long-running television shows, ABC's Q+A and Ten's The Project, have officially been axed at their respective networks. Q+A is being replaced by documentaries, while The Project is being replaced by an investigative news and current affairs program. We discuss what these major changes mean for Australian TV. Meanwhile, a new Women in Media Industry Insight report has uncovered the key workplace issues women are facing in the media sector. Should we be surprised by the

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21:42

Adland’s revolving door; Clive Dickens’ new business...

Mumbrellacast ·

2025/06/04

4 June 2025Last week, iconic Australian adland figure David Droga announced he would be stepping down from Accenture Song. Since then, M+C Saatchi’s APAC CEO, Justin Graham, and Dentsu Creative ANZ’s chief creative officer, Ben Coulson, also revealed they were moving on. They’re just a few among the many major talent movements in the industry — we go over them all and examine the root of all the turmoil. Optus’ ex-digital product boss Clive Dickens is officially setting up his own AI

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25:14

Growthops' demise; the government's smoking gun;...

Mumbrellacast ·

2025/04/02

2 April 2025Recently, news broke that agency group Growthops has entered administration with liquidators flooding in to officiate the group's companies' end — should we have seen this coming? An audit on government spending has shown that X (formerly known as Twitter) advertising was banned in 2022. We ask TrinityP3's Darren Woolley for his take on X advertising. Meanwhile, customer satisfaction for UM, the government's media agency, has fallen. Should the agency be worried? Fresh data From

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