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PODCAST

Experts Speak

Listen in as Michael DeLon, founder of Paperback Expert, speaks with business professionals in various industries about what makes them the true expert in their field.

business marketing

All Episodes

00:25:35

#467: Be Informed Without Being Influenced: How Kira...

Experts Speak ·

2025/12/31

In this episode, Kira Shishkin, CEO of informed.now, explains how growing up in Ukraine and Israel, and later moving to the U.S., shaped a global perspective—and an obsession with protecting human attention. She and Michael unpack why today’s media environment feels toxic and polarized, and how informed.now is built to give everyday people direct access to facts without clickbait, outrage, or hidden agendas. Learn more about Kira at his website.

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00:23:01

#466: Escaping the Sand Trap: How Toph Sheldon Helps...

Experts Speak ·

2025/12/24

In this episode, Michael DeLon interviews Toph Sheldon—former professional golfer, Amazon bestselling author of Escaping the Sand Trap, and founder of Cincinnati Tax Resolution. Toph shares his journey from aspiring tour professional to battling gambling-driven tax troubles of his own, and how those experiences led him to build a firm that helps business owners escape overwhelming IRS problems. He explains why fear keeps people from opening IRS letters, what really happens behind the scenes, and how

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00:41:29

#465: The Human Side of Money: How Better Listening...

Experts Speak ·

2025/12/17

In this episode, Chief Behavioral Officer Brendan Frazier shares how he went from running his own advisory firm to pioneering the “human side of money” at RFG Advisory. He and Michael unpack why trust, empathy, and calibrated curiosity are more powerful than technical brilliance alone—and how advisors can build discovery processes, meeting frameworks, and business models that honor both their clients’ humanity and their own capacity.

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00:34:32

#464: Why a “Category of One” Is No Longer Enough...

Experts Speak ·

2025/12/10

In this episode, personal and corporate brand strategist Alana Sparrow explains why simply claiming a “category of one” isn’t enough in today’s crowded market. She walks through how true brand strategy goes far deeper than logos and colors, why your whole business should run through the lens of brand, and how to narrow your positioning to the specific million-dollar problem you solve. Alana and Michael unpack the difference between commodity and premium positioning, why most experts can’t find their

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00:39:15

#463: Use a Direct Response Book to Reach Your Next...

Experts Speak ·

2025/12/05

Using your book to generate more clients just got a lot easier. Listen to this conversation and you will understand how Parthiv Shah and his team can create a direct response book that you can use as a client generating machine. There is a distinct difference between a traditionally published book and a direct response book. Parthiv goes in depth in this interview, showing examples and talking about the unique differences, and what he has learned from Dan Kennedy that will make your direct response

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00:40:56

#462:Closing Clients by Opening Conversation with...

Experts Speak ·

2025/12/03

Michael and Ryan Musselman unpack the two sides of every coaching business—doing the work and getting the clients—and why most coaches overbuild the first while neglecting the second. Ryan breaks down his concept of the “identity offer,” shows how to speak to a client’s deeper desires instead of corporate jargon, and walks through his preferred two-day workshop format as a pre-buy experience. They also talk about unlearning stiff corporate communication, showing up as your real self in content, and

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00:30:45

#461:Understanding The Law Firm Life Cycle with...

Experts Speak ·

2025/11/26

Michael and Jonathan Hawkins discuss why most lawyers underestimate the complexity of starting and running a firm, and how many skip basic protections like partnership agreements and succession plans. Jonathan walks through the “life cycle” framework he uses with clients, the unique stresses law firm owners face, and why prevention work beats cleaning up messes after the fact. They also explore how Jonathan supports firms not only in litigation and breakups, but as an ongoing outside general counsel

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00:27:01

#460: Gaining Traction in Your Business with Will...

Experts Speak ·

2025/11/19

In this episode Will Watrous and Michael discuss the principles behind EOS, why adopting one unified operating system matters, the pitfalls of DIY implementation, and how working with an implementer accelerates execution and alignment. Will also breaks down the typical engagement flow—from the 90-minute meeting to quarterly and annual sessions. Learn more about Will at his website.

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00:26:27

#459: Turn Pain into Purpose: Wise Stewardship for...

Experts Speak ·

2025/11/12

Daniel Kopp, CFP®, and founder of Wise Stewardship Financial Planning, shares how losing his first wife led him to serve young widows, active-duty military, and Gold Star families. He explains grief’s “brain fog,” the burden of estate “administrivia,” and why getting even an imperfect estate plan in place is a profound gift of love. Daniel unpacks the fee-only model, introduces financial therapy as a bridge between money and emotions, and shows how niche expertise builds trust, clarity, and better

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00:27:57

#458: Seize the Day, Secure the Mark with Ilona Anderson

Experts Speak ·

2025/11/05

Ilona Anderson can help you trademark your brand, seize the day, and gain more freedom in your life. As the founder of a law firm specializing in trademark and employment law, she can help protect your business assets, giving you greater peace of mind and profitability in the future. Prevent the issues before they arise by listening to this interview and then reaching out to see how Ilona can help you trademark your brand, seize the day, and gain more freedom. Learn more about Ilona at her

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00:34:47

#457: Better than Juilliard with Diana Vuolo

Experts Speak ·

2025/10/29

Diana Vuolo dreamed of attending Juilliard as a child. But through a series of God-sized events, she found something better than Juilliard. Today, Diana leads a nonprofit that helps children facing the trauma of parental incarceration through music and Scripture. Listen to this heartfelt conversation and see why Diana believes serving those less fortunate is Better than Juilliard. Learn more about Diana at her website.

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00:43:39

The VIPER Method to Time Freedom with Mark Dolfini

Experts Speak ·

2025/10/24

Mark Dolfini helps entrepreneurs build a successful business and life by understanding their personal vision and aligning that with their work. Mark's core audience is Christian business owners who are married and have kids at home. Note the specificity of that audience. He and I cover the gamut of business-related issues that Christian business owners face. Mark has a wealth of knowledge and a heart to serve. You can get a copy of his book at the site that he created for my listeners, and then you

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00:18:54

Video Marketing for Law Firms with Cindy Speaker

Experts Speak ·

2025/10/22

Cindy Speaker helps Law Firms market with video and has created the new LawTV Network. In this conversation, Cindy and I dive deep into the emotional connection that can be made with all types of video marketing. And Cindy shares how she has created this exclusive opportunity for attorneys in every market in America to be part of Law TV Network. Listen to this fun interview and then reach out to see how Cindy can help you grow your Law Firm with better video marketing and possibly be seen on the

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00:21:22

Using a Podcast to Build Relationships and Revenue...

Experts Speak ·

2025/10/17

Armando Leduc understands how to properly use a podcast to build meaningful relationships and drive revenue for your business. Listen to this high-energy interview, and you will understand the value of podcasting as a business owner. Then reach out to Armando so he can help you implement using a podcast to build relationships and revenue for your business. Learn more about Armando at his website.

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00:17:59

#453 Video Marketing That’s Fast, Effective &...

Experts Speak ·

2025/10/15

Mike Vannelli and his team can create video commercials for your company and attract the attention of your audience. These are not your standard videos that you see online. These videos are more like TV commercials built for online audiences. Listen to this interview and then check out Mike's company to see how they can help you create video marketing that is fast effective and affordable. Learn more about Mike at his website.

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00:20:41

#452 Intentionally Design Your Company to Improve...

Experts Speak ·

2025/10/10

Matthew Person is a thought leader around high-performance companies and building culture on purpose. He has created a unique methodology to think about and implement processes to align corporate vision and values with team members' abilities. He has a free survey on his website that you can take that will help you better align your company. Listen to this engaging interview and then reach out to see how Matthew can help you intentionally design your company for better performance. Learn more about

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00:24:04

#451 Build Your Business for Work-Life Balance with...

Experts Speak ·

2025/10/08

Craig Goldenfarb is an attorney by trade, but he hasn't touched a case in 15 years. Craig is an entrepreneur who owns 10 businesses. During that process, he has learned that a work-life balance is mandatory. In this transparent conversation, Craig talks with me about how he has learned to navigate business and life, how he involves his wife to keep him accountable, and the three questions that he suggests you ask in order to deepen conversations with those around you. Listen to this engaging

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00:26:44

#450 Build an Iconic Brand with Cynthia Maselli

Experts Speak ·

2025/10/03

Cynthia Maselli is The Brand Strategist. She can help you create an Iconic Brand that sets you apart, communicates your value, and gains you clients. Branding is so much more than logos and colors. Listen to this engaging conversation, and you will understand how working with Cynthia can help you build an iconic brand. Learn more about Cynthia at her website.

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00:27:46

#449: The Power of PR with Melanie Rembrandt

Experts Speak ·

2025/10/01

Melanie Rembrandt uses her skill as a direct response copywriter with the power of clear communication to promote her clients to higher levels of authority, credibility and profitability. Melanie takes a unique look at what "PR" really is and shares insights you can use today. Listen to this fun interview and then reach out to see how Melanie can help you harness The Power of PR. Learn more about Melanie at her website.

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00:22:23

#448: Workplace Transformation with Janice Brathwaite

Experts Speak ·

2025/09/26

Janice Brathwaite brings a unique perspective to transforming the culture of your company. In this engaging conversation, Janice unpacks her frameworks for helping companies build more resilient teams that produce extraordinary results. Listen and learn how your values cement your team together and help them align for greater impact. Learn more about Janice at her website.

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467 results

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