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PODCAST

ON THE MOVE: Transportation Sales & Marketing Success Stories

Jennifer Karpus-Romain

"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you"re a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and

business marketing

All Episodes

37:22

From Visibility to Authority: Rethinking Growth in...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/04/15

Most logistics companies aren’t struggling to create marketing activity, They’re struggling to be understood when it matters most. As AI reshapes how buyers search, evaluate, and choose partners, the rules around visibility are changing. In this episode, Kameel Gaines, Founder of Atlas AI Growth & Marketing Agency and a finalist for TMSA’s AI & Technology Showdown keynote, shares how her perspective has evolved from traditional marketing execution to building true authority in the AI...

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35:51

From 100 Workflows to 12: A CRM Reset with Bryan Ossa

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/04/01

Jen sits down with Bryan Ossa, Co-Founder and COO of Cartographer Consulting, and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE. Bryan shares the story behind a CRM transformation for a transportation brokerage managing more than 1,000 shipments per month. Faced with notification overload, duplicate records, and conflicting automation, the company was struggling to keep track of customer requests and was close to abandoning its CRM altogethe...

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34:17

How B2B Buying Is Changing in Supply Chain and...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/03/25

Jen sits down with Brian Ceraolo, a long-time supporter of TMSA and a President & CEO at Peerless Media, to discuss insights from Peerless Media’s Annual B2B Marketing Trends Study. The research provides practical benchmarks for marketing teams across supply chain, logistics, material handling, robotics, and engineering to compare their strategies with industry peers. The conversation also explores findings from Peerless’ recent Buyer’s Journey study, which revealed a significant generati...

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28:54

From Three Weeks to 45 Minutes: AI at JAXPORT with...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/03/18

Jen sits down with Jeff Price, Marketing Director at Jacksonville Port Authority (JAXPORT) and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE. Jeff shares how his team is using AI to turn complex maritime trade data into actionable sales intelligence and how a newly developed “digital worker” is helping their marketing team accelerate research, reporting, and content creation without increasing headcount. With more than 20 years of maritime i...

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33:24

Designing the Future Workforce with Lindsey Trent

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/03/11

Jen sits down with Lindsey Trent, Co-Founder and President of Next Generation in Trucking, to talk about building the future workforce of the supply chain. Lindsey shares her own path into the industry, the mission behind Next Gen, and why creating clear entry points for students and early-career professionals is more important than ever. The conversation also highlights the growing partnership between TMSA and Next Generation in Trucking through the Future Forward Volunteer Program at TMSA E...

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24:54

Community, Career, and Showing Up Where It Matters...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/03/04

Jen sits down with Briana Irwin, Marketing Manager at TCW, to talk about building a career in logistics while staying grounded in community. From her day-to-day role in transportation marketing to her involvement with TMSA’s CSR subcommittee, Briana shares how getting involved early has shaped her growth. She also reflects on her 11-year commitment to delivering Christmas gifts to children in remote villages in Guatemala, and how both her personal experiences and TCW’s culture of giving back ...

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43:26

TMSA’s On the Move Podcast – People Still Matter:...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/02/25

Coleman Ruffin is back on On the Move as he re-engages with the TMSA community in a visible way this year as MC. In this episode, we spend time on the people side of leadership, what it looks like to hire, retain, and support teams when the market remains unpredictable and the expectations on leaders haven’t eased. Coleman shares what he’s hearing in real conversations with company leaders right now, including where tension is showing up inside organizations and where assumptions about employ...

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37:50

Launching Something New: Brand, Community, and...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/02/18

Seven thousand people, endless noise, and a brand reveal...without the press release. We sit down with Whitney Cowell, Revenue Marketing Manager at Knight-Swift Supply Chain, to unpack how a soft launch at Manifest turned a crowded floor into a focused pipeline moment. Instead of chasing flash, Whitney shares how her team shifted the story from warehousing to end-to-end supply chain, refreshed the visual identity with intent, and set up simple systems to make every conversation count. We dig...

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26:46

Designing Role-Based Learning For Transportation...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/02/11

Want professional growth that actually sticks? We walk through how TMSA is replacing generic programming with focused tracks for company leaders, sales leaders, marketing leaders, sales practitioners, and marketing practitioners, so every session maps to real work and real outcomes. Don Friddell, TMSA’s president-elect, joins Jennifer Karpus-Romain to unpack why agility beats tradition in a market shaped by AI, rate swings, nearshoring, and lean teams. You’ll hear how we’re turning long, har...

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29:58

Launching What’s Next: Growth, Leadership, and the...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/02/04

Growth shouldn’t feel like getting dragged behind the wagon. We sat down with Holly LaBoda, Chief Growth Officer and Founder of Formula L, to unpack why logistics sales so often stall despite high effort and how to make results feel smoother, faster, and far more predictable. Holly has spent decades building sales strategies and leader capabilities across transportation and logistics, and she shares a clear blueprint for turning alignment into momentum. We start by exposing the subtle fricti...

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43:10

Designing Sales Incentives That Drive Results In...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/01/28

Want sellers to chase profit instead of empty volume? We sat down with Beth Carroll, CEO of Prosperio Group, to unpack how compensation design can sharpen focus, strengthen culture, and keep teams motivated through freight cycles. We walk through the foundations - target total compensation, target incentive, and the mechanics that fit each role -then dig into the real differentiator: role-based pay mix. Hunters who ask for the signature thrive on higher risk and upside; account managers who p...

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43:30

What Really Matters at Logistics Trade Shows with Ash...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2026/01/21

In this kickoff-to-trade-show-season episode, host Jen Karpus-Romain sits down with Ash Thoms, Senior Trade Show & Events Manager at ITS Logistics, to talk about what’s shaping logistics trade show season in 2026. From emerging trends at major conferences to how logistics professionals prepare for the whirlwind of events ahead, Ash breaks down what matters most to her, and what listeners should be thinking about as the industry’s calendar fills up. We’ll also cover the TMSA Awards p...

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58:05

2025 TMSA HQ Year in Review

ON THE MOVE: Transportation Sales & Marketing Success... ·

2025/12/17

In this special end-of-year edition of On the Move, Jen brings the TMSA HQ team together, with potentially a few surprise guests, for a candid, behind-the-scenes conversation about the moments that defined 2025. From community wins to standout programs to the stories that made us laugh (or sweat), the team reflects on what made this year unforgettable for TMSA and its members. But this episode isn’t just about looking back. We also pull back the curtain on what’s ahead in 2026, offering list...

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40:56

Cycles, Trust, And Showing Up with Gary Cornelius

ON THE MOVE: Transportation Sales & Marketing Success... ·

2025/12/10

In this episode of On the Move, Jen sits down with Gary Cornelius, VP of Business Development at TCW, Inc. and longtime board member of the Transportation Marketing & Sales Association (TMSA). With more than 35 years in the freight industry and a distinguished tenure on TMSA’s board and committees, Gary reflects on his professional journey, the evolution of sales and marketing in transportation, and the role industry associations play in shaping individual careers and the broader ecosyste...

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40:50

Reading The Freight Market with Dean Croke

ON THE MOVE: Transportation Sales & Marketing Success... ·

2025/12/03

TMSA’s On the Move Podcast – Dean Croke In this economic-update episode of On the Move, Jen sits down with freight-market authority Dean Croke of DAT to break down what’s really happening in the transportation economy, and what’s coming next. Dean shares the key data points that matter most right now, the early signals pointing to the next market turn. But most importantly for our audience, Dean translates the state of freight into practical guidance for sales and marketing professionals. Ch...

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50:03

A Century Of TMSA: Relationships, Regulation, And...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2025/11/26

In this special episode of On the Move, we sit down with Denny Grim, a TMSA member for more than 50 years, to reflect on the history, evolution, and future of transportation sales and marketing through the eyes of someone who has lived it, shaped it, and stayed committed to this community for half a century. Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

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50:39

Inside The AI-Powered Marketing Shift with Jason...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2025/11/19

TMSA’s On the Move Podcast – JCI Marketing In this episode of On the Move, we’re joined by Jason Jimenez-Vanover, Owner of JCI Marketing, and Kevin Jessop, Director of Marketing & COO, to dig into what’s working in B2B digital marketing for transportation and logistics, and what needs to change going into 2025. Jason and Kevin break down the biggest mistakes they see companies make, how sales and marketing can finally work together instead of against each other, and why the brands winnin...

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35:08

Freight Sales, Simplified with Shan Wu

ON THE MOVE: Transportation Sales & Marketing Success... ·

2025/11/12

TMSA’s On the Move Podcast – Feat. Shan Wu, Co-Founder & CEO at breadd.ai In this episode, Shan Wu, Co-Founder & CEO of breadd.ai, shares why he believes freight is one of the hardest and most misunderstood sales industries, and what needs to change for teams to succeed. Shan breaks down the biggest mistakes he sees in freight sales today, the real role AI should play, and what he learned after attending his first TMSA Executive Summit. A tactical and honest conversation for anyone t...

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27:04

Customer Relations and Mountain Mover Awards with...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2025/11/05

In this special episode of On the Move, we sit down with the 2025 Sales Mountain Mover—a leader whose career shows what’s possible when sales strategy meets true industry expertise. From building lasting customer relationships to tackling some of the most complex challenges in transportation and logistics, this year’s honoree shares lessons any sales professional or executive can apply. We’ll explore the pivotal moments that shaped their approach, the trends they’re watching in today’s market...

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41:48

From Reporter To Revenue Driver with TMSA's Marketing...

ON THE MOVE: Transportation Sales & Marketing Success... ·

2025/10/29

Before Mike Marut arrived at Revenova, marketing meant trade shows and referrals. In just a few years, he’s built a data-driven engine that fuels 70% of the sales pipeline each quarter and helped drive 25% new-business growth. From a 1000% surge in social engagement to award-winning product recognition, Mike’s strategy proves how modern marketing can transform a logistics technology brand. In this episode, we talk about the campaigns, cross-team partnerships, and creative mindset behind Reven...

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85 results

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